Spatial.ai

Log InSchedule DemoWithout a clear understanding of your customers, you risk...Making poor location decisionsBuilding campaigns that don’t resonateWasting time targeting the wrong audiencePersonaLive segments consumers by their actual behaviors so you can...Select optimal locations for your brandBuild personalized marketing campaignsTarget high-potential audiences with precisionYour full-stack segmentation solutionSegment customers, generate insights, and target key audiences—all within an easy-to-use platform.Step 1Identify your top segments in minutesPersonaLive organizes every U.S. household into one of 17 high-level groups and 80 behavioral segments.Segment CRM dataUpload contact lists to see which segments are most valuable to your brand.Segment store visitorsUpload a visitation report (or draw a polygon) to see which segments visit a location most.Step 2Strategically position your brand for growthLeverage consumer spend data to outmaneuver competitors and locate growth opportunities.Compare market shareUnderstand how your brand stacks up against competitors by segment.Analyze consumer spendSee how much each segment spends on different brands over time.Step 3Craft tailored multi-channel campaignsDiscover which brands your customers visit, who they follow on social media, the best channels to reach them, key demographic traits, and more.Easily personalize adsView and share detailed segment portraits to inspire and guide ad imagery and copy.Target across channelsExport your top segments across Meta, TikTok, Google, direct mail, and more.Ready to discover your top customer segments?Schedule a free 30-minute demo to get started.Schedule DemoTrusted by 750+ innovative retailers and agenciesExplore our resourcesBlogThe Complete Guide to Psychographic Segmentation Systems for Retail [+ Free Checklist]Four factors and 15 use cases to consider when choosing a psychographic segmentation system for your retail brand.Read moreWebinarAI in Retail Location Strategy: 5 Tools for Smarter Site SelectionLearn how top retailers use AI, mobile location data, and predictive models to de-risk site selection, optimize store performance, and drive smarter expansion.Watch nowGuide25 AI Prompts For Retail Site SelectionPractical Ways To Enhance Your Location Strategy With AIDownload NowView All ResourcesQuestions you might be asking...Are people really more than demographics?Two people may have the same demographics, yet in reality behave totally different. The PersonaLive segmentation is based on four dimensions of consumer behavior: demographics, social media activity, mobile movement data, and credit card transactions. This approach results in a 17% average increase in predicting retail behavior and leads to campaigns that perform up to 50% better.Where does the data come from?PersonaLive uses permissioned, anonymized, and aggregated data from mobile data and credit card providers, demographic, census, and public social media profiles. This means we never reveal data about a person, but illuminate the characteristics of behaviorally similar people groups.How can PersonaLive help me?All successful marketing and location decisions start with knowing something about your customers that others don’t. PersonaLive makes it easy to understand and activate these insights.Append: Append segments to your store locations or upload your customer file to enrich your CRM with demographic and segment codes.Analyze: Rank your top segments, identify LTV by cohort, compare your market share to competitors.Activate: Choose your target segments, generate personalize messaging, and target them across Meta, Tiktok, Snapchat, X, Programmatic, direct mail and more. --- Log InSchedule DemoContacts and locationsYou only pay for locations or contacts (whichever is greater). Locations include the number of trade areas you’d like to analyze. Contacts include the number of household-matched contacts from your CRM.ContactsLocationsBilled at100,00050$0500,000100$100/mo1,500,000250$200/mo3,000,000500$300/mo10,000,0001,000$400/moUnlimitedUnlimited$500/moReach your best customers and track market shareOur PersonaLive platform gives you a comprehensive view of your best customers and your competitors’, including their demographics, social activities, mobile visitation, and retail transactions. If you're not completely satisfied, you can opt out after 90 days.MonthlyYearlyThe Analyst$500/moFor the Retail Analyst: Reveal your best customers and find more of them by segmenting customer data or store locations.Append segments to customer dataRank top customer segmentsReveal demographic, social, and retail behaviorsMap trade areas to find more customersUp to 5 usersBuy NowThe Media Buyer$800/moFor the Retail Marketer: Quickly generate personalized campaigns and reach target segments across digital channels.Unlimited social audiencesProgrammatic audiencesSegment contact enrichmentUp to 5 usersBuy NowThe Strategist$1,500/moFor the Retail Strategist: Track competitors’ top customers and grow market share with insights from 100M+ credit card transactions.Credit card spending insightsReveal market shareTrack LTV by segmentCompetitor insightsUp to 5 usersBuy NowThe Analyst$425/mobilled annuallyFor the Retail Analyst: Reveal your best customers and find more of them by segmenting customer data or store locations.Append segments to customer dataRank top customer segmentsReveal demographic, social, and retail behaviorsMap trade areas to find more customersUp to 5 usersBuy NowThe Media Buyer$700/mobilled annuallyFor the Retail Marketer: Quickly generate personalized campaigns and reach target segments across digital channels.Unlimited social audiencesProgrammatic audiencesSegment contact enrichmentUp to 5 usersBuy NowThe Strategist$1,350/mobilled annuallyFor the Retail Strategist: Track competitors’ top customers and grow market share with insights from 100M+ credit card transactions.Credit card spending insightsReveal market shareTrack LTV by segmentCompetitor insightsUp to 5 usersBuy NowUsed by 750+ retailers, ecommerce brands, and agenciesReady to identify your best customers?Schedule a free, 30-min demo with a product specialist to get started.Schedule Demo#Success StoriesHow other marketers are boosting ROI with