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By clicking "Accept all", you consent to our use of cookies.Accept allBook a demo Social intelligence, reinvented.dig empowers brands to know what people think and feel by surfacing authentic, audience reaction from social in real time.Book a demoTrusted bySee everything.
Miss nothing.Total visibility into the narratives shaping your brand, backed by industry-leading coverage and accuracy. 90%+ coveragedig captures the fullest, most representative view of your brand’s reality on social across platforms, formats, and languages, ensuring you never miss a trend, creator, or conversation.Video & image analysis dig reads the full richness of video and image content, detecting themes, creators, context, and hidden signals traditional tools miss. Every frame decoded, every insight unlocked.95% accuracydig delivers unparalleled accuracy across tagging, classification, and content understanding, benchmarked and validated for reliability. Precise signals, consistent insights, and zero second-guessing. Natural language researchAsk dig anything. Our research chatbot handles complex, multi-step questions, moving from big-picture patterns to individual posts - all through simple, natural conversation. Easy setupFast onboarding and intuitive workflows mean you can run insights, monitoring, and reports within minutes. No configuration, no delays, no friction. 100% traceabilityEvery insight in dig is clear, proven, and audit-ready. You see the exact posts and data behind every answer. No black boxes, no hidden logic, just full transparency you can trust. The future
of social intelligenceWhile traditional text analysis misses the big picture, dig provides traceable and trustworthy insights by uncovering how narratives actually evolve and spread across social.Read morePower your workflow
with real social intelligenceExplore, analyze, and act on the signals shaping your brand in one fast, intuitive platform.ChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure DetectionChatbotSentiment AnalysisCreator AnalysisFake EngagementInsights DashboardLive FeedSmart AlertsComments AnalysisFigure Detectiondig detects when key figures appear in video content and shows how often they surface, how they are discussed, and how they influence the conversation.Explore your entire social universe in plain language. Ask open questions, refine as you go, and get direct, evidence-backed answers you can trust.dig delivers precise, context-aware sentiment tuned to your point of view, not generic scoring. Track shifts, compare creators and topics, and spot rising positivity or negativity before it shapes the narrative.dig builds complete creator profiles including type, demographics, reach tier, language, and content style. Understand who is driving narratives and which creators move your audience.dig flags artificially boosted posts, analyzing view ratios, follower counts, engagement patterns, and early comment activity. See who's real and who's riding bots.Build custom dashboards in minutes. Track trends, sentiment, creator behavior, and topic distribution with clean, intuitive visuals that make insights fast to grasp and effortless to share.A live, structured stream of every video and post shaping your brand. Creator context, engagement, and deep metadata all in one place, ready to filter, scan, and act.Create rule-based alerts for the signals you care about most. Choose sentiment, topics, creator type, key figures, and more. dig monitors the conversation and notifies you instantly.dig analyzes the sentiment and themes inside comments to reveal concerns, emotions, and emerging narratives. Get a clear picture of how audiences truly respond.dig detects when key figures appear in video content and shows how often they surface, how they are discussed, and how they influence the conversation.Explore your entire social universe in plain language. Ask open questions, refine as you go, and get direct, evidence-backed answers you can trust.dig delivers precise, context-aware sentiment tuned to your point of view, not generic scoring. Track shifts, compare creators and topics, and spot rising positivity or negativity before it shapes the narrative.dig builds complete creator profiles including type, demographics, reach tier, language, and content style. Understand who is driving narratives and which creators move your audience.dig flags artificially boosted posts, analyzing view ratios, follower counts, engagement patterns, and early comment activity. See who's real and who's riding bots.Build custom dashboards in minutes. Track trends, sentiment, creator behavior, and topic distribution with clean, intuitive visuals that make insights fast to grasp and effortless to share.A live, structured stream of every video and post shaping your brand. Creator context, engagement, and deep metadata all in one place, ready to filter, scan, and act.Create rule-based alerts for the signals you care about most. Choose sentiment, topics, creator