Pencil

##intercom.help google-site-verification=xmA_8LFgv3164edg3L-9dtBSdkoLcSUTBAQTIRWrYig ## trust.trypencil.com google-site-verification=i0FFQ2NBZnBBkBtgrRjQDYShqdP1n3u_dbTELFCMHuU ##trypencil.com google-site-verification=KQy1PVkOH72_4RFqBWWxi7YLdp704hMZVXDhdVg5T6U Marketing’s GenAI operating systemTrusted by the world’s leading advertisers to embed GenAI into how marketing actually runs.Book a DemoSign upCreator:Lorenzo Leoni ScetiOhyo FavisPatrick UsonPete WilliamsJuliette SuvithaLorenzo Leoni ScetiEmbee MedranoCedric MendozaOhyo FavisThe sameNext The same woman sits peacefully inside a transparent bubble, floating slightly above the ground, calmly enjoying a spoonful of strawberry ice cream. Keep her expression and motion slow, graceful, and relaxed. Meanwhile, the world around her — the busy station, people walking, commuters rushing — continues to move quickly and chaotically, emphasizing the contrast between her calmness and the fast-paced background. Maintain the same lighting, color tones, and camera perspective. The bubble should shimmer softly, reflecting light as she takes a bite of the ice cream in slow motion.Lorenzo Leoni ScetiGoogle Veo3A hand tilts a metal shaker and slowly pours a spicy margarita into the glass. The liquid flows steadily, catching the light as it fills the glass, with no camera movement.Ohyo FavisHigh-resolution cinematic video of a couple releasing a glowing sky lantern into the evening sky. The scene is framed from behind or slightly to the side, so their faces are not emphasized, focusing on their hands gently holding the lantern and the lantern’s soft, warm glow. The sky transitions from warm sunset tones near the horizon to deep twilight blues above, dotted with faint stars. The lantern slowly ascends, its light reflecting softly on their hands and clothing. The camera performs a slow, subtle arc or upward tracking shot, following the lantern as it rises, capturing the gentle movement of the couple and the flutter of surrounding fabric or hair. Soft, romantic, volumetric lighting emphasizes warm highlights, subtle shadows, and the lantern’s glow, creating a dreamy, intimate, and heartwarming mood. Minimalist and cinematic style, avoiding text, logos, or staged poses. Designed for 3–6 second duration, seamless looping, suitable for 1:1, 9:16, and 16:9 formats.Patrick UsonGoogle Veo3A sleek blue snake slowly slithers its way up and around the bottle of whisky, coiling itself in smooth, deliberate spirals. Its scales glisten under the soft lighting as it tightens its grip, eventually pausing with its head raised protectively behind the bottlePete WilliamsGoogle Veo2A golden hour scene on a mid-century modern seaside patio inspired by Gio Ponti, featuring bold geometric tiles and sculptural white furniture. Two Spritz glasses glisten on a terrazzo table, their vibrant orange tones illuminated by the soft, low sun. A pitcher of Spritz rests beside them, partially framed by a draped silk scarf patterned with subtle Italian motifs over the patio railing. The calm sea stretches into the distance, tinted in gradients of amber, blush, and rose gold from the setting sun.Juliette SuvithaGoogle Veo3The same blue car keeps driving smoothly along the countryside road at sunrise. Maintain the exact lighting, mood, and realism — golden light, gentle morning mist, and rolling hills. As the car moves forward, the camera slowly pans around to the front angle, revealing the open road stretching ahead and the wide scenic landscape bathed in sunlight. Keep motion natural and cinematic with a smooth tracking shot that transitions into a wide, panoramic view of the journey ahead.Lorenzo Leoni ScetiGoogle Veo3A man pressure washes a sunlit patio in front of a modern white house with a red tile roof. The scene shows the water jet cutting through grime on the stone tiles, leaving a visibly cleaner surface behind. The man wears a navy t-shirt and jeans, focused but content. Water splashes and reflects the sunlight as the pressure washer hums steadily. Lush greenery frames the yard in the background, and the overall mood is productive and satisfying, capturing the transformation of the patio as he works.Embee MedranoGoogle Veo2A medium shot of a Renaissance-era sculptor man in his 40s wearing a renaissance long oversized dark tunic, and has a glorious beard. He is in his grand art studio, holding a trimmer like a sculptor’s chisel. He gazes intently at a half-sculpted marble bust of himself, perfecting his beard with precision. Soft golden light streams in through an arched window, casting warm highlights over the marble textures and dust particles floating in the air. The scene blends classical artistry with modern luxury, dramatic yet humorous. 55mm lens.Cedric MendozaGoogle Veo2Generate a bright, lifestyle shot of a hand holding a pastel pink and blue ice cream in a waffle cone at an amusement park. The ice cream appears soft and creamy with gentle swirls, slightly melting under warm daylight. Colorful rides and lights are visible in the background, softly out of focus, creating a playful and cheerful atmosphere. Subtle motion is present as people and attractions move in the distance while the hand remains steady in the foreground. The overall mood feels fun, summery, and nostalgic, with vibrant colors and natural light enhancing the scene.Ohyo FavisArticleCase StudyFrom Testing to Trusted: The 5 Moves Indeed Used to Scale PencilHow Indeed took AI from pilot to practice: five moves that made creative safer, faster, and performance-ready.FeatureNewsArticleCase StudyFeatureGPT-5 is LIVE NOW in PencilNewsNewsPencil Launches on Google Cloud MarketplaceAvailability on Google Cloud Marketplace provides enterprise advertisers secure, frictionless access to Pencil’s Gen AI marketing platformNewsVeo 3 is available in PencilWe're thrilled to announce that Veo 3 is now live in PencilNewsA New GenAI Carbon Calculator to Measure Sustainability ImpactBrandtech releases white paper with Scope3 that aims to measure Gen AI environmental impact and a carbon calculator to help marketers understand their emissions.NewsAnnouncing our latest model integration, Google Veo2Brandtech Announces New Collaboration with Google Cloud to Integrate Veo 2 into Brandtech’s Gen AI Marketing PlatformNewsAnnouncing our Adobe