Inrō

Log inCreate accountGet a demoInstagram means businessThe simplest Instagram DM automation tool to drive growth and sales from comments and DMs.Get started for freeGet a demoUsed by 10,000+ creators and brands, including Walmart & Raposdie Instagram Automation Features: DMs, Comments, Stories and MoreSee a full product tourAI AgentAn AI that answers, qualifies, and follows up in your DMs, automatically, in your tone.Try AI Agent →DM campaignsSend targeted DMs to your followers and past buyers to drive sales.Launch a campaign →Comment/DM automationTurn every comment and DM into a conversation that converts.Automate your comments →Inbox/CRM automationTag, segment, and follow up with leads, without touching your inbox.Manage your leads →Instagram DMs convert. Emails don't.People are already in their DMs. No friction, no redirect, just conversation that converts.Set up in minutesGet a demo90%Instagram DMs Open Rate60%Reply rate to IG DM campaigns28%CTR on links in Instagram DMsAn always-on sales agent in DMsAnswers questions, recommends the right offer, and follows up, in your tone, 24/7.Try AI Agent nowGrow sales and bookingsThe AI Agent helps you move people to the next step automatically: book a call, place an order, request a quote, or get the right link.Recommend the right product or serviceIt asks (or detects) what the person is looking for, then suggests the best product, service, or option for that need.Answer every question instantlyTrain your AI Agent with FAQs, product details, and brand knowledge, so customers always get fast, accurate answers.Understands intentThe AI Agent understands the context of every comment and DM so it knows whether to sell, support, or nurture.Start autoplayPause autoplayHow do you turn Instagram engagement into revenue?DM campaignsLaunch offers in DMsSet up DM campaigns and reach people who already interact with your brand.See how campaigns workOrganic leadsTurn content into clientsTurn IG engagement into DMs that convert.Capture every lead Inbox AutomationNurture your Instagram audienceAutomated follow-ups that keep leads warm.Automate your follow-upsAI AgentAI Agent in your DMsUnderstands intent, replies in your tone, and drives real results.See the AI in actionSee Inrō in actionWatch how creators and brands use Inrō to grow.Knowledge CenterWatch TutorialsInstagram Automation live in 10 minutesPick a proven funnel and launch in a few clicks.Browse all templatesAutomationAuto-like Positive MessagesbyInrōAutomationSell from AdsbyInrōAutomationDrive Traffic to WebsitebyInrōAutomationRespond to Story MentionsbyInrōAutomationRespond to Story RepliesbyInrōAutomationRemove Negative CommentsbyInrōAutomationRespond to Positive CommentsbyInrōAutomationBuild an Exclusive ListbyInrōAutomationSell your CoursesbyInrōAutomationGet Event Sign-upsbyInrōAutomationShare Affiliate LinksbyInrōCampaignDrive Apps DownloadsbyInrōAutomationGrow Community MembersbyInrōAutomationBoost Webinar Sign-upsbyInrōAutomationGrow Your PodcastbyInrōAutomationGrow your TikTokbyInrōAutomationGet Leads with FreebiesbyInrōAutomationGet Leads from StoriesbyInrōAutomationGet Leads from CommentsbyInrōAutomationGrow your Phone ListbyInrōCampaignPersonalize Campaigns with AIbyInrōCampaignSegment your Instagram AudiencebyInrōCampaignCollect Emails with RewardsbyInrōCampaignCollect Community FeedbackbyInrōTrusted by 10K+ creators and SMBsDiscover why creators and brands love InrōI used to do this manually. Inrō saves me at least 2 hours everyday.Anaïs GarnierCEO & Co-founder of WeInkInrō DM campaigns feel so much more personal and authentic. My users love it!Yoline BadetCEO & Founder of YOYOMATCHI am amazed by the number of leads we got with the exact same ad budget.Mathilde DevauxHead of Marketing of Nona SourceBooked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!Aleksa SpasicIG Growth & Marketing CoachOver 8000 Instagram integrationsIntegrate with all your favorite tools and your own platform through Make and Webhooks.Explore integrationsIs Instagram automation safe?At Inrō, we prioritize the security of our customers. Meta-Approved VendorAs a Meta-approved vendor, we meet Meta's (formerly Facebook) stringent data security and privacy requirements.Learn more →Committed To Data SafetyInrō employs robust encryption, secure servers, and regular security audits to ensure your data is protected, and our systems are resilient against