persado-com

Skip to content AI Marketing Platform for Banks [Better, Faster, Compliant] Compete at the [speed of AI] Start a Conversation Learn More Built for Banks ‹› [8 of the top 10] U.S. banks rely on Persado to generate compliant, high-performing marketing content Pioneering Customers Supercharge the [Performance and Compliance] of All of Your Customer communications in a Single Integrated Platform [Analyze and Resolve] Identify Risk, Rapidly Resolve, Grow Revenue Leverage advanced AI agents and the largest database of non compliant expressions to analyze marketing content for compliance risk & performance expectations. Document and summarize issues, instantly generate alternative content to resolve compliance and performance. Reduce compliance rejection by 90% and get to market 80% faster. Explore Analyze and Resolve [Generate] Unrivaled Performance in Seconds Instantly create marketing content proven to increase performance by an average of 43%. Reduce your time to market by creating on-brand, effective marketing content aligned with your brand voice, style, and guidelines. Explore Generate [Dynamically Personalize] One Journey, Unlimited Experiences Easily apply AI to automate and optimize language for CRM marketing campaigns, Create personalized, high-performing content at scale. Reduce CRM operations time by up to 75% and increasing conversions by an average of 20%. Explore Dynamically Personalize “We put Persado to the test in various channels, products and services and are highly impressed with the results. The Persado team has been a true partner every step of the way, working with us to drive measurable outcomes. Not only did they drive better marketing performance, but they created language that resonates more with our customers.”Abeer BathiaHead of Marketing Growth and Innovation,Chase Card Services“Financial institutions can benefit from breaking down siloed marketing and compliance content reviews with an agentic AI solution that speeds time to market by resolving risk in the moment, as well as helping to ensure that customer communications will perform well in-market.”Craig FocardiPrincipal Analyst,Celent.“I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with ⁦Persado⁩ is a big one to help make marketing smarter AND more customer-focused.”Kristin LemkauCEO, Wealth Management,JPMorgan Chase “Persado helps us unlock that with personalized language and content that’s driving incremental activity, which is good for the company and – given the nature of our products – it’s also good for the customer.Scott SanbornCEO, LendingClub “By understanding the do’s and don’ts of targeted conversations with customers, we’re able to deliver a better CX and unlock double-digit improvement on KPIs like clicks and actual conversions”David HixonExecutive Director, Product Marketing & CRM,Ally Bank “[Persado] allows teams to learn and continuously adjust the campaigns. That is not something we are used to doing in a very industrialized environment. Therefore, it allows us to get out of our daily routine and go toward something more innovative.”Aldrick ZappelliniGroup Chief Data Officer,Crédit Agricole “We put Persado to the test in various channels, products and services and are highly impressed with the results. The Persado team has been a true partner every step of the way, working with us to drive measurable outcomes. Not only did they drive better marketing performance, but they created language that resonates more with our customers.”Abeer BathiaHead of Marketing Growth and Innovation,Chase Card Services “Financial institutions can benefit from breaking down siloed marketing and compliance content reviews with an agentic AI solution that speeds time to market by resolving risk in the moment, as well as helping to ensure that customer communications will perform well in-market.”Craig FocardiPrincipal Analyst,Celent. “I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with ⁦Persado⁩ is a big one to help make marketing smarter AND more customer-focused.”Kristin LemkauCEO, Wealth Management,JPMorgan Chase“Persado helps us unlock that with personalized language and content that’s driving incremental activity, which is good for the company and – given the nature of our products – it’s also good for the customer.Scott SanbornCEO, LendingClub A Long-Awaited Breakthrough to [Transform] the Content Supply Chain and Fuse Growth and Compliance [Better] Confidently Create with Precision Performance 96% of the time Persado outperforms human and other AI-generated copy – improving customer engagement by over 40%. [Faster] Instantly Resolve Risk, Dynamically Personalize Setup in 4 weeks, amplify productivity, ensure compliance and enhance personalization. The only platform with built-in compliance AI agents, ADA-compliant content, and AI-dynamic experimentation to confidently scale marketing efforts. [Compliant] Instantly Analyze, Comply with Conviction Custom risk profiles for your brand, thousands of pages of