Partnership to Revolutionize GenAI for Global BrandsBrandtech’s Gen AI marketing platform Pencil Pro unveils Adobe Firefly Services integrations, which give immediate, seamless access to Adobe creative tools and Gen AI foundation models.FeatureGPT-5 is LIVE NOW in PencilFeatureTopaz Labs AI Enhancement Is Now Live Inside PencilFeatureAI Agents Are Now Live in PencilFeatureFigma integrationHow can I Integrate Figma with Pencil?FeaturePhotoshop integrationHow can I integrate my Photoshop with Pencil?FeatureRunway Gen4 integrationCreate Cinematic AI Videos with Runway Gen 4 — Now in PencilFeatureOpenAI GPT Image 1 integrationGPT Image 1 Now in Pencil: High-Fidelity AI Images at SpeedCase StudyFrom Zero to 1,000 Creatives: How Salomon Did It in Record TimeCase StudyMeet the MoodlingsAI-Generated Characters Made In Pencil Featured in Google’s Latest Vertex AI UpdateNewsView allNewsEditor Unification: From Idea to Ad in One PlaceGenerate images and finish ads in one place. Pencil’s unified editor brings image gen and post-gen tools into the Social Ads Editor for a faster, cleaner flow.NewsPencil featured in Google Nano Banana Pro launch - try it NOWGoogle's latest image generation model is LIVE inside PencilNewsPencil Launches on Google Cloud MarketplaceAvailability on Google Cloud Marketplace provides enterprise advertisers secure, frictionless access to Pencil’s Gen AI marketing platformNewsVeo 3 is available in PencilWe're thrilled to announce that Veo 3 is now live in PencilCase StudiesView allCase StudyFrom Testing to Trusted: The 5 Moves Indeed Used to Scale PencilHow Indeed took AI from pilot to practice: five moves that made creative safer, faster, and performance-ready.Case StudyFrom Zero to 1,000 Creatives: How Salomon Did It in Record TimeCase StudyMeet the MoodlingsAI-Generated Characters Made In Pencil Featured in Google’s Latest Vertex AI UpdateCase StudyDiageo uses AI to Create Content for Every OccasionOne of the biggest advantages of AI in creative work is the ability to produce more specific, tailored content for different moments throughout the year.Pencil vs the rest...Compare Pencil to iconCompare Pencil to AdCreativeCompare Pencil to AdobeCompare Pencil to CreatifyCompare Pencil to JasperCompare Pencil to WriterCompare Pencil to iconGenAI model aggregationPredictive scoringAgentic foundationGenAI ROI measurementDecade of GenAI experience in marketReal GenAI advertising case studiesEnterprise legal termsBrowser-based image & video editingTotal marketing use-case supportEnterprise administrationBrand controlsOpen go-to-market modelEnd-to-end creative and media workflowAdobe interoperabilityCustomizationComplementary services‍Our MissionTo surprise youwith what creativitycan doPricingSign upDouble your productivity and performance with Generative AI. Join Mailing List Please wait... Thanks! We'll be in touch! Oops! Something went wrong, please try again ← Back PlatformFor BusinessesFor EnterpriseCase StudiesPricingFeaturesFigma integrationPhotoshop integrationIntroducing Nano-banana (Gemini 2.5-flash Image)ResourcesHelp CenterTrust CenterRelease NotesPlatform StatusCommunityCompanyContact SalesAI Ethics Policy © 2025 Pencil AI LimitedCore & Growth TermsPro TermsSub-ProcessorsData Processing AddendumPrivacy Policy Update cookie preferences --- ##intercom.help google-site-verification=xmA_8LFgv3164edg3L-9dtBSdkoLcSUTBAQTIRWrYig ## trust.trypencil.com google-site-verification=i0FFQ2NBZnBBkBtgrRjQDYShqdP1n3u_dbTELFCMHuU ##trypencil.com google-site-verification=KQy1PVkOH72_4RFqBWWxi7YLdp704hMZVXDhdVg5T6U Simple, scalable AI pricingJoin 35,000+ teams making 2,000,000+ ads with PencilMonthly BillingAnnual Billingsave 20%CoreFor solo entrepreneurs$14per month, billed monthly50 generationsper monthGet StartedEssential Features:Self-serve AI Agents to generate text, images, video, ad creatives and moreRealtime AI insights and ScoresLaunch & track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 & LinkedIn1 workspaceChat supportMost PopularGrowthFor fast-growing teams$55per month, billed monthly250 generationsper monthGet StartedEverything in Core, plus:More generations at lower generations costUnlimited workspacesDirect access to product team & roadmapMost PopularProSelf-serve for enterprisesCustom pricingUnlimited generationsGet a DemoEverything in Growth, plus:Committed consumption pricing for generations across AI models and modalitiesBulk AI generation using feeds across audiences, markets & productsUnlimited users, brands & markets with entity & role access controlsEnterprise-ready terms of service including IP assignment, “no train”, indemnification, data ringfencing & AI governance controlsComplete GenAI training curriculumDedicated customer successMost PopularCoreFor solo entrepreneurs$11per month, billed annually50 generationsper monthGet StartedEssential Features:Self-serve AI Agents to generate text, images, video, ad creatives and moreRealtime AI insights and ScoresLaunch & track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 & LinkedIn1 workspaceChat supportMost PopularGrowthFor fast-growing teams$44per month, billed annually250 generationsper monthGet StartedEverything in Core, plus:More generations at lower generations costUnlimited workspacesDirect access to product team & roadmapMost PopularProSelf-serve for enterprisesCustom pricingUnlimited generationsGet a DemoEverything in Growth, plus:Committed consumption pricing for generations across AI models and modalitiesBulk AI generation using feeds across audiences, markets & productsUnlimited users, brands & markets with entity & role access controlsEnterprise-ready terms of service including IP assignment, “no train”, indemnification, data ringfencing & AI governance controlsComplete GenAI training curriculumDedicated customer successMost PopularPro Add-onsCustom solutions for EnterprisesCustom pricingIs your add-on missing or not appearing? We offer custom solutions tailored for enterprises.Get a DemoCustomizationsManaged integrations with your 1P and 3P stackManaged fine tuning and BYO AI modelsAdjustments to workflows and business rulesServicesManaged GenAI pilots with ROI business caseDedicated GenAI creatives and program managersTrainingQuick 101 sessionsAdvanced master classesInteractive workshopsCertification coursesCompare