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Skip to main content Login Get Started Where Brands MeetTheir Customers Don't trade speed for depth, or automation for control. SightX gives you it all in one comprehensive platform. Book a Demo Trusted by the world's most iconic brands Powerful and flexible enough for any team and use case Concept Testing Perfect your messaging and campaigns Brand Tracking Track brand health and optimize brand decisions Pricing Strategy Maximize revenue without compromising demand Content Research Maximize engagement with valuable insights Customer Experience Optimize the customer journey to maximize ROI Product Development Find the optimal mix of product features or claims Ada by SightX offers generative AI support when you need it through each step in your consumer research journey The new standard of consumer research All-in-one platform powerful and flexible for any team and any use case Identify, define, and segment your target audience Evaluate concepts, test prototypes, and optimize product offerings Perfect your message, and improve campaign ROI Maximize revenue without compromising demand through strategic pricing research Test content that drives engagement and increases ROI Track key indicators like brand awareness, perception, and NPS Generative AI-powered research consultant empowering the process Ada combines proven research methods with advanced AI to unlock your data’s full potential, quickly analyzing open-ended responses and creating executive summaries in one click. Meet Ada Robust suite of the most advanced research methodologies Filter, compare, and contrast across any variable Concept, ad, and message testing Weighting and significance testing Conjoint and MaxDiff analysis Text and sentiment analysis Customer persona creation And more! High quality yet cost-effective access to over 100mm qualified consumers worldwide With SightX you are able to access millions of high quality consumers across the globe within a matter of minutes. Best-in-class customer support how and when you need it Accelerate your research with our team of in-house experts who will guide you through every step in the consumer research process. Why Choose SightX "Quick and Intuitive Setup; Deep Analytical Tools; Fast Responses" We wanted to get insights into what was most important for our potential customers and how they felt about current solutions. We quickly got a thousand responses and they have been the foundation of how we have designed our product. — Samar, P. G2 Review "Fast Insights for a Start-up Style Company" We are small company launching in a new space and don't have the luxury of a full internal insights team. SightX has been great for our team--the site is very easy to use, build, and analyze results. The team has been very helpful in recommending question — Danielle, M. G2 Review "SightX is the RX" First and foremost, SightX is a consumer research company with great leadership - they get it. This foundation guides a practical approach in developing its insights platform. In comparison, too many companies in the DIY space are trying to force fit thei — Verified User G2 Review 123 --- Skip to main content Login Get Started Elegantly advanced and masterfully simple for any organization Effortless, all-in-one, automated, and fully flexible Professional For deeper learning and more powerful insights across your organization. Survey capabilities, plus... All-in-one research suite AI powered analytics Access to millions of global consumers Team collaboration Up to 3 users Talk to Sales Enterprise For experienced researchers and large teams who want always-on, advanced insights and capabilities. Everything in Professional, plus... Best-in-class enterprise solution Advanced research methodologies Dedicated customer success Powerful APIs and integrations Talk to Sales Features Features by plan Find the subscription that makes the most sense for you or your team Pro Talk to Sales Enterprise Talk to Sales Survey Capabilities Professional Enterprise Basic question types Survey logic Conditional display Quotas Question & answer piping Carry forward responses Automated data cleaning Custom logos and colors Survey completion redirect Embedded variables − Page randomization − Language translation − Over 28 Languages Survey Distribution Methods Professional Enterprise Survey link SightX Audiences QR code Email SMS Research Methodologies Professional Enterprise Concept testing Basic Advanced Heatmaps MaxDiff − Conjoint − Van Westendorp − Gabor-Granger − Key driver analysis − Analytics Professional Enterprise Real-time question analysis Data filters and comparisons Top/bottom box configuration Sentiment analysis Word clouds Data exports Excel, Powerpoint Excel, Powerpoint, SPSS Customer segmentation Significance testing Custom data tables & crosstabs TURF analysis − Automated segmentation − Data weighting − Advanced Capabilities Professional Enterprise Platform support Email and in-app Dedicated customer success Research services Additional Fee Additional Fee Unlimited API access − Single sign-on (SSO) − Local server hosting − Research Services Let our team of in-house insights experts guide you through every step in the consumer research process, from survey development and scripting and analysis support and everything in-between. Accelerate Your Research: Let our experts guide you through your next project to learn how to streamline your process. Deeper Insights: Automation gives you back time to focus on what is actually important for your business. If you need us, schedule time with our team. On-demand Support: Online, over the phone, or through our help desk SightX is an extension of your team and resources. Let us help you optimize and accelerate your research process! Request Demo Online Panels Reach millions of consumers globally across 100+ countries for unmatched reach. We work to actively ensure you only receive high-quality data through multiple layers of testing. Compliance to industry-leading standards Cost effective and scalable Precise audience targeting Reliable data Request Demo FAQs What is market research and why is it important? Market research is crucial for any company that needs to understand consumer trends and changing behaviors. That is especially true for consumer brands today as consumers are likely to adapt to trends and change behaviors faster than ever before. Market research software provides valuable insights into preferences, behaviors, and market trends. By understanding what drives consumer decisions, brands can develop targeted products, services, and marketing strategies that resonate with their target audiences. Using advanced software for consumer research helps to identify growth opportunities, ways to stay ahead of competitors, and strategies to adapt to shifts in consumer behavior, reducing the risks associated with decision-making. Regardless of the use case, market research software enables personalized marketing by segmenting consumers based