laws & regulations, market precedents, and a committee of AI agents, continuously learn and fuse compliance and growth. Marketing Compliance Reviews are Broken,Inefficient and Stifling Growth Frustration lvl Campaign ready Marketing Compliance Week 1 Campaign launch New communication is ready. We’re excited to launch this! Promissory please remove can you clarify? We need it to be safer. Adjust or remove it so it’s compliant New rewording ready Still not compliant Ok removed it and changed to this we need to remove to ensure we’re safe Changed to last year’s content Approved [Each Year] Legacy Marketing Compliance Reviews Cost Companies: 4.5M0.0MCommunicationSubmissions 22M0MHours of Review $5.5B$0.0BComplianceCosts Stifled growth Long time-to-market & recycled communications Wasted resources Hours spent on each comm instead of minutes and with repetitive comments Higher regulatory and brand risk Compliance is single line of safeguard Meet Persado’s Multi-Agent AI Platform Marketing Wants Growth, Compliance Wants Safety – [Break the Silos] Analyze Robust risk analysis Inform Market and company precedents Instantly Resolve Compliance, brand & performance Learn & Educate Learn from each comment and explain Record Provide a detailed audit trail Persado serves as a 24/7 compliance companion, employing a committee of [marketing and regulations-specific AI agents] to instantly analyze customer communications for compliance, performance, and brand voice. [ ▾80%▾0%Reduction in repetitivecompliance comments ▾90%▾0%Reduction in timein reviews ▾80%▾0%Reduction in campaigncycle time ▾90%▾0%Reduction incompliance rejection ] Safe, Compliant, Powerful The Only AI Stack Evaluated, Audited, Adopted, & Scaled by the World’s Most Prominent Banks and Credit Card Issuers Bank-Grade Security Powerful, industry-standard protection with zero training on PII data Multi-Agentic Workflows Always-on performance, brand and compliance AI assistants that continuously learn Domain-Specific Models Unmatched custom models built for the complexity of banks The only model trained with curated customer behavior data to drive both outcomes and compliance. Built on a knowledge graph representing elements of language including emotions, narratives, and more. A patented approach to machine learning experimentation and personalization to motivate individual consumers. The language model and its impact are transparent and auditable. Copyright free and ensures no bias in creative development. Enterprise ready with ISO27001,SOC II type 2, and audited. Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. 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Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences {title} {title} {title} Manage consent Manage consent --- Skip to content This Cookie Policy was last updated on July 2, 2025 and applies to citizens and legal permanent residents of the European Economic Area and Switzerland.1. IntroductionOur website, https://www.persado.com (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.2. What are cookies?A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.3. What are scripts?A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.4. What is a web beacon?A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.5. 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ConsentWhen you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Save preferences”, you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.7.1 Manage your consent settingsYou have loaded the Cookie Policy without javascript support. On AMP, you can use the manage consent button on the bottom of the page.8. Enabling/disabling and deleting cookiesYou can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. 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Contact detailsFor questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:Persado, Inc. 11 E 26th St, New York, NY 10010 United States Website: https://www.persado.com Email: hello@ex.compersado.com This Cookie Policy was synchronized with cookiedatabase.org on March 23, 2026. --- Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. 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Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences {title} {title} {title} Skip to content Unlock a new lever for growth with Motivation AI – The only enterprise Generative AI built for marketers to motivate each customer to engage Tailored for domain-specific outcomes, not just output. Start a Conversation 8 of the top 10 banks in the U.S. and iconic Fortune 500 brands rely on Persado to deepen customer engagement and loyalty ‹› Designed for enterprise outcomes—measurable impact, compliance to the highest standards, and workflows that connect to your stack and consumers. The only model trained with curated customer behavior data to drive both outcomes and compliance. Built on a knowledge graph representing elements of language including emotions, narratives, and more. A patented approach