Clay 2.0

Skip to mainCopy logo to clipboard (png)Copied!Copy icon to clipboard (png)Copied!Download brand assetsDownloaded!⌘KGet a demoLog inSign upCopy logo to clipboard (png)Copied!Copy icon to clipboard (png)Copied!Download brand assetsDownloaded!Get a demoSign upGo to market with unique data — and the ability to act on itBring AI agents, enrichment, and intent data together and turn insights into relevant, timely action.Start building for freeTrusted by more than 300,000 leading GTM teams of all sizes.Built with love. Inspired by our customers.4.9 40K + GTME community5.0A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.CROStevie CaseClay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's handsDirector of GTM OpsAlexander DeMoulinOur first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use. Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.Revenue Strategy & DataScotty HuhnClay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.Head of Sales OperationsAdam WallClay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.VP, Corporate Integrated Marketing Ryan NarodClay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.Director of GrowthDavide GriecoEvery GTM data point imaginable, in one placeUnderstand your total market, your customers, and the gap between them. Then act on it.Enrichments: Access premium data from 150+ providers: identify new leads, score accounts and contacts, and personalize outreach.Intent signals: Take instant action when prospects change jobs, visit your website, mentions your company online, and more.AI-led research: Search public databases, navigate gated forms, and find unique datapoints with Claygent.>2xOpenAI more than doubled enrichment coverage from low 40% to high 80%.AI that’s contextual, consistent, and scalableCreate and scale context-aware AI agents, and launch GTM workflows effortlessly.From idea to workflow: Chat with Sculptor for GTM idea generation, analysis, and table building.Build Claygents to scale: Build and version multiple AI agents and reuse them across workflows for consistency at scale.Bring your own context: Connect Claygent to any MCP server - from Salesforce, to Gong, to Google Docs, to enrich with deeper business context.3x3x’d data coverage on contact information, firmographics, and more.Orchestrate and act on your data, at scaleBring together enrichments, intent signals, and CRM data, decide who to go after, and trigger action automatically.Act on your data at scale: Sync millions of CRM records with signals from 150+ providers.Build dynamic audiences: Combine signals, enrichment, and CRM data and create high-intent buyer segments.Time outreach perfectly: Alert reps, update your CRM, or launch outreach campaigns in Clay’s native sequencer.3M+Automated monitoring buying signals from 3M+ companies to prioritize outreach.Turn data into action with flexible, iterable workflowsGetting the right data is only half the battle: the real value comes from putting it into action. Connect your data to any tool in your tech stack to launch any GTM use case. Iterate and improve quickly.Start building for freeAI formattingClean and format data with AI in secondsUse AI to transform any record into the format you need. Concatenate data, ensure consistent formatting, and remove extra emojis, symbols, or unnecessary info from lists.AI conditional logicRun action steps conditionally — no engineering neededConditionally run workflows based on any logic. Use different providers for different companies, enrich only your best-fit leads, or build in fallbacks (e.g. looking for mobiles only if you don't find emails.).DestinationsConstantly update any tool — CRM, email sequencer, website builder, or morePush enriched data to your CRM, data warehouse, email tool, website CMS, ad manager, etc—on a recurring basis. Use our HTTP API capability to build your own integrations without code.“Clay has helped Anthropic significantly improve our lead enrichment and sales data pipelines. We've been able to consolidate our tech stack to core essentials, like our CRM, Clay, and email tool.”Adam WallHead of Revenue Operations at Anthropic4h/weekSaved with automating inbound
lead enrichment and scoring in Salesforce.100+100+ providers accessed via Clay100%Automated all SFDC opportunity upsertsRead case studyClay’s data + workflows unlock any growth use caseUse the best data foundation alongside flexible workflows to turn any growth idea into reality—from CRM enrichment to intent-based outbound. Iterate quickly to scale your best experiments.Data enrichmentsAI agentsCRM enrichment and maintenanceTAM sourcing & territory planningInbound lead enrichment & routingIntent-based outreach flowsAI powered outbound campaignsAccount based marketingCut costs, access data faster in one central platformStop waiting months to purchase and implement new data tools. Clay gives you immediate access to 100+ premium data sources (+ your own API keys)  in one subscription: no contracts, renewals, or implementation hassle needed.Read more about Clay EnterpriseGet a demoBacked by enterprise-grade security and scaleSecurity at ClaySOC 2 Type IIWe are SOC 2 Type II compliant. Request our SOC 2 in our Trust Center.GDPRGo to market anywhere in the world — let us handle compliance with local laws.CCPASupport your customer base with opt out and DNC support.ISO 27001 +Securely connect your CRM and other systems.ISO 42001Securely connect your CRM and other systems.What our customers say about us...PreviousNext"In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."Keith JonesGTM Systems