PlansCoreGrowthProGet fresh ideasAI AgentscoreComing soongrowthComing soonproComing soonMulti-language supportcoreComing soongrowthComing soonproComing soonTemplate librarycoreComing soongrowthComing soonproComing soonAsset librarycoreComing soongrowthComing soonproComing soonBrand librarycoreComing soongrowthComing soonproComing soonAI feed variationscoreComing soongrowthComing soonproComing soonAI video cutdownscoreComing soongrowthComing soonproComing soonAI concepting & storyboardingcoreComing soongrowthComing soonproComing soonAI creative generationcoreComing soongrowthComing soonproComing soonAI video generationcoreComing soongrowthComing soonproComing soonAI image generationcoreComing soongrowthComing soonproComing soonAI text generationcoreComing soongrowthComing soonproComing soonEditAfter Effects import integrationcoreComing soongrowthComing soonproComing soonFigma import integrationcoreComing soongrowthComing soonproComing soonPhotoshop import integrationcoreComing soongrowthComing soonproComing soonEmail editorcoreComing soongrowthComing soonproComing soonInteractive display ads editorcoreComing soongrowthComing soonproComing soonDrag-and-drop creative editorcoreComing soongrowthComing soonproComing soonAI video editorcoreComing soongrowthComing soonproComing soonAI image editorcoreComing soongrowthComing soonproComing soonCollaborate & launchLinkedIn integrationcoreComing soongrowthComing soonproComing soonGoogle DV360 integrationcoreComing soongrowthComing soonproComing soon Google GDN integrationcoreComing soongrowthComing soonproComing soonYouTube integrationcoreComing soongrowthComing soonproComing soonTikTok integrationcoreComing soongrowthComing soonproComing soonInstagram integrationcoreComing soongrowthComing soonproComing soonFacebook integrationcoreComing soongrowthComing soonproComing soonSharing, comments & approvalcoreComing soongrowthComing soonproComing soonUnderstand impactAI predictionscoreComing soongrowthComing soonproComing soonAI creative insightscoreComing soongrowthComing soonproComing soonResults dashboardcoreComing soongrowthComing soonproComing soonService & supportDedicated platform trainingcoreComing soongrowthComing soonproComing soonCustomer supportcoreComing soonChatgrowthComing soonChatproComing soonDedicated customer successManaged pilotscoreComing soongrowthComing soonproComing soonCreative managed servicecoreComing soongrowthComing soonproComing soonSelf-serve SaaS platformcoreComing soongrowthComing soonproComing soonGovernanceCustom integrationscoreComing soongrowthComing soonproComing soonCustom models & fine-tuningcoreComing soongrowthComing soonproComing soonEntity & role access controlscoreComing soongrowthComing soonproComing soonAI governance controlscoreComing soongrowthComing soonproComing soonBrand workspacescoreComing soonPay-as-you-gogrowthComing soonPay-as-you-goproComing soonUnlimitedManaged service SLAcoreComing soongrowthComing soonproComing soonData ringfencingcoreComing soongrowthComing soonproComing soonTerms of ServicecoreComing soonStandardgrowthComing soonStandardproComing soonEnterprise"The speed and quality of the ads produced by Pencil were truly impressive. Their team was incredibly responsive, and the output was far beyond what we expected in such short timelines."Male Grooming Company--"Pencil was able to generate images that feel truly us - going well beyond what stock images could ever achieve."Leading Weight Loss Brand--"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."Susie O’Donoghue-Global Head of CRM, Data & AI-William Grant & Sons"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"Barilla--"What would usally take us 1.5 weeks took Pencil under 3 days..."DTC Clothing Brand--"The Pencil team is really helpful, good listeners and always ready to help us."Leroy Merlin--"Pencil feels like a creative partner rather than using a tool."Leading Crypto Trading Platform--"The Pencil team exceeded our expectations. We were impressed not only by their professionalism but also by how quickly they delivered high-quality ads. It’s made a huge difference to our campaign timelines."Food Delivery Innovator--"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."Minako Kent-Managing Director of Global Marketing-Japan Airlines“Pencil has been a game changer for us…it’s helped us generate some of our best ever Facebook creative. The team kicks ass too - check ‘em out!” James Harding-Head of Growth-Lyka Pet Food“As a startup with limited access to creative agencies or teams, Pencil has unlocked the ability for us to keep pushing out new assets. The team is also incredibly supportive!”Adrian Winther-Performance Marketing Manager-Amber Electric“For the first time, we have more ad ideas than we can even test! It’s been great to finally unlock creative scale”Nick Pendle-Co-founder-Lover App“Pencil allowed us to create robust ads and easily iterate on those that worked… an impressive product!”Adam Low-Co-founder-BucklebandFrequently asked questionsHow are generations counted in Pencil?In most cases, a generation is every time a customer interacts with an AI model to generate something. Knowing how many generations you've used is important as most subscriptions include a set number of generations.You can find more detailed information on how we count and charge generations here. ‍Does Pencil provide governance protection?Yes, all Pro plans include comprehensive enterprise governance protection. This includes data ringfencing, managed service SLAs, AI governance controls, entity and role-based access controls, custom models with fine-tuning options, and custom integrations.Can I create my own agents?Yes, in addition to selecting from Pencil’s pre-made agents, you’re able to create your own agent for your own unique use cases.Can Pencil provide ad performance analytics?Yes, after you connect your ad accounts to Pencil you will be able to see your ad results dashboard and receive creative insights for how to improve your creative ad strategy.Will my data be private and safe?Yes. Please review our terms of service, privacy policy and AI ethics policy which is always updated at the bottom of our website.Who is Pencil for?Pencil is a creative marketing platform designed for businesses of all sizes—from solo entrepreneurs and growing teams