threats.GDPR CompliantWe are fully compliant with the General Data Protection Regulation (GDPR), which ensures your data is handled with the highest privacy standards.EU AI Act CompliantWe are fully compliant with the EU AI Act. Inrō is categorized as Level 3 - “low risk.” All our AI systems are documented, specifying their objectives and the date they were used. Inrō doesn’t use personal and/or sensitive data to train AIs.Ready to automate your IG?Here’s how it worksSetup your first Instagram automation in less than 5 minutes.1Set the triggerPick what starts the conversation, like a comment, a story reply, a mention or an incoming DM.2Create your messageSend a personalized DM, a special link, or an exclusive offer. It’s easy to set up and feels real to your audience.3Let it runOnce it’s live, Inrō keeps the conversation going, so you can stay focused on creating. No more chasing comments or replying to every DM.Get started for freeFrequently Asked QuestionsWhat is Instagram DM automation?Instagram DM automation lets you automatically send personalised direct messages triggered by specific actions, like when someone comments on your post, replies to your Story, or sends you a DM. Instead of manually responding to every comment or DM, Inrō handles it instantly and at scale, so every interaction becomes a potential lead or sale.How does comment-to-DM automation work?When someone comments a specific keyword on your post (for example "link" or "info"), Inrō automatically sends them a personalised DM with whatever you want: a link, an offer, a question, or a full conversation flow. The commenter gets an instant response, you capture the lead, and the entire interaction happens without you doing anything manually.‍Is Inrō better than ManyChat?Inrō is built exclusively for Instagram, while ManyChat was originally built for Facebook and expanded to Instagram later. This means Inrō's features (comment-to-DM, Story reply automation, AI Agent, inbox CRM) are designed from the ground up for how Instagram actually works. If Instagram is your primary channel, Inrō gives you a simpler setup, a cleaner interface, and features that map directly to how creators and brands grow on the platform.Can I automate Story replies and mentions too?Yes, Inrō offers story replies and mentions triggers that let you auto-reply, qualify, tag, and follow up.Will using automation make me sound like a bot or unnatural?Not at all. When done right, automation helps you reply faster while still sounding human. With customizable templates and AI-driven responses, your messages stay natural, personal, and aligned with your tone of voice, so your audience feels like they’re chatting with you, not a bot.Do I need to know how to code to set Instagram automation?No, our automation platform use "no-code" visual builders. You essentially draw lines between different message bubbles to create a flow. If you can use a basic website builder, you can set up DM automation.Can I still talk to people manually if I have automation turned on?Absolutely! In fact, the best setups are hybrid. The automation handles the repetitive stuff, but you can jump into the conversation at any time through your dashboard. Using a tool like Inrō makes this transition seamless.Can I automate Instagram DMs without getting banned?Not if you use an official Meta-approved platform like Inrō. The risk comes from tools that bypass Instagram's official API. Inrō is fully compliant with Meta's policies and is an approved Tech Provider.Set your Instagram Automation live today!Join 10,000+ creators and brands using Inrō to reclaim 20+ hours a week via DM automation. Get started in under 15 minutes.Start for freeGet a demo --- Log inCreate accountGet a demoChoose the plan that is right for you.Automate your lead acquisition strategy on Instagram!Start today, no credit card required.FreeUse simple features to manage your audience€0Get started for freeNo credit card required100 active contacts per monthUnlimited contacts in CRM3 active automations3 campaigns/month50 AI Agent free creditProTest all features of the Pro Plan for free for the first 14 days€12.99Try for free (14-days trial)500+ active contacts per monthUnlimited contacts in CRMUnlimited active automationsUnlimited campaignsStandard IntegrationsAI Agent availableAnnual ProBest valueBest value for growing brands ready to scale with automation€1,249€1,800Go Annual – Save bigPay annually – save 30%10k+ active contacts per monthUnlimited contacts in CRMUnlimited active automationsUnlimited campaignsStandard IntegrationsPay annual fixed priceAI Agent availableManaged accountEverything done for you – strategy, setup and scaleTalk to usExplore planFunnel & growth optimizationCustom integrationsAutomated lead capture and qualificationOngoing support & strategyCalculate the cost of your Pro planView plan featuresHow many contacts will you activate by DMs or comments every month?1-100 contacts per month101-500 contacts per month501-1000 contacts per month1001-1500 contacts per month1501-2000 contacts per month2001-3000 contacts per month2501-3000 contacts per month3001-4000 contacts per month4001-5000 contacts per month5001-6000 contacts per month6001-7000 contacts per month7001-8000 contacts per month8001-9000 contacts per month9001-10,000 contacts per month10,001-12,000 contacts per month12,001-15,000 contacts per month15,001-20,000 contacts per month20,001-25,000 contacts per month25,001-30,000 contacts per month30,001-40,000 contacts per month40,001-50,000 contacts per month50,001-70,000 contacts per month70,001-100,000 contacts per monthMore than 100,000 contacts per monthThank you! Your submission has been received!Oops! Something went wrong while submitting the form.=€0Free€12.99ProOnly pay for what you useWith Inrō, you only pay each month for the contacts that you have activated. No more paying for old inactive contacts.Compare plansFree€0 per monthStart for freeProBilled monthlyStarting at €12.99 per monthTry for 14 daysManagedFixed custom pricingBilled annuallyTalk to usKey featuresCRM contactsFreeUnlimitedProUnlimitedEnterpriseUnlimitedContacts activatedFree100 / monthProUnlimited (auto-scaling)EnterpriseUnlimited (fixed price)FoldersFree10ProUnlimitedEnterpriseUnlimitedMultimedia campaignsFree3 / monthProUnlimitedEnterpriseUnlimitedCustom flowsFreeUnlimitedProUnlimitedEnterpriseUnlimitedAutomationsFree3 active scenariosProUnlimitedEnterpriseUnlimitedTeam membersFree1ProUp to 10EnterpriseUnlimitedDirect Messages (DMs)FreeProEnterpriseSupportFreeChat & Email support3 business daysProChat & Email support1 business dayEnterprisePersonal Success ManagerChat, Email & Phone supportSame-day resolutionAdvanced featuresIntegrationsFreeNoneProIntegrations marketplaceEnterpriseCustom integrationsAI featuresFree50 AI agent free creditsProEnterpriseInstagram content managementFreeProEnterpriseLive commentsFreeProEnterpriseCampaign schedulingFreeProEnterprisePayments in DMsFreeProEnterpriseRole-Based Access Control (RBAC)FreeProEnterpriseIntegrationsSurveysFreeProEnterpriseMake integrationsFreeProEnterpriseCustom propertiesFreeProEnterpriseA/B testingFreeProEnterpriseHTTP webhooksFreeProEnterprisePrivate APIFreeProEnterpriseCustom integrationsFreeProEnterpriseFull comparison tableNewUnlock Inrō AI for smarter Instagram salesFind advanced automations in every plan.Try the AI AgentSmart conversionsTurn every DM into a sales opportunity by sending checkout, booking or resource links instantly.Personalized RecommendationsYour AI Agent learns preferences and suggests the right product, service or content automatically.Instant AnswersNever leave customers waiting—AI replies instantly with accurate, on-brand responses.Always on, everywhereFrom comments to DMs to mentions, your AI Agent works 24/7 across your Instagram funnel.PlanNewManaged account planA done-for-you automation & growth plan for businesses that want expert setup, hands-on management, and zero tech headaches.Learn moreGet a quoteStarting at €200/monthFunnel & growth optimizationYour Instagram gets a full audit and optimized automated funnels designed to turn engagement into sales — effortlessly.Custom integrationsInrō connects seamlessly with your CRM, email, or sales tools. Whether it’s a simple or advanced setup, everything runs smoothly.Eliminate manual lead qualificationAutomate the capture, filtering, and nurturing of leads so you never miss a high-value opportunity—freeing your team to focus on strategic initiatives.Ongoing support & strategyReceive continuous guidance, technical maintenance, and ready-to-use strategies to keep ads and automations optimized and compliant.Start autoplayPause autoplayFrequently Asked QuestionsWhat are activated contacts & how do I activate them?Any campaign, segmentation, data enrichment, or automation