Sprig

Experience Research Summit NYC: Where Craft Meets AI | April 8.Apply to AttendAI ANALYSISIntroducing the Future of AI-Powered User InsightsGet a preview of Sprig’s upcoming AI Analysis features that will transform how teams understand and optimize their product experience. UTM CampaignUTM ContentUTM MediumUTM SourceUTM TermMSCLKID First, capture the user experience with Surveys and ReplaysLaunch targeted in-product studies to capture feedback and behavior from specific users based on Events (actions they take in your product) and Attributes (their unique characteristics).SurveysListen and learn from targeted users right within your product.Learn MoreReplaysRecord clips of your user sessions alongside their in-product feedback.Learn MoreThen, kickstart your analysis with AI-generated insightsInstantly understand the top takeaways from any studySkip the manual analysis by letting Sprig AI analyze your Survey or Replay data and surface the top themes.Continuously uncover ways to improve your productGet automatic notifications when Sprig AI identifies new opportunities to optimize your product experience.Ask Sprig AI anything about your productDig deeper by asking Sprig AI to analyze user sentiment, activity, Events, and Attributes to answer any question.Be the first to use Sprig’s most advanced AI yetGet Started FreeBook a Demo --- Experience Research Summit NYCApply to AttendSign inBook a demoBundles & PricingSurvey infrastructure for modern research teamsBuilt for teams running research at scale, with the flexibility to start small and expand over time.Research CoreMove faster and influence decisions with modern multi-page surveys.Digital ExperienceCapture in-the-moment feedback to optimize websites and mobile apps.Digital BehaviorSee what users do in websites and mobile apps and where they struggle.Book a demoBook a demoBook a demoResearch CoreMove faster and influence decisions with modern multi-page surveys.Book a demoDigital ExperienceMove faster and influence decisions with modern multi-page surveys.Capture in-the-moment feedback to optimize websites and mobile apps.Book a demoDigital BehaviorSee what users do in websites and mobile apps and where they struggle.Book a demoTrusted by leading research teamsTrusted by the teams defining the future. Sprig is the choice for the leading research teams defining the future.Sprig enables us to get a wealth of feedback from our users and understand how we can help them better use the tool.Rie McGwierUX Research LeadSprig has been extremely useful in scaling the research team's impact by providing highly relevant insights.Jewel SepersonHead of ResearchBy studying customers with Sprig, we’re able to remove the risk around business decisions and new features.James VillacciHead of ResearchFrequently asked questionsWhat's included in each bundle?Sprig offers three bundles tailored to your research needs. ‍Research Core includes long-form surveys with advanced logic and AI-powered insights.‍‍Digital Experience includes in-product surveys and always-on feedback buttons.‍‍Digital Behavior includes session replays and heatmaps to understand user actions.You can start with one bundle and expand to the full platform over time.Do you offer a free plan so I can explore Sprig before booking a demo?Yes, Sprig offers a free plan with limited access, so you can explore our key features ahead of your demo. Create an account here to get started.Can I get started without engineering support?Yes. Research Core is a fully self-serve customer survey product. No SDK or developer help required.Only Digital Experience and Digital Behavior bundles require require lightweight integration, which our team can guide you through.How is Sprig different from Qualtrics, Medallia, or SurveyMonkey?Sprig combines the flexibility of legacy survey tools with the speed, AI, and ease-of-use of modern platforms.Can Sprig replace our existing survey platform?Yes. Many customers replace tools like Qualtrics, SurveyMonkey, and dScout by starting with Sprig’s long-form surveys, then adding in-product feedback and behavior tools over time. You don’t need to switch all at once.How do I know which bundle is right for me?If you’re a research team looking to run traditional surveys without developer support, start with Research Core.If you’re already capturing product feedback or need to understand behavior in-app, consider the other bundles or the full platform.See Sprig for yourselfCapture AI-powered user