to machine learning experimentation and personalization to motivate individual consumers. The language model and its impact aretransparent and auditable. Copyright free and ensures no bias increative development. Enterprise ready with ISO27001,SOC II type 2, and audited. Large Language Model (LLM) Layer Powerful marketing specific knowledge graph Persado developed a representation of key concepts expressed via language and their relationship with market vertical, type of communications, customer life cycle journey, and channels. Persado leverages advanced NLP techniques to classify, identify, and make use of these concepts (Emotions, Narratives, structure of message, voice, and more) to generate and personalize better performing messages. Persado foundational model The LLM layer of Persado’s platform is built upon highly trusted, most advanced and audited open source models. The models have been fine-tuned to a powerful domain specific instruction model using billions of tokens of marketing communications, making the output contextual and accurate for specific marketing use cases. This database is continually updated and refined, ensuring that Persado’s output remains at the cutting edge of effective communication. Machine Learning (ML) Layer Persado’s core patents include technologies for personalization, including mapping and generating language that aligns with specific emotional triggers for a specific user. This mapping is crucial for creating content that drives desired consumer actions. Persado can generate orthogonally-balanced machine learning Experiments using context-free grammars. This unique technique allows Persado to systematically explore a large number of content variations across different marketing messages within a single campaign. This allows you to consolidate years worth of consecutive A/B testing into a single deployment. The platform uses predictive analytics with a regression enabled transformer model to forecast the performance of different messages, allowing it to create content with a high probability of success. This predictive power is unmatched in the industry, offering a significant competitive edge. Application Layer The application layer is designed to align with your current enterprise communications platforms and workflows, provide powerful AI guardrails, and give you insights. Enterprise ready flexible application Customizable platform and workflow to align with your communication channels, goals, existing platforms, and processes to deliver content to market faster while increasing performance. Dashboards and insights into why language increased performance to inform Persado’s AI model and your brand’s future content generation. AI guardrails Compliance and brand guidelines are ingested into the model to ensure the copy generated is aligned with your content best practices. Built-in tools allow for easy compliance and brand review, feedback, and approval before deployment. Personalized outputs and superior outcomes at scale, without risk. Enterprise Generative AI that understands variant intent to create emotion-informed content that is quantifiably proven to motivate individuals to act. Performs 96% of the time Persado’s Motivation AI outperforms human and other AI-generated copy – improving customer engagement by over 40%. Insightful The only GenAI platform that can isolate and pinpoint precise message elements that drive impact and resonate with your unique customer segments. Relevant A custom built LLM just for your brand – your tone, guidelines and segments, plus over a decade of consumer response data analyzed by Persado ensures every piece of content generated is on-brand, relevant and tailored to engage your customers. Responsible & Compliant The only GenAI stack evaluated, audited, adopted and scaled by the world’s most prominent banks and credit card issuers to generate brand, regulatory and legal compliant content. 10+ years of data to maximize outcomes, transform with insights – See it in action Elegant, impactful, and built to scale responsibly Generate & PredictGenerate & ExperimentGenerate & PersonalizeComplyAnalyze Generate & Predict Generate & Predict Guaranteed to outperform – emotionally engaging, on-brand content in seconds, informed by over a decade of consumer responses (and fully integrated to your martech stack). Automated deployment to any platform: Web Mobile Email SMS Social Print Learn more Generate & Experiment Generate & Experiment Kick traditional content testing to the curb – Generate motivation-aware, best performing content through patented machine learning experiments. Automated deployment to any platform: Web Mobile Email SMS Social Print Learn more Generate & Personalize Generate & Personalize Securely achieve the pinnacle of personalization, in real-time – orchestrate your customer data with Persado’s emotionally engaging content. Automated deployment to any platform: Web Mobile Email SMS Social Print Learn more Comply Comply