to large enterprises. Our plans offer tailored features and services suitable for each company's unique needs. Specializing in GenAI-driven ad creatives, Pencil streamlines the journey from initial brainstorm to large-scale production, helping you increase your Return on Ad Spend (ROAS) while reducing your Cost Per Acquisition (CPA).To maximize Pencil's effectiveness, it's essential to build a robust brand library featuring product images, videos, and brand identity elements. We recommend having at least 3-5 product images and 3-5 videos to fully leverage Pencil's capabilities.For optimal results, we also suggest connecting your ad accounts to Pencil. Doing this allows you to gain valuable insights into optimizing your ad spend and provides predictive scoring for the creatives you generate. On the Core plan and higher, Pencil immediately begins learning and delivering creative performance predictions. The more creatives you test and the richer the data you provide, the more accurate and insightful these predictions will become.What is your cancellation or refund policy?You can cancel your subscription at any time, and any charges will stop at the end of your billing period.If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via chat inside the platform, email support@trypencil.com or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible. It's important to note that we are not able to process refunds for fees incurred after a customer has used their free trial and explicitly upgraded to a paid plan.What kinds of Inputs do I need to use Pencil?Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality!Required inputs include:A brand kit including logos, fonts, colors and a short description of your brand and products.Assets including product images, lifestyle images, product video or UGC video. Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.What payment methods do you accept?We accept all major credit cards. For annual subscriptions we can also accept payment via bank transfers.What happens if I use more than my generations or ads quota?For Core and Growth plans, you cannot exceed your monthly allocation of generations. If you reach your limit before the next billing cycle, you can either upgrade your plan to increase your quota or wait until your quota resets with the next billing cycle.For Pro plans, your quota covers both the number of generations you create and ads delivered by the Pencil creative team. If you exceed your allotted quota, additional charges will apply per extra generation or ad. These charges will be billed at the end of your billing cycle based on your current plan's specified rates.What happens if I don’t hit my ad quota?Your ad generation quota resets monthly, and any unused generations do not roll over to the next billing period. Unused generations from the current billing cycle will expire and cannot be carried forward.What happens when my subscription ends?For Core and Growth plans, once your subscription ends, you won’t be able to generate new content, but you will still retain access to your workspace. To resume content generation, you’ll need to reactivate your subscription.For Pro plans, your workspace access will end, and billing will stop at the conclusion of your current billing period. If you wish to reactivate a canceled Pro subscription, please contact us at support@trypencil.com.How many formats are included with each ad?For Core and Growth plans, Pencil automatically generates ad creatives in multiple relevant formats suitable for the selected channel or template—typically around 5 formats per creative.For Pro plans utilizing our managed service, each ad creative within your quota includes up to 5 formats. If you require additional formats beyond this, they will count as additional ad creatives against your quota.How does Pencil Work?Pencil uses your brand assets, branding guidelines, and performance data to automatically generate effective static and video ad ideas, optimized for performance.Powered by advanced AI models from industry-leading providers like OpenAI, Google, Stability, and others, Pencil streamlines the ad creation process. These models assist you in identifying audience insights, crafting compelling copy, editing videos, pairing visuals and text to build persuasive narratives, selecting optimal templates and layouts tailored for each channel, applying consistent branding, and predicting ad performance. All this happens rapidly—typically in under 2-3 minutes per ad.For Pro plans, our team tries to review as many new workspaces as we can and will reach out if we think we can help you set up your workspace differently to get the best results.‍How many ads can I receive at a time?For Core and Growth plans you’re able to generate as many ads you want within your monthly generations quota. If you're on our Pro plan and working with a human creative at Pencil to deliver your ads, we will deliver 4 ads every 24 hours up to a maximum of 80 ads in a 20 day working month. You can give us as many briefs as you like together with a prioritization and we'll work on them 4 ads at a time.Do note that any amend requests count towards your ad deliverable quota, or you are welcome to make amends directly inside the Pencil editor.Can I activate/deactivate brand workspaces?Yes. if you need more brand workspaces, you can add a new brand workspace at the rate of your current plan and your subscription period will begin immediately.If you'd like multiple new workspaces, please contact us so we can discuss the right plan for you at support@trypencil.comWhat languages are supported?The following languages are supported in Pencil’s text generation tool:English, Arabic, Bengali, Bosnian, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Malay, Malayalam, Marathi, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Simplified Chinese, Slovakian, Slovenian, Spanish, Swedish, Tagalog, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, VietnameseWe are working hard on official support for a number of other languages.What Outputs does Pencil generate?Pencil creates text, image, and video ad assets.Each ad creative is automatically generated in 5 aspect ratios: 1:1, 9:16, 4:5, 16:9, and 1.91:1. This versatility ensures that Pencil's outputs are suitable for almost any