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Skip to content. Log in Book a Demo Jacquard Resonate everywhere. The agentic enterprise platform that creates content that converts BOOK A DEMO explore platform Trusted by the world’s top marketers Now more than ever, brands need to stand out. ALL CUSTOMER STORIES “It’s been amazing to truly combine transactional marketing with real-time optimisation by integrating with Jacquard. It really shows the value of AI-powered event based messaging.” David PallantSenior CRM personalization manager, Currys 42 % Uplift in opens 93 % Uplift in clicks 102 % Increase in revenue Read Full Story “It’s endlessly fascinating how Jacquard manages to find patterns and trend that we just wouldn’t know by ourselves. Each quarterly report shows that our performance has improved. That and the fact that Jacquard’s copy always beat ours! “ Matthew CooperEmail Marketing Manager, P&O Cruises 13 % Uplift in opens 18 % Uplift in clicks Read Full Story “Jacquard allows us to refine our recipe for success when it comes to engaging customers with our content. We can also see the real-time results and tweak our tactics based on how our customers are responding.” Lauren MacArtneySenior Lifecycle Marketing Manager, Home Chef 21 % Uplift in opens 29 % Uplift in clicks Read Full Story The only enterprise platform unifying Gen AI scale with Performance Intelligence, converting marketing into revenue. explore platform Generate + Calibrate BRAND-COMPLIANT GENERATION Don’t rely on raw LLMs or copywriting assistants. Our Language2 architecture enforces strict, deterministic guardrails—filtering for stylistic compliance before prediction to ensure brand safety. AUTOMATED GOVERNANCE Replace subjective bottlenecks with data-led governance. We ensure every variant is compliant, performant and on-brand before submitting for approval. Optimise + Contextualize BEST FOR THE CAMPAIGN Audience-Wide Optimization utilises best-in-class experimental design to uncover the highest-performing language for the total audience. Replaces A/B testing with mathematical certainty for increased performance and returns. BEST FOR THE INDIVIDUAL Contextual Messaging uses 1:1 Personalization to move beyond static segments. Our engine analyzes product and user profile data to generate the perfect message for every user, every time. Distribute OMNICHANNEL CONSISTENCY Deliver optimised and contextualised content across the entire digital estate, including Email, SMS, Mobile Push, In-App, Web Push and ChatGPT apps. Generate multichannel and channel-specific variants from a single strategic brief, ensuring narrative coherence across every touchpoint of the customer journey. GLOBAL REACH & LOCAL NUANCE Achieve native-quality generation and calibration across 27+ languages and dialects. Performance learnings in one region (e.g., UK English) informs performance in others (e.g., US English or German) unifying global performance standards. Understand CREATIVE INTELLIGENCE We provide explainable performance data, delivering measurable ROI and actionable insights into why specific language resonates with your audience, turning creative output into a predictable revenue driver. QUARTERLY BRAND VOICE IQ Our team of linguists provide ongoing strategic insights into sentiment and language trends, allowing your brand voice to evolve based on hard performance data, moving you from “intuition-based” to “evidence-based” creative strategy. Performance uplift is statistically certain. What we do… Become the brand. Your brand voice, protected and proliferated. Jacquard calibrates language for each brand, region and use case. Compliance means trust, leading to automation. Learn More Activate data. Consumers expect brands to use data for personal and contextual messaging. Jacquard turns attributes into natural language—processing the combinatorial explosion of possibilities to deliver contextual messages with creativity and relevance. Learn More Accelerate the content supply chain. Calibration plus measurement fuels automation. Jacquard tracks language accuracy, rejection rates, and predicted vs. actual performance—giving teams the confidence to move beyond bottlenecks and automate campaign production at scale. Learn More Prove performance. Over time a casino can’t lose…and neither can Jacquard. It predicts winning message variants before they are sent—so you start stronger and test smarter. Built-in experimental design maintains diversity and freshness, preventing ad fatigue and keeping performance high over time. Learn More So you can… Increase engagement & retention People open messages because of who (brand), what (product/offer), when (channel/timing), and how (creative content). Without a mechanism to scale creative other efforts fade in effectiveness due to repetition and ad fatigue. Jacquard can supply the scale of content demand for sustained performance and higher Customer Lifetime Value (CLTV): 9.7% median click uplift of predicted champion, rising to 19% with testing. Proliferate brand voice Who you are and what you say is important. Sounding like every other brand doesn’t work in today’s attention economy. Jacquard