Hoop

From the team that built TrelloThe AI support agent forsubscription brands on Shopify.Resolve complex support inquiries instantly, using real time data from existing tools.Work email addressBook a DemoConnected to Recharge & SkioWorks inside Gorgias & ZendeskSet up in 1 dayAs featured inIntegrationsIntegrates with your subscription stackHoop resolves complex tickets end-to-end in your ticketing system, instantly 24/7.How It WorksFrom first ticket to full automation1Pick where you want to startOrder status? Returns? Subscription changes? Choose one workflow. Hoop focuses there first.WorkflowsOrder statusAnalyzing ticket historyIdentifying order status patternsDrafting policyStarting sandbox modeReturns & exchangesSubscription changesProduct questionsSizing & fitAgent ConnectionsGorgiasHelpdeskPendingAnalyzing voice and toneShopifyCommercePendingSyncing products and ordersRechargeSubscriptionsPendingMapping subscription rules2Hoop learns how you handle itIt reads your ticket history, connects to Shopify and your subscription platform, and studies how your team responds.3Review before anything goes liveHoop drafts replies for your team to check. Every correction teaches it your voice and policies. Nothing sends without your approval.Skip next delivery= normal Close+ Add tagsRMRachel M.✉ 03/20/2026Hey, I need to skip my next delivery. Going on vacation and won't be home. Can you pause it for just one month?✉ →To: Rachel M. (rachel@bloom.co)Hey Rachel! I've skipped your April delivery. Your subscription is still active and your next box will ship May 3rd as usual. Enjoy your vacation!— The Bloom TeamSendSend & CloseDraft by Hoop · Ready to sendAgent processingReviewing customer historySearching knowledge basePulling customer ordersAnalyzing similar threadsAssessing macrosPreparing draftWorkflow AnalysisLast 7 days127Processedtotal tickets0Automatedby Hoop agent100%Handoffto human0%Auto RateautomatedWorkflowTicketsRateLiveStatusOrder status1270%SandboxSkip delivery———Swap product———Billing changes———Cancel / save———4Turn it on when you're confidentWhen accuracy hits your threshold, flip the switch. Then pick your next workflow and repeat. You control what's automated and when.Predictable PricingYou know what you'll payNo per-agent fees. No surprise bills during peak season.Pick a plan based on your ticket volume.Starter$199/moUp to 200 automated ticketsBook a DemoMost PopularGrowth$499/moUp to 500 automated ticketsBook a DemoScaleLet's talk500+ automated ticketsContact UsEvery plan includesGorgias + Zendesk integration·Shopify + Recharge + Skio connections·Sandbox modeUnlimited team seats·Slack connect channel for supportSubscription brands using Hoop60%subscription tickets automated20hrssaved per week<30saverage response time“After extensive research into Gorgias-compatible AI tools, Hoop stands out by a wide margin. It drafts ticket replies using past responses and our FAQ as a knowledge base, and does almost all of it right out of the box. No lengthy manual training required.”Andrew CostarisVP of Digital, Partners Coffee“None of the tools I've used in the past achieved this level of accuracy. I used to spend 2-3 hours a day on support, now it's 30-45 minutes.”JamesThunderstick StudioFAQCommon questionsHow is Hoop different from the AI built into Gorgias?Gorgias AI doesn't connect to Recharge or Skio. It can't look up a subscriber's billing cycle, process a skip request, or check swap eligibility. Hoop is built specifically for subscription commerce. It pulls real data from your subscription platform and Shopify before drafting a reply.Does Hoop actually connect to Recharge and Skio?Yes. Hoop reads subscription status, billing dates, upcoming orders, skip windows, and swap eligibility directly from your subscription platform. It doesn't guess. It pulls real data and uses it in every reply.Will Hoop match my brand voice?Yes. Hoop learns your voice from your ticket history and every edit your team makes. It writes like your best agent, using your tone, your policies, and real data from Shopify and your subscription platform.What if Hoop gets something wrong?That's why drafts come first. Your team catches anything off before it reaches a subscriber. Every correction makes Hoop more accurate. And with sandbox mode, you can test automation on real tickets without sending anything live.How long does setup take?About 20 minutes. Connect Gorgias, Shopify, and your subscription platform. Hoop analyzes your ticket history to learn your most common inquiries, your voice, and your policies. No lengthy training or prompt engineering required.What does Hoop cost?Starter is $199/mo for up to 200 automated tickets. Growth is $499/mo for up to 500. If you're above 500, let's talk. Every plan includes Gorgias and Zendesk integration, Shopify and subscription platform connections, sandbox mode, unlimited team seats, and a Slack connect channel for support.Which helpdesks does Hoop work with?Hoop integrates with Gorgias, Zendesk, Freshdesk, Front, Help Scout, and Gmail. It works inside your existing helpdesk, so your team doesn't need to learn a new tool.Provide world-class customer support.Book a demo. We'll show you how Hoop handles your most repetitive workflows.Book a DemoConnected to Recharge & SkioWorks inside Gorgias & ZendeskSet up in 1 day --- Our StoryOn a mission to bring the power of AI to business ownersWe believe every business owner deserves great customer support without the complexity or cost.VisionThe millions of local businesses handling support from shared inboxes shouldn't have to choose between drowning in emails or hiring expensive help.Hoop puts an AI support team directly in your support inbox, learning your business from day one and answering customer inquiries in record time. We give owners their time back to focus on growing their businesses, while still providing top-tier service.Our vision is a world where every local shop, service provider, and small business can deliver world-class support that drives growth, not stress. Because when small businesses thrive, communities flourish.FoundersBuilt by the team behind TrelloAll three co-founders spent over a decade building Trello together, from startup to Atlassian acquisition in 2017. They built one of the most successful project management tools in history, all while growing a remotely distributed team with a strong company culture. After staying through 2022, they reunited to build Hoop.Justin GallagherProduct, Engineering & DesignLed Product, Engineering & Design at Trello for over a decade.Connect on LinkedInStella GarberGo to MarketLed Marketing at Trello and championed remote work advocacy.Connect on LinkedInBrian SchmidtOperations, Finance & LegalLed Operations, Finance & Legal at Trello.Connect on LinkedInInvestorsBacked by the bestVenture PartnersAngel InvestorsWade FosterCEO, ZapierJob van der VoortCEO, RemoteKristen HabachtCRO, TypeformJay SimonsFmr President, AtlassianLinda LianCEO, Common RoomMichael PryorCo-founder, TrelloAndy DunnCo-founder, BonobosJiaona ZhangCPO, LinkTreeNikita MillerSVP Product, The KnotDarren MurphFmr Head of Remote, GitlabAnnie DukeAuthor, Decision StrategistMaggie Adhami-BoyntonCEO, ShopthingCompanyA team built on trustHoop is a remote-first, mostly asynchronous team located across the US. We care deeply about building delightful, world-class software that keeps the customer at the center of every product decision.01Remote FirstA distributed team across the US, working asynchronously.02Customer ObsessedEvery product decision starts with the customer.03High Trust, High AccountabilityWe're intentional about how we work together.04Exceptional CraftBuilding delightful software is our passion.NewsForbesEx-Trello Execs Found Hoop For AI Driven Productivity ToolTechCrunchHoop uses AI to automatically manage your to-do listFast CompanyAre you a barely managing manager? This is how to copeHoop BlogAnnouncing our $5m seed roundReady to see Hoop in action?Join the businesses already saving hours every week with customer support that learns your voice.Get a Demo 👋 Need any help? --- Hi!  