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Arta unifies your financial life to help you grow, protect, and enjoy your wealth.SEC Registered✱Assets held by BNY | PershingSIPC Protected up to $500K✱Explore Artaprofessionals from global companies use artaWhat Our Members Say“Arta is a truly unique investment platform that has enabled me to build a diversified portfolio of alternative and private investments from renowned, brand name funds (like Silverlake, Carlyle, Vista, Apollo & Golub) which are typically only available to institutional players who can meet minimums in the millions. (...) Arta’s approach, unparalleled fund access and investment resources all really resonate with my DIY spirit."Jed ScalaCMO, Financial Services“Arta is what I wish I had earlier. I’ve been thinking about using options to generate income off my stocks(...) but derivatives trading is not straightforward and it can be daunting for the average person. Arta has bridged that gap with technology(...) Arta made it so much easier to take action on something that I know I should be doing. Their comprehensive platform is a must-try for anyone looking for simplicity, when using more advanced financial strategies.”Anand BVP, AppLovin “Arta unlocked my understanding around private equity. When I'd heard of private equity in the past, it wasn't always in the best light. It felt high-risk, and I didn't really trust it. I use Arta to invest in private equity today because of the quality of the fund managers and opportunities available on the platform. Arta has really opened up that door. So now I can participate in some of the top private equity companies that exist.”Chris WrightGoogle“I’m a hands-on investor, but I don’t always have enough time to review all of the dense documents that come with private investment opportunities... Arta actually distills the necessary information with a comprehensive, yet intuitive user experience. Good user interfaces are not common in this industry, so Arta’s transparency is a game-changer. With the help of technology, Arta team has managed to scale what my financial advisor is doing – at a much lower cost.”Sal CGoogle“Arta understands the needs of people working in the tech industry. They’ve opened the doors to more advanced financial strategies for all of us. Now, I’m investing in alternative assets, like real estate, and exploring how I can use insurance and options in more sophisticated ways to generate wealth. I wouldn’t have been able to access these opportunities through my bank. Arta has helped me completely reimagine the way I can and should be investing.”Eshan GVerily“While I knew of a lot of these spaces such as private equity, private credit, tax loss harvesting or even insurance, using our insurance in a unique way. I just did not have access to these instruments before Arta. It becomes extremely restrictive when you're working with a wealth manager or a private bank. Those minimums to enter these instruments are way out of reach for professionals like me. And Arta democratizes that access.”Subhi ChawlaHead of FinanceThe client experiences shared in these testimonials may not reflect those of all clients and do not guarantee future results. No compensation was paid for any statements related to Arta.Your wealth platformAccess exclusive investment opportunities in private and public markets, curated on behalf of Arta members.ExploreYour cash deserves more than a savings accountGet more out of your cash with a low-risk savings vehicle that delivers market-leading yields.Automated U.S. Treasuries portfolio optimizes for high yields and low riskNo U.S. state and local taxesNo lock-ups, no strings attachedSee disclosuresLearn moreYour all-access pass to private marketsImprove your potential portfolio returns and diversify with access to elite fund managers. Curated selection of top-tier fund managers, vetted by our seasoned investment teamDiversify across private equity, private credit, real estate, venture capital, and hedge fundsThe same exclusive private funds for lower fees and minimums than most private banksSee disclosuresLearn moreIt’s not what you earn, it’s what you keepEnjoy tax savings on investments through a WealthGen insurance policy.Invest in public and private marketsNo capital gains taxNo estate tax when structured under a trustSee disclosuresLearn moreCurated structured investmentsAccess timely, bespoke products with tailored risk and reward profiles designed to perform in specific market conditions. $25,000 investment minimumFlat 0.5% annual feeInvest in minutesSee disclosuresLearn moreComing 2026Introducing AI for WealthAI to elevate your investing experience on ArtaExplore Arta AIYour first investments up to $100,000 USD managed free for one year by ArtaTo celebrate the Arta global launch, new members enjoy zero Arta management fees for their first investments. Terms and conditions apply.Managed free for one year.Sign upWHAT THE WORLD IS SAYINGAWARDS2024Forbes Fintech 502023Nasdaq Fintech Trailblazer2023Real Simple Smart Money Awards2023GGV Capital Fintech Innovation 50Awards were granted by independent third parties using their own selection methods, without any fee paid by Arta for consideration or selection. They are not indicative of future results, do not guarantee investment performance, and may not reflect any particular client's experience.the latest from artaAnnouncementFelix Lin appointed Group CEOWe’re sharing a leadership update at Arta as the company continues to scale its AI-powered