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Agile cloud marketing platform The B2B & B2C brands cloud marketing platform for customer acquisition & loyalty Request A Demo Agile marketing platform, for all-channel results From customer data to loyalty Ease the setup and improve the results of customer acquisition and retention strategies Agile end-to-end marketing platform CDP, privacy, distributed marketing, loyalty Unify data, protect privacy or get a deep understanding of your customers to customize their experience 01 Unification & quality Collect, unify and normalize your data to get a 360° view More Detail 02 Privacy & Preferences Guarantee compliance on you marketing strategies More Detail 03 Recommendation & Personalization Segment & recommend to optimize customer experience More Detail 04 Acquisition & Loyalty Leverage conversational, relational channels and social media in your communication and loyalty programs More Detail Customer reviews Platform used by different industries : banking, insurances, trade & distribution, media & telecommunication, health sector, car industry & transport and more Doreen Schmidt Customer Experience Manager – American Vintage (Retail) Scal-e can customize everything depending on your needs and adapts perfectly to your business environment! The initial set-up stage was as professional as today’s daily support. 37% is the average opening rate observed over the last 3 months for more than 9 million mailings View More Lison Varay Digital & Relationship Marketing Manager – ADN (entertainement) Managing our customer data has never been easier! Everything is organized, in one place and sending marketing campaigns is a breeze with Scal-e. +2 M of contacts solicited via Scal-e around the 430 animated items proposed on ADN FAQ – Scal-e What is a Customer Data Platform (CDP)? A CDP is a solution that aggregates and organizes customer data across various touchpoints to create a single customer view. This facilitates advanced analytics, personalized marketing, and better customer experiences. Scal-e offers an agile marketing platform based on a CDP. How does Scal-e ensure the quality of customer data? Scal-e improves data quality through cleansing and enrichment processes, ensuring high-quality data for effective marketing campaigns Thanks to its integrated modules like DQM, ETL, CDP, Scal-e ensures a high level of data quality management. Can Scal-e’s CDP personalize customer experiences? Yes, Scal-e personalizes experiences by leveraging unified and quality data to tailor messages and recommendations to individual customer preferences using integrated tools like dynamic contents and customer scores What benefits does data unification offer to businesses using Scal-e? Data unification provides a complete view of the customer, enhancing personalization and customer experience, and supporting effective data-driven decision-making.Scal-e CDP provides real-time actualized accurate data for businesses. Scal-e also collects and unifies offline, online and on-chain data in a custom datamart or single customer view How does Scal-e contribute to effective marketing campaigns? By ensuring data quality and enabling personalization, Scal-e’s CDP drives higher engagement rates, conversion rates, and ROI for marketing campaigns.Scal-e customizes your campaigns by recommending the right products with dynamic content, and dynamic audiences, depending on customer preferences and journey. What industries can benefit from using Scal-e’s CDP? Scal-e is versatile and can support any industry including retail, insurance, finance, healthcare, and services by providing tailored data management marketing and loyalty solutions. Latest Posts View More Marketing Loyalty: the fundamentals of a high-performing B2B customer loyalty program 23, Nov 2025 Marketing Push Notifications – Best Practices – The Future of Marketing Campaigns 23, Nov 2025 Marketing Scal-e, the French B2B CDP in Forrester: from data unification to customer experience 23, Nov 2025 Marketing RFM Segmentation and Scoring: Optimize Your Marketing and Target Your Best Customers 23, Nov 2025 Marketing 360-Degree Customer Profile: Better Customer Understanding for a Better Customer Experience 23, Nov 2025 Marketing Scal-e: A Complete Cloud Marketing Platform for Enhanced Customer Engagement 23, Nov 2025 Marketing Customer Engagement: The Power of Customer Data Platforms (CDP) 23, Nov 2025 Marketing The Power of Customer Data Platforms (CDPs) for SMEs 23, Nov 2025 Marketing Revolutionizing Customer Engagement: The Power of Scal-e in Behavioral Marketing 23, Nov 2025 From customer data to loyalty Scal-e, the cloud marketing platform listed in Forrester's Now Tech CDP, makes it easy for B2B and B2C brands to implement and improve the results of customer acquisition and retention campaigns. 