contributes to "activating” a contact. Manual actions like sending a DM manually are not considered activations.Once a contact is activated, you can run any number of automations on them for the month. The quota is set per contact, not per interaction.Every month, the quota is reset.What happens when I reach my maximum of contacts?When you reach 80% of your quota, Inrō will notify you so you can adjust your plan or your activation strategy. If you exceed your maximum limit, all activations will pause until you add more contacts to your plan or until the monthly limit resets.Can I share my Inrō account with other teams members?In the Free Plan, sharing an account is limited to one user only. However, the Pro Plan allows you to add up to 10 team members, enabling collaboration on campaigns and automations. This means more hands on deck, faster project completion, and better team coordination. With the Custom Plan, you have complete control over team members. You can include an unlimited number of team members, each with role-based access control (RBAC), ensuring that everyone has the appropriate permissions for their tasks.Can I downgrade plans?With Inrō, you don't need to adjust your plan manually. The system automatically scales up or down based on your activity level and the number of contacts engaged, so you only pay for the value you get.For more details, check out our Pricing tiers.Which platform integrations does Inrō offer?Inrō integrates with over 8000 platforms using Make and Zapier. If there's any specific integration you would love to see or a use case you would like to explore, send us a message at support@inroapp.comWhat kind of support does Inrō provide?With the Free Plan, support is limited to FAQs and email assistance, with a response time of over 24 hours. The Pro Plan offers priority support, including email and phone assistance, and a guaranteed response time under a service-level agreement (SLA). For the Custom Plan, you’ll receive advanced support, including the best SLA, a personal success manager, and email and phone support for immediate assistance.Who is Inrō suitable for?Inrō is perfect for:D2C BrandsDirect-to-consumer brands looking to build a direct connection with their customers and drive sales through Instagram.B2C StartupsFast growing startups aiming to leverage social media to grow their customer base, reduce churn, and enhance engagement.CreatorsInfluencers and creators who want to transform their Instagram followers into loyal customers.AgenciesMarketing agencies managing multiple Instagram accounts for clients and seeking to automate and enhance engagement.Anyone Who Wants to Build Instagram as an Acquisition ChannelBusinesses and individuals looking to grow their engagement and turn Instagram interactions into customer acquisitions.‍How do I subscribe to the Pro Plan after trial ends?Inrō offers a 14-day trial of the Pro Plan, after which you can either start a subscription or be automatically downgraded to the free plan. The system adjusts your tier based on the number of activated contacts, ensuring you only pay for what you use.Can I delete my account at any time?Yes, you can delete your account from the account settings anytime.How do you process payments?Inrō processes payments via Stripe, so you have the flexibility of paying through a variety of payment methods.Is there an engagement period for subscriptions?There's no engagement commitment required for any of our subscriptions. What is the managed account plan?The Managed Account Plan is our full-service solution where our experts handle everything for you — from designing your Instagram sales funnel, setting up advanced automations, integrating Inrō with your CRM or tools, to optimizing your campaigns.Who is the managed plan for?The Managed Account Plan is perfect for businesses, creators, and agencies who want to automate Instagram without worrying about technical setup, integrations, or advanced funnel building. Whether you run multiple Instagram accounts, need to connect Inrō to your CRM, or want an expert-built automation strategy that maximizes conversions — this plan is for you. It's especially suited for those who want to focus on growth while leaving the automation and technical work to professionals.Should I choose the Pro or Annual plan?If you want flexibility and are still experimenting with your automation strategy, the Pro Plan (monthly, cancel anytime) is the perfect starting point — plus you get a 14-day free trial.If you're ready to commit for the long term and want to save 30% compared to the monthly price, the Annual Plan is the smartest choice. It unlocks everything the Pro Plan offers at a better rate, making it perfect for businesses serious about scaling their Instagram automation.Do Pro plans include the AI Agent?Yes. The AI Agent is included at no extra cost in both Pro (Monthly) and Annual Pro plans.Does the Free plan include AI Agent usage?Yes. The Free plan includes 50 AI Agent message credits so you can try AI-powered automation before upgrading.Try Inrō and leverage the power of Instagram marketing automationAttract more leads, target them with DM marketing, and automate your interactions on Instagram!Start for freeGet a demo --- Log inCreate accountGet a demoStop losing opportunities in your DMsInrō's AI Agent reads intent, replies in your voice, qualifies leads, and sends the right link, automatically, 24/7.Start for freeGet a demo Your inbox is a goldmine. Most never tap it.Every unanswered DM is a missed sale, a cold lead, or a fan who felt ignored. Inrō turns that around.Inbox overloadDMs pile up, replies come too late, and you lose momentum, especially after a viral post or launch.24/7 auto-repliesNo way to triage leadsHigh-intent buyers mixed with casual questions. You waste time and miss the people ready to pay.Intent detectionMissed bookings & revenue"How much?", "Can I book?" messages get lost. Every hour of delay costs you a conversion.Instant link deliveryBots that sound like botsCanned responses kill trust. Your followers feel the difference between you and a generic template.Personality analysisSetup that never endsLong onboarding & unclear what the agent knows. You never finish, or you're scared to turn it on.Live in 4 stepsFear of Meta violationsYou need precise control over when and how the agent fires.Intent targetingA smarter agent. Set up in minutes.The latest version of Inrō's AI Agent automates things that used to require hours of configuration.Analyze your personality and set instructionsOn setup, Inrō automatically scans your Instagram account and pre-fills your agent's tone, role, goals, and message examples, based on how you already communicate.Auto-capture contact dataThe agent detects and saves emails, phone numbers, and custom properties as they naturally come up in conversation. No forms, no friction, just clean CRM data, automatically.Trigger custom actionsThe agent suggests intents based on your goals and past conversations. Pick one or write your own, then attach an action: send a link, add to a folder, or start a scenario.Target specific intentsSet the agent to activate only when a contact asks about something you've defined: pricing, booking, refunds. It stays quiet for everything else. Precise, predictable, and Meta-safe.Exclude or target foldersLimit who the agent replies to based on contact folders. Exclude people you're handling manually, or restrict the agent to a specific segment only. Full control over who gets automated replies.Start autoplayPause autoplayFrom zero to live in 4 stepsInrō pulls from your existing Instagram to get your agent up fast and with no complex flows1Connect your InstagramOn setup, Inrō automatically scans your Instagram account and pre-fills your agent's tone, role, goals, and message examples, based on how you already communicate.2Personality analysis runs automaticallyInrō analyzes how you write and talk across your account. It pre-fills your agent's tone, voice, goals, and sample messages. You review and adjust.3Add your knowledge and actionsUpload FAQs, product info, or pricing docs. Set what the agent should do when someone asks about booking, pricing, or support: send a link, capture a lead, or route to you.4Define intents and go liveChoose exactly when the agent fires: specific intents like "pricing" or "booking", or let it handle everything. Restrict by folder, limit rate, and hit activate.Build your AI nowBuilt for anyone who sells on InstagramWhether you're a creator, coach, artist, or brand — your inbox has the same problem. Inrō solves it.Content CreatorsCoaches & ExpertsE-commerce BrandsViral post → inbox floodOur DMs explode after a good post. You can't reply to all of them, and the high-intent ones get buried.Followers ask for your links constantly"Where can I get