This document contains the terms that govern your use of our websites, products, services and applications (together, the “Services”). These Terms of Use (the “Terms”) are a binding agreement between you and HOOP, INC. (“Hoop,” “we” and “us”). Your use of the Services means that you agree to all of these Terms, and these Terms will remain in effect while you use the Services. Please read these Terms carefully! They cover important information about Services provided to you, including information about future changes to the Terms, limitations of liability, a class action waiver, and resolution of disputes by arbitration, rather than court.  Use of the Services is subject to the Terms.  If you don’t agree to the Terms, you may not use or access the Services. ☹️ Changes to the Terms We are constantly trying to improve our Services, so these Terms may need to change along with our Services. We reserve the right to change the Terms at any time, and if we do so, we’ll be sure to let you know via notification or email, and/ or by other reasonably practicable means, including by making revisions to the Terms on this website. Continued use after changes to the Terms means you agree to the changes to the Terms. Except for changes by us as described here, no other amendment or modification of these Terms will be effective unless in writing and signed by both you and us. User Privacy Hoop takes the privacy of its users very seriously.  For more details regarding Hoop’s approach to user privacy, please review our Privacy Policy, here. Children’s Online Privacy Protection Act The Children’s Online Privacy Protection Act (“COPPA”) requires that online service providers obtain parental consent before they knowingly collect personally identifiable information online from children who are under 13 years of age. We do not knowingly collect or solicit personally identifiable information from children under 13 years of age; if you are a child under 13 years of age, please do not attempt to register for or otherwise use the Services or send us any personal information. If we learn we have collected personal information from a child under 13 years of age, we will delete that information as quickly as possible. If you believe that a child under 13 years of age may have provided us personal information, please contact us at support@hoop.app. Using Hoop You may be required to sign up for an account, select a password and user name (“Hoop User ID”), and provide us with certain information or data, such as your contact information. You promise to provide us with accurate, complete, and updated registration information about yourself. You may not select as your Hoop User ID a name that you do not have the right to use, or another person’s name with the intent to impersonate that person. You may not transfer your account to anyone else without our prior written permission. You represent and warrant that you are an individual of legal age to form a binding contract. If you’re agreeing to these Terms on behalf of an organization or entity, you represent and warrant that you are authorized to agree to these Terms on that organization’s or entity’s behalf and bind them to these Terms (in which case, the references to “you” and “your” in these Terms, except for in this sentence, refer to that organization or entity). You will only use the Services for your own internal, personal, non-commercial use, and not on behalf of or for the benefit of any third party, and only in a manner that complies with all laws that apply to you. If your use of the Services is prohibited by applicable laws, then you aren’t authorized to use the Services. We can’t and won’t be responsible for your using the Services in a way that breaks the law. You will not share your Hoop User ID, account or password with anyone, and you must protect the security of your Hoop User ID, account, password and any other access tools or credentials. You’re responsible for any activity associated with your Hoop User ID and account. Restrictions on Using the Services You represent, warrant, and agree that you will not provide or contribute anything, including any Content or User Submission, to the Services, or otherwise use or interact with the Services, in a manner that: infringes or violates the intellectual property rights or any other rights of anyone else (including Hoop); violates any law or regulation, including, without limitation, any applicable export control laws, privacy laws or any other purpose not reasonably intended by Hoop; is dangerous, harmful, fraudulent, deceptive, threatening, harassing, defamatory, obscene, or otherwise objectionable; jeopardizes the security of your Hoop User ID, account or anyone else’s (such as allowing someone else to log in to the Services as you); attempts, in any manner, to obtain the password, account, or other security information from any other user; violates the security of any computer network, or cracks any passwords or security encryption codes; runs Maillist, Listserv, any form of auto-responder or “spam” on the Services, or any processes that run or are activated while you are not logged into the Services, or that otherwise interfere with the proper working of the Services (including by placing an unreasonable load on the Services’ infrastructure); “crawls,” “scrapes,” or “spiders” any page, data, or portion of or relating to the Services or Content (through use of manual or automated means); copies or stores any significant portion of the Content; or decompiles, reverse engineers, or otherwise attempts to obtain the source code or underlying ideas or information of or relating to the Services. A violation of any of the foregoing is grounds for termination of your right to use or access the Services. My Rights in the Services The materials displayed or performed or available on or through the Services, including, but not limited to, text, graphics, data, articles, photos, images, illustrations, User Submissions (as defined below) and so forth (all of the foregoing, the “Content”) are protected by copyright and/or other intellectual property laws. You promise to abide by all copyright notices, trademark rules, information, and restrictions contained in any Content you access through the Services, and you won’t use, copy, reproduce, modify, translate, publish, broadcast, transmit, distribute, perform, upload, display, license, sell, commercialize or otherwise exploit for any purpose any Content not owned by you, (i) without