type, key figures, and more. dig monitors the conversation and notifies you instantly.dig analyzes the sentiment and themes inside comments to reveal concerns, emotions, and emerging narratives. Get a clear picture of how audiences truly respond.dig detects when key figures appear in video content and shows how often they surface, how they are discussed, and how they influence the conversation.Explore your entire social universe in plain language. Ask open questions, refine as you go, and get direct, evidence-backed answers you can trust.dig delivers precise, context-aware sentiment tuned to your point of view, not generic scoring. Track shifts, compare creators and topics, and spot rising positivity or negativity before it shapes the narrative.dig builds complete creator profiles including type, demographics, reach tier, language, and content style. Understand who is driving narratives and which creators move your audience.dig flags artificially boosted posts, analyzing view ratios, follower counts, engagement patterns, and early comment activity. See who's real and who's riding bots.Build custom dashboards in minutes. Track trends, sentiment, creator behavior, and topic distribution with clean, intuitive visuals that make insights fast to grasp and effortless to share.A live, structured stream of every video and post shaping your brand. Creator context, engagement, and deep metadata all in one place, ready to filter, scan, and act.Create rule-based alerts for the signals you care about most. Choose sentiment, topics, creator type, key figures, and more. dig monitors the conversation and notifies you instantly.dig analyzes the sentiment and themes inside comments to reveal concerns, emotions, and emerging narratives. Get a clear picture of how audiences truly respond.dig detects when key figures appear in video content and shows how often they surface, how they are discussed, and how they influence the conversation.Explore your entire social universe in plain language. Ask open questions, refine as you go, and get direct, evidence-backed answers you can trust.dig delivers precise, context-aware sentiment tuned to your point of view, not generic scoring. Track shifts, compare creators and topics, and spot rising positivity or negativity before it shapes the narrative.dig builds complete creator profiles including type, demographics, reach tier, language, and content style. Understand who is driving narratives and which creators move your audience.dig flags artificially boosted posts, analyzing view ratios, follower counts, engagement patterns, and early comment activity. See who's real and who's riding bots.Build custom dashboards in minutes. Track trends, sentiment, creator behavior, and topic distribution with clean, intuitive visuals that make insights fast to grasp and effortless to share.A live, structured stream of every video and post shaping your brand. Creator context, engagement, and deep metadata all in one place, ready to filter, scan, and act.Create rule-based alerts for the signals you care about most. Choose sentiment, topics, creator type, key figures, and more. dig monitors the conversation and notifies you instantly.dig analyzes the sentiment and themes inside comments to reveal concerns, emotions, and emerging narratives. Get a clear picture of how audiences truly respond.dig detects when key figures appear in video content and shows how often they surface, how they are discussed, and how they influence the conversation.Explore your entire social universe in plain language. Ask open questions, refine as you go, and get direct, evidence-backed answers you can trust.For brandsshaping the narrativeSee how your brand is perceived on social in real time. Track reactions, sentiment, and emerging trends with insights that help you react fast and frame the story.Learn moreFor agencies driving client successYour clients want more than reports. They want answers. Uncover what's actually driving performance, automate the busywork, and show up to every meeting with insights that move the needle.Learn moreFor research teams anchoring every decisionInsights are only as good as the data behind them. Explore sentiment, narratives, and cultural trends at the depth your work demands.Learn moreFor creators who stay aheadStop creating in the dark. Track real reactions, catch trends before they peak, and build content your audience actually wants.Learn moreFor the public sector that runs on trustUnderstand public discourse as it unfolds. Monitor sentiment, detect emerging issues, and identify influential voices with clear, trustworthy insights.Learn moreThe power of dig