digital channel, including Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, Snapchat, and more.You can export generated creatives directly into your ad accounts or download them as image (PNG) and video (MP4) files.How can I try Pencil?You can sign up for Pencil and create six ads through a guided experience, completely free. To access the full platform, you’ll need to subscribe to one of our paid plans.Our MissionTo surprise youwith what creativitycan doPricingSign upDouble your productivity and performance with Generative AI. Join Mailing List Please wait... Thanks! We'll be in touch! Oops! Something went wrong, please try again ← Back PlatformFor BusinessesFor EnterpriseCase StudiesPricingFeaturesFigma integrationPhotoshop integrationIntroducing Nano-banana (Gemini 2.5-flash Image)ResourcesHelp CenterTrust CenterRelease NotesPlatform StatusCommunityCompanyContact SalesAI Ethics Policy © 2025 Pencil AI LimitedCore & Growth TermsPro TermsSub-ProcessorsData Processing AddendumPrivacy Policy Update cookie preferences --- ##intercom.help google-site-verification=xmA_8LFgv3164edg3L-9dtBSdkoLcSUTBAQTIRWrYig ## trust.trypencil.com google-site-verification=i0FFQ2NBZnBBkBtgrRjQDYShqdP1n3u_dbTELFCMHuU ##trypencil.com google-site-verification=KQy1PVkOH72_4RFqBWWxi7YLdp704hMZVXDhdVg5T6U Grow your brand with our AI AdmakerGenerate thousands of high-performing ads effortlesslySign up A stylish man wearing a red suit and straw boater hat rides a vintage Sign up to PencilJoin 35,000+ teams making 2,000,000+ ads with AICase StudyAmplifon Saved 80,000 Euros with AIAmplifon helps customers find the perfect hearing care solution for their needs. A hearing aid matching their specific hearing profiles can be a gamechanger. Good hearing has a huge impact on people’s quality of life - from preserving cognitive function to promoting a healthy social life.Case StudyNew Skills Academy increased CTR 205%New Skills Academy is a leading online e-learning platform offering continuous personal development courses. With a mission to facilitate career progression and skill acquisition for over 800,000 students, they stand as one of the largest accredited e-learning environments in the UK.Case StudyBark Tripled Revenue Per Click with AIBark is a leading global service marketplace connecting millions of customers with skilled professionals across a diverse array of categories. From home services to event planning, Bark simplifies the process of finding trusted professionals, making it easier for users to get the job done.Case StudyLyka Marked Its Territory in the Dog Food Market with AILyka is Australia’s healthiest dog food subscription. They put nutrition first, with customised meals to address canine allergies and stomach issues. Their food is even tested on humans - in their words: dog food should be real food.Get contentChat with Pencil to generate adsJoin forces with Pencil to unlock new insights and bring them to life. Pencil’s AI is laser-focused on what makes your brand and product special, helping you get the most out of your campaigns.Get ideas from your new creative sparring partnerProfessional images & video without the location shootMake finished ads for every channelScale contentScale your ads with automation toolsUse Pencil’s AI like a spreadsheet formula - generate multiple variations of ads, from translation to personalization.Generate multiple assets from templatesAdapt, personalize, localize or translate contentThousands of ad variations in an instantEditSimple, powerful editing  in the browserEdit text, image, video and even HTML in dedicated editors with help from AI.Edit with speed and easeGet full creative controlInstantly access your assets and brand libraryCollaborate & LaunchTake ads from concept to launch in one placeCollaborate within teams and across functions to create, approve and launch top-performing ads.Approve & launch ads in one placeLeave feedback on ads in-progressLaunch campaigns into any platformUnderstand ImpactCrack the code to growing your businessUse AI to find insights and make predictions that result in ads that just work, every time.Understand what drives ad performancePredict which creatives will perform wellQuickly pivot when your ads aren’t up to scratch"The speed and quality of the ads produced by Pencil were truly impressive. Their team was incredibly responsive, and the output was far beyond what we expected in such short timelines."Male Grooming Company--"Pencil was able to generate images that feel truly us - going well beyond what stock images could ever achieve."Leading Weight Loss Brand--"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."Susie O’Donoghue-Global Head of CRM, Data & AI-William Grant & Sons"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"Barilla--"What would usally take us 1.5 weeks took Pencil under 3 days..."DTC Clothing Brand--"The Pencil team is really helpful, good listeners and always ready to help us."Leroy Merlin--"Pencil feels like a creative partner rather than using a tool."Leading Crypto Trading Platform--"The Pencil team exceeded our expectations. We were impressed not only by their professionalism but also by how quickly they delivered high-quality ads. It’s made a huge difference to our campaign timelines."Food Delivery Innovator--"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."Minako Kent-Managing Director of Global Marketing-Japan Airlines“Pencil has been a game changer for us…it’s helped us generate some of our best ever Facebook creative. The team kicks ass too - check ‘em out!” James Harding-Head of Growth-Lyka Pet Food“As a startup with limited access to creative agencies or teams, Pencil has unlocked the ability for us to keep pushing out new assets. The team is also incredibly supportive!”Adrian Winther-Performance Marketing Manager-Amber Electric“For the first time, we have more ad ideas than we can even test! It’s been great to finally unlock creative scale”Nick Pendle-Co-founder-Lover App“Pencil allowed us to create robust ads and easily iterate on those that worked… an impressive product!”Adam Low-Co-founder-BucklebandOur MissionTo surprise youwith what creativitycan doPricingSign upDouble your productivity and performance with Generative AI. Join Mailing List Please wait... Thanks! We'll be in touch! Oops! Something