the prior consent of the owner of that Content or (ii) in a way that violates someone else’s (including Hoop's) rights. Subject to these Terms, we grant each user of the Services a worldwide, non-exclusive, non-sublicensable and non-transferable license to use (i.e., to download and display locally) Content solely for purposes of using the Services. Use, reproduction, modification, distribution or storage of any Content for any purpose other than using the Services is expressly prohibited without prior written permission from us. You understand that Hoop owns the Services. You won’t modify, publish, transmit, participate in the transfer or sale of, reproduce (except as expressly provided in this Section), create derivative works based on, or otherwise exploit any of the Services. The Services may allow you to copy or download certain Content, but please remember that even where these functionalities exist, all the restrictions in this section still apply. Things I Contribute to the Services User Submissions Anything you post, upload, share, store, or otherwise provide through the Services is your “User Submission”. Some User Submissions may be viewable by other users. You are solely responsible for all User Submissions you contribute to the Services. You represent that all User Submissions submitted by you are accurate, complete, up-to-date, and in compliance with all applicable laws, rules and regulations. You agree that you will not post, upload, share, store, or otherwise provide through the Services any User Submissions that: (i) infringe any third party's copyrights or other rights (e.g., trademark, privacy rights, etc.); (ii) contain sexually explicit content or pornography; (iii) contain hateful, defamatory, or discriminatory content or incite hatred against any individual or group; (iv) exploit minors; (v) depict unlawful acts or extreme violence; (vi) depict animal cruelty or extreme violence towards animals; (vii) promote fraudulent schemes, multi-level marketing (MLM) schemes, get rich quick schemes, online gaming and gambling, cash gifting, work from home businesses, or any other dubious money-making ventures; or (viii) that violate any law. Licenses In order to display your User Submissions on the Services, and to allow other users to enjoy them (where applicable), you grant us certain rights in those User Submissions (see below for more information). Please note that all of the following licenses are subject to our Privacy Policy to the extent they relate to User Submissions that are also your personally-identifiable information. By submitting User Submissions through the Services, you hereby do and shall grant Hoop a worldwide, non-exclusive, perpetual, royalty-free, fully paid, sublicensable and transferable license to use, edit, modify, truncate, aggregate, reproduce, distribute, prepare derivative works of, display, perform, and otherwise fully exploit the User Submissions in connection with this site, the Services and our (and our successors’ and assigns’) businesses, including without limitation for promoting and redistributing part or all of this site or the Services (and derivative works thereof) in any media formats and through any media channels (including, without limitation, third party websites and feeds), and including after your termination of your account or the Services. You also hereby do and shall grant each user of this site and/or the Services a non-exclusive, perpetual license to access your User Submissions through this site and/or the Services, and to use, edit, modify, reproduce, distribute, prepare derivative works of, display and perform such User Submissions, including after your termination of your account or the Services. For clarity, the foregoing license grants to us and our users do not affect your other ownership or license rights in your User Submissions, including the right to grant additional licenses to your User Submissions, unless otherwise agreed in writing. You represent and warrant that you have all rights to grant such licenses to us without infringement or violation of any third party rights, including without limitation, any privacy rights, publicity rights, copyrights, trademarks, contract rights, or any other intellectual property or proprietary rights. Finally, you understand and agree that Hoop, in performing the required technical steps to provide the Services to our users (including you), may need to make changes to your User Submissions to conform and adapt those User Submissions to the technical requirements of connection networks, devices, services, or media, and the foregoing licenses include the rights to do so. Copyright In accordance with the Digital Millennium Copyright Act, we’ve adopted the following policy toward copyright infringement.  We reserve the right to (1) block access to or remove material that we believe in good faith to be copyrighted material that has been illegally copied and distributed by any of our advertisers, affiliates, content providers, members or users and (2) remove and discontinue service to repeat offenders.‍ Procedure for Reporting Copyright Infringements. If you believe that material or content residing on or accessible through the Services infringes your copyright (or the copyright of someone whom you are authorized to act on behalf of), please send a notice of copyright infringement containing the following information to Hoop's Designated Agent to Receive Notification of Claimed Infringement (our “Designated Agent,” whose contact details are listed below) A physical or electronic signature of a person authorized to act on behalf of the owner of the copyright that has been allegedly infringed; Identification of works or materials being infringed; Identification of the material that is claimed to be infringing including information regarding the location of the infringing materials that the copyright owner seeks to have removed, with sufficient detail so that Company is capable of finding and verifying its existence; Contact information about the notifier including address, telephone number and, if available, email address; A statement that the notifier has a good faith belief that the material identified in (1)(c) is not authorized by the copyright owner, its agent, or the law; and A statement made under penalty of perjury that the information provided is accurate and the notifying party is authorized to make the complaint on behalf of the copyright owner. Once Proper Bona Fide Infringement Notification is Received by the Designated Agent. Upon receipt of a proper notice of copyright infringement, we reserve the right to: remove or disable access to the infringing material; notify the content provider who is accused of infringement that we have removed or disabled access to the applicable material; and terminate such content provider's access to the Services if he or she is a repeat offender. Procedure to Supply a Counter-Notice to the Designated Agent. If the content provider believes that the material that was removed (or to which access was disabled) is not infringing, or the content provider believes that it has the right to post and use such material from the copyright owner, the copyright owner's agent, or, pursuant to the law, the content provider may send us a counter-notice