wealth management and institutional technology platform. Felix Lin, Arta’s Co-founder, President, and CFO, has been appointed Group CEO.EducationArta Explains: Tax-Aware Long/Short Hedge FundsDealing with significant capital gains? Tax-aware long/short hedge funds use sophisticated strategies to pursue returns while systematically harvesting losses. This guide explores how these funds work, their risks, and if they fit your portfolio.EducationDiversify Without the Tax Hit: Introducing Tax-Smart Portfolio TransitionsArta’s Tax-Smart Portfolio Transition (TSPT) reduces concentration risk while managing taxes. We build a custom direct index to sell legacy positions over time, harvesting losses to offset gains. Diversify your portfolio today.PodcastTarun BhatnagarTarun Bhatnagar serves as President of Platform and Enterprise Products at FIS, where he leads the strategy for embedded finance, fintech platforms and Web3. Previously, Tarun held leadership roles at Google, where he played a pivotal role in expanding Google Maps and the company’s enterprise business across Asia-Pacific. His earlier career spans product and engineering roles at Nokia for Asia-Pacific.EducationUnlocking Yield: Fixed Coupon Notes ExplainedFixed coupon notes are one of today's fastest-growing structured products, turning market dynamics into steady income, often at double-digit annualized rates.EducationFrom Hype to Opportunity: Understanding AI InvestingAI investing isn’t one-size-fits-all. For wealth-preserving investors, opportunities lie in infrastructure and stable-industries—ways to benefit from AI’s rise while minimizing volatility and protecting capital.PodcastMax BranzburgMax Branzburg is the Head of Consumer Products at Coinbase. Prior to Coinbase, Max worked at Google as a Product Manager where he co-founded and developed Google Tez —later evolved into Google Pay and achieved over 100 million monthly active users. Max has been instrumental in expanding the platform's reach, including efforts to make cryptocurrency more accessible by expanding services to over 100 countries.EducationMillennials and Gen Z are investing earlier and into private markets – with Arta members leading the way. Millennial and Gen Z investors are building diversified portfolios earlier by tapping into private market investments like private equity, credit, and venture capital—assets once exclusive to high-net-worth investors. Read more about the article.PodcastChirag YagnikChirag Yagnik is the Chief Investment Officer and co-founder of Arta Finance, overseeing research and engineering work. Previously, Chirag worked in the prop trading industry, leveraging machine learning in trading and investing, before eventually meeting Caesar at Google. EducationBeyond Leveraged ETFs: How to Gain Amplified Exposure to Market IndexesIf you're aiming to amplify returns on broad market indexes like the S&P 500 or Nasdaq, you're entering the world of derivatives – whether you realize it or not. The question is: what’s the most effective way to do it?PodcastAmanda OngAmanda Ong is the Singapore CEO of Arta Finance, overseeing the Singapore business and global partnerships. Previously, Amanda held leadership roles at Prudential Wealth Management, StashAway, and more— leading partnerships, distribution, and client services.EducationFive things to know about venture capital investingVenture capital offers early access to high-growth startups and the potential for outsized returns. Learn how to build a balanced VC portfolio, manage risk, and how Arta makes institutional-quality VC investing accessible to qualified investors.PodcastTracy GallagherTracy Gallagher is Head of Private Markets at Arta Finance. Before joining Arta, she began her career at a private endowment, then transitioned to one of the world’s leading private banks. Her journey reflects the broader trend toward democratizing finance, making once-exclusive opportunities more accessible.EducationPrivate Infrastructure Investing — 6 Things Investors Should KnowPrivate infrastructure is gaining traction as a resilient, tax-efficient asset class. From steady income to inflation protection, discover six key things investors should know—and how Arta makes it more accessible than ever.EducationStructured Notes, Demystified: 10 Things Investors Should KnowAt Arta, we believe structured notes can be a powerful tool in many investors’ portfolios, when they're designed properly.PerspectivesNavigating your portfolio through tariff-driven volatilityTariffs are roiling markets. Arta breaks down what’s happening, what it could mean, and how to position your portfolio using core-satellite strategies, scenario planning, and smart diversification.AnnouncementMeet Arta AI: Private Wealth, Guided by AI AgentsWe’ve just unveiled the next big leap in wealth management–and it begins with AI. PerspectivesMaking Sense of the Market Sell-offThe shift in narrative—from tactical trade measures to a full-scale trade war—has unsettled investors, increasing anxiety and market volatility as they reassess risks in an already fragile economic environment.PodcastSopnendu MohantySopnendu Mohanty spent nearly a decade as Chief FinTech Officer at the Monetary Authority of Singapore (MAS), driving innovation and helping make Singapore a global FinTech hub. In February of 2024 he became Group CEO of Global Finance & Technology Network, a non-profit launched by MAS to advance financial sector innovation through global partnerships. PodcastMelissa-Ann ChanMelissa-Ann Chan is