on key factors like demographics or behaviors, which helps tailor messaging and offerings. Most importantly, modern market research platforms empower brands to make informed decisions, anticipate future trends, and drive growth, ensuring that they meet both current and evolving consumer needs. What makes SightX the leading consumer research platform? SightX is an all-in-one consumer research platform that provides organizations with the most comprehensive suite of tools on the market. Market research and consumer insights teams are now offered one platform for any use case all with automated, advanced analytics and reporting. Whether you're a global brand or market research company, SightX streamlines the research process from start to finish. How does SightX compare to other consumer market research companies? Unlike traditional consumer market research companies or legacy research software providers, SightX offers a flexible platform and business model. The platform can adapt to any market research use case, connect to any audience globally, and provide real-time, advanced analytics. SightX has saved companies up to 80% of their research costs all while providing more capabilities than they had before, with best-in-class dedicated customer support. Our 5-star reviews and best-in-class NPS scores speak for themselves! What types of research can I conduct with the SightX market research platform? SightX supports a wide range of research methodologies, including: Product research and market research for new product development to refine your innovations. Brand tracking software for monitoring brand perception over time. Concept testing and content research to evaluate ideas and optimize messaging before launch. Pricing research software for new products to optimize your go-to-market strategy. Enterprise brand research for large-scale consumer insights across multiple markets. Customer experience research to measure satisfaction, identify pain points, and improve touchpoints. Audience segmentation tools to identify and engage target customer groups for personalized strategies How is the quality of your panel providers measured? SightX only works with panel providers that we review and vet for the highest quality standards. Our providers are ISO-certified and members of the following associations: AAPOR, MRIA, AMA, ARF, and BVM. Association affiliations and individual panel provider processes may vary depending on partner and country. SightX also provides an automated data cleaning feature in the platform along with other quality checks such as bot checking, copying and pasting of answers, speeders, and more. SightX users can manually review and clean data at any time within a project. Is SightX suitable for enterprises needing advanced market research software? Absolutely! Our enterprise market research software solutions provide comprehensive tools for large organizations needing scalable, data-driven insights. From brand health surveys to audience segmentation tools, SightX is built for every team and every use case – whether you’re an agile startup refining your go-to-market strategy or an established market research company conducting global studies. How do I get started with the SightX market research platform? Getting started is easy—simply request a demo to explore how SightX can transform your research process. Whether you're conducting consumer insights, refining your pricing model research for new products, or driving product innovation, our platform provides the tools and support to deliver actionable insights. Join hundreds of companies growing with SightX Find out what agile insights can do for your organization Request a Demo --- Skip to main content Login Get Started Join the new standard of consumer research to fuel your growth SightX has achieved the once impossible and proven the coexistence of contrasting strengths: elegantly advanced and masterfully simple. This first of its kind all-in-one consumer research platform puts researchers and marketers in the driver’s seat, allowing access to in-depth, automated solutions to unlock competitive advantages. Get Started Image A Consumer Research Platform That Frees Your Time for Thinking The old way Data in multiple places Fragmented insights tools Manual data cleaning Expensive & infrequent studies Time wasted on manual tasks Managing multiple vendors With SightX Data in one place Single solution for all use cases Automated analysis Lower research costs Faster time-to-insights Time to focus on what matters Ready to meet the next generation of consumer research technology? Get Started --- Skip to main content Login Get Started Generative AI Built for Consumer Research Ada is your always on research assistant, an extension of your team. Ada will suggest best practices, develop perfectly-tailored surveys and experiments, and even generate executive summaries with just a prompt. Request a Free Trial Always-On Research Consultant Ada is ready to work whenever you are. Share context about your business, products, or goals, and let Ada find the right questions to ask and experiments to run! Come with your own prompts or reach out to the SightX Research team for human-led expertise at any time. Our goal is to tailor our technology's capabilities to your specific needs. Effortlessly Create Surveys & Experiments Once you’ve confirmed your project scope and goals, Ada will generate your survey or experiment live on your dashboard. You can make adjustments or add new questions and experiments to fine-tune your study at any time. Simplify Open-End Analysis Ada revolutionizes the way you interact with your data. Analyze and classify all of your open-ended text responses in seconds. Need to know the frequency of a brand name mention, but only with positive sentiment? Ada can get you that. Would you like anecdotes of those themes that emerge to further back up your hypotheses and decision making? Just ask Ada. Executive Summaries & Key Insights If prompt-driven project creation, deployment, and analysis isn’t enough, Ada will also create executive summaries of your project, highlight key findings in the data, and even suggest additional ways to analyze the results. Maximize the ROI of your research and save countless hours of time by having Ada do the busy work for you. Fuel Your Growth with AI-Driven Insights Start a Free Trial Today The SightX Approach to Consumer Research AI-driven: With a single prompt, you can design an entire study in-platform and summarize the key findings. Easy to Use: SightX's intuitive interface makes it simple to set up and conduct research studies, even for those without a research background. Actionable Insights: Go beyond data collection. SightX provides clear, actionable insights that you can use to inform your product development decisions. Reduced Risk: Identify potential issues in your product early on and avoid costly mistakes down the road.Improved ROI: Invest in a product that you know your target market will love. Get Started