containing the following information to the Designated Agent: A physical or electronic signature of the content provider; Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or disabled; A statement that the content provider has a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material; and Content provider's name, address, telephone number, and, if available, email address, and a statement that such person or entity consents to the jurisdiction of the Federal Court for the judicial district in which the content provider’s address is located, or, if the content provider's address is located outside the United States, for any judicial district in which Company is located, and that such person or entity will accept service of process from the person who provided notification of the alleged infringement. If a counter-notice is received by the Designated Agent, Company may, in its discretion, send a copy of the counter-notice to the original complaining party informing that person that Company may replace the removed material or cease disabling it in 10 business days. Unless the copyright owner files an action seeking a court order against the content provider accused of committing infringement, the removed material may be replaced or access to it restored in 10 to 14 business days or more after receipt of the counter-notice, at Company's discretion. Please contact Hoop's Designated Agent at the following address: Hoop, Inc. ATTN:  Designated Agent 169 Madison Ave #2270 New York, NY 10016 Information on the Services Any User Submission publicly posted or privately transmitted through the Services is the sole responsibility of the person from whom such User Submission originated, and you access all such User Submissions at your own risk. You are responsible for all User Submissions you contribute, in any manner, to the Services, and you represent and warrant you have all rights necessary to do so, in the manner in which you contribute it. The Services may contain links or connections to third-party websites or services that are not owned or controlled by Hoop. When you access third-party websites or use third-party services, you accept that there are risks in doing so, and that Hoop is not responsible for such risks. Hoop has no control over, and assumes no responsibility for, the content, accuracy, privacy policies, or practices of or opinions expressed in any third-party websites or by any third party that you interact with through the Services. In addition, Hoop will not and cannot monitor, verify, censor or edit the content of any third-party site or service. We encourage you to be aware when you leave the Services and to read the terms and conditions and privacy policy of each third-party website or service that you visit or utilize. By using the Services, you release and hold us harmless from any and all liability arising from your use of any third-party website or service. Your interactions with organizations and/or individuals found on or through the Services, including payment and delivery of goods or services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such organizations and/or individuals. You should make whatever investigation you feel necessary or appropriate before proceeding with any online or offline transaction with any of these third parties. You agree that Hoop shall not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings. If there is a dispute between participants on this site or Services, or between users and any third party, you agree that Hoop is under no obligation to become involved. In the event that you have a dispute with one or more other users, you release Hoop, its directors, officers, employees, agents, and successors from claims, demands, and damages of every kind or nature, known or unknown, suspected or unsuspected, disclosed or undisclosed, arising out of or in any way related to such disputes and/or our Services. You shall and hereby do waive California Civil Code Section 1542 or any similar law of any jurisdiction, which says in substance: “A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party.” Changes to the Services We’re always trying to improve our Services, so they may change over time. We may suspend or discontinue any part of the Services, or we may introduce new features or impose limits on certain features or restrict access to parts or all of the Services. We’ll try to give you notice when we make a material change to the Services that would adversely affect you, but this isn’t always practical. We reserve the right to remove any Content from the Services at any time, for any reason (including, but not limited to, if someone alleges you contributed that Content in violation of these Terms), in our sole discretion, and without notice. Pricing The Services may be free or we may charge a fee for using the Services. If you are using a free version of the Services, we will notify you before any Services you are then using begin carrying a fee, and if you wish to continue using such Services, you must pay all applicable fees for such Services. Note that if you elect to receive text messages through the Services, data and message rates may apply. Any and all such charges, fees or costs are your sole responsibility. You should consult with your wireless carrier to determine what rates, charges, fees or costs may apply to your use of the Services. Paid Services. Certain of our Services may be subject to payments now or in the future (the “Paid Services”). Please note that any payment terms presented to you in the process of using or signing up for a Paid Service are deemed part of these Terms. For example, some Paid Services will charge a fee for downloading or installing the Services through the App Store (as defined below) linked to your specific device. You agree to comply with, and your license to use our mobile application is conditioned upon your compliance with, such App Store terms and conditions. Any refunds relating to the applications or inquiries regarding refunds relating to the applications shall be handled solely by the applicable App Store in accordance with such App Store’s terms and conditions. Billing. We may use a third-party payment processor (the “Payment Processor”) to bill you through a payment account linked to your account on the Services (your “Billing Account”) for use of the Paid Services. The processing of payments will be subject to the terms, conditions and privacy policies of the Payment Processor in addition to these Terms. We are not responsible for any error by, or other acts or omissions of, the Payment Processor. By choosing to use Paid Services, you agree to pay us, through the Payment Processor, all charges at the prices then in effect for any use of such Paid Services in accordance with the applicable payment terms, and you authorize us, through the Payment Processor, to charge your chosen payment provider (your “Payment Method”). You agree to make payment using that selected Payment Method. We reserve the right to correct any errors or mistakes that the Payment Processor makes even if it has already requested or received payment. Payment Method. The terms of your payment will be based on your Payment Method and may be determined by agreements between you and the financial institution, credit