the Chief Marketing Officer at Arta Finance. Previously, she served as Head of Product Marketing for Google Pay, where she was instrumental in scaling the platform into India’s leading digital payments application. EducationAccredited Investors vs. Qualified Purchasers – what you need to knowBecoming an Accredited Investor or Qualified Purchaser unlocks exclusive private market opportunities, offering diversification and potential returns beyond traditional assets.EducationHow Busy Professionals Can Structure Their Finances Like a Pro—Without the High FeesThink of your income like a waterfall, flowing through a series of priorities that build your financial foundation step-by-step.PerspectivesGen Z in Crisis: Money, Mental Health, and the Fight for Stability A new study from Arta Finance reveals 38% of Gen Z and 36% of Millennials are facing a "midlife crisis," driven by financial stress, mental health, and career uncertainty. Rising costs and stagnant wages delay milestones, but financial planning can help.PodcastSamir KajiSamir Kaji is the CEO and Co-Founder of Allocate, a platform that empowers investors to responsibly build and manage highly personalized private alternative portfolios. Samir specializes in helping family offices and wealth advisors navigate private market opportunities.EducationLevel Up Your Portfolio: How to Build Your Core and Launch Your SatellitesThe Core and Satellite portfolio strategy offers an actionable approach to balance stability with growth opportunities.PerspectivesWhat the U.S. Election Means for Arta MembersPost-election, markets rally amid optimism around pro-growth policies but face potential fiscal headwinds. This article unpacks key market reactions and shares Arta’s strategies for resilient portfolios—learn how to position yourself for what’s next.EducationHow Private Equity Cash Flows WorkDiscover how cash private equity flows work, including capital calls, what to expect over time, and distributions.PodcastBrett KingBrett King is a futurist, founder, and startup advisor. He is also a podcast host and best-selling author, world-renowned for his insights into the digital transformation of banking and financial services. EducationMillennial Millionaire: More than Half See Wealth as Key to StabilityDiscover why more than half of millennials say they need to be millionaires to thrive in today's economy. Explore the challenges, strategies, and economic factors driving this financial shift, and how millennials are striving to reach millionaire status.AnnouncementWhat EDBI’s investment means for Arta’s international plansEDBI, the strategic investment arm of the Singapore Economic Development Board, has joined Arta Finance's growing list of global investors. As we expand globally, our focus remains clear: make wealth management accessible and impactful for more people. EducationWhat is Direct Indexing? How it works & why investors choose itDiscover what direct indexing is and how it allows you to customize your portfolio, reduce taxes, and maximize returns by holding individual stocks. Learn how this strategy offers greater control and tax efficiency compared to traditional ETFs.EducationHow Does Tax Loss Harvesting Work?Learn how tax-loss harvesting can turn investment losses into valuable tax savings. Discover the strategies to optimize your portfolio and reduce your tax bill. Read more on how to maximize your returns today.EducationOptions Investing 101Think of options as a form of insurance. Options are a type of financial derivative, which means their value is derived from the value of another asset, called the “underlying asset.”PerspectivesInvest Like a Champion: Financial tips inspired by the Paris games Just as athletes navigate setbacks and strategically plan their way to success, investors also face financial challenges that call for resilience and careful long-term planning.PodcastMaria MorrisMaria Morris retired as a key member of the executive group at MetLife in September 2017 after a series of senior roles that left a lasting impact on the company. Currently, she serves on the boards of S&P Global and Wells Fargo, where her leadership continues to shape the future of finance and corporate governance. PerspectivesMarket Brief: Making Sense of This Week’s Market VolatilityEmotions like fear and greed often lead to poor decisions, whether it’s chasing rising markets due to FOMO or panic-selling during a downturn. Stick with your long-term plan instead and if you don’t have one, this is a signal that you need to create one.Founding MembersChris and Natasha Find their Financial “Fit” with ArtaDiscover how Arta Finance empowers professionals like Chris and Natasha W. with our digital family office. Hear about their story and how they unlocked diverse investments—from alternatives to private equity—to take control of their financial future.PerspectivesWhen Your Money “Quiet Quits,” Put it Back to WorkLike an unhappy employee "quiet quitting"—showing up to work but putting in minimal effort–your idle cash is doing the same.PodcastRahul Roy-ChowdhuryRahul Roy-Chowdhury is the CEO of Grammarly. Previously, he led Google's Privacy, Safety, and Security teams and managed product teams for Chrome. His career highlights include scaling Chrome to over a billion users and mentoring entrepreneurs and product leaders worldwide.EducationPrivate Placement Life Insurance: A Vehicle for Tax-Efficient InvestingPrivate placement life insurance can offer notable tax advantages, making it an attractive wealth