Lead"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."Stevie CaseCRO"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."Alexander DeMoulinDirector of Revenue OperationsI love using and working with Clay.com because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness.David BulmerSales Ops"Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."Adam WallHead of Sales Operations"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."Davide GriecoPrev. Director of Growth"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%—with no manual work needed."Josh KimHead of Growth Programs"Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum."Kris RudegraapCEO"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences."Julien ReimanHead of Sales"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more."Ryan NarodVP, Corporate and Integrated Marketing --- Skip to mainCopy logo to clipboard (png)Copied!Copy icon to clipboard (png)Copied!Download brand assetsDownloaded!⌘KGet a demoLog inSign upCopy logo to clipboard (png)Copied!Copy icon to clipboard (png)Copied!Download brand assetsDownloaded!Get a demoSign up Flexible pricing that fits youA full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.CROStevie CaseClay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's handsDirector of GTM OpsAlexander DeMoulinOur first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use. Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.Revenue Strategy & DataScotty HuhnClay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.Head of Sales OperationsAdam WallClay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.VP, Corporate Integrated Marketing Ryan NarodClay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.Director of GrowthDavide GriecoA full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.CROStevie CaseClay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's handsDirector of GTM OpsAlexander DeMoulinOur first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use. Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.Revenue Strategy & DataScotty HuhnClay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.Head of Sales OperationsAdam WallClay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.VP, Corporate Integrated Marketing Ryan NarodClay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.Director of GrowthDavide GriecoMonthlyAnnual ∙ Save 10%PlansFreeStart building in Clay for free. No strings attached.FreeIncludes 500 actions/moIncludes 6,000 actions/year1.2K data credits/yr100 data credits/moUnlimited seats and tablesRun multi-provider waterfallsRun up to 200 rows per tableEnrich with ClaygentClaygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.Bring your own API keySend emails with Clay sequencerStart 14-day trialor buy nowFreeStart building in Clay for free. No strings attached.FreeIncludes 500 actions/moIncludes 6,000 actions/yr100 data credits/month1,200 data credits/yrUnlimited seats and tablesRun multi-provider waterfallsRun up to 200 rows per tableEnrich with ClaygentClaygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.Bring your own API keySend emails with Clay sequencerStart 14-day trialor buy nowFreeStart building in Clay for free. No strings attached.Free6K actions/yr500 actions/mo1.2K data credits/yr100 data credits/moUnlimited seats and tablesRun multi-provider waterfallsRun up to 200 rows per tableEnrich with ClaygentClaygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.Bring your own API keySend emails with Clay sequencerStart 14-day trialor buy nowLaunchFor small teams building and automating prospecting workflows$167/moStarts at 15,000 actions/moStarts at 180,000 actions/yearStarts at $54/mo, expand anytimeStarts at $60/mo, expand anytime30K/yr ($113/mo)72K/yr ($261/mo)120K/yr ($414/mo)240K/yr ($792/mo)600K/yr ($1,913/mo)30K data credits/yr2.5K/mo ($125/mo)6K/mo ($290/mo)10K/mo ($460/mo)20K/mo ($880/mo)50K/mo ($2,125/mo)30K data credits/yrEverything in Free, plus...Enrich phone numbersTrack job changes and other signalsGet signals on job change, promotions, new hires, company news, and social.Run up to 50,000 rows per tableLaunch email campaigns via integrationsLaunch email campaigns natively in Clay or via integrations with email campaign providersStart 14-day trialor buy nowLaunchFor small teams building and automating prospecting workflows$167/moStarts at 15,000 actions/moStarts at 180,000 actions/yrStarts at $54/mo, expand anytimeStarts at $60/mo, expand anytime2,500 data credits/mo30,000 data credits/yrStarts at $113/mo, expand anytimeStarts at $125/mo, expand anytimeEverything in Free, plus...Enrich phone numbersTrack job changes and other signalsGet signals on job change, promotions, new hires, company news, and social.Run up to 50,000 rows per tableLaunch email campaigns via integrationsLaunch email campaigns natively in Clay or via integrations with email campaign providersStart 14-day trialor buy nowLaunchFor small teams building and automating prospecting workflows$167/mo180K/yr ($54/mo)480K/yr ($135/mo)720K/yr ($180/mo)1.2M/yr ($261/mo)2.4M/yr ($486/mo)180K actions/yr15K/mo ($60/mo)40K/mo ($150/mo)60K/mo ($200/mo)100K/mo ($290/mo)200K/mo ($540/mo)180K actions/yr30K/yr ($113/mo)72K/yr ($261/mo)120K/yr ($414/mo)240K/yr ($792/mo)600K/yr ($1,913/mo)30K data credits/yr2.5K/mo ($125/mo)6K/mo ($290/mo)10K/mo ($460/mo)20K/mo ($880/mo)50K/mo ($2,125/mo)30K data credits/yrEverything in Free, plus...Enrich phone numbersTrack job changes and other signalsGet signals on job change, promotions, new hires, company news, and social.Run up to 50,000 rows per tableLaunch email campaigns