card issuer or other provider of your chosen Payment Method. If we, through the Payment Processor, do not receive payment from you, you agree to pay all amounts due on your Billing Account upon demand. Recurring Billing. Some of the Paid Services may consist of an initial period, for which there is a one-time charge, followed by recurring period charges as agreed to by you. By choosing a recurring payment plan, you acknowledge that such Services have an initial and recurring payment feature and you accept responsibility for all recurring charges prior to cancellation. We may submit periodic charges (e.g., monthly) without further authorization from you, or charges for services in arrears, until you provide prior notice (receipt of which is confirmed by us) that you have terminated this authorization or wish to change your payment method. Such notice will not affect charges submitted before we reasonably could act. To terminate your authorization or change your payment method, go to your Account Settings from within the product. Current Information Required. You must provide current, complete, and accurate information for your billing account. You must promptly update all information to keep your billing account current, complete, and accurate (such as a change in billing address, credit card number, or credit card expiration date), and you must promptly notify us or our payment processor if your payment method is canceled (e.g., for loss or theft) or if you become aware of a potential breach of security, such as the unauthorized disclosure or use of your username or password. Changes to such information may be made in your Account Settings page. If you fail to provide any of the foregoing information, you agree that we may continue charging you for any use of paid services under your billing account unless you have terminated your paid services as set forth above. Change in Amount Authorized. If the amount to be charged to your Billing Account varies from the amount you preauthorized (other than due to the imposition or change in the amount of state sales taxes), you have the right to receive, and we shall provide, notice of the amount to be charged and the date of the charge before the scheduled date of the transaction. Any agreement you have with your payment provider will govern your use of your Payment Method. You agree that we may accumulate charges incurred and submit them as one or more aggregate charges during or at the end of each billing cycle. Auto-Renewal for Paid Services. Unless you opt out of auto-renewal, any Paid Services you have signed up for will be automatically extended for successive renewal periods of the same duration as the subscription term originally selected, at the then-current non-promotional rate. To change or resign your Paid Services at any time, go to your account settings or, for mobile applications, cancel your subscription in the subscription management section of the applicable App Store. If you terminate a Paid Service, you may use your subscription until the end of your then-current term, and your subscription will not be renewed after your then-current term expires. However, you will not be eligible for a prorated refund of any portion of the subscription fee paid for the then-current subscription period. If you do not want to continue to be charged on a recurring monthly basis, you must cancel the applicable Paid Service through your account setting or terminate your Hoop account before the end of the recurring Term. Paid Services cannot be terminated before the end of the period for which you have already paid, and except as expressly provided in these terms, Hoop will not refund any fees that you have already paid. Reaffirmation of Authorization. Your non-termination or continued use of a Paid Service reaffirms that we are authorized to charge your Payment Method for that Paid Service. We may submit those charges for payment and you will be responsible for such charges. This does not waive our right to seek payment directly from you. Your charges may be payable in advance, in arrears, per usage, or as otherwise described when you initially selected to use the Paid Service. Free Trials and Other Promotions. Any free trial or other promotion that provides access to a Paid Service must be used within the specified time of the trial. You must stop using a Paid Service before the end of the trial period in order to avoid being charged for that Paid Service. If you cancel prior to the end of the trial period and are inadvertently charged for a Paid Service, please contact us at support@hoop.app. Ceasing Use of the Services You’re free to do that at any time by contacting us at support@hoop.app. Please refer to our Privacy Policy, as well as the licenses above, to understand how we treat information you provide to us after you have stopped using our Services. Hoop is also free to terminate (or suspend access to) your use of the Services or your account for any reason in our discretion, including your breach of these Terms. Hoop has the sole right to decide whether you are in violation of any of the restrictions set forth in these Terms. Account termination may result in deletion of any Content associated with your account, so keep that in mind before you decide to terminate your account. If you have deleted your account by mistake, contact us immediately at support@hoop.app – we will try to help, but unfortunately, we can’t promise that we can recover or restore anything. Provisions that, by their nature, should survive termination of these Terms shall survive termination. By way of example, all of the following will survive termination: any obligation you have to pay us or indemnify us, any limitations on our liability, any terms regarding ownership or intellectual property rights, and terms regarding disputes between us, including without limitation the arbitration agreement. Other Important Information Warranty Disclaimer. Hoop and its licensors, suppliers, partners, parent, subsidiaries or affiliated entities, and each of their respective officers, directors, members, employees, consultants, contract employees, representatives and agents, and each of their respective successors and assigns (Hoop and all such parties together, the “Hoop Parties”) make no representations or warranties concerning the Services, including without limitation regarding any User Submissions contained in or accessed through the Services, and the Hoop Parties will not be responsible or liable for the accuracy, copyright compliance, legality, or decency of material contained in or accessed through the Services or any claims, actions, suits procedures, costs, expenses, damages or liabilities arising out of use of, or in any way related to your participation in, the Services. The Hoop Parties make no representations or warranties regarding suggestions or recommendations of services or products offered or purchased through or in connection with the Services. The services and content are provided by Hoop (and its licensors and suppliers) on an "as-is" basis, without warranties of any kind, either express or implied, including, without limitation, implied warranties of merchantability, fitness for a particular purpose, non-infringement, or that use of the services will