preservation tool for those who qualify.PerspectivesWall Street Decoded: Clear Insights on Q1 and Future TrendsArta's Head of Investment Advisory , Emmy Sakulrompochai, shares a market overview to help us all make sense of the current financial landscape.PerspectivesAccelerating your “Done with Taxes Day”Have you ever visualized the impact of taxes on when you actually start earning for yourself each year? AnnouncementMember Milestone: $100M in Life Coverage for Loved OnesWe’re excited to announce that our members now have $100 million in life insurance coverage, offering protection for their loved ones and valuable tax-advantaged assets too.PodcastGokul RajaramGokul Rajaram played a critical role in building Google AdSense and led the strategic acquisition of DoubleClick, reshaping the landscape of online advertising. He also led Facebook's ads platform before its rebranding to Meta, and held product leadership roles at Square and DoorDash. Gokul is a Partner at Firebolt Ventures. He serves on the boards of Coinbase, Pinterest, and The Trade Desk and is an angel investor with Arta Finance.EducationNavigating the World of Structured Products with ArtaStructured Products are unique investments that can be customized to fit what you're looking for when “off the shelf” just won’t do. And because they’re customized, they can be tailored to a range of investment objectives. Learn more in this overview.AnnouncementPrincipal Protected Growth Is Back: Introducing Protect (April '24)We’ve heard from many of our members that they want to protect against downside risk but still participate in potential market upside. That’s where our newest structured product, Protect (April 2024), comes in. PodcastBrandon BouierBrandon is a founder and moderator of the Day 2 Investing community and authors its weekly Money Monday newsletter, reaching over 10,000 technology professionals with investing and personal finance insights. He hosts a bi-monthly AMA with his colleagues at Google, dedicated to the mission of sharing peer-to-peer financial insights and spreading grassroots financial literacy with those around him. Brandon is also a Manager at Google Cloud Consulting and an early member of Arta Finance.Education"Tax-Savvy Investing" Webinar SeriesWe regularly host info sessions for anyone curious about Arta or already part of the family. It's your chance to pick the brains of our experts in real time during a live Q&A. No question is too big or too small, and everyone is welcome.EducationNavigating Tax Season with Arta: Ease Your Stress and Secure Your FutureTax season is inevitable. And can be stressful! Arta is here to offer strategies to navigate this (taxing) period, and to set you up for a more prosperous and stress-free tax season in the future.PerspectivesWomen & Wealth: Celebrating Shared KnowledgeIt has been our honor to listen to many women in our community share their financial stories— filled with achievements, obstacles, and lessons. Here, we share some of these insights, hoping to inspire broader conversations about money among women.PodcastDiya JollyDiya Jolly is the Chief Product Officer of Xero. Previously, Diya was Okta's Chief Product Officer, steering the company's product roadmap and pioneering new innovations. She has a rich history at Google, where she served over seven years in leadership roles. Currently, Diya is on the board of directors for ServiceTitan and an advisor to Amplitude.Arta Guest SpotlightHow to Set Up Your Mindset for Financial Success in 2024With a new year comes new possibilities - and sometimes new stresses. Let’s optimize your mindset for financial success.EducationTax Considerations To Keep In Mind For the 2024 Tax SeasonAs we embark on a new year, it's crucial to stay informed and prepared for the upcoming tax season. The 2024 tax year brings with it a host of considerations, both from the remnants of 2023 and the anticipation of changes in the year ahead. PodcastKarim TemsamaniKarim Temsamani is the CEO of Cardlytics, an advertising platform that delivers personalized offers to consumers within their banks' digital channels. Previously, Karim held leadership positions at Stripe, (head of global partnerships and later, head of financial products) and Google (President, Asia Pacific).EducationCash Management StrategiesThe new year is the prime time to craft resolutions that could put your finances on the right track. Here's three for your cash.PodcastShishir MehrotraShishir Mehrotra is the CEO and Co-founder of Coda. Previously, he ran YouTube, overseeing product development, user experience and engineering. He’s also an active angel investor with early stakes in companies such as Spotify, Pinterest, and Instacart.PerspectivesThinking in Private Equity Investment Cycles: A Pragmatic Approach to Wealth GrowthWhen it comes to private equity, thinking about it with a 10-year investment window is more than just a timeframe – it's an opportunity. Here’s why.PerspectivesNavigating the Game of Wealth: Your Life-Changing Liquidity MomentCongratulations to Shohei Ohtani for achieving what can only be described as a monumental milestone in the world of sports: the biggest contract ever! It's a "liquidity moment." If you face such a moment, here are tips from Arta's experts.PodcastRyan TaboneRyan Tabone is an Alchemist, Advisor and Investor. Formerly, he was a key innovator in the development of products like Chromebook, G Suite, and Google Finance. He also served as Chief Product & Technology Officer at Lightspeed