via integrationsLaunch email campaigns natively in Clay or via integrations with email campaign providersStart 14-day trialor buy nowGrowthFor teams with CRM-based workflows & growth campaigns.Recommended$446/moStarts at 40,000 actions/moStarts at 480,000 actions/yearStarts at $185/mo, expand anytimeStarts at $205/mo, expand anytime72K/yr ($261/mo)120K/yr ($413/mo)240K/yr ($792/mo)600K/yr ($1,913/mo)72K data credits/yr6K/mo ($290/mo)10K/mo ($460/mo)20K/mo ($880/mo)50K/mo ($2,125/mo)72K data credits/yrEverything in Launch, plus...Auto-sync and enrich CRMIntegrate with any HTTP APIAutomate any signal via webhookTrack web intent signalsIncludes 1 ads audienceGet priority supportStart 14-day trialor buy nowGrowthFor teams with CRM-based workflows & growth campaigns.Recommended$446/moStarts at 40,000 actions/moStarts at 480,000 actions/yrStarts at $185/mo, expand anytimeStarts at $205/mo, expand anytime6,000 data credits/mo72,000 data credits/yrStarts at $261/mo, expand anytimeStarts at $290/mo, expand anytimeEverything in Launch, plus...Auto-sync and enrich CRMIntegrate with any HTTP APIAutomate any signal via webhookTrack web intent signalsIncludes 1 ads audienceGet priority supportStart 14-day trialor buy nowGrowthFor teams with CRM-based workflows & growth campaigns.Recommended$446/mo480K/yr ($185/mo)720K/yr ($261/mo)1.2M/yr ($405/mo)2.4M/yr ($765/mo)480K actions/yr40K actions/mo ($205/mo)60K actions/mo ($290/mo)100K actions/mo ($450/mo)200K actions/mo ($850/mo)480K actions/yr72K/yr ($261/mo)120K/yr ($413/mo)240K/yr ($792/mo)600K/yr ($1,913/mo)72K data credits/yr6K/mo ($290/mo)10K/mo ($460/mo)20K/mo ($880/mo)50K/mo ($2,125/mo)72K data credits/yrEverything in Launch, plus...Auto-sync and enrich CRMIntegrate with any HTTP APIAutomate any signal via webhookTrack web intent signalsIncludes 1 ads audienceGet priority supportStart 14-day trialor buy nowEnterpriseFor organizations building GTM systems at scale.CustomCustom actionsCustom actionsCustomCustomEverything in Growth, plus...Sync to data warehouseIncludes 2 ads audiences, more via add-onRun and store unlimited rows with Audiences (Beta)Sign in with SSORole-based access control (RBAC)Advanced role-based access control includes workbook-level credit budget and viewer rolesGet dedicated growth strategistClay's version of a CSM - your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features and brainstorming your Clay roadmapRequest a quoteor buy nowEnterpriseFor organizations building GTM systems at scale.CustomCustom actionsCustom actions and creditsEverything in Growth, plus...Sync to data warehouseIncludes 2 ads audiences, more via add-onRun and store unlimited rows with Audiences (Beta)Sign in with SSORole-based access control (RBAC)Advanced role-based access control includes workbook-level credit budget and viewer rolesGet dedicated growth strategistClay's version of a CSM - your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features and brainstorming your Clay roadmapRequest a quoteor buy nowEnterpriseFor organizations building GTM systems at scale.CustomCustom actionsCustomCustom actionsCustomCustomCustomEverything in Growth, plus...Sync to data warehouseIncludes 2 ads audiences, more via add-onRun and store unlimited rows with Audiences (Beta)Sign in with SSORole-based access control (RBAC)Advanced role-based access control includes workbook-level credit budget and viewer rolesGet dedicated growth strategistClay's version of a CSM - your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features and brainstorming your Clay roadmapRequest a quoteor buy nowSee full plan comparisonCompare plansFunctionalityFreeStart 14-day trialLaunchStart 14-day trialGrowthStart 14-day trialEnterpriseEnterpriseRequest a quoteData enrichmentFind and enrich data from 3rd-party sourcesFind and enrich data from 150+ providersIncludedFree plan does not include phone number enrichmentIncludedIncludedIncludedRun multi-provider waterfallsIncludedIncludedIncludedIncludedEnrich with ClaygentClay's AI agent with access to web research. Generate custom data points with AIEnrich with ClaygentClay's AI agent with access to web research. Generate custom data points with AIIncludedIncludedIncludedIncludedBring your own API keyIncludedIncludedIncludedIncludedExclude companies/people from searchNot included-IncludedIncludedIncludedRun enrichment in bulkEnrich more than 50K records at onceRun enrichment in bulkEnrich more than 50K records at onceNot included-Not included-Not included-IncludedCompany/people/job data in bulkPurchase company, people, and job enrichment data in bulk for extra savingsCompany/people/job data in bulkPurchase company, people, and job enrichment data in bulk for extra savingsNot included-Not included-Not included-Add-onSignalsFind and act on 1st-party and 3rd-party signalsJob change signalsGet signals on job change, promotions, and new hiresJob change signalsGet signals on job change, promotions, and new hiresNot included-IncludedIncludedIncludedCompany news signalsNot included-IncludedIncludedIncludedSocial listening signalsNot included-IncludedIncludedIncludedWeb intent signalsNot included-Not included-IncludedIncludedAutomate any signal via webhooksNot included-Not included-IncludedIncludedIntegrationsConnect Clay to your entire tech stackHTTP API integrationsSee examples of HTTP API integrationsHTTP API integrationsSee examples of HTTP API integrationsNot included-Not included-IncludedIncludedCRM integrationsSee the full list of CRMs available via integrationsCRM integrationsSee the full list of CRMs available via integrationsNot included-Not