be uninterrupted or error-free. Some states do not allow limitations on how long an implied warranty lasts, so the above limitations may not apply to you. Services use AI to generate responses, which may not always be accurate or appropriate. Limitation of Liability. To the fullest extent allowed by applicable law, under no circumstances and under no legal theory (including, without limitation, tort, contract, strict liability, or otherwise) shall any of the Hoop parties be liable to you or to any other person for (a) any indirect, special, incidental, punitive, or consequential damages of any kind, including damages for lost profits, business interruption, loss of data, loss of goodwill, work stoppage, accuracy of results, or computer failure or malfunction, (b) any substitute goods, services, or technology, (c) any amount, in the aggregate, in excess of the greater of (i) one-hundred ($100) dollars or (ii) the amounts paid and/or payable by you to Hoop in connection with the services in the twelve (12) month period preceding this applicable claim or (d) any matter beyond our reasonable control. Some states do not allow the exclusion or limitation of incidental or consequential or certain other damages, so the above limitation and exclusions may not apply to you. Hoop is not liable for lost revenue, reputational harm, or other business impacts resulting from AI-generated responses. Indemnity. To the fullest extent allowed by applicable law, you agree to indemnify and hold the Hoop Parties harmless from and against any and all claims, liabilities, damages (actual and consequential), losses and expenses (including attorneys’ fees) arising from orin any way related to any claims relating to (a) your use of the Services(including any actions taken by a third party using your account), and (b) your violation of these Terms. In the event of such a claim, suit, or action (“Claim”), we will attempt to provide notice of the Claim to the contact information we have for your account (provided that failure to deliver such notice shall not eliminate or reduce your indemnification obligations hereunder). Assignment. You may not assign, delegate or transfer these Terms or your rights or obligations hereunder, or your Services account, in any way (by operation of law or otherwise) without Hoop's prior written consent. We may transfer, assign, or delegate these Terms and our rights and obligations without consent. Choice of Law. These Terms are governed by and will be construed under the Federal Arbitration Act, applicable federal law, and the laws of the State of New York, without regard to the conflicts of laws provisions thereof. Arbitration Agreement. Please read the following carefully because it requires you to arbitrate certain disputes and claims with Hoop and limits the manner in which you can seek relief from Hoop. Both you and Hoop acknowledge and agree that for the purposes of any dispute arising out of or relating to the subject matter of these Terms, Hoop's officers, directors, employees and independent contractors (“Personnel”) are third-party beneficiaries of these Terms, and that upon your acceptance of these Terms, Personnel will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as the third-party beneficiary hereof. (a) Arbitration Rules; Applicability of Arbitration Agreement. The parties shall use their best efforts to settle any dispute, claim, question, or disagreement arising out of or relating to the subject matter of these Terms directly through good-faith negotiations, which shall be a precondition to either party initiating arbitration. If such negotiations do not resolve the dispute, it shall be finally settled by binding arbitration in New York, New York. The arbitration will proceed in the English language, in accordance with the JAMS Streamlined Arbitration Rules and Procedures (the “Rules”) then in effect, by one commercial arbitrator with substantial experience in resolving intellectual property and commercial contract disputes. The arbitrator shall be selected from the appropriate list of JAMS arbitrators in accordance with such Rules. Judgment upon the award rendered by such arbitrator may be entered in any court of competent jurisdiction. (b) Costs of Arbitration. The Rules will govern payment of all arbitration fees. (c) Small Claims Court; Infringement. Either you or Hoop may assert claims, if they qualify, in small claims court in New York, New York or any United States county where you live or work. Furthermore, notwithstanding the foregoing obligation to arbitrate disputes, each party shall have the right to pursue injunctive or other equitable relief at any time, from any court of competent jurisdiction, to prevent the actual or threatened infringement, misappropriation or violation of a party's copyrights, trademarks, trade secrets, patents or other intellectual property rights. (d) Waiver of Jury Trial. YOU AND HOOP WAIVE ANY CONSTITUTIONAL AND STATUTORY RIGHTS TO GO TO COURT AND HAVE A TRIAL IN FRONT OF A JUDGE OR JURY. You and Hoop are instead choosing to have claims and disputes resolved by arbitration. Arbitration procedures are typically more limited, more efficient, and less costly than rules applicable in court and are subject to very limited review by a court. In any litigation between you and Hoop over whether to vacate or enforce an arbitration award, YOU AND HOOP WAIVE ALL RIGHTS TO A JURY TRIAL, and elect instead to have the dispute be resolved by a judge. (e) Waiver of Class or Consolidated Actions. ALL CLAIMS AND DISPUTES WITHIN THE SCOPE OF THIS ARBITRATION AGREEMENT MUST BE ARBITRATED OR LITIGATED ON AN INDIVIDUAL BASIS AND NOT ON A CLASS BASIS. CLAIMS OF MORE THAN ONE CUSTOMER OR USER CANNOT BE ARBITRATED OR LITIGATED JOINTLY OR CONSOLIDATED WITH THOSE OF ANY OTHER CUSTOMER OR USER. If however, this waiver of class or consolidated actions is deemed invalid or unenforceable, neither you nor Hoop is entitled to arbitration; instead all claims and disputes will be resolved in a court as set forth in (g) below. (f) Opt-out. You have the right to opt out of the provisions of this Section by sending written notice of your decision to opt out to the following address: [69 Madison Ave #2270 New York, NY 10016 postmarked within thirty (30) days of first accepting these Terms. You must include (i) your name and residence address, (ii) the email address and/or telephone number associated with your account, and (iii) a clear statement that you want to opt out of these Terms’ arbitration agreement. (g) Exclusive Venue. If you send the opt-out notice in (f), and/or in any circumstances where the foregoing arbitration agreement permits either you or Hoop to litigate any dispute arising out of or relating to the subject matter of these Terms in court, then the foregoing arbitration agreement will not apply to either party, and both you and Hoop agree that any judicial proceeding (other than small claims actions) will be brought in the state or federal courts located in, respectively, New York, New York, or the federal district in which that county falls. (h) Severability. If the prohibition against class actions and other claims brought on behalf of third parties contained above is found to be unenforceable, then all of the preceding language in this