Commerce. His insights serve as a masterclass on following your gut instinct. PodcastTamar YehoshuaTamar’s journey is nothing short of remarkable - from leading roles at Amazon, Google, and Slack, to embracing the world of venture capitalism. This episode dives into the insights and experiences of a tech leader who has been at the forefront of innovation. PodcastSabrina EllisIt's not every day you get a candid look behind the scenes of tech leadership, particularly from a voice as clear and resonant as Chief Product Officer of Pinterest, Sabrina Ellis. This conversation highlights the importance of consciously navigating our life's journey while maintaining a balance between personal values and professional aspirations.PodcastSamita MalikIn this episode, Caesar interviews Samita Malik, whose childhood dreams, inspired by her mother's career, led her to forge a unique path. Samita discusses her decision to move to the U.S. for college, the cultural adjustments, and how these challenges inspired her to shape her life on her own terms.AnnouncementAn open invitationArta started 2 years ago with a mission to unlock the ‘financial superpowers’ of the ultra-wealthy. After a few quarters of being in invite-only mode, we are excited to open up to all accredited investors in the US. AnnouncementTapping into Market Gains Safely: Introducing Arta's Protected GrowthStructured investments combine a variety of different asset classes (most commonly corporate bonds and options) into a single investable product with predefined characteristics. We like to think of them as “pre-packaged” investment strategies. EducationWant to pick the brains of financial pros? Here’s how.We get asked a lot of questions about "financial superpowers" that the ultra-wealthy use to grow and protect their money. Here are some of the most actionable Q&As we've received. EducationWhy Digital Family Offices Are the Future for High-Earning ProfessionalsAchieving a high salary is often celebrated, but how many of us translate those earnings into long-lasting wealth? We talk about how a digital family office can help.EducationPrivate Equity: The Secret Weapon of the Ultra-Wealthy?Private markets aren't just for institutional giants; they're a savvy investor's tool for diversification and risk-adjusted returns. Arta breaks down what is Private Equity, and how you can get started.PerspectivesArta's Most Frequently Asked Question - Why We Left GoogleWhy would a group of senior tech professionals decide to take the plunge and leave Google to start a new venture? We get that a lot. Here's the story.AnnouncementDon't Just Insure, Invest: Introducing WealthGen – tax-efficient life insuranceTo grow and transfer wealth tax-advantaged, the ultra-wealthy often use something called “permanent life insurance” to secure their future and build their legacy.  We're excited to announce WealthGen - permanent life insurance policies for Arta members. EducationLife Insurance 101: The more you have, the more you have to protectAs you advance in your career and accumulate wealth, your exposure to financial risks, potential losses, and higher taxes increases. Fortunately, that's where insurance comes in to help prevent, mitigate, and compensate for life’s uncertainties.EducationArta Presents: Are you over-concentrated?Many Arta members are over-concentrated because a major part of their compensation is in the form of employer stock. Learn how you can diversify, hedge, or reduce industry exposure to solve this.EducationThe Power of Portfolio Diversification: A Key to Financial SuccessDiversification is an essential strategy for managing financial risk. The idea is simple - spread your investments across various types of assets, sectors, and geographical regions.AnnouncementArta Talks: Your wealth-building questions, answered in real-timeLast month, we opened our virtual doors for a series of live info sessions with the Arta community. Lots of Arta-curious people got together with our leadership team to discuss a wide range of financial topics. All questions were welcomed!AnnouncementHigh-Yield Cash Reserve: What you wish your savings account could beWhy put your cash in the bank when you can trust US Treasuries? To make it easier for more people to access this “financial superpower,” we’re introducing Arta's High-Yield Cash ReservePerspectivesHow Arta unites deep tech and high finance to help safeguard your assetsFrom app authentication, data encryption, asset custody and beyond, Arta unites deep tech and high finance to help ensure security.EducationArta Explains Private EquityYou may have heard about sensational leveraged buyouts boardroom battles and corporate takeovers but most private equity is simply owning private companies.EducationAccredited investors: who they are, and what they can doBeing an accredited investor simply means you’re financially stable enough to handle the risks of certain investments. Even though the bar is high, you may be surprised at who qualifies for accreditation status based on salary alone.PerspectivesWhat are “Financial Superpowers”?The current economic uncertainty is making you wonder if there’s more you can do to further optimize your finances. Your 401K and Roth IRA? Maxed out. Got into ETFs? Check. You’re ready to move on to the next level – but what is that next level, exactlyEducationPrivate Investments 101Investing in private markets has typically been a cornerstone strategy of the ultra-wealthy. With the help of modern tools (like Arta’s), this highly valuable asset