included-IncludedIncludedConnect to data warehousesClay has native integrations with Snowflake, Fivetran, Postgres, Databricks, and BigQueryConnect to data warehousesClay has native integrations with Snowflake, Fivetran, Postgres, Databricks, and BigQueryNot included-Not included-Not included-IncludedWorkflow orchestrationAutomate and scale workflowsCustomize agents with Claygent builderIncludedIncludedIncludedIncludedLaunch email campaignsLaunch email campaigns natively in Clay or via integrations with email campaign providersLaunch email campaignsLaunch email campaigns natively in Clay or via integrations with email campaign providersIncludedFree users can send emails with Clay sequencer. Sending to an external sequencer requires a paid planIncludedIncludedIncludedCustom functions (coming soon)Not included-IncludedIncludedIncludedSchedule recurring enrichment runsNot included-IncludedIncludedIncludedPush audiences to ads platformsSend ads audiences to LinkedIn and MetaPush audiences to ads platformsSend ads audiences to LinkedIn and MetaNot included-Not included-Includes 1 Ads audienceIncludes 2 Ads audiences, more via add-onSource sync frequency1 day1 day1 day15 minUnlimited data via AudiencesCombine enrichments, signals, and CRM data to create high-intent audiences in one placeUnlimited data via AudiencesCombine enrichments, signals, and CRM data to create high-intent audiences in one placeNot included-Not included-Not included-IncludedPlatform and administrationUse Clay securely at scaleTable version historySaves point-in-time snapshots of your table configuration for up to 1 or 6 months depending on your plan, so you can track and restore table history over timeTable version historySaves point-in-time snapshots of your table configuration for up to 1 or 6 months depending on your plan, so you can track and restore table history over timeNot included-1 month1 month6 monthsTables and users per workspaceUnlimitedUnlimitedUnlimitedUnlimitedRow limit per table20050K50K50KWith auto-deletionRole based access control (RBAC)Not included-Not included-Not included-IncludedAdvanced role-based access control includes workbook-level credit budget and viewer rolesSingle sign-on (SSO)Not included-Not included-Add onIncludedCustom CSA and DPACloud Services Agreement and Data Processing AgreementCustom CSA and DPACloud Services Agreement and Data Processing AgreementNot included-Not included-Not included-IncludedCredits economicsUse, buy, and track credits with flexibilityGet all credits up front (annual plans)IncludedIncludedIncludedIncludedCredit reporting dashboardIncludedIncludedIncludedIncludedRollover creditsNot included-Up to 1 month’s credits15% of annual creditsUp to 1 month’s credits15% of annual creditsCustomCredit top-upsNot included-Buy more at a 30% premiumBuy more at a 30% premiumBuy more at custom priceWorkbook-level credit budgetNot included-Not included-Not included-IncludedCustomer successAccess best-in-class support and servicesPriority support queueNot included-Not included-Priority queueDedicated Slack channelDedicated growth strategist (CSM)Clay's version of a CSM - your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features and brainstorming your Clay roadmapDedicated growth strategist (CSM)Clay's version of a CSM - your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features and brainstorming your Clay roadmapNot included-Not included-Not included-IncludedOnboarding & co-buildingNot included-Not included-Not included-IncludedBi-annual business reviewNot included-Not included-Not included-IncludedUsage-based pricingActions measure platform usage: enrichment & GTM execution.Data credits buy data & AI from vendors in Clay's marketplace.Learn more in our docsPricing calculatorCustomersPreviousNextHEX+50%lift in win-rateHex case studyPump+25%revenue per sales repPump case studyRippling2xcold email performanceRippling case studyMerge2.5xbetter pipeline-to-cost ratioMerge case studyHarmonic2xSDR outbound capacityHarmonic case studyVerkada2xbetter pipeline-to-cost ratioVarkada case studyIntercom+140%outbound pipelineIntercom case studyBacked by enterprise-grade security and scaleSOC 2 Type IIWe are SOC 2 Type II compliant. Request our SOC 2 in our Trust Center.GDPRGo to market anywhere in the world — let us handle compliance with local laws.CCPASupport your customer base with opt out and DNC support.ISO 27001 +Securely connect your CRM and other systems.ISO 42001Securely connect your CRM and other systems.FAQHow do I pick the right plan?We've designed each plan around the features that fit where you are in your GTM journey. The best place to start is matching your needs to the right tier, not trying to predict your exact Data Credits or Action volumes.Here's what's included in each plan:Free — A low risk way to learn and experiment with Clay. Includes unlimited seats and tables, multi-provider waterfalls, Claygent enrichment, Clay Sequencer for email, and up to 200 rows per table. Comes with 100 Data Credits and 500 Actions/mo.Launch (starting at $185/mo) — The best way to start building in Clay. For individuals and small teams automating their first prospecting workflows. Includes everything in Free, plus phone number enrichment, job change and signal tracking, email campaign integrations, and up to 50,000 rows per table. Includes 2,500 Data Credits and 15,000 Actions/mo.Growth (starting at $495/mo) — For teams scaling their GTM motion. Includes everything in Launch, plus CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signal tracking, audience pushes to ads platforms, and priority support. Includes 6,000 Data Credits and 40,000 Actions/mo.Enterprise (custom pricing with annual commitment) — For GTM teams running at scale, with enterprise-grade security, support, and infrastructure. Includes everything in Growth, plus unlimited Audiences across sources, unlimited row bulk enrichment, Clay API access, data warehouse syncs, SSO, RBAC permissions management, additional Ads audiences, and a dedicated Growth Strategist. Includes 100,000+ Data Credits and 200,000+ Actions/mo.Every plan comes with a set number of Data Credits and Actions sized to cover the needs of most users at that tier.  