Arbitration Agreement section will be null and void. This arbitration agreement will survive the termination of your relationship with Hoop. Miscellaneous. You will be responsible for paying, withholding, filing, and reporting all taxes, duties, and other governmental assessments associated with your activity in connection with the Services, provided that the Hoop may, in its sole discretion, do any of the foregoing on your behalf or for itself as it sees fit. The failure of either you or us to exercise, in any way, any right herein shall not be deemed a waiver of any further rights hereunder. If any provision of these Terms are found to be unenforceable or invalid, that provision will be limited or eliminated, to the minimum extent necessary, so that these Terms shall otherwise remain in full force and effect and enforceable. You and Hoop agree that these Terms are the complete and exclusive statement of the mutual understanding between you and Hoop, and that these Terms supersede and cancel all previous written and oral agreements, communications and other understandings relating to the subject matter of these Terms. You hereby acknowledge and agree that you are not an employee, agent, partner, or joint venture of Hoop, and you do not have any authority of any kind to bind Hoop in any respect whatsoever. Except as expressly set forth in the section above regarding the arbitration agreement, you and Hoop agree there are no third-party beneficiaries intended under these Terms. ChangeLog 9/3/2025 - substantive changes and updates. 10/10/2023 - stying and edits to text. 👋 Need any help? --- At Hoop, Inc. ("Hoop", "us", "we", "our" or the "Company") we value your privacy and the importance of safeguarding your data. This Privacy Policy (the "Policy") describes our privacy practices for the activities set out below. Under the Policy, we inform you how we collect, store, access, and otherwise process your information. In this Policy, personal data (“Personal Data”) refers to any information that on its own, or in combination with other available information, can identify an individual. We are committed to protecting your privacy in accordance with all applicable privacy laws and regulations. Read on to learn more! Scope This policy applies to all Hoop websites, domains, applications, services, and products (the "Hoop Services"). This Policy does not apply to third-party applications, websites, products, services or platforms that may be accessed through (non-Hoop) links that may be provided to you. Any such sites are owned and operated independently from Hoop. Any Personal Data that provided to third party websites will be governed by the third-party's privacy policy, as applicable. Processing Activities This Policy applies when you interact with Hoop visiting or making use of any Hoop Services, including creating a user account and accessing and using Hoop Services. This Policy may also apply to the receipt of any communications from Hoop, including the receipt of newsletters or emails. What Personal Data We Collect When you create an account, and if you purchase Hoop Services, or attempt to make such a purchase, Hoop collects the following types of Personal Data, depending on the circumstances: Account Information such as your name, email address, and password; Payment Information such as your billing address, phone number, credit card, debit card or other payment method. When you use Hoop Services, we may, depending on the circumstances, collect the following types of Personal Data: Account Information such as your name, email address, and password; Payment Information such as your billing address, phone number, credit card, debit card or other payment method; User generated content, or user derived content, including content relating to customer interactions or work. Note that Hoop does not review user generated or user derived content, except in the case of explicit consent given in the context of a support request. How We Collect Your Personal Data We collect Personal Data from the following sources: From You. You may give us Personal Data, Account Information, Payment Information, Financial Information, Demographic Data, Purchase Information, Content, Feedback, Product Information, by filling in forms, using the Hoop Services, entering information online or by corresponding with us. This includes Personal Data you provide, for example, when you: Create an account or purchase Hoop Services; Use the Hoop Services; Subscribe to our newsletter; Complete a voluntary market research survey; Contact us with an inquiry or to report a problem. Automated technologies or interactions: As you interact with our website, we may automatically collect the following types of data (all as described above): Device Data about your equipment, Usage Data about your browsing actions and patterns. We collect this data by using cookies, server logs and other similar technologies. Please see our Cookie section (below) for further details. Third parties: We may receive Personal Data about you from various third parties, including: Device and Usage Data from third parties, including analytics providers such as Google; Content from communication services, when you give us permission to access your data on such third-party services or networks; Account Information and Payment Data from third parties, including organizations (such as law enforcement agencies), associations and groups, who share data for the purposes of fraud prevention and detection and credit risk reduction; and Account Information, Payment Data, and Financial Data from providers of technical, payment and delivery services. If you provide us, or our service providers, with any Personal Data relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Policy. If you believe that your Personal Data has been provided to us improperly, or to otherwise exercise your rights relating to your Personal Data, please contact us by using the information set out in the “Contact us” section below. Device and Usage Data When you visit a website operated by Hoop, we automatically collect and store information about your visit using browser cookies (files which are sent by us to your computer), or similar technology. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you do not accept cookies, you may not be able to use some features of the Hoop Service. We also process information when you use our services and products. This information may include: Login information; IP Address; Time stamps; Other operational data. Data We Collect From Third Parties We may receive your Personal Data from third parties such as companies subscribing to Hoop Services, partners and other sources. To the extent Personal Data is collected by a third party, Personal Data is subject to the relevant third party’s privacy and data collection policies. Our websites and services may contain links to other websites, applications and services maintained by third parties. The information practices of such services, or of social media networks that host our branded social media pages, are governed by such parties privacy and data collection policies. Purpose and Legal Basis for the Processing of Personal Data We collect and use your Personal Data with your consent to provide, maintain, and develop our products and services and to understand how to improve them. In particular, we collect and use your Personal Data to: Fulfill purchases of the Hoop Services; Provide, develop and improve the Hoop Services; Deliver, maintain, debug and improve the Hoop Services; Enable access to the Hoop Services, including the creation and provision of Hoop accounts; For research and development in connection with the Hoop Services. You are free at any time to withdraw your consent to the processing of your Personal Data by Hoop, including in connection with provision of the Hoop Services. If you withdraw consent, it is likely that we will no longer be able to provide the Hoop Services to you. International Data Transfer and Storage Your Personal Data may be transferred to, and maintained on, servers residing outside of your state, province, country or other governmental jurisdiction. We will take appropriate steps to ensure that your Personal Data is treated securely and in accordance with this Policy. Sharing and Disclosure We will share your Personal Data with third parties as set forth in this Policy. Hoop uses Google Analytics to help understand how our customers use the Hoop Services. You can read more about how Google uses your Personal Data here: https://www.google.com/intl/en/policies/privacy/ You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout Hoop may also use your Personal Data to provide you with targeted marketing via advertisements or communications (such as newsletters). For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work Additionally, you can opt out of some of these services by contacting us at legal@hoop.app, or by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ Legal Requirements We may use or disclose your Personal Data in order to comply with a legal obligation, in connection with a request from a public or government authority, or in connection with court or tribunal proceedings, to prevent loss of life or injury, or to protect our rights or property. Where possible and permissible to do so, we will tell you in advance of such disclosure. Service Providers and Other Third Parties We may use a third party service provider, independent contractors, agencies, or consultants to deliver and help us improve the Hoop Services. We may share your Personal Data with marketing agencies, database service providers, backup and disaster recovery service providers, email service providers and others but only to maintain and improve the Hoop Services. For further information on the recipients of your Personal Data, please contact us by using the information in the “Contacting us” section below, or by emailing us at legal@hoop.app. Google Sign-In Our use and transfer to any other app of information received from Google APIs will adhere to Google's API Services User Data Policy, including the Limited Use requirements contained therein. OpenAI In order to process your customer data and facilitate AI-based responses to customers, Hoop will send text to servers owned and operated by OpenAI, L.L.C., a Delaware company ("OpenAI"). Hoop does not send any other information than the minimum necessary information set to reasonably facilitate resolutions to customer inquiries. Data submitted and responses received are not used to fine-tune or improve OpenAI's models or services. Data requests sent to OpenAI are transferred individually, over SSL encrypted services, to process and are then sent back to Hoop. For more information, OpenAI's privacy policy is available here: https://openai.com/policies/privacy-policy What are Cookies? A cookie is a small file with information that your browser stores on your device. Information in this file is typically shared with the owner of the site in addition to potential partners and third parties to that business. The collection of this information may be used in the function of the site and/or to improve your experience. How We Use Cookies To give you the best experience possible, we use the following types of cookies: Strictly Necessary. As a web application, we require certain necessary cookies to run our service. Preference. We use preference cookies to help us remember the way you like to use our service. Some cookies are used to personalize content and present you with a tailored experience. For example, location could be used to give you services and offers in your area. Analytics. We collect analytics about the types of people who visit our site to improve our service and product. How to Control Your Cookies So long as the cookie is not strictly necessary, you may opt in or out of cookie use at any time. To alter the way in which we collect information from you, contact us by email at legal@hoop.app. Other General Provisions We will only retain your Personal Data for as long as reasonably necessary for the purpose for which that data was collected and to the extent required by applicable law. When we no longer need Personal Data, we will remove it from our systems and/or take steps to anonymize it. If we are involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before any such transfer. We have appropriate organizational safeguards and security measures in place to protect your Personal Data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. The communication between your browser and our website uses a secure encrypted connection wherever your Personal Data is involved. We require any third party who is contracted to process your Personal Data on our behalf to have security measures in place to protect your data and to treat such data in accordance with applicable law, regulations or rules. In the unfortunate event of a Personal Data breach, we will notify you and, as appropriate and required under applicable law, rule or regulation, we will notify relevant authorities of any such breach. Withdrawing Consent If you have consented to our processing of your Personal Data, you have the right to withdraw your consent at any time. This includes withdrawing consent in the case of the receipt of marketing messages from Hoop. If you wish to withdraw your consent, you may do so directly, in the case of marketing messages, via unsubscribe links, and in any case, you can always email us regarding consent at legal@hoop.app. How to Exercise Your Rights You can make a request to exercise any of these rights in relation to your Personal Data by sending the request to legal@hoop.app. You can also write to us at the address listed below. We may modify this Policy at any time. If we make changes to this Policy then we will post an updated version of this Policy at this website. When using our services, you will be asked to review and accept our Privacy Policy. In this manner, we may record your acceptance and notify you of any future changes to this Policy. If you have any questions about your data, email us, or write to us at this address. Data Privacy Officer, Hoop 169 Madison Avenue, New York, NY, 10016 ChangeLog 09/03/2025 - revised and streamlined language in light of product changes. 12/04/2024 - refined and clarified language throughout for accuracy and readability. 02/06/2024 - added provision relating to OpenAI. 01/24/2024 - added reference to Google API Services User Data Policy. 10/10/2023 - updated styling, revised text. 👋 Need any help?