Spatial.ai“The info PersonaLive provides me at such speed has been phenomenal. When we’re on discovery calls with new clients we’re able to answer questions on the fly. It’s just brilliant and the clients are so impressed.”Anjee SolankiNational Director, Retail Services & Practice Groups@Colliers“It boils down to: Who makes it the easiest? Who has the best aggregation of information? How quality is that information? How actionable is it? And Spatial.ai delivered on those things.”Hunter YoungPresident@HIFI Agency"The [PersonaLive-driven] email creative performed well above our hypothesized results. These learnings were huge in terms of how we go to market with insurance at AAA."Brittany FreudingerMarketing Manager@AAA"PersonaLive revealed a large singles market visiting our locations, which challenged our assumptions about who our customers were. This inspired us to launch a date night package, which was so incredibly successful that it became our #1-selling product overnight."Patrick SoulliereCMO@SeaQuest“By pairing Adduro’s CTV with PersonaLive audiences, we saw triple-digit donation growth within just three months. These results gave us confidence to keep scaling CTV for Goodwill.”Nicole MorrisonMarketing Communications Director@GoodwillQuestions you might be asking...Are people really more than demographics?Two people may have the same demographics, yet in reality behave totally different. The PersonaLive segmentation is based on four dimensions of consumer behavior: demographics, social media activity, mobile movement data, and credit card transactions. This approach results in a 17% average increase in predicting retail behavior and leads to campaigns that perform up to 50% better.Where does the data come from?PersonaLive uses permissioned, anonymized, and aggregated data from mobile data and credit card providers, demographic, census, and public social media profiles. This means we never reveal data about a person, but illuminate the characteristics of behaviorally similar people groups.How can PersonaLive help me?All successful marketing and location decisions start with knowing something about your customers that others don’t. PersonaLive makes it easy to understand and activate these insights.Append: Append segments to your store locations or upload your customer file to enrich your CRM with demographic and segment codes.Analyze: Rank your top segments, identify LTV by cohort, compare your market share to competitors.Activate: Choose your target segments, generate personalize messaging, and target them across Meta, Tiktok, Snapchat, X, Programmatic, direct mail and more.Ready to get started?Schedule a free, 30-min demo with a product specialist to get started.Schedule Demo --- Log InSchedule DemoOur teamLyden FoustCEO & Co-founderWill KiesslingCTO & Co-founderJack SchroderLead Data ScientistJimmy ChaseHead of Marketing & DesignOur investors --- Log InSchedule Demo#Data overviewSegment customers by what they actually do online and offlineThe PersonaLive segmentation system classifies people by their social, mobile, and web behaviors using address a link.52MSocial users117MMobile devices300MDesktop devices80Unique segmentsSample dataData for Nashville, TN and surrounding areas.View Full Sample DataZip CodeL02#CornfieldCabernetL03#CrackerBarrelBaronsL04#PensionPasturesM01#WideOpenSpacesM02#JohnDeereCountry384012543,23482114,109384745115361102953857049146347038568211015038541400450Prev12345NextFree ResourceThe Nudge MethodLearn how to build a high-performing Meta ad campaign with this simple yet powerful 5 step process.Get Your CopyAdapt to customers in real-timeStay relevant with live insights into what your customers are talking about on social media, the retailers and restaurants they are visiting, and the websites capturing their attention.Live social topicsLive mobile visitationLive web visitationFill the gaps in your first party dataEnhance your CRM data with robust consumer profiles that include who they follow on social media, the brands they love, the types of stores they visit, and much more.Social media followingIn-store visitationBrand affinityBuild and activate custom audiences fastGo from insight to action in minutes by instantly exporting your audience to Facebook, Google, and other platforms. Increase the ROI of your marketing campaigns with personalized messaging and visuals.Behavior-basedUp-to-dateExportable audiences#PlatformDeeply understand your customers with insight-rich data visualizationsThe PersonaLive platform brings your customer segments to life with immersive imagery and insight-rich data visualizations. Grab a cup of coffee and dive in to what your customers have to say.Explore the PersonaLive Taxonomy#How it worksLaunch highly-targeted campaigns in days, not weeksAppendUpload first party customer data or visitation data from your mobile provider to append segments to each individual record.AnalyzeStudy your top segments to discover relationships between their social, mobile, and web behaviors and how much they spend.ActivateCreate data-driven, on-target campaigns by instantly exporting segmented audiences to your digital platform of choice.#Case studiesDeeper insights for higher ROISlide 2 of 3.Together with SiteZeusRead Story7.5x return on investment3.75xHigher CTR7.5x return on investment50%Cost of baseline audience"We’re using the customer information from [Spatial.ai] to create more relevant ads for our actionable guest segments. For less money — or for the same amount of money — we’re achieving higher click-through rates."David PonceCMO@Wings Etc.Together with SiteZeusRead Story7.5x return on investment53%Lower CPA7.5x return on investment75%Client membership growth"The Spatial.ai audiences perform better than all of the other data sets we currently use."Chris FinchPresident@Vi AcquireTogether with SiteZeusRead Story7.5x return on investment14%Higher open rate7.5x return on investment50%Higher CTR"The [PersonaLive-driven] email creative performed well above our hypothesized results. These learnings were huge in terms of how we go to market with insurance at AAA."Brittany FreudingerMarketing Manager@AAADiscover the customer insights you need to growSchedule a free, personalized demo to see the data in action.Schedule Demo