Increase speed to market while minimizing legal and brand risk – a centrally managed database of industry and brand specific regulations and Persado’s approval probability score ensures your messages are on brand and compliant Learn more Analyze Analyze For the first time brands can identify the precise words and phrases that resonate most with specific audiences, enhancing engagement and conversion rates Learn more Securely integrates with your existing tech stack Combine custom, non-PII user attributes, and Persado’s award winning language generation models to more effectively communicate with every customer, in any channel at any lifecycle stage Customer Data PlatformsFacilitate a regular share of non-PII data with Persado as an input for relevant and personalized content generation Content Distribution PlatformsProcesses and tech enablers designed to streamline the configuration of Persado-generated content in your deployment platform Measurement & Attribution PlatformsProcesses and data flows created to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learning and enhancing machine learning capabilities See all Integrations The breakaway leader in Generative AI for the Enterprise Read the report Persado was named a leader in Generative AI text content generation landscape, outperforming 14 vendors in the Execution, Strength, and Positioning Ranking Matrix. Here’s why CBInsights named Persado a leader: Determines the most effective elements of language for optimal performance Proprietary dataset trained on over 330 billion enterprise consumer interactions to drive AI-generated content Generates relevant, engaging content across channels, customer segments and lifecycle stages “We put Persado to the test in various channels, products and services and are highly impressed with the results. The Persado team has been a true partner every step of the way, working with us to drive measurable outcomes. Not only did they drive better marketing performance, but they created language that resonates more with our customers.”Abeer BathiaHead of Marketing Growth and Innovation,Chase Card Services“Financial institutions can benefit from breaking down siloed marketing and compliance content reviews with an agentic AI solution that speeds time to market by resolving risk in the moment, as well as helping to ensure that customer communications will perform well in-market.”Craig FocardiPrincipal Analyst,Celent.“I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with ⁦Persado⁩ is a big one to help make marketing smarter AND more customer-focused.”Kristin LemkauCEO, Wealth Management,JPMorgan Chase “Persado helps us unlock that with personalized language and content that’s driving incremental activity, which is good for the company and – given the nature of our products – it’s also good for the customer.Scott SanbornCEO, LendingClub “By understanding the do’s and don’ts of targeted conversations with customers, we’re able to deliver a better CX and unlock double-digit improvement on KPIs like clicks and actual conversions”David HixonExecutive Director, Product Marketing & CRM,Ally Bank “[Persado] allows teams to learn and continuously adjust the campaigns. That is not something we are used to doing in a very industrialized environment. Therefore, it allows us to get out of our daily routine and go toward something more innovative.”Aldrick ZappelliniGroup Chief Data Officer,Crédit Agricole “We put Persado to the test in various channels, products and services and are highly impressed with the results. The Persado team has been a true partner every step of the way, working with us to drive measurable outcomes. Not only did they drive better marketing performance, but they created language that resonates more with our customers.”Abeer BathiaHead of Marketing Growth and Innovation,Chase Card Services “Financial institutions can benefit from breaking down siloed marketing and compliance content reviews with an agentic AI solution that speeds time to market by resolving risk in the moment, as well as helping to ensure that customer communications will perform well in-market.”Craig FocardiPrincipal Analyst,Celent. “I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with ⁦Persado⁩ is a big one to help make marketing smarter AND more customer-focused.”Kristin LemkauCEO, Wealth Management,JPMorgan Chase“Persado helps us unlock that with personalized language and content that’s driving incremental activity, which is good for the company and – given the nature of our products – it’s also good for the customer.Scott SanbornCEO, LendingClub From Finance Pioneer to Digital Disruptor: How Ally Financial Leveraged Persado to Drive B2C Growth“We are all charged with fostering an environment of innovation, and that comes straight from my boss’s boss—the CEO of the company. There’s an appetite to foster that culture. There is an expense involved, obviously, and none of us want to fail. But we also have a culture where failure is okay if