quantified95%Accuracy tagging relevant brand mentions, tone and narratives.90%+Of social videos decoded across formats and platforms.100%Of insights traceable to real source posts.750MPosts analyzed monthly to detect trends before they spike.Don’t rely on partial signalsdig reveals the full story behind social narratives, with evidence you can trace.Book a demo --- We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept all", you consent to our use of cookies.Accept allBook a demo You can't act on what you can't seeCulture today is shaped by social video and the creators behind it. Yet traditional social listening tools are unable to analyze video content and rely almost entirely on text.Book a demoUnboxingFemalePositiveProductThe problem with traditional toolsThey can't see inside the videoLegacy tools are limited. They weren’t built for video. They can’t interpret tone, reaction, or sentiment where meaning and intent are shaped.They miss out on culture shiftsTrends go viral through reactions, stitches, 
and narratives. Text-based tools miss context 
and emotional direction.They induce manual workWhen tools fail, teams revert to spreadsheets and screenshots. Research becomes slow, expensive, and outdated before it reaches decision-makers.That’s why we created dig.to help you decode what happens on social and turn it into explainable, traceable insights in real time.The dig difference.Video-nativeUnmatched coverageReal-time defenseVerified insightsEnterprise suiteVideo-first architectureDesigned for video as the core data layer, not as an add-on. dig analyzes visual, sentiment, and narrative in real time.Total brand visibilitydig finds over 90% of all relevant brand mentions across every social platform, even when your brand isn't named. No blind spots or missed moments.Real-time risk detectiondig identifies emerging issues, deepfakes, counterfeits, and reputation risks as they form, before they reach the mainstream or cause damage.Traceable and defensible insightsEvery insight is linked to the original video. With dig, you can watch the source, verify the context, and confidently defend high-stake business decisions.Enterprise-scale social intelligencedig monitors billions of posts across platforms, languages, and regions - delivering a level of global, in-video intelligence unmatched by agencies, LLMs, or legacy tools.dig vs. other solutionsFeaturesLegacy ToolsManual searchAgenciesLLMsVideo understandingNativeCaptions onlyLimitedSurface-levelAnecdotalUnmatched coverage90%+LimitedLimitedLimitedOnly indexed pagesNarrative analysisStructuralKeywords & textsBiasedRetrospectiveHallucinatesTraceablity100%LimitedLimitedOpaqueUnreliableTime to insightMinutesWeeksDaysMonthsInstant but unreliableScalabiltyGlobal ScalenonenonenonenoneResearch depthDeep + SystematicPartialPartialPartial & Cost-boundAnecdotalFrom guesswork to ground workWith 90%+ coverage, dig is the only way to get real, defensible understanding of what’s happening inside social video. Use dig when your decisions depend on seeing the full picture.Got questions?We’ve got answers.What does dig actually analyze that other tools don’t?In one word: video.Traditional social listening tools analyze text around the video: descriptions, captions, comments, hashtags. dig analyzes what’s inside the video: visuals, speech, tone, scenes, objects, emotions, and narrative structure.With dig, you can tell whether something is sarcasm or praise, whether the product is actually shown on screen or merely mentioned in text, and whether sentiment is positive or negative inside the video itself.How accurate is dig’s video analysis?dig’s in-video analysis runs at 95% accuracy across speech, visuals, emotion, and narrative classification.That accuracy is measured against labeled datasets and continuously improved with human-in-the-loop evaluation. Every insight is traceable to the original video, so teams can verify exactly what the digger (the dig engine) detected.How much of social video does dig actually cover?dig analyzes 90%+ of social video across major platforms, including TikTok, YouTube, Instagram, Reddit, X, and Facebook.This is not sampling. It’s continuous, large-scale in-depth analysis of billions of posts in real time.How is this different from just asking ChatGPT, Gemini or Claude?LLMs summarize language, but they can’t do the same for video content. They don’t see visuals and can’t catch gestures, edits, or on-screen contextThey also can’t interpret irony, reaction formats, or visual storytelling - and they sometimes hallucinate patterns without access to underlying video data.dig is not a text model guessing about video.It analyzes the video itself and produces insights grounded in actual footage:  clickable, reviewable, and defensible - so you can make high-stakes decisions.How fast can we get value from dig?The short answer is MINUTES. Once you start, you can search in natural language, explore live narratives and run deep research flows in the dig chatbot and get your answers in minutes.Most teams are up and running in under three (3) hours. No Boolean query setup, no taxonomy building and no manual tagging needed.What kind of teams typically use dig?Brand & consumer insights teams - for culture, perception, creative direction, and trend analysis.CMOs and strategy leaders - for positioning, risk, and studying the market.Comms & PR teams - for crisis