If you need more, you can top up Data Credits or step into a higher Action tier at any time.‍What are Actions and Data Credits? How do they work?Data Credits are used when you purchase data from Clay's marketplace — finding emails, phone numbers, company data across our 150+ data partners. Data credits always get cheaper as you grow. We've negotiated volume discounts directly with our data partners, passing those savings on to you. Clay is now both comparable to what you’d pay externally and meaningfully cheaper.If you bring your own API keys for third-party data, you skip Data Credit costs entirely and only use Actions for the platform work Clay handles behind the scenes.Actions measure the orchestration you do on Clay — enriching data, running a table, calling an AI model, sending data to a third-party system, or exporting data out of Clay. When you choose a plan, you're buying access to Clay's platform at a certain scale. Plans are sized based on real usage data, so the vast majority of customers have more than enough capacity for how they work in Clay. If you do reach your Action limit, you can upgrade to the next Action tier.‍Do unused Data Credits or Actions roll over? Actions reset each billing cycle and don’t roll over, since they reflect the platform capacity your plan includes. Each plan includes enough Actions to cover 90% of customer usage, and if you need more, you can increase your Action tier. Data Credits work more like a currency and do roll over. On Launch and Growth plans, unused credits can accumulate up to 2x your monthly credit amount (e.g., a 10,000 credit plan can bank up to 20,000 total). Enterprise customers can roll over up to 15% of their prior year's purchased credits, provided they renew at an equal or higher commitment.Why are Actions and Data Credits separate?Think of it as two separate things happening at once: Clay is doing work, and Clay is buying data on your behalf.Data Credits cover the cost of the data itself — the email address, phone number, or company detail sourced from one of Clay's 150+ data partners. Because we've negotiated volume discounts directly with our partners, we're able to pass those savings on to you, meaning you're getting comparable data prices through Clay to what you'd find going to most providers directly.Actions cover the platform work Clay does on your behalf — routing your request, calling the provider, running your workflow, and returning the result to your table. Actions cost less than a cent each and get cheaper with scale.If an enrichment returns no result, you're not charged Data Credits or Actions. If you bring your own API keys for a data provider, you skip Data Credits entirely and only use Actions for the platform work Clay handles behind the scenes.For more details, read the Action and Data Credits help doc.Will I have enough Actions and Data Credits on my plan? We have scoped out Launch and Growth plans so that 90% of our customers will never hit a usage limit. Users can always buy more if they need to top up without being pushed up to a higher plan tier. Enterprise customers will build custom plans with their GTMEs. The thresholds for each plan were selected carefully to give our customers enough room to experiment and iterate while reducing anxiety about how usage impacts spend. How much do Data Credits cost?Data Credits start at $0.05 each and become more cost-effective as you grow. Data is priced as competitively as possible. By negotiating volume discounts directly with our 150+ partners and passing those savings on to you, the most-used enrichments cost 50% fewer credits on average.How much do Actions cost?Actions start at less than $0.01 each and get cheaper with scale within each plan.‍How does AI usage work in Clay?Customers now have a choice between two pricing options for AI on Clay: Fixed-price: 80% of models in Clay continue to cost a flat number of Data Credits per task, including all of Clay’s native models. These are ideal for common tasks like classification, short summaries, templated content generation, and simple lookups. Variable: Token intensive models (e.g., GPT-5.1 and Claude 4.6 Sonnet) now have variable pricing based on actual token consumption. These models are best suited for multi-step research, complex Claygent prompts that synthesize across multiple sources, and detailed account-level analysis. Clay charges customers exactly for the tokens consumed with no markup. This means you’re getting access to frontier models at true cost.AI runs are 2x faster using Clay’s API keys compared to customers using their own because of the higher rate limits that Clay has negotiated with AI vendors.How can I tell if an AI model is fixed or variable?Variable models will show an estimated number of Data Credits per row, indicated by a tilde symbol (~). Final cost will be determined after the run completes, and usage data shows that 75% of runs cost less than the estimate.For more details, read the AI pricing help doc.