class is available to investors like you.Founding MembersQ&A with The ChainsmokersThe Chainsmokers are a Grammy-winning electronic music duo comprised of Alex Pall and Drew Taggart. They released their debut single in 2014 and have since shot to stardom with hits like “Roses,” “Don’t Let Me Down,” and “Closer.”AnnouncementIntroducing ArtaHave you ever felt that the ultra-rich manage their money and lives very differently? Like they’re playing a game on a whole other level?what our investors say“Combining advanced financial strategies with AI is the type of visionary thinking that brings about real step-function change. I am so impressed with what Arta has built by applying advanced AI and ML to investing strategies and look forward to seeing this fantastic team create tremendous value for so many people.”Eric SchmidtCo-Founder, Schmidt Futures; Former CEO & Chairman, Google“Arta is harnessing the power of technology to benefit those who have been seeking wealth management but have never - until now - found the right platform. By making access easier, quicker, and more complete, Arta has responded to those customer needs. Driven by a first-class team with deep knowledge of tech, Arta is at the beginning of its exciting journey. I am eager to become a Member.”Betsy CohenChairman of Cohen Circle, Founder and Former CEO of The Bancorp“Very excited to see what the #Artasans are building. Adapting sophisticated financial research from academia (much of which originated at Chicago Booth) and applying advanced AI to make these concepts available to millions of users is both impressive and impactful. Looking forward to seeing how Arta transforms this space.”Madhav RajanDean of the University of Chicago Booth School of Business“Arta Finance has chosen a massive unsolved problem in the global fintech space. Caesar and team are uniquely accomplished in having built multiple cutting-edge products that are used by billions of internet users on the planet. It’s rare that a team with such achievements will join forces to startup. Similar to many other consumer fintech companies we have backed, this one also requires a more user-centric approach, a more delightful user experience and a more seamless and scalable platform than likely exists today. Team Sequoia India and I could not be more grateful to be a part of this journey and join forces with the dozens of ultra talented Artasans that are assembling to pursue a very inspiring mission.”Shailendra SinghManaging Director at Sequoia Capital India“What excites us about Arta is the depth of understanding of two critical lines. The first one is the complexity in financial services and the need to have more transparent access to the information that will allow you to make better decisions. Second, is the automation of it by using the best technology around. At Arta, we find the best of the two. They understand the consumer, they understand the pain, and they have the experience of working with the best technology. We're excited to see how they can influence and change how everyone thinks about their capital and assets.”Micky MalkaFounder of Ribbit Capital“Arta's digital-forward approach stands to unlock new investment opportunities that have previously been out of grasp for millions of people. We see an opportunity to scale Arta's mission to help more people achieve their wealth goals.”Michael GilroyGeneral Partner at CoatueThe testimonials and endorsements provided reflect the view of the individuals who provided them and do not guarantee future results.Uniting deep tech and high financeWe're building a team that combines passion & experience to change the way people build their futures Careers at ArtaDo you want in?Create an account in minutes and we’ll work with you to provide the best experienceBecome a MemberAvailable now on iOS and AndroidGet the latest market trends and investment insightsGet me insightsThis site uses cookies to help us improve your experience. For more details about how we use your information, see our Privacy Notice.Don't use cookiesAccept cookies Investment adviser registration with the United States Securities and Exchange Commission (“SEC”) does not imply a certain level of skill or training.Your assets are custodied with Pershing LLC, a member of the Securities Investor Protection Corporation (SIPC). SIPC provides coverage up to $500,000 (including a $250,000 limit for cash) in the unlikely event of Pershing’s failure. This coverage does not protect against losses due to market fluctuations. --- Pricing that puts you firstKnow what to expect with clearly communicated fees. Our straightforward fee structure is designed to maximize your returns over time, with no hidden costs or surprises. Grow your wealth confidently, knowing exactly what you’re paying.Get startedPublic MarketsInvestment ProductPricing StructureFeeIncome BondsAUM0.20%High-Yield Cash ReserveAUM0.20%Defensive GrowthAUM0.40%Robo-investingAUM0.10%Direct IndexingAUM0.50%Micro-indexesAUM0.10%Private MarketsInvestment ProductPricing StructurePrivate FundsFrom 0.5% + Fund Manager FeesDerivativesInvestment ProductPricing StructureFeeStructured InvestmentsEarly redemption valueStarting from 0.5%Custom Structured ProductsEarly redemption value0.5% Listed Options StrategiesUnderlying equity0.20%Third party feesIn addition to Arta’s management fees, the below fees are collected to cover regulatory fees or fees levied by Arta’a custodian, BNY | Pershing.Private investment transaction feesTransactions include each individual