you’ve innovated and learned along the way.”Get Case StudyRetail Grocer Carrefour Achieves 2.5X Digital Campaign Uplift With Persado“We are able to boost a lot of content, from the most relational communications to the clearly business-driven ones, with proven impact over time.”Get Case StudyHow Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way“Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.”Get Case StudyMarks & Spencer leverages AI to drive hundreds of millions in revenue with personalisation program“We’re one of Britain’s — and the world’s — best-loved retailers, with amazing products across Food, Clothing, and Homeware. But we’re really known for our incredible service and we have an amazing opportunity to bring our customers a similar individualized experience in digital touchpoints, whether that’s at home, on the move, or in our stores.”Get Case Study Manage consent Manage consent --- Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Preferences Preferences The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Statistics Statistics The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Marketing Marketing The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences Cookie Policy Privacy Statement Impressum Manage Consent To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. Functional Functional Always active The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. 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Manage options Manage services Manage {vendor_count} vendors Read more about these purposes Accept Deny View preferences Save preferences View preferences {title} {title} {title} Skip to content Harness the power of AI-optimized messaging across the customer journey with an integrated solution Your martech stack, only better. Start a Conversation Learn More 8 of the top 10 banks in the US and iconic Fortune 500 brands rely on Persado to deepen customer engagement and loyalty ‹› Securely integrates with your existing tech stack Combine custom, non-PII user attributes, and Persado’s award winning language generation models to more effectively communicate with every customer, in any channel at any lifecycle stage Customer Data PlatformsFacilitate a regular share of non-PII data with Persado as an input for relevant and personalized content generation Content Distribution PlatformsProcesses and tech enablers designed to streamline the configuration of Persado-generated content in your deployment platform Measurement & Attribution PlatformsProcesses and data flows created to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learning and enhancing machine learning capabilities Customer Data Platforms Facilitates a regular share of non-PII data with Persado as an input for relevant and personalized content generation Content Delivery Platforms Processes and tech enablers designed to streamline the configuration of Persado-generated contentin your deployment platform Analytics Platforms Processes and data flows created to seamlessly integrate results and reporting back into the Persado platform, supporting continuous learningand enhancing machine learning capabilities Workflow Management Seamlessly collaborate across teams and functions in your existing workflow management system Personalized outputs and superior outcomes at scale, without risk. Enterprise Generative AI that understands variant intent to create emotion-informed content that is quantifiably proven to motivate individuals to act. Performs 96% of the time Persado’s Motivation AI outperforms human and other AI-generated copy – improving customer engagement by over 40%. Insightful The only GenAI platform that can isolate and pinpoint precise message elements that drive impact and resonate with your unique customer segments. Relevant A custom built LLM just for your brand – your tone, guidelines and segments, plus over a decade of consumer response data analyzed by Persado ensures every piece of content generated is on-brand, relevant and tailored to engage your customers. Responsible & Compliant The only GenAI stack evaluated, audited, adopted and scaled by the world’s most prominent banks and credit card issuers to generate brand, regulatory and legal compliant content. 10+ years of data to maximize outcomes, transform with insights – See it in action Elegant, impactful, and built to scale responsibly Generate & PredictGenerate & ExperimentGenerate & PersonalizeComplyAnalyze Generate & Predict Generate & Predict Guaranteed to outperform – emotionally engaging, on-brand content in seconds, informed by over a decade of consumer responses (and fully integrated to your martech stack). Automated deployment to any platform: Web Mobile Email SMS Social Print Learn more Generate & Experiment Generate & Experiment Kick traditional content testing to the curb – Generate motivation-aware, best performing content through patented machine learning experiments. Automated deployment to any platform: Web Mobile Email SMS Social