is a business of brand and regional language experts who ensure sustained performance through diverse and contextual messaging. Understand your audience. Develop cumulative familiarity and loyalty. Increase scale, decrease costs Humans and machines should each do what they do best. Jacquard handles high-volume, performance-driven copy, freeing your teams to focus on creativity—delivering more output, better results, and lower operational costs. Reduce time to market No more bottlenecks in copy creation, approval, and campaign development. Jacquard automates part of the content supply chain so campaigns go out faster, teams stay focused on strategy, subjective copy debates become a thing of the past, and the business becomes more competitive. Solutions One size fits no one. Every brand is unique. But many face similar marketing challenges that we can help solve. all resources Product Updates Jacquard Spring Release 2025: Introducing Language² and Neural². 4 min read Customer stories TUI Group unlocks the potential of its tech stack. 5 min read Personalisation Insight Series Beyond {FirstName} basis: 7 ways Jacquard is redefining personalisation 3 min read Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. 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supply chain Loading... Activate data Loading... Prove performance Loading... Become the brand Loading... --- Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences Cookie Policy Privacy Policy Imprint Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences {title} {title} {title} Skip to content. Log in Book a Demo Brands today must resonate everywhere: across every channel, in every moment, with language that feels both relevant and unmistakably theirs. But scaling brand-safe, high-performing messaging is impossible with traditional creative workflows. Jacquard exists to solve this. Built on a decade of language system expertise and trained on 60 billion data points, Jacquard is the platform brands trust to predict, optimise, and scale messaging—without sacrificing tone, compliance, or control. Pioneers in language generation. Long before LLMs burst on the scene, a team of marketers, technologists and language PhDs built technology that was capable of generating high-performing, brand-aligned messaging at scale. Today, Jacquard predicts the top-performing variant with a 66% win rate against human controls, which tends to 100% with testing. And we’re just getting started. careers at jacquard This is Jacquard Our team. Meet the people on a mission to help enterprise brands resonate everywhere. Leadership Jasper Pye President & Chief Technology Officer Toby Coulthard Chief Product & Growth Officer Imran Chagpar Fractional Chief Financial Officer Neil Yager Chief Data Scientist Rachel Belsham Head of Language Russell Peto VP, Engineering block_3f923d8fa7d00a0d71b52ba9b534260a Jasper Pye President & Chief Technology Officer Jasper is a passionate product and technology leader with 15+ years’ experience across Product Management, Design, UX, and Brand. As a founding member of Jacquard, he’s become a true specialist in Generative AI – co-responsible for product strategy and leading product design, engineering and delivery. Born in Adelaide, Australia but now a long-time Londoner, Jasper can often be found escaping to Italy with wife Elisa and watching bands you’ve probably never heard of. Follow block_3f923d8fa7d00a0d71b52ba9b534260a Toby Coulthard Chief Product & Growth Officer With experience at Salesforce, IBM, and Braze – which he helped to take from startup to IPO – and an academic background in Electronic Engineering and Nanotechnology, Toby loves to operate at the interface between Technology and Go-to-Market. This work is further empowered by a keen understanding of customer needs and Generative AI. Originally from the UK, but now based in New York with his partner Hannah, Toby enjoys spending free time sailing the Long Island Sound with his dog, Pickle. Follow block_3f923d8fa7d00a0d71b52ba9b534260a Imran Chagpar Fractional Chief Financial Officer block_3f923d8fa7d00a0d71b52ba9b534260a Neil Yager Chief Data Scientist A 20-year veteran of the tech industry, Neil Yager, PhD is an expert in the commercialization of AI. He has worked in various roles for prominent innovative and forward-thinking technology companies, including Canon Information Systems Research Australia (CiSRA), BT Imaging, and Biometix. He has written over a dozen academic publications, authored a book on data mining, and holds several patents. He holds a PhD in Computer Science from the University of New South Wales in Australia, and in 2009, Neil was awarded the Malcolm Chaikin Prize for Research Excellence in Engineering, a prestigious innovation award. Follow block_3f923d8fa7d00a0d71b52ba9b534260a Rachel Belsham Head of Language block_3f923d8fa7d00a0d71b52ba9b534260a Russell Peto VP, Engineering 50+ Customers 200 Billion Sends 155m Incremental Clicks £17m Funding Raised Backed by investors Explore careers at Jacquard. Grow your AI career here and make our story your story. see open roles Manage consent Manage consent Video: How we are different