Detailed pricing plans are not available yet for this tool.
Skip to main content competitive positioning intelligenceThe competitive market research that used to take a week. Verified, sourced, and structured for strategy - in hours.On-demand competitive positioning research from live sources - with scored landscapes, territory maps, and positioning clusters - built from your brand's perspective.Get your positioning researchArchetypesClustersVisual MapSocial IntelPlatform ReachBuyer SegmentsNorth StarDemand Signals"RG"THEO allows me to move quickly past repetitive desk research and focus on strategic thinking. Once the analysis is ready, I get a comprehensive view of a brand and its competitors - core promises, positioning territories, and untapped opportunities. What stands out is the transparency: you can dive deeper into the underlying information behind every insight."Rihards GintersStrategy Director, Magic / Wit ConsultingBaltic Agency of the Year 2024Excellence Awards 2025 --- Skip to main content Positioning Intelligence That Drives StrategyTHEO delivers a structured competitive positioning brief — 10 sections of deep analysis covering positioning territories, brand voice patterns, visual identity, and white space opportunities. Built specifically for brand strategists who need strategic depth, not data dumps.Why We Built This8 years of working with businesses on strategic positioning revealed where the real bottleneck lives.Phase 1: 2017–2024Ideal Customer Discovery & Context EngineeringOver 8 years, we helped 300+ businesses discover their ideal customer profiles and developed our proprietary prioritization framework. From 2017 to 2023, we built frameworks, analyzed data, and identified patterns using Google Sheets across 2,000+ companies. Starting in 2023, we began applying LLMs to this work — and experienced firsthand the critical importance of providing the right information at the right time for AI to truly understand complex B2B dynamics. This led us to pivot to pure business context engineering for optimal LLM utilization, developing the CLEAR™ methodology for structured strategic analysis.Phase 2: 2025 (Current)The Positioning BriefWe saw where strategic depth truly matters: competitive positioning research. Brand strategists were spending 15+ hours on mechanical research compilation — time that should go toward strategic differentiation. THEO now delivers a structured positioning brief that handles the research depth, so strategists can focus on the strategic work only they can do.Phase 3: FutureDynamic Strategic IntelligenceMoving from static positioning briefs to continuous monitoring. A system that tracks competitive landscape evolution — alerting strategists when competitors shift positioning, ensuring brands stay differentiated.What We BelieveDepth over speedEvery tool claims speed. But "fast and shallow" isn't what brand strategists need. A positioning brief that took 4 hours of systematic analysis is worth more than a report generated in 30 seconds from surface-level data.Enhancement, not replacementPositioning intelligence should enhance brand strategists, not replace them. We handle the mechanical research compilation so you focus on strategic differentiation — the work only a human strategist can do.Evidence over assertionEvery claim in a positioning brief should trace back to observable evidence — competitor messaging, visual patterns, pricing signals. Not AI hallucinations dressed up as insights.Structure over noiseGeneric AI floods you with unstructured text. THEO delivers scored competitor matrices, positioning landscape maps, and structured comparisons — organized intelligence a strategist can act on immediately.Strategic Capacity, UnlockedWhen systematic intelligence handles research compilation, strategists redirect effort toward the work that matters.0%Of research effort redirected toward strategic positioning decisions instead of mechanical compilation0xStrategic capacity increase when research compilation is handled systematically, freeing strategists for high-value positioning workThe Positioning Research ChallengeManual Research Limits Strategic CapacityCrawling through 15–30 competitor websites, analyzing messaging, identifying positioning patterns, mapping white space opportunities — this mechanical work consumes hours that should be spent on strategic thinking and differentiation. The positioning brief should be the starting point for strategy, not the output of weeks of manual research.Surface-Level Analysis Misses Strategic PatternsData Dumps Don't Drive Positioning DecisionsContext Gets Lost Across ProjectsPositioning intelligence isn't about collecting more data — it's about systematic analysis that reveals where a brand can win.Our Approach: Deep Intelligence, Not Data DumpsStrategic Methodology Expertise + Multi-Perspective AnalysisWe're strategic methodology experts — Blue Ocean Strategy, JTBD, positioning frameworks — not just AI engineers. This shapes every positioning brief: we know what questions matter and what constitutes actionable intelligence.While most tools use surface-level similarity, we analyze from multiple perspectives with three abstraction levels. Hundreds of granular workflows built by strategic professionals reveal positioning patterns that keyword matching misses.CLEAR™ Methodology + Proprietary Data SourcesThe Positioning Brief as DeliverableThe TeamGuntis CodersStrategy & MethodologySecond-time founder. Ex-Accenture, 16+ years in IT, 10+ years in business consulting — from ideal customer discovery to strategic positioning frameworks.Martins ErmanisProduct & OperationsEx-Accenture Business Analyst. Leading large-scale transformation projects, product development, and scaling systems.Vigo KruminsTechnologyAI/ML engineering, systems architecture, and the technical infrastructure behind THEO's analysis pipeline.Backed by experienced operators and investorsArtis Kehris (Printify Co-founder) · Kriss Pujats (Gravity Teams Co-founder) · BadIdeas Fund · FIRSTPICK · TheIntelligent.vcYour competitive positioning research starts here.Competitive positioning research for every projectSame framework, every competitor, no blind spotsBuilt for strategists who present to clients, not tinker with toolsGet your positioning research --- Skip to main content For Brand TeamsResearch every market before you enter — competitive landscapes compared, side by sideShortlisted 3 export countries but don't know which to prioritize? Launch competitive positioning research for each market — then compare landscapes, positioning clusters, and territory maps side by side to decide where and how to win.Get your positioning research"Dense, insightful research that lets me focus on strategic thinking instead of desk research."— Rihards Ginters, Strategy Director at Magic / Wit