feedback at speed and at scale.Sprig for smaller teamsDiscover Starter plan, built for teams just starting out with user insights.Get a demoExplore Sprig for freeTry Sprig and see what's possible with a modern research platform.Get started freeAgentsDesignFieldSynthesizeCompanyAbout usCareersService agreementPrivacy policyData addendumSystem statusCommunityEventsBlogSocialsLinkedInX --- New York City April 8, 2026Where craft meets AI.A one-day, peer-led summit for senior research leaders on keeping rigor, moving faster, and driving impact.Apply to AttendIf you’re a research leader looking to connect with peers, exchange real-world strategies, and shape the future of experience research, apply to attend. First Name*Last Name*Job title*Work Email* The craft of experience research is changing, and its role is becoming more important. This one-day summit brings senior research leaders together to share how teams are adapting in practice, balancing speed, judgment, and impact.NYC Summit LocationGuastavino's409 East 59th StreetNew York City, NYView in Google MapsThe day is designed to balance focused sessions with time to connect. Expect a thoughtful rhythm of talks and conversations, with space to engage, reflect, and connect with peers.Summit speakers are researchers who are deep in the work, testing ideas, navigating tradeoffs, and learning in real time.12Speakers9Sessions200Research LeadersSpeakers from leading companiesSpeakersRyan GlasgowCEOSprigReggie MurphySr. Director, Head of UX ResearchZendeskSarah SledFounder Sarah Sled ConsultingNicole BacchusSr. Director, Head of ResearchThumbtackJackie ChanHead of Research, Biz MessagingMetaJess HolbrookHead of UX ResearchMicrosoft AItaLauren EverettVP of UX ResearchAngiEmily Hittner, PhDVP of ResearchHingeRie McGwierUX Measurement & AI-InsightsFigmaNatalie GolubHead of UX ResearchCoinbaseBeth WendtDirector of User ResearchPelotonNathan RitterHead of Merchant ResearchDoorDashWhat you’ll walk away withWhat's ChangingHow leading teams are evolving research practice todayWhat's WorkingConcrete examples from teams doing the workWho You'll MeetMeaningful peer connections that extend beyond the daySummit ProgramMorning Sessions8:30 amRegistration & Coffee9:00 amWelcome + Kick-off9:20 amWe're All Specialists Now| Jess Holbrook at Microsoft AIKeynote9:40 aMAI Is the Intern. You’re Still the Researcher. | Lauren Everett at AngiFeatured10:00 aMRoundtable discussionBreakout10:30 AMCoffee breakNetworking11:00 AMWhat Happens When Research Becomes a Product? Lessons from building Figma's continuous insights system with AI | Rie McGwier at FigmaFeatured11:30 AMThe Craft of AI in Research | Ryan Glasgow at SprigKeynote12:00 pMLunch breakNetworkingAfternoon Sessions1:00 PMLeaning Into IRL Research in the Age of AI | Natalie Golub at CoinbaseFeatured1:30 PmWhat Happens When Craft and Speed Finally Stop Fighting Each Other | Reggie Murphy at ZendeskFeatured2:00 PMRoundtable discussionBreakout2:45 PMAfternoon break Networking3:00 PMMore Than Just "More With Less" : The Future of UXR | Emily Hitner at Hinge, Jackie Chan at Meta, Nicole Bacchus at Thumbtack, Beth Wendt at PelotonPanel4:00 PMHappy HourNetworkingFrom Our San Francisco SummitA look at the conversations, connections, and moments that shape the experience.<>Apply to AttendIf you’re a research leader looking to connect with peers, exchange real-world strategies, and shape the future of experience research, apply to attend.This event is intentionally curated with limited capacity. Approved attendees will receive full summit details.Apply nowAgentsDesignFieldSynthesizeCompanyAbout usCareersService agreementPrivacy policyData addendumSystem statusCommunityEventsBlogSocialsLinkedInX --- Experience Research Summit NYC: Where Craft Meets AI | April 8.Apply to Attendresearch core / CUSTOMER SURVEYSSmarter surveys for foundational researchDeliver a modern, chat-based experience that personalizes every interaction and asks smarter AI follow-up questions in real time.Book a DemoWatch a Video TourPinpoint moments of frictionQuickly launch surveys across channels to spot where users get stuck—no complex setup required.Capture insights when they matterAsk the right users the right questions using advanced question types, skip logic, and more.Understand what’s driving user behaviorSurvey users after specific interactions and let Sprig AI surface patterns and actionable takeaways.Smarter surveys that get higher response ratesEngaging, conversational