‍Can I use my own API keys in Clay?Customers are still welcome to use their own API keys for data enrichment or AI in Clay. Each run will count as one Action, but no Data Credit will be used.AI runs are 2x faster using Clay’s API keys compared to customers using their own because of the higher rate limits that Clay has negotiated with AI vendors. --- Skip to mainCopy logo to clipboard (png)Copied!Copy icon to clipboard (png)Copied!Download brand assetsDownloaded!⌘KGet a demoLog inSign upCopy logo to clipboard (png)Copied!Copy icon to clipboard (png)Copied!Download brand assetsDownloaded!Get a demoSign upClay makes creative tools to help people grow their businesses.We help teams get the best data foundation possible to reach their best-fit customers.We care about helping people grow businesses: whether taking a solo dream to a small team or scaling a mature enterprise company.Growing a business means finding and reaching customers who need your product. That requires deep research which, historically, demanded huge investments in tooling, money, and manual labor.We help combine 1st-party data, intent data, and 3rd-party data from 100+ external enrichments in one place for people to do deep customer research.With Clay, a single person can run growth campaigns that previously required coordinating the entire GTM team. This means companies can send fewer, better messages—and only to people who are a good mutual fit. Sales representatives can focus on nurturing customer relationships and closing deals.The Clay crewWho we areWe're a kind, creative team with quiet egos. We believe in helping each other grow in every sense of the world: as people, creatives, professionals, and more.The Clay Crew 100Add a row (you?)Johanna 🤸‍♂️Design RecruiterFinder of designerJuan 🏃🏻‍♂️PartnershipsPartnershipsHisham 🏕️Office Candidate EtchoSarah 🪽Social Media contractorSarebearBrett 😎GTM Enablement & Onboarding Program ManagerEnablement EnthusiastMeredith 🧃Events MarketingSoirée StrategistTara 🪩GTM EngineerOver-caffeinated LeoDaniel 🦆Deal Desk AnalystDuckyWaiyego 🌱ClayDRAmbitious AquariusSyd 🦑ClayDRSquidAlex 🤝Head of PeopleProfessional Big SisteeMason 🐤The Wheel Rotational ProgramMaceMichaela 💃🏻ClayDRClay-MakerNatalie 🐎Startup Ecosystem MarketerDot ConnectorAndrew 🌯GrowthDrewritoSammi ☀️Manager, Enterprise GrowthMultitasking MagicianAmin 💯Product Support SpecialistAI-minJames ⛷️Enterprise Growth StrategistFergieBrock 🙃ClayDRClayDRVictor ⚡️Software EngineerBoba BoyGraham 🥯Software EngineerGrahamGrant ☔Product ManagerWaterboy 🏊‍♂️⛷️🏄‍♂️⛵Matt 😎Software EngineerChemex EnthusiastGrant ☔Product ManagerWater BoyJulia 🫶Recruiting CoordinatorHarley's Mom 🐾Jen 🦉Recruiting Coordinatorrecovering opera singerNisola 🫶Software EngineerTyper of keysNidhi 🎀GTM EngineerBeli-First ThinkerLindsay 🤠GTM Partnerships ManagerClay CowboyAlex 🌮Product EngineerawkotacoKat ✨Events MarketingKKDAlexa ⚡Product ManagerOptimistic RealistNeil 🤘🏼Enterprise Growth StrategistMemory MakerJim 😩Software Engineer Captain Emily 🌸GrowthFloral MagicianJob 🍟ClayDRCassius ClayPhillip 🎹Software EngineerButton MasherChristina 🔍Software EngineerChristinaSarah Sarah 🎙️Executive Brand and Content LeadExecutive StorytellingCaroline 👽GTM Engineer CaroMadison ✌🏻ClayDRMadiZak 🏀GTM Engineer - Strategic ZakAlfonso 🏋🏻‍♂️Product Support ManagerProduct Support ManagerAaron 🤘GTM EngineerAPMary 🎉Product MarketingLatte LoverFrancesca ✨Enterprise Growth StrategistTea DrinkerRachel 🍩Enterprise Growth StrategistProblem tacklerJustin 🥏Enterprise Growth StrategistFrisbee FanaticJen ✨Head of RecruitingTeam builder!Tiger 🐯Software Engineercool guyEllen 🍉Head of Europe SalesEurope Sales LeadMopi 🏔️GTM Engineer Spice EnthusiastWeston ☕️ProductProductLiam 🦭GTM EngineerLiamLeslie 🦋RecruiterRecruiter Sharlene 🌋Enterprise Growth StrategistMaster of SomeEthan ❗Wheel Rotational ProgramSnack HamsterRichard 🎉Software EngineerRickRob 🪈ClayDRClay plumberGriffin 🦎GTM EngineerGriffKunal 🐨Software EngineerDumpling ScavengerHenry 🗿Growth StrategistIdeas > SleepShenez 🧘🏽‍♀️Gtm EngineerLDN Vibe CoordinatorBrendan 🍬analytics engineerCandy CrusherYuliya 🤩Talent/RecruitingClay RecruiterKat 🌸Software EngineerAir Fryer WizardJake 📈StudioThe Biggest GuyMax 🐢RecruiterMaxMandy 🌲RecruiterTree HuggerTamar 🦁Engineering ManagerCoffee ice cream connoisseurTom 🍪Software EngineerCookie AficionadoNiharika 💁🏽‍♀️GTM ProductChief Coffee OfficerWillie 🐴EngineeringRetired Points GuyMallika 🤠GrowthmalliVyshu 🌠Machine Learning Engineer Star GazerSravan 🧩Software EngineerSports Trivia EnthusiastWaverly 🧸RecruiterSilly GooseAriana 🫠Product Support SpecialistMystery Addict 📚Andrew 🃏The Wheel Rotational ProgramAQRolf 🌞Software EngineerStrava entusiastMichael 🤴🏼Wheel Rotation Programgame boyNoah 🌵GTM Solutions EngineerNoahAshwin 🗿The Wheel Rotation ProgramConcert ConnoisseurChris 🏃Enterprise Growth StrategistCCKashif 💸Product Support SpecialistSticker collectorZoe 🤠Enterprise Growth StrategistExcited ExtrovertQuentin 🌻WheelieFrenchieNick 🥷🏽GTM EngineerGrowth Funnel NinjaMohak 🦅Growth StrategistCFO (Chief Fun Officer)Lauren 🐶Enterprise Growth StrategistNala’s Plus OneAtharva 🐙Software Engineeraquarium aficionado Aylin 🌕Growth StrategistAmbiance CuratorRachel ☕️Data ScientistPi EnthusiastSam 🕺🏻Software EngineerCheese LoverBrie 🥝GTM EngineerWorld ExplorerAndrew 🏎️Gtm EngineerLamboBecca 🎉Revenue LeaderBeccaHaoran 🧋Software EngineerBubble Tea TasterAlex 💥Software EngineeraxuWilliam 👾Software EngineerAmateur Coffee EnjoyerNextLoad moreOur spaceStep into our vibrant officeOur colorful office sits right in the middle of Chelsea, surrounded by the best of New York's culture, cuisine, and landmarks. We