that?", "Link please!" — Inrō sends the right link before you even see the message.Making everyone feel seenReply to "love your content" with something that sounds like you, not a template. Builds loyalty at scale.Endless back-and-forth before a bookingProspects ask 5 questions before scheduling. Your agent qualifies them and books the call — you just show up.Can't tell who's seriousMixed inquiries — curious followers, genuine leads, price-shoppers. Intent detection helps you focus on what matters.Manual lead data collectionAuto-capture emails, budgets, and goals as they come up — your CRM fills itself during the conversation.Shipping & product questions at scaleDo you ship to X?", "Is it in stock?", your agent answers instantly with accurate info from your knowledge base.Product recommendations that convertThe agent detects what someone needs and recommends the right product with a direct checkout link.Post-purchase support flooding your DMsHandle order status, returns, and FAQ automatically. Escalate only what needs a human touch.Everything your agent can do for youFrom first touchpoint to closed sale, your AI Agent handles the full funnel inside your Instagram DMs.Auto-send conversion linksBooking pages, checkout, calendars, lead forms, delivered instantly when someone expresses intent.Qualify leads in DMsAsk 1–3 qualifying questions, detect intent, segment leads, and push them to the right path automatically.Answer FAQs at scalePull accurate info from your knowledge base and respond consistently. Escalate only what needs you.Make every follower feel seenRespond to comments, hype messages, and DMs with brand-appropriate replies, soft CTA included.Collect data for your CRMCapture emails, budgets, timelines, and interests mid-conversation. No forms, just natural chat.Graceful human handoffWhen it gets complex, the agent routes to you with a full context summary so you never start from zero.Digital twin / personaCreate an AI-powered version of yourself that engages fans 24/7 in your exact voice and style.AI shopping assistantDetect what someone is looking for and recommend the right product at the right moment — with buy links.AI featuresNo matter what kind of IG engagement, Inrō turns it into an automatic DM conversation. That’s where conversions are generated.Start for freeGet a demoHandover to AIHandle the incoming messages of your automations or campaign until the conversation endsAI comment replyAutomatically reply to comments using your uploaded knowledge and brand voice.AI auto-replyLet your AI Agent respond instantly to the latest incoming message in a conversation flow.AI agent messageSend specific custom messages using contact properties and links defined by you.AI scenario chooserLet the AI trigger an automation flow based on a user’s action.AI folder organizerAutomatically sort leads into folders for easier tracking and follow-up.AI link deliverySend checkout, booking, or resource links directly in the chat.DMs AI intentLet AI understand what someone wants from their DM and trigger the right automation.Comments AI intentLet AI understand what someone wants from their comments and trigger the right automation.See AI Agent in actionStart for freeWatch TutorialsJoin thousands automating their Instagram salesI used to do this manually. Inrō saves me at least 2 hours everyday.Anaïs GarnierCEO & Co-founder of WeInkInrō DM campaigns feel so much more personal and authentic. My users love it!Yoline BadetCEO & Founder of YOYOMATCHI am amazed by the number of leads we got with the exact same ad budget.Mathilde DevauxHead of Marketing of Nona SourceBooked out my calendar for the next week and closed 3 high-ticket deals, without chasing a single lead. It’s like having a 24/7 appointment setter that pays for itself!Aleksa SpasicIG Growth & Marketing CoachFrequently Asked QuestionsWhat can the Inrō AI Agent do that a regular chatbot cannot?A regular chatbot matches incoming messages to pre-set keyword triggers and returns a fixed reply. The Inrō AI Agent understands context and intent, it can handle multi-turn conversations, answer questions it has not seen before by drawing from your knowledge base, detect when someone is close to buying and recommend the right offer, and qualify leads by asking follow-up questions naturally. It improves over time as it learns from your conversations.How does Inrō's AI Agent handle Instagram DMs?When