surveysChoose a standard or conversational UI to boost participation with a modern chat experience proven to lift response rates.Probe deeper with adaptive AI follow-upsAdd AI follow-ups, helping you uncover richer insights like an expert researcher.Personalize every question with customer contextEnrich questions with user attributes and behavioral events, making every interaction more relevant, engaging, and insightful.Generate surveys instantly with AI Survey BuilderUpload your research plan and let Sprig create a complete, foundational study in seconds—ready to launch and refine.Enterprise-grade rigor without the complexityUse advanced question typesQuestion types like MaxDiff, matrix, and rank order are built into an intuitive survey builder.Apply advanced logic with easeUse skip and page logic, randomization, and response piping to design studies with full control.Run media-rich surveysEmbed Figma prototypes, images, video, or voice questions to capture detailed feedback in context.Customize survey look and feelLaunch branded surveys with custom CSS styling, advanced design customization, and white-labeling.Analyze and share insights in minutes, not weeksAI-powered open-text analysisTransform open-ended responses into clear themes and concise summaries, making large volumes of feedback easy to interpret.Instant, shareable insightsGenerate takeaways that align stakeholders and accelerate decisions so your research drives impact faster.Sprig Surveys enabled us to get a wealth of feedback from our audience, understand exactly how they were using Figma and how we could help them better use the tool.Rie McGwierUX Research LeadRun smarter surveys with Sprig AI1Launch surveys with no engineering liftEasily build custom surveys using open text, multiple choice, rating scales, skip logic, and more—all with an intuitive, no-code survey builder.2Analyze responses in real timeAs results come in, explore them in Sprig or export to your favorite tools, all while Sprig AI instantly turns open-text responses into clear, actionable themes.3Sprig AI extracts actionable insightsSprig AI automatically reviews all of your survey results and surfaces the key themes and takeaways, so you can move from data to decisions, faster.A Unified Platform Built for Every Step of the Research JourneyStart with what you need today and expand over time.Research CoreRun advanced long-form surveys with AI-powered insights. Designed to move fast, ask better questions, and drive confident decisions.Long-Form SurveysAI InsightsDigital ExperienceCapture in-the-moment feedback with in-product surveys and always-on inputs to optimize flows and reduce churn.In-Product SurveysFeedbackDigital BehaviorReplay sessions and visualize user interactions to uncover friction and improve UX across web and mobile.ReplaysHeatmapsExperience Research. Reimagined with AI.Join the world’s leading research teams using Sprig to uncover deeper insights in less time.Book a DemoWatch Tour VideoFrequently asked questionsWhat makes Sprig a strong replacement for Qualtrics or SurveyMonkey?Sprig offers advanced survey logic with a modern, intuitive UI. You get features like quotas, skip logic, and MaxDiff, without the complexity of legacy platforms. Teams switch to Sprig for faster setup, cleaner design, and built-in AI that accelerates analysis.Do I need engineering support to launch a Sprig survey?No. Sprig long-form surveys are shareable links that require zero developer setup. Researchers can build and launch studies independently, making it easy to get started without waiting on engineering or product teams.Does Sprig support advanced survey features like logic, quotas, and MaxDiff?Yes. Sprig supports skip and display logic, randomization with pinned choices, response piping, MaxDiff, rank order, quotas, and more. It’s designed for UX and research teams who run rigorous surveys regularly.Can I analyze survey results in Sprig, or do I need to export to Excel?Sprig offers built-in analysis with AI-generated summaries and filters, but also makes it easy to export raw data for deeper analysis. Researchers told us they value both: the speed of AI insights and the control of offline workflows.If I already use Qualtrics, do I have to switch everything at once?Not at all. Most teams start with one or two long-form surveys while keeping Qualtrics live for other workflows. Sprig doesn’t require a full migration. You can start small, prove value, and expand on your terms.