designed it for collaboration and creativity.CommunityVibrant, growing community of customersDon't just take our word for it. Explore what our customers & community say!Explore our wall of love"From data sourcing to prompt engineering to creating AI formulas and hyper-personalized emails, Clay enables you to do everything within one platform while seamlessly integrating CRMs and email sequencing tool"Lydia DanielSDR at Connection Silicon Valley"Random shout out to the Clay team for having the #1 customer success team of any tool I've ever used. They are unreasonably great."Collin StewartCEO Predictable Revenue"Prediction: in the next 1-2 years, if you want to land a sales job you will need to submit a Loom of you building a Clay sequence from scratch" Xavier CaffreyFounder OneWay"We've been using Clay for the past 18+ months now, and it's completely changed the way we run our marketing agency. If you're a no/low-code marketer (or you want to become one), start using Clay Brian SwichkowCo-Founder One Inc Cooperative"From data sourcing to prompt engineering to creating AI formulas and hyper-personalized emails, Clay enables you to do everything within one platform while seamlessly integrating CRMs and email sequencing tool"Lydia DanielSDR at Connection Silicon Valley"Random shout out to the Clay team for having the #1 customer success team of any tool I've ever used. They are unreasonably great."Collin StewartCEO Predictable Revenue"Prediction: in the next 1-2 years, if you want to land a sales job you will need to submit a Loom of you building a Clay sequence from scratch" Xavier CaffreyFounder OneWay"We've been using Clay for the past 18+ months now, and it's completely changed the way we run our marketing agency. If you're a no/low-code marketer (or you want to become one), start using Clay Brian SwichkowCo-Founder One Inc Cooperative"One year and a half ago, Clay wasn’t talked about as much.Very few people were making content showcasing its abilities.As soon as I started playing around with it, I knew it was a giant in the making."Michel LiebenCEO ColdIQ"I remember first learning about prospecting and I kept thinking, there has to be an easier way to do this 🤯 a few weeks later, I was introduced to Clay - and everything clicked."Shvevyah HogueSales Assistant at xBound.ai"Clay is the sickest tool I've ever used in sales and it's not even sorta close ...Kellen CasebeerFounder The Deal Lab"I'm running outbound strategy and tried using Clay to enrich account data. WHAT A MAGICAL TOOL!"Tuongvan LeHead of Marketing @Rutter"One year and a half ago, Clay wasn’t talked about as much.Very few people were making content showcasing its abilities.As soon as I started playing around with it, I knew it was a giant in the making."Michel LiebenCEO ColdIQ"I remember first learning about prospecting and I kept thinking, there has to be an easier way to do this 🤯 a few weeks later, I was introduced to Clay - and everything clicked."Shvevyah HogueSales Assistant at xBound.ai"Clay is the sickest tool I've ever used in sales and it's not even sorta close ...Kellen CasebeerFounder The Deal Lab"I'm running outbound strategy and tried using Clay to enrich account data. WHAT A MAGICAL TOOL!"Tuongvan LeHead of Marketing @Rutter"One year and a half ago, Clay wasn’t talked about as much.Very few people were making content showcasing its abilities.As soon as I started playing around with it, I knew it was a giant in the making."Michel LiebenCEO ColdIQ"I'm running outbound strategy and tried using Clay to enrich account data. WHAT A MAGICAL TOOL!"Tuongvan LeHead of Marketing @Rutter"Clay is the sickest tool I've ever used in sales and it's not even sorta close ...Kellen CasebeerFounder The Deal Lab"Clay is actually the cheapest employee you'll ever hire and you're getting hung up on credits to realize it. Clay is essentially a workflow tool that brings together all of your favorite data providers into one workflow."Eric NowoslawskiFounder Growth Engine X"I'm obviously biased, but I think Clay is easily the most powerful tool in sales. Like, it's not even close."Patrick SpychalskiCo-Founder at TheKiln"I just want to say Clay is working exactly like I always wanted something to, and this will save me hours a week ... thank you SO much"Andrea PopovaCEO CPDG"Clay solves the biggest outbound problem in the last 10 years: the quality of your list relative to the time and cost required to build it."Jacob TuwinerFounder at Sculpted"Clay is actually the cheapest employee you'll ever hire and you're getting hung up on credits to realize it. Clay is essentially a workflow tool that brings together all of your favorite data providers into one workflow."Eric NowoslawskiFounder Growth Engine X"I'm obviously biased, but I think Clay is easily the most powerful tool in sales. Like, it's not even close."Patrick SpychalskiCo-Founder at TheKiln"I just want to say Clay is working exactly like I always wanted something to, and this will save me hours a week ... thank you SO much"Andrea PopovaCEO CPDG"Clay solves the biggest outbound problem in the last 10 years: the quality of your list relative to the time and cost required to build it."Jacob TuwinerFounder at SculptedPartnersBacked by world-class investorsIn January 2026, Clay reached a $5 billion valuation through a tender offer. In 2025, we raised our Series C expansion round at a $3.1B valuation. We’re grateful to have some of the world’s best venture capital firms and angel investors alongside us. Below are just a few of the incredible partners supporting our journey.Elena VernaHead of Growth, DropboxScott BelskyCPO, AdobeStevie CaseCRO, VantaMaggie HottGTM Leader, OpenAIOliver JayHead of OpenAI International, Prev. CRO of AsanaIdan KorenCMO, VerkadaMatt MacInnisCOO, RipplingJeff SinclairHead of GTM Data, StripePressIn the wildThe word is spreading — read about us in the news below.