someone sends you a DM, Inrō's AI Agent reads the message, detects the intent, and responds automatically using the knowledge base you trained it on. It can answer product questions, share links, qualify leads with follow-up questions, and recommend specific offers based on what the person is asking. If a conversation reaches a point that needs a human, the agent flags it and hands off with full conversation context so you do not have to start from scratch.What is an Instagram AI Agent?An Instagram AI Agent is software that handles DM conversations automatically on your behalf. Unlike a traditional chatbot that matches keywords to pre-set replies, an AI Agent understands the intent behind a message and responds in natural language, answering questions, recommending products, qualifying leads, and handing off to a human when the conversation requires it. Inrō's AI Agent is trained on your specific content, products, and brand voice so every reply sounds like you, not a bot.Can I customize my AI’s responses?Yes, you can fully customize your AI’s tone, personality, and message style. Inrō allows you to train it with your knowledge, define how it responds, and set automation rules to match your brand’s voice.Does AI replace human interaction?No, AI enhances engagement by handling repetitive interactions, ensuring faster responses, and keeping leads warm until you’re ready to step in. It scales your conversations without losing the human touch.AI on Instagram: How does Inrō’s AI work within Instagram DMs?Inrō integrates directly with Instagram to manage DMs, qualify leads, and provide instant, AI-driven replies. It keeps conversations flowing and directs users toward valuable next steps—all while sounding natural.Ready to automate your Instagram Growth?Attract more leads, target them with DM marketing, and automate your interactions on Instagram!Try nowGet a demoTrusted by 10K+ creators and SMBs --- Log inCreate accountGet a demoConvert your IG audience with DM CampaignsPlan, send, and automate mass campaigns on Instagram, so every launch, promo, and follow-up series runs in DMs.Start for freeGet a demoWhat are DM campaigns?Pick who you want to reachChoose the perfect audience for each DM Campaign: new leads from Comment-to-DM, past customers, waitlists, or warm followers.Build your DM campaignSend a single broadcast or build multi-step sequences with branches. Trigger campaigns and let Inrō handle every step automatically.Track every click, reply and saleAutomatically track and tag people based on what they do: opened, clicked, replied, or bought.How can I use DM Campaigns?Launch, nurture, and convert with direct message outreach.Launch and product dropsAnnounce a new product or offer directly in DMs and send people to the checkout without relying on post reach.Freebie, nurture, offerShare a freebie via automations, and follow up with DM campaigns over a few days.Challenge, webinar, event remindersCollect sign-ups, send reminders, share replays, and follow up post-event.Reactivation and re-engagementRe-engage old leads or past customers with a personalised DM sequence.Onboarding new customersWelcome new buyers, share setup steps, and check in after a few days.Start autoplayPause autoplayWhat tools are included in DM Campaigns?Launch, nurture, and follow up in Instagram DMs.Start for freeGet a demoConversion blocksAdd product cards, payment links, booking buttons that convert.Analytics and optimisationTrack sends, opens, replies, clicks, and conversions for every campaign.Mass launchesSend campaigns for launches, announcements, or time-sensitive offers.Audience targeting Choose who should receive each campaign using tags and segments.Multi-media contentInclude images, videos, voice notes, existing posts and reels in your campaignMulti-step sequencesBuild DM flows with delays, conditional steps, and branching logic.Conversion blocksAdd product cards, payment links, booking buttons that convert.Analytics and optimisationTrack sends, opens, replies, clicks, and conversions for every campaign.Mass launchesSend campaigns for launches, announcements, or time-sensitive offers.Audience targeting Choose who should receive each campaign using tags and segments.Multi-media contentInclude images, videos, voice notes, existing posts and reels in your campaignMulti-step sequencesBuild DM flows with delays, conditional steps, and branching logic.Conversion