went wrong, please try again ← Back PlatformFor BusinessesFor EnterpriseCase StudiesPricingFeaturesFigma integrationPhotoshop integrationIntroducing Nano-banana (Gemini 2.5-flash Image)ResourcesHelp CenterTrust CenterRelease NotesPlatform StatusCommunityCompanyContact SalesAI Ethics Policy © 2025 Pencil AI LimitedCore & Growth TermsPro TermsSub-ProcessorsData Processing AddendumPrivacy Policy Update cookie preferences --- ConsentDetails[#IABV2SETTINGS#]AboutThis website uses cookiesWe use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. [#GPC_BANNER_ICON#][#GPC_TOAST_TEXT#]Consent SelectionNecessary Preferences Statistics Marketing Show detailsDetailsNecessary 12 Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.Chilipiper2Learn more about this providerdmn_chk_# [x2]Used to maintain the overall functionality of the website: Assigns the user to a server and detects potential errors on specific servers, allowing the website to reassign the users to another server. Maximum Storage Duration: SessionType: HTTP CookieCookiebot1Learn more about this providerCookieConsentStores the user's cookie consent state for the current domainMaximum Storage Duration: 1 yearType: HTTP CookieGoogle1Learn more about this providerSome of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.test_cookiePendingMaximum Storage Duration: 1 dayType: HTTP CookieLinkedIn2Learn more about this providerbcookieUsed in order to detect spam and improve the website's security. Maximum Storage Duration: 1 yearType: HTTP Cookieli_gcStores the user's cookie consent state for the current domainMaximum Storage Duration: 180 daysType: HTTP CookieLoom 4Learn more about this providerawc.taskSessionsThis cookie is necessary for the login function on the website. Maximum Storage Duration: SessionType: HTML Local Storageawc.taskSessionsInitThis cookie is necessary for the login function on the website. Maximum Storage Duration: SessionType: HTML Local Storage__awc_tld_test__ [x2]Necessary for the general functionality of the website. Maximum Storage Duration: SessionType: HTTP Cookiereleasedhub.com1cf_clearanceThis cookie is used to distinguish between humans and bots. Maximum Storage Duration: 1 yearType: HTTP Cookietrypencil.com1_cfuvidThis cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. Maximum Storage Duration: SessionType: HTTP CookiePreferences 7 Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.Intercom3Learn more about this providerintercom-device-id-#Sets a specific ID for the user which ensures the integrity of the website’s chat function. Maximum Storage Duration: 271 daysType: HTTP Cookieintercom-id-#Allows the website to recoqnise the visitor, in order to optimize the chat-box functionality. Maximum Storage Duration: 271 daysType: HTTP Cookieintercom-session-#Sets a specific ID for the user which ensures the integrity of the website’s chat function. Maximum Storage Duration: 7 daysType: HTTP CookieLinkedIn1Learn more about this providerlidcRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. Maximum Storage Duration: 1 dayType: HTTP CookieLoom 1Learn more about this providerloom_anon_commentThis cookie stores information for the widget settings on the website.Maximum Storage Duration: 1 yearType: HTTP Cookiejs.intercomcdn.comtrypencil.com2intercom.intercom-state-# [x2]Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. Maximum Storage Duration: PersistentType: HTML Local StorageStatistics 13 Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.Chilipiper3Learn more about this providerph_#_posthogRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Maximum Storage Duration: 1 yearType: HTTP Cookieph_#_primary_window_existsRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Maximum Storage Duration: SessionType: HTML Local Storageph_#_window_idRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Maximum Storage Duration: SessionType: HTML Local StorageLoom 8Learn more about this providerajs_anonymous_idThis cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice.Maximum Storage Duration: PersistentType: HTML Local StoragesentryReplaySessionRegisters data on visitors' website-behaviour. This is used for internal analysis and website optimization. Maximum Storage Duration: SessionType: HTML Local Storageviewer_session_dataUsed in connection with End User Experience Monitoring (EUEM). The cookie collects information on application/device performance, which allows support/website staff to optimize their products and services. Maximum Storage Duration: PersistentType: HTML Local Storageajs_anonymous_id [x2]This cookie is used to identify a specific visitor - this information is used to identify the number of specific visitors on a website.Maximum Storage Duration: 1 yearType: HTTP Cookie__Host-psifi.analyticsTraceRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Maximum Storage Duration: 1 dayType: HTTP Cookie__Host-psifi.analyticsTraceV2Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Maximum Storage Duration: 1 dayType: HTTP Cookiedd_cookie_test_#Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization. Maximum Storage Duration: 1 dayType: HTTP CookieMicrosoft2Learn more about this provider_clckCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.Maximum Storage Duration: 1 yearType: HTTP Cookie_clskRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Maximum Storage Duration: 1 dayType: HTTP CookieMarketing 27 Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.Google5Learn more about this providerSome of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.pagead/1p-user-list/#Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.Maximum Storage Duration: SessionType: Pixel Tracker_gaUsed to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.Maximum Storage Duration: 2 yearsType: HTTP Cookie_ga_#Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.Maximum Storage Duration: 2 yearsType: HTTP Cookie_gcl_auUsed to measure the efficiency of the website’s advertisement efforts, by collecting data on the conversion rate of the website’s ads across multiple websites.Maximum Storage Duration: 3 monthsType: HTTP Cookie_gcl_lsTracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website. Maximum Storage Duration: PersistentType: HTML Local StorageLoom 5Learn more about this