Loading... --- Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences Cookie Policy Privacy Policy Imprint Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences {title} {title} {title} Skip to content. Log in Book a Demo Jacquard Platform Overview The best way to say whatever you want to say. Jacquard combines the power of generative AI, predictive intelligence, and automated decisioning—built specifically for below-the-line messaging. From Push to Email to In-App, Jacquard curates brand-safe message content, predicts what will work, and distributes it without complex integrations. How it works Book a demo Product update. Our latest release introduces major advancements in creativity, control and breadth. The new neuro-symbolic architecture of Language² brings a decade of language control expertise to the power of LLMs. Neural² extends the application and performance of the neural engine to new languages and channel applications, which also expands the training data set leading to even higher win rates Watch product update video LANGUAGE² Creative at scale. Control without compromise. Jacquard is a purpose-built language engine that generates brand-compliant, high-performing messages in multiple languages from a single brief—no prompting, no rewrites. Built for below-the-line content, it combines generative AI with deterministic rules for tone, structure, and compliance—so you can move fast without losing control. More details NEURAL² Know what works.Before you hit send. Performance prediction requires experience. Optimal open/click rates must be achieved and sustained, which means avoiding click bait and repetition (a.k.a. ad fatigue). Jacquard’s Neural² training data set is vast – 60 billion data points from a decade of messaging experiments. By considering performance, diversity and the need for ongoing learning, Neural² will win and keep on winning. More details OPTIMISE¹ & CONTEXTUAL¹ Contextually relevant content. Brand, product, personal and circumstantial attributes are the drivers of relevant communications. The possibilities for messaging are as enormous and diverse as your brand’s audience. This is a challenge that machines were made for! Contextual¹ generates, tests and learns the most compelling approach for the individual and use case. Personalisation at 1-1 scale. More Details Built for the enterprise. Secure access Manage access and usage of your AI content with single sign-on (SSO) authentication, role-based permissions and a built-in approval process to fully vet your messaging before it reaches your customers. Ethics and compliance Our commitment to industry-leading data protection and privacy can be seen in our ISO 27001:2022 certification and strict adherence to all applicable data privacy laws and regulations. Data and privacy Safeguard your data with access to our enterprise-grade large language models (LLMs). We never allow LLMs to train on your data and our proprietary language generation isn’t LLM-dependent. Reliability Expect unparalleled reliability, backed by our steadfast commitment to a 99.9% uptime guarantee. And rest easy knowing your operations will run without interruption. “Having science behind the subject lines being suggested—combined with easy integration into our processes and the ability to execute the optimisation activity—was the value that set Jacquard apart for us.” Simon Baines Head of CRM at TUI UK “We’ve seen top-line growth in terms of click-through rate using Jacquard’s enterprise tooling to generate and optimise our content across email, SMS, and push notifications.” Emily Yuen Director, Digital Marketing Book a demo Trusted by the worlds top marketers Multi-channel distribution We fit right in. Be everywhere with resonant brand messaging, compatible across all major platforms and channels. Learn more Ready to transform your messaging? See how our purpose-built tooling designed for scale can help your brand to resonate everywhere. Book a demo Manage consent Manage consent Video: Introducing Loading... Decisioning engines Loading... Product: Neural² Loading... Product: Language² Loading... Video: What we do Loading... --- Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences Cookie Policy Privacy Policy Imprint Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences {title} {title} {title} Skip to content. Log in Book a Demo Jacquard Partner Ecosystem Better together. We team up with all major marketing platforms, CEPs, and ESPs to help the world’s top marketing teams boost customer engagement, loyalty, and ROI. With our combined strengths and integration capabilities, enterprise brands can harness AI to produce campaigns of all scales and complexity across the digital customer journey. Become a Partner Our integration partners. Our agency partners. “Jacquard’s integration with Salesforce has improved our workflow efficiency. We can now create, test, and deploy high-performing email content quickly, saving us time while driving excellent results.” Emily Yuen Director, Digital Marketing Book a demo Contact us. Share your details and a member of our team will be in touch soon. 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