detection, reputation, misinformation, and narrative tracking.Agencies  - for client pitch, influencer vetting, and full campaign analysis.Research and analytics teams - for qualitative market and consumer research at scale, without manual coding. Public sector and institutional teams - for public sentiment tracking, disinformation, threat detection, policy narratives, and trust monitoring across social platforms.How is this different from agencies or manual research?This isn’t faster research. It is social intelligence.Manual video research:Is slow (takes weeks to months)Covers a fraction of what’s actually happeningBiased by what analysts chose to watchCan’t be reproduced or audited at scaledig:Analyzes billions of videos in real timeSurfaces patterns that can’t be tracked manuallyProduces traceable, source-linked insightsEliminates the human bottleneckHow do I trace every insight back to the original source?For any narrative, trend, or claim, you just click through to the exact posts behind it. You can see which creators drove it, understand how it spread and verify the context - in minutes.What type of risks can dig detect?dig detects:Deepfakes and manipulated contentCounterfeit products and brand misuseMisinformation and harmful narrativesOff-brand or risky creators / influencersEmerging negative issues before they scaledig analyzes what is shown and said inside the video, not just the caption - and that’s why it can detect threats that text-based systems fail to catch.What more will I learn in a demo?Most teams understand what they’re missing when they research their own category, brand, or audience with dig.In a demo, you’ll see for yourself:How narratives actually appear inside videoHow insights link directly to real social videosHow quickly you can go from question → evidence → to decisionIf your decisions depend on data - watching in-video intelligence form in real time is a game changer.Ready to see what others miss?In a video-first world, legacy tools no longer show the full story of your brand. You need to get a grip on social video.Book a demo --- We value your privacyWe use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.Customize Reject All Accept AllCustomize Consent Preferences We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... Show moreNecessaryAlways ActiveNecessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. 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By clicking "Accept all", you consent to our use of cookies.Accept allBook a demo Built for video-first realitydig platform is purpose-built to analyze what others miss: social video. It turns billions of posts into structured, explainable insights, using multi-layer analysis no text-based tool can replicate.Book a demo Trusted byThe diggerThree analytical layers. One clear picture. Check out the intelligence stack behind everything you see on social.In-video intelligenceWhile others rely on captions or metadata, dig analyzes the video itself. Now you can see what’s actually happening inside the video. Analyze people's appearance, product placement, logos and scenes - frame by frame.Context at scaleUnderstand meaning, not just mentions. Sentiment, themes, discourse, and nuance - exactly as people express them. No keyword guessing. No Boolean workarounds. Just context, at scale.Signal integrityNot all reach is equal. dig shows you which signals you can trust. Separate real influence and genuine feedback from artificial noise. Detect fake engagement and measure what truly moves your audience.The only deep research chatbot built for a video-first worldGet the evidence you need to move faster. dig transforms massive video datasets into strategic clarity, through a single, seamless conversation. Run real deep-research on socialAsk complex and strategic questions and source authentic answers from social in one uninterrupted, conversational research flow.Traceable insights every timeEvery narrative, claim, and conclusion is backed by visible post-level sources, so you always know exactly where each insight comes from.Outputs built for actionGet structured narratives, clear summaries, and research-grade conclusions that teams can confidently share, defend, and act on.Introducing the dig Intelligence engineA strategic platform engineered to transcend traditional social listening. By replacing noisy data with high-relevance, video-first intelligence, we empower brands to move from discovery to deep research with total transparency and confidence.Creator analysisAnalyze creators beyond surface-level metrics understand narratives, behavior patterns, credibility, and real influence over time.Live feedWatch relevant social video activity unfold as it happens, across platforms, topics, and creators - filtered, contextualized, and ready for close examining.SourcesFull traceability for every insight, with direct access to the original creators and the videos behind each conclusion.Deep researchRun multi-step, end-to-end social research across massive video datasets, without breaking context or restarting queries.Research startersStructured, pre-set starting points that help you launch focused research flows and move quickly into deeper analysis.Insights dashboardAn integrated view of narratives, trends, risks, and performance, built specifically for high-stake decision-making.CollectionsOrganize videos, creators, and insights into structured research spaces you can revisit, share, and build on.Smart alertsGet notified in real time when narratives shift, risks emerge, or key topics spike - without constant manual monitoring.See what’s happening