providerajs_user_idCollects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. Maximum Storage Duration: PersistentType: HTML Local Storage__tld__ [x2]Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Maximum Storage Duration: SessionType: HTTP Cookieajs_user_idThis cookie is used to collect data on the visitor's behavior on the website - this information can be used to assign the visitor to a visitor segment, based on common preferences.Maximum Storage Duration: SessionType: HTTP Cookieloom_referral_videoUsed to detect referrals in relation to website's embedded video-player. Maximum Storage Duration: SessionType: HTTP CookieYouTube17Learn more about this provider__Secure-ROLLOUT_TOKENPendingMaximum Storage Duration: 180 daysType: HTTP Cookie__Secure-YECStores the user's video player preferences using embedded YouTube videoMaximum Storage Duration: SessionType: HTTP Cookie__Secure-YNIDUsed to track user’s interaction with embedded content.Maximum Storage Duration: 180 daysType: HTTP CookieLAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.Maximum Storage Duration: SessionType: HTTP CookieLogsDatabaseV2:V#||LogsRequestsStoreUsed to track user’s interaction with embedded content.Maximum Storage Duration: PersistentType: IndexedDBremote_sidNecessary for the implementation and functionality of YouTube video-content on the website. Maximum Storage Duration: SessionType: HTTP CookieTESTCOOKIESENABLEDUsed to track user’s interaction with embedded content.Maximum Storage Duration: 1 dayType: HTTP CookieVISITOR_INFO1_LIVEPendingMaximum Storage Duration: 180 daysType: HTTP CookieYSCPendingMaximum Storage Duration: SessionType: HTTP CookieYtIdbMeta#databasesUsed to track user’s interaction with embedded content.Maximum Storage Duration: PersistentType: IndexedDByt-remote-cast-availableStores the user's video player preferences using embedded YouTube videoMaximum Storage Duration: SessionType: HTML Local Storageyt-remote-cast-installedStores the user's video player preferences using embedded YouTube videoMaximum Storage Duration: SessionType: HTML Local Storageyt-remote-connected-devicesStores the user's video player preferences using embedded YouTube videoMaximum Storage Duration: PersistentType: HTML Local Storageyt-remote-device-idStores the user's video player preferences using embedded YouTube videoMaximum Storage Duration: PersistentType: HTML Local Storageyt-remote-fast-check-periodStores the user's video player preferences using embedded YouTube videoMaximum Storage Duration: SessionType: HTML Local Storageyt-remote-session-appStores the user's video player preferences using embedded YouTube videoMaximum Storage Duration: SessionType: HTML Local Storageyt-remote-session-nameStores the user's video player preferences using embedded YouTube videoMaximum Storage Duration: SessionType: HTML Local StorageUnclassified 14Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.Chilipiper3Learn more about this providerchili/ADDITIONAL_HEADERSPendingMaximum Storage Duration: PersistentType: HTML Local Storagechili/GUEST_SESSION_V2PendingMaximum Storage Duration: PersistentType: HTML Local Storagechili/TENANT_IDPendingMaximum Storage Duration: PersistentType: HTML Local StorageLoom 8Learn more about this providerawc.interactionSession.expiryPendingMaximum Storage Duration: SessionType: HTML Local Storageawc.interactionSession.idPendingMaximum Storage Duration: SessionType: HTML Local Storageawc.last.screen.eventPendingMaximum Storage Duration: SessionType: HTML Local Storageawc.session.expiryPendingMaximum Storage Duration: PersistentType: HTML Local Storageawc.session.idPendingMaximum Storage Duration: PersistentType: HTML Local Storageawc.tab.idPendingMaximum Storage Duration: SessionType: HTML Local Storageemoji-reaction-list-variantPendingMaximum Storage Duration: PersistentType: HTML Local Storageanalytics-web-client#analytics-resiliencePendingMaximum Storage Duration: PersistentType: IndexedDBcdn.jsdelivr.net1682b822e50ceee37e06f059a#pagesPendingMaximum Storage Duration: PersistentType: IndexedDBembed.released.so2__released.session-visited.4f1e11e3-ed5c-45dd-af32-ff4897b48d82PendingMaximum Storage Duration: SessionType: HTML Local Storage__released.stream-viewedPendingMaximum Storage Duration: PersistentType: HTML Local StorageCross-domain consent[#BULK_CONSENT_DOMAINS_COUNT#] [#BULK_CONSENT_TITLE#]List of domains your consent applies to: [#BULK_CONSENT_DOMAINS#]Cookie declaration last updated on 3/18/26 by Cookiebot[#IABV2_TITLE#][#IABV2_BODY_INTRO#][#IABV2_BODY_LEGITIMATE_INTEREST_INTRO#][#IABV2_BODY_PREFERENCE_INTRO#][#IABV2_LABEL_PURPOSES#][#IABV2_BODY_PURPOSES_INTRO#][#IABV2_BODY_PURPOSES#][#IABV2_LABEL_FEATURES#][#IABV2_BODY_FEATURES_INTRO#][#IABV2_BODY_FEATURES#][#IABV2_LABEL_PARTNERS#][#IABV2_BODY_PARTNERS_INTRO#][#IABV2_BODY_PARTNERS#]AboutCookies are small text files that can be used by websites to make a user's experience more efficient.The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.You can at any time change or withdraw your consent from the Cookie Declaration on our website.Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy. Please state your consent ID and date when you contact us regarding your consent. Do not sell or share my personal informationDeny Allow selection Customize Allow all##intercom.help google-site-verification=xmA_8LFgv3164edg3L-9dtBSdkoLcSUTBAQTIRWrYig ## trust.trypencil.com google-site-verification=i0FFQ2NBZnBBkBtgrRjQDYShqdP1n3u_dbTELFCMHuU ##trypencil.com google-site-verification=KQy1PVkOH72_4RFqBWWxi7YLdp704hMZVXDhdVg5T6U Everything You Need To Scale Gen AI AdsSecure, compliant, and trusted by the world's top advertisersBook a DemoJoin 3 of the world’s top 10 global advertisersCase StudyDiageo uses AI to Create Content for Every OccasionOne of the biggest advantages of AI in creative work is the ability to produce more specific, tailored content for different moments throughout the year.Case StudyL’Oréal Is Using AI For Product Shots of All Shades and Textures‍L’Oréal wanted to assess whether AI could replace a percentage of product photoshoots while maintaining high creative standards.Model aggregationAccess The Top GenAI Models In One PlaceAccess the world’s best text, image, video and audio models—including OpenAI, Google, Adobe, Runway, Bria and Getty—through a single