Print Learn more Generate & Personalize Generate & Personalize Securely achieve the pinnacle of personalization, in real-time – orchestrate your customer data with Persado’s emotionally engaging content. Automated deployment to any platform: Web Mobile Email SMS Social Print Learn more Comply Comply Increase speed to market while minimizing legal and brand risk – a centrally managed database of industry and brand specific regulations and Persado’s approval probability score ensures your messages are on brand and compliant Learn more Analyze Analyze For the first time brands can identify the precise words and phrases that resonate most with specific audiences, enhancing engagement and conversion rates Learn more “We put Persado to the test in various channels, products and services and are highly impressed with the results. The Persado team has been a true partner every step of the way, working with us to drive measurable outcomes. Not only did they drive better marketing performance, but they created language that resonates more with our customers.”Abeer BathiaHead of Marketing Growth and Innovation,Chase Card Services“Financial institutions can benefit from breaking down siloed marketing and compliance content reviews with an agentic AI solution that speeds time to market by resolving risk in the moment, as well as helping to ensure that customer communications will perform well in-market.”Craig FocardiPrincipal Analyst,Celent.“I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with ⁦Persado⁩ is a big one to help make marketing smarter AND more customer-focused.”Kristin LemkauCEO, Wealth Management,JPMorgan Chase “Persado helps us unlock that with personalized language and content that’s driving incremental activity, which is good for the company and – given the nature of our products – it’s also good for the customer.Scott SanbornCEO, LendingClub “By understanding the do’s and don’ts of targeted conversations with customers, we’re able to deliver a better CX and unlock double-digit improvement on KPIs like clicks and actual conversions”David HixonExecutive Director, Product Marketing & CRM,Ally Bank “[Persado] allows teams to learn and continuously adjust the campaigns. That is not something we are used to doing in a very industrialized environment. Therefore, it allows us to get out of our daily routine and go toward something more innovative.”Aldrick ZappelliniGroup Chief Data Officer,Crédit Agricole “We put Persado to the test in various channels, products and services and are highly impressed with the results. The Persado team has been a true partner every step of the way, working with us to drive measurable outcomes. Not only did they drive better marketing performance, but they created language that resonates more with our customers.”Abeer BathiaHead of Marketing Growth and Innovation,Chase Card Services “Financial institutions can benefit from breaking down siloed marketing and compliance content reviews with an agentic AI solution that speeds time to market by resolving risk in the moment, as well as helping to ensure that customer communications will perform well in-market.”Craig FocardiPrincipal Analyst,Celent. “I’m super passionate about this. CMOs need to skill up in AI and tech if they’re going to drive growth. Our partnership with ⁦Persado⁩ is a big one to help make marketing smarter AND more customer-focused.”Kristin LemkauCEO, Wealth Management,JPMorgan Chase“Persado helps us unlock that with personalized language and content that’s driving incremental activity, which is good for the company and – given the nature of our products – it’s also good for the customer.Scott SanbornCEO, LendingClub From Finance Pioneer to Digital Disruptor: How Ally Financial Leveraged Persado to Drive B2C Growth“We are all charged with fostering an environment of innovation, and that comes straight from my boss’s boss—the CEO of the company. There’s an appetite to foster that culture. There is an expense involved, obviously, and none of us want to fail. But we also have a culture where failure is okay if you’ve innovated and learned along the way.”Get Case StudyRetail Grocer Carrefour Achieves 2.5X Digital Campaign Uplift With Persado“We are able to boost a lot of content, from the most relational communications to the clearly business-driven ones, with proven impact over time.”Get Case StudyHow Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way“Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average.”Get Case StudyMarks & Spencer leverages AI to drive hundreds of millions in revenue with personalisation program“We’re one of Britain’s — and the world’s — best-loved retailers, with amazing products across Food, Clothing, and Homeware. But we’re really known for our incredible service and we have an amazing opportunity to bring our customers a similar individualized experience in digital touchpoints, whether that’s at home, on the move, or in our stores.”Get Case Study Manage consent Manage consent