across every major social platformBuilt for real-world researchWatch how dig’s intelligence engine, chatbot, and tools work together to deliver defensible insights.Book a demo --- We value your privacyWe use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.Customize Reject All Accept AllCustomize Consent Preferences We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... Show moreNecessaryAlways ActiveNecessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. 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By clicking "Accept all", you consent to our use of cookies.Accept allBook a demo Don’t leave your brand dangerously exposedRegain control with video-first intelligenceYour brand is being talked about inside billions of posts right now. dig makes sure you can hear all of it.See for yourselfTrusted byThe harsh reality ‍of a video-first worldYou can’t see inside social videoYour brand lives in gestures, tone, and context - yet legacy tools only read captions and comments, leaving you blind to the real signal.Reputation risks spread like wildfireDeepfakes, impersonations, leaks, and misinformation move at video speed. By the time you detect them, the damage is done.Impact isn’t measuredAll you have is numbers. Paid impressions don’t show you why narratives shift or whether brand trust took a hit.Influencer vetting doesn’t scaleManual reviews, agency workflows, and follower-based decisions can’t keep up with the speed and volume of social video creators.Product issues surface publicly firstComplaints, misuse, and failure escalate in social videos before internal teams are aware, forcing brands into reactive mode instead of proactive action.From blind spots to narrative controlProtect your brandTrack malicious narratives, impersonations, leaks, and deepfakes, and activate workflows that help teams respond before it’s too late.Understand your customersSee what people say, show, and do in social video across platforms. Use dig to reveal real sentiment, intent, and context at scale.Tailor contentUnderstand which narratives and trends resonate with specific audience segments, and turn them into content that meets real demand.Measure brand impactTrack narrative uplift, organic boosts, sentiment shifts, and cultural wins - analyze in real-time what’s the real cause behind it.Partner with creators safelyVet creators beyond follower counts by monitoring post-contract behavior. See who truly aligns with your brand and can actually move perception.Turn insights into actionsRun fast, natural-language searches and build ad hoc reports, keeping your teams aligned, informed, and ready to act with confidence.Enterprise-grade capabilities, built for a video-first worldGive your clients strategic value and deliver in-depth insights in half the time and a fraction of the effort.See inside the frameGo beyond captions and hashtags. Dig analyzes the actual video - spoken words, visual logos, objects, and emotional cues - to give you the full story that text-based tools miss.Master the narrativeStop chasing individual mentions. Our intelligence engine clusters clips into emerging stories, identifying the root cause and momentum of the conversations that actually matter to your brand.Move at the speed of socialDetect risks before they harden into reality. Receive real-time alerts for brand safety threats, smear campaigns, and deepfakes, so your team can act while the narrative is still fluid.Total visibility, no blind spotsDitch the complex boolean queries. Use a natural-language engine to ask questions and get instant insights across unlimited topics, custom-built for the way your team actually works.Decision-ready intelligenceTurn chaos into clarity. Automated summaries, impact scores, and role-based dashboards deliver the exact data your Brand, Insights, and Comms teams need to make decisive moves.Have eyes everywhereStop wondering where exactly brand perception is formed. With dig you have the power, the insights and the coverage of billions of social videos.90%+Coverage of all social videoEverything legacy tools miss.95%Video analysis accuracyStay ahead instead of chasing trends.Real-time content detectionIdentify harmful narratives and risks early.From signal to sourceTrace every trend back to the videos and creators behind it.See your brand the way others experience ItSocial video intelligence is becoming indispensable. Don’t leave your brand unwatched.See for yourself