“A secret weapon for Anthropic and OpenAI.”ForbesRead articlePreviousNextArticle — NY TimesClay allows employees to sell shares at a $5B valuation.Read articleRead articleArticle — TechCrunchClay launches inaugural employee tender offer led by Sequoia at $1.5B valuationRead articleRead articleArticle — NY TimesClay raises $100M Series C at a $3.1B valuationRead articleRead articleArticle — ForbesClay Named the Only GTM Company on Forbes’ 2025 AI 50 ListRead articleRead articleArticle — Enterprise Tech 30Clay named #1 mid-stage company on ENT30 listRead articleRead articleArticle — ForbesClay, A Secret Weapon For Anthropic And OpenAI, Boosts Valuation To $1.3 BillionRead articleRead articleArticle — First Round ReviewClay’s Path to Product-Market Fit Read articleRead articleArticle — SequoiaPartnering with Clay: On a Mission to GrowRead articleRead articleArticle — BloombergSequoia, Meritech Invest in AI Sales and Marketing Startup ClayRead articleRead articlePodcast — First Round ReviewInside Clay's unconventional path to $1.25BRead articleRead articleArticle — Next playSpotlight: Learn about what it's like to work at ClayRead articleRead articleArticle — ForbesNext Billion Dollar Startups 2024Read articleRead articlePodcast — PavilionHow Clay Built a $500M Series B CompanyRead articleRead articleArticle — NasdaqCelebrating the 2024 Wing Enterprise Tech 30Read articleRead articlePodcast — First Round CapitalFirst Round Capital interview: Clay's path to product-market fit ft. Kareem AminRead articleRead articleArticle — EnterpriseTechClay named to 2024 Enterprise Tech 30 listRead articleRead article --- Skip to mainCopy logo to clipboard (png)Copied!Copy icon to clipboard (png)Copied!Download brand assetsDownloaded!⌘KGet a demoLog inSign upCopy logo to clipboard (png)Copied!Copy icon to clipboard (png)Copied!Download brand assetsDownloaded!Get a demoSign up Partner ProgramBecome a Clay PartnerWhether you're a service provider, platform, or Clay enthusiast, our partner program is designed to help you grow.Become a partnerA full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.CROStevie CaseClay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's handsDirector of GTM OpsAlexander DeMoulinOur first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use. Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.Revenue Strategy & DataScotty HuhnClay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.Head of Sales OperationsAdam WallClay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.VP, Corporate Integrated Marketing Ryan NarodClay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.Director of GrowthDavide GriecoClay helps businesses grow by supporting and nurturing partners through programs designed to drive mutual success together.Explore the right partner path for youEach path is built to help you scale your impact, unlock benefits, and grow with Clay.Solutions partnersJoin Clay’s network of top agencies. Gain new opportunities, benefits, and support.Become a solution partnerIntegrations partnersIntegrate with Clay to reach more teams. Connect, distribute, grow.Become a integration partnerCreatorsFor creators and builders who share Clay. Get perks, access, and support.Become a creatorWhat our partners say“Sales teams get deeper insights into their prospects with Clay’s data enrichment and leverage that to send highly relevant engagements in Outreach, leading to higher conversion rates and driving revenue growth. We look forward to continuing our work together on redefining the sales landscape through the most innovative AI offerings.”N. LakshmananSVP of Product & Design, Outreach“Clay has been a key channel for reaching thousands of SMB customers that our developer-driven solutions can't reach on their own. The user-friendly interface and integrations make it easy for small teams to incorporate our data into their Go-To-Market systems seamlessly. As we've expanded our data offerings, we've seen them grow alongside us, empowering their customers with valuable Company Insights, IP data, and more.”B. EisenbergCEO, People Data Labs“Becoming a Clay Creator was an absolute no-brainer. You get to join the Clay family, help a great and thriving community, share best-in-class Clay practices, and get rewarded all-in-one. Can’t get much better than that.”Brandon CharlesonFounder, Top of Funnel“Clay has transformed our business. Their waterfall solution made us a true API-driven company, improving our pricing and accuracy. Partnering with Clay was one of our best decisions. They’ve changed how we operate and deliver value.”J. OuelletteFounder, LeadMagic“I was posting about Clay organically because the product helps me deliver for my business in a way that previously wasn't possible. When I was approached to join the Clay Creators program it was a game changer.”Alex FineClay Creator“Clay Creators is a game-changer. They've guided me through the most cutting-edge outbound practices and elevated my brand, achieving remarkable industry visibility. I highly recommend the program to anyone in outbound.”Taylor HarenFounder/CEO of Sales Automation Systems“Joining Creators isn't just about receiving affiliate revenue. You have a direct line to bleeding-edge outbound resources, Clay's social network and their incredible team.”Mark ColganB2B Sales Consultant