investment into, and redemption from, the private fund and annual service charges per position (where multiple investments into the same fund would count as a single position). Fund-specific fee information is available in each fund’s respective investment memo in your Arta app.Paper confirmation and statementsAll Arta members are enrolled in paperless delivery by default, which comes at no cost to you. You can easily request a hard copy for $2 per item.Regulatory feeThe U.S. Securities and Exchange Commission charges a fee of $8 per $1,000,000 of exchange-listed securities sold. For public market investments and self-directed trading, this fee is prorated and deducted from the proceeds of your sales.Sign upBecome a member, waive Arta feesBecome a member and enjoy your first investments up to $100,000 managed free for one year.Become a memberAvailable now on iOS and AndroidGet the latest market trends and investment insightsGet me insightsThis site uses cookies to help us improve your experience. For more details about how we use your information, see our Privacy Notice.Don't use cookiesAccept cookies --- we unite deep techand high financeand believe kickass financial services shouldn’t be limited to the lucky few. We’re on a mission to help you build the future you want, and that starts with making top-tier finance work for you.SEE WHAT MOVES USwe are a group ofproduct builders,algorithmic traders,and full-stack developersuniting both passion & experience to build a company that will change the way people build their futures.Meet our fun folksour investorsOur institutional investors include some of the biggest names in tech & finance. We’re also proud to welcome over 140 luminaries from finance, banking, tech, business, and entertainment, who have joined us as angels and mentors.Betsy CohenMadhav RajanMichael MiebachKarim TemsamaniSundar PichaiDRW Venture CapitalYuval RoozRam ShriramMichele TrogniMonk's Hill VenturesKabir NarangTania AidrusBlake ByersSumit GwalaniFlorian WeidingerNaveen KukrejaMeow Seen YongAnju PatwardhanPreeti RathiSonal SarinRei ChiangBhargav AdireddySheetal BahlVishal GuptaVikas AgnihotriPablo MalayEric SchmidtBetsy CohenMadhav RajanMichael MiebachKarim TemsamaniSundar PichaiDRW Venture CapitalYuval RoozRam ShriramMichele TrogniMonk's Hill VenturesKabir NarangTania AidrusBlake ByersSumit GwalaniFlorian WeidingerNaveen KukrejaMeow Seen YongAnju PatwardhanPreeti RathiSonal SarinRei ChiangBhargav AdireddySheetal BahlVishal GuptaVikas AgnihotriPablo MalayEric SchmidtJeff DeanNikesh AroraGokul RajaramDavid SingletonAndre SoelistyoBradley HorowitzGayathri RajanJay YagnikChris ReMeenu HandaShishir MehrotraChet KapoorManik GuptaTim LeePunit SoniAmbarish KengheCraig BoutilierMichael BaldwinScott BeaumontRyan TaboneDave MooreSandeep MenonRanganath RaoDomagoj BabicJeff DeanNikesh AroraGokul RajaramDavid SingletonAndre SoelistyoBradley HorowitzGayathri RajanJay YagnikChris ReMeenu HandaShishir MehrotraChet KapoorManik GuptaTim LeePunit SoniAmbarish KengheCraig BoutilierMichael BaldwinScott BeaumontRyan TaboneDave MooreSandeep MenonRanganath RaoDomagoj BabicBaris GultekinJohn AndersonAlberto MartinThe Chainsmokers' Mantis VCLarry Fitzgerald Jr.Kelvin Beachum Jr.Aldi HaryopratomoChristine Robson WeaverBharat MedirattaRahul AggarwalScott JoachimArun SethIshan ShivanandEd KwuanMike TsaoCarissa DizonSteven TuckerNitin GajriaNihar BhupalamOren ZamirShivakumar VenkataramanKomal SethiShreyas DoshiPeter ChaneVasanti BhattDavid KoMeir BrandPrashant SarinFuzzy KhosrowshahiBaris GultekinJohn AndersonAlberto MartinThe Chainsmokers' Mantis VCLarry Fitzgerald Jr.Kelvin Beachum Jr.Aldi HaryopratomoChristine Robson WeaverBharat MedirattaRahul AggarwalScott JoachimArun SethIshan ShivanandEd KwuanMike TsaoCarissa DizonSteven TuckerNitin GajriaNihar BhupalamOren ZamirShivakumar VenkataramanKomal SethiShreyas DoshiPeter ChaneVasanti BhattDavid KoMeir BrandPrashant SarinFuzzy Khosrowshahiwhat our investors sayEric SchmidtCo-Founder, Schmidt Futures; Former CEO & Chairman, Google“Combining advanced financial strategies with AI is the type of visionary thinking that brings about real step-function change. I am so impressed with what Arta has built by applying advanced AI and ML to investing strategies and look forward to seeing this fantastic team create tremendous value for so many people.”Betsy CohenChairman of Cohen Circle, founder and former CEO of The Bancorp“Arta is harnessing the power of technology to benefit those who have been seeking wealth management but have never - until now - found the right platform. By making access easier, quicker, and more complete, Arta has responded to those customer needs. Driven by a first-class team with deep knowledge of tech, Arta is at the beginning of its exciting journey. I am eager to become a Member.”Ram ShriramFounder of Sherpalo Ventures, founding board member of Google (now Alphabet Inc)“Arta is at the spear-point in the development of AI & ML in financial services and it has the potential to change the trajectory of the industry as well as the lives of millions of users. It's a challenging space, but this seasoned team has built momentum in their defensible tech and approach to market. If any team is going to modernize and digitize wealth management, it's Arta.”Madhav RajanDean of the University of Chicago Booth School of Business“Very excited to see what the #Artasans are building. Adapting sophisticated financial research from academia (much of which originated at Chicago Booth) and applying