contract and UI.One AI investment covers every model now & in futureUnified legal, pricing, and governance across modelsBring‑Your‑Own (BYO) model option for proprietary AIAgentic foundationBuilt For The Age Of GenAI AgentsDeploy specialised AI agents inside a secure workspace to handle briefs, production tasks, and optimisations—then evolve them as your needs change.Choose from a marketplace of pre‑built agentsSpin up custom agents in minutesWorks with Google AgentSpace to avoid agent lock-inSafe & compliantEnterprise‑Grade  Legal TermsOne master agreement covers every model, asset, and user so you can scale GenAI with confidence that your IP remains yours.Fortune 500-grade indemnities & SLAsNo‑train clauses block data entering public modelsAudit‑ready logs record every prompt, version, & actionUse casesTotal Marketing Use  Case SupportPencil helps you create for the entire customer journey—from social ads to emails to landing pages—within a single, connected platform.50+ channel‑specific templates & agents out of the boxCentral asset library keeps your brand consistentData from every touchpoint feeds back into creationRobust AI controlsEnterprise Administration & GovernanceGranular permissions, SSO and policy controls make it easy to roll GenAI out to thousands of users without sacrificing security.Role‑based access control for complex org structuresSCIM provisioning and SSO ready on day oneCentralised administrator governance controlsEnd-to-endEnd-to-End Creative & Media WorkflowIdeate, approve, publish and optimise in one place so insights flow seamlessly from brief to performance, and between all your agencies.Briefing, concepting, storyboarding and productionOne‑click publish to Meta, TikTok, Google and moreContinuous performance feedback loopTechnology & serviceGenAI expertise in  service and supportTap Brandtech's global network of AI strategists, creatives and engineers to accelerate every stage of your GenAI journey.Enterprise onboarding and change managementCreative services for specialist or extra capacity 24/7 support with dedicated customer successPredictive ScoringAutomatically score every creative against your first‑party performance data so teams know what to publish before they spend a cent on media.Gen AI ROI measurementTrack the exact time, cost and performance lift delivered by GenAI across every team or agency partner—all within Pencil.A Decade Ahead in GenAISince 2018, Pencil has delivered production GenAI advertising for thousands of brands, giving you years of proven learning in a market just catching up.Proven GenAI Ad Case StudiesBrowse real campaigns that achieved 62 % faster delivery, 55 % lower costs and 40 % higher ROI—and copy what works for your brand.Browser‑Based Image & Video StudioCreate, edit and version rich media directly in the browser—no heavyweight desktop installs, no file‑sharing hassle.Centralised Brand ControlsLock in your fonts, colours, tone and claims so every AI suggestion stays on‑brand automatically.Open Go‑To‑Market ModelWork with—never against—your existing agencies, channels and tech stack, keeping you in control offees and data.Adobe‑Native InteroperabilityRound‑trip PSD and AEP files between Pencil and Creative Cloud without losing layers, metadata or quality.Tailored to Your Stack & DataPencil’s services team bends the platform to your unique requirements—from private clouds to bespoke predictive models."The speed and quality of the ads produced by Pencil were truly impressive. Their team was incredibly responsive, and the output was far beyond what we expected in such short timelines."Male Grooming Company--"Pencil was able to generate images that feel truly us - going well beyond what stock images could ever achieve."Leading Weight Loss Brand--"Pencil is a great tool with lots if potential for many brands. It also unlocked huge efficiencies and time saving in asset generation which is a really notable benefit."Susie O’Donoghue-Global Head of CRM, Data & AI-William Grant & Sons"The flow of the pilot was well organised....we got a good sense of what the platform is capable of and the process of content and concept generation. I felt also like we were dealing with experts in the utilisation of the tool...We will miss our weekly calls!"Barilla--"What would usally take us 1.5 weeks took Pencil under 3 days..."DTC Clothing Brand--"The Pencil team is really helpful, good listeners and always ready to help us."Leroy Merlin--"Pencil feels like a creative partner rather than using a tool."Leading Crypto Trading Platform--"The Pencil team exceeded our expectations. We were impressed not only by their professionalism but also by how quickly they delivered high-quality ads. It’s made a huge difference to our campaign timelines."Food Delivery Innovator--"The advances in text-to-video through Google’s Veo models, accessed via Pencil Pro, allow us to offer a new level of engagement for our customers."Minako Kent-Managing Director of Global Marketing-Japan Airlines“Pencil has been a game changer for us…it’s helped us generate some of our best ever Facebook creative. The team kicks ass too - check ‘em out!” James Harding-Head of Growth-Lyka Pet Food“As a startup with limited access to creative agencies or teams, Pencil has unlocked the ability for us to keep pushing out new assets. The team is also incredibly supportive!”Adrian Winther-Performance Marketing Manager-Amber Electric“For the first time, we have more ad ideas than we can even test! It’s been great to finally unlock creative scale”Nick Pendle-Co-founder-Lover App“Pencil allowed us to create robust ads and easily iterate on those that worked… an impressive product!”Adam Low-Co-founder-BucklebandOur MissionTo surprise youwith what creativitycan doPricingSign upDouble your productivity and performance with Generative AI. Join Mailing List Please wait... Thanks! We'll be in touch! Oops! Something went wrong, please try again ← Back PlatformFor BusinessesFor EnterpriseCase StudiesPricingFeaturesFigma integrationPhotoshop integrationIntroducing Nano-banana (Gemini 2.5-flash Image)ResourcesHelp CenterTrust CenterRelease NotesPlatform StatusCommunityCompanyContact SalesAI Ethics Policy © 2025 Pencil AI LimitedCore & Growth TermsPro TermsSub-ProcessorsData Processing AddendumPrivacy Policy Update cookie preferences