blocksAdd product cards, payment links, booking buttons that convert.Analytics and optimisationTrack sends, opens, replies, clicks, and conversions for every campaign.Mass launchesSend campaigns for launches, announcements, or time-sensitive offers.Audience targeting Choose who should receive each campaign using tags and segments.Multi-media contentInclude images, videos, voice notes, existing posts and reels in your campaignMulti-step sequencesBuild DM flows with delays, conditional steps, and branching logic.Conversion blocksAdd product cards, payment links, booking buttons that convert.Analytics and optimisationTrack sends, opens, replies, clicks, and conversions for every campaign.Mass launchesSend campaigns for launches, announcements, or time-sensitive offers.Audience targeting Choose who should receive each campaign using tags and segments.Create a DM campaign in minutesTurn your DMs into a high-converting sales channel.1Choose your audiencePick a segment from your Inrō CRM: new leads, past buyers, waitlist, challenge participants, and more.2Design your messagesAdd messages, delays, and quick questions. Drop in links, product cards, and CTAs just like you’d send in a normal DM.3Set timingSend the DM campaign instantly or decide to schedule it for later.4Go live and monitor resultsLaunch your campaign and monitor conversion metrics as they occur.Launch your first campaignWho can benefit from DM campaigns?Designed for anyone who sells, launches, or nurtures clients on Instagram.Content CreatorsTurn your most engaged followers into paying customers with launch and freebie campaigns that run in DMs.Coaches and expertsUse DM sequences to nurture leads, deliver training, and move people toward booking calls or joining your programs.Artists and labelsDrive streams, ticket sales, and merch purchases with drop campaigns and tour announcements sent straight to fans’ inboxes.Brand & e-commerceAnnounce new collections, restocks, and promos, and follow up with people who clicked but didn’t buy.See DM campaigns in actionStart for freeWatch TutorialsFrequently Asked QuestionsWhat is the difference between a DM campaign and comment-to-DM automation?Comment-to-DM automation sends a DM immediately when someone takes a specific action (commenting a keyword, replying to a Story, or tapping a DM button). It is triggered in real time, one contact at a time. A DM campaign is a proactive send to a pre-built segment of existing contacts, used for launches, re-engagement, promotions, or nurture sequences. Both work together: automation captures contacts, campaigns re-engage them later.Is mass DMing on Instagram safe?Yes, when using a tool that operates through Meta's official API with natural send pacing and audience segmentation. Inrō sends DM campaigns only to contacts who have previously interacted with your content, making messages relevant rather than cold. Unofficial bulk DM tools that bypass the API carry real account risk. How do you send a DM campaign on Instagram?To send a DM campaign on Instagram you need a Business or Creator account connected to a Meta-approved tool. In Inrō: build your contact segment by filtering for engagement type, recency, or tags; write your message with personalisation fields like first name or custom attributes; set your send schedule; and launch. Inrō throttles send speed automatically to stay within Instagram's safe limits.What is an Instagram DM campaign?An Instagram DM campaign is a targeted message sent to a selected group of contacts through Instagram Direct. Unlike a broadcast to all followers, a DM campaign uses segmentation (filtering contacts by past behaviour, engagement history, or tags) to send the right message to the right people at the right time. Inrō's DM campaigns are built on Meta's official API, making them fully compliant with Instagram's terms of service.Can I choose who receives each campaign?Yes. You can filter by tags, last actions, campaigns they’ve seen, and more—so each campaign only goes to the right people.How many people can I include in a DM Campaign?You can target any segment from your Smart Inbox & CRM, within Instagram’s messaging and rate-limit policies. Inrō automatically handles pacing to keep things safe.Ready to turn your next launch into a DM campaign?Run Instagram DM campaigns that get seen, answered, and clicked, without sending manual messages.Start for freeGet a demo