advanced AI to make these concepts available to millions of users is both impressive and impactful. Looking forward to seeing how Arta transforms this space.”Shailendra SinghManaging Director at Sequoia Capital India“Arta Finance has chosen a massive unsolved problem in the global fintech space. Caesar and team are uniquely accomplished in having built multiple cutting-edge products that are used by billions of internet users on the planet. It’s rare that a team with such achievements will join forces to startup. Similar to many other consumer fintech companies we have backed, this one also requires a more user-centric approach, a more delightful user experience and a more seamless and scalable platform than likely exists today. Team Sequoia India and I could not be more grateful to be a part of this journey and join forces with the dozens of ultra talented Artasans that are assembling to pursue a very inspiring mission.”Micky MalkaFounder of Ribbit Capital“What excites us about Arta is the depth of understanding of two critical lines. The first one is the complexity in financial services and the need to have more transparent access to the information that will allow you to make better decisions. Second, is the automation of it by using the best technology around. At Arta, we find the best of the two. They understand the consumer, they understand the pain, and they have the experience of working with the best technology. We're excited to see how they can influence and change how everyone thinks about their capital and assets.”Michael GilroyGeneral Partner at Coatue“Arta's digital-forward approach stands to unlock new investment opportunities that have previously been out of grasp for millions of people. We see an opportunity to scale Arta's mission to help more people achieve their wealth goals.”WHAT THE WORLD IS SAYINGGet the latest market trends and investment insightsGet me insightsThis site uses cookies to help us improve your experience. For more details about how we use your information, see our Privacy Notice.Don't use cookiesAccept cookies --- Arta for partnersWealth management as a service - powered by ArtaWe work with banks, investment advisors, insurance companies, and other financial institutions to provide cost-effective, quick-to-market solutions to better serve their clients and tap into new segments through tech-driven personalization.Get in touchThe opportunities for today’s financial institutionsWe work with partners to help them gain an advantage through AI and tech-driven wealth solutions that boost growth, improve margins, and keep them ahead of accelerating market change.GrowthOutserve existing clients and new segments with innovative wealth products, services, and tools.Higher marginsIncrease revenue while driving operating efficiency and lowering cost-to-serve.Ship AI experiencesEmpower your clients with sophisticated AI wealth management experiences.Let's talkEmbedded investment solutions for digital banksDeliver powerful investment opportunities - such as exclusive private funds, custom structured products, and personalized portfolios - to meet your clients' evolving expectations. Our embedded solutions integrate natively into your interface via cloud-based APIs, complementing your existing offering, and eliminating operational and technical complexities. Get in touchWhite label solutions for retail banksQuickly enter the wealth management space with minimal upfront investment, using a sophisticated platform fully branded to your organization. Leverage our industry-leading UX, diverse investment products, and advanced technology while seamlessly integrating your proprietary offerings to enhance the unique strengths that set your institution apart. Our evolving platform ensures you stay ahead of market trends without the need for extensive technical resources or development.Let's talkAI-powered wealth managementLeverage Arta’s advanced AI to offer your clients a best-in-class wealth management experience. Built specifically for finance, our system uses high-quality data and a combination of commercial and proprietary AI to deliver accurate, explainable, and actionable guidance. With privacy and security at its core, Arta’s AI ensures your clients' data is protected on industry-leading infrastructure.About Arta AITechnology solutions for insurance professionals Build your insurance offering on Arta’s unique combination of tech and human experience. Arta's fully licensed and registered insurance broker provides access to Private Placement Life Insurance (PPLI), Key Person Insurance, umbrella, valuables protection, home, and many more. With our unique blend of human interaction and tech delivery, advancing your insurance offering has gotten a whole lot easier.Get in touchImplementation partnersOur platform is designed from the ground up with partnerships in mind - we’re financial technologists after all. To support a seamless integration, we’ve partnered with top experts who bring additional insights and solutions to the table, ensuring you have all the help you need.Wealthcare for CommunitiesArta provides “wealthcare” for Employers and Benefits Services companies seeking to enhance their employee value proposition, and complementary services to communities who may be interested in offering financial wellness and products.Contact us to learn moreGet in touchOur partnership team will work with you to find the right solution with ArtaContact usGet the latest market trends and investment insightsGet me insights