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SAVE & ACCEPT Integration excerpt excerpt excerptexcerpt excerptexce rptexce rptexcerp texcerpt View More --- Understand. Engage. Scal-e Scal-e allows to set up acquisition and loyalty strategies on all types of channels and through all types of loyalty programs. Contact us Interview for Martech.cloud Christophe Alves – Scal-e CEO Scal-e has achieved recognition in two notable reports for its excellence as a Customer Data Platform (CDP), showcasing its impact in both the Asia Pacific (APAC) region and on a global scale. Scal-e enables organizations to seamlessly integrate, manage, and activate customer data, offering personalized experiences and improving marketing outcomes. CEO of Scal-e since 2018 Christophe Alves spoke with Martech.cloud discussing Scal-e´s strategy, the evolution of the market, its team and his vision for the company’s future. Martech.cloud : Before talking about your strategy, could you tell us what the Scal-e platform is for? The Scal-e platform facilitates implementation and improves the results of customer acquisition and retention strategies for B2B or B2C brands. CEO of Scal-e since 2018 Christophe Alves spoke with Martech.cloud discussing Scal-e´s strategy, the evolution of the market, its team and his vision for the company’s future. Martech.cloud : How exactly does your platform facilitate the implementation of customer acquisition or retention strategies? On the one hand, the platform can be configured (no code approach) to adapt to any client´s context. On the other hand, due to it being natively integrated, there is no required integration between the modules. This reduces the cost of implementation, and it also enables collaboration and day-day navigation. The full article will be available soon on our blog Agile marketing platform Why trust us? Scal-e is a modular and scalable solution, which adapts to your needs, to meet your current and future challenges RealCDP® certified Facebook Marketing Partner 120+ unique B2B, B2C & B2B2C projects Global presence & local support Tailor made project support Our history 2025 Building more exciting features 😉 2024 Q1: – Listed on the Forrester B2B Landscape Report – Forrester CDP APAC Landscape Q4: – Scal-e achieved an 898/1000 CyberVadis score, ranking in the "Mature" category, recognizing our commitment to optimal online security. – Scal-e added +30 more connectors 2023 Q4: – Listed on the Forrester B2B Wave Report – Greenly highest rating: Diamond, only 1% of audited French companies. 2022 Quoted in the Forrester Institute's Now Tech report. Module Self-Service BI 2021 Partnership with My Sender and opening of conversational communication channels (WhatsApp, Viber, Telegram, Facebook messenger, etc) 2020 Opening of the mobile wallet channel (partnership with Yourpass) Partnership with Piwik PRO 2019 Launch of the new graphical interface and knowledge base 2018 Release of GDPR module (respect for privacy in accordance with EU General Data Protection Regulation) Beginning of a new era with new investments, Scal-e joins S2M-group. 2017 Creation and publication of the new Customer Loyalty module The first clients for the Customer Loyalty module: MB Expansion and American Vintage 2016 Opening in Miami of the operational, service and support center for the USCA & LATAM area 2015 Opening in Bangkok of an operational, service, and support center for the APAC and ASEAN zone Distributed Marketing module is available 2014 Opening of the R&D center The first client for the Referral Program module: iDTGV Opening in Barcelona of the operational, service, and support center for the EMEA zone 2013 Creation and publication of a new Sponsorship Program module 2008 Creation and publication of a new Event Management module The first client for the Event Management module: Société Générale 2007 Release of the first version of the Scal-e marketing suite First client for the Customer Data Platform and Campaign Management modules: Bouygues Telecom From customer data to loyalty Scal-e, the cloud marketing platform listed in Forrester's Now Tech CDP, makes it easy for B2B and B2C brands to implement and improve the results of customer acquisition and retention campaigns. 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SAVE & ACCEPT Integration excerpt excerpt excerptexcerpt excerptexce rptexce rptexcerp texcerpt View More --- HomeUnification & quality Collect & unify your data around a 360 customer view Unify your data with the implementation of a custom datamart or Unique Customer Reference (UCR) for B2B/B2C or B2B2C Schedule a demo Unification & Quality Break down data silos Collect and unify offline, online and on-chain data in a custom datamart or SCV. Real time or batch import Via API, connectors, query or flat files. Data quality Deduplicate and normalize your data. Identity resolution More deduplication keys to identify the customer From UCR to customer view 360° Customer view allows business teams to display and activate customer data in real time Single Customer View/Datamart Catch the specificities of your B2B or B2C business thanks to a custom data model. Secure the data Limit data access and secure the privacy of your customer databases. Locate the data Host your unified database in-house or with a hosting company. Browse Data Management Client review Trusted by our clients Thibault B. Sales Manager (communication & marketing) The strong point of the Scal-e platform is its all-in-one and tailor-made approach while remaining low code. From collection to activation, the CDP Scal-e is a great tool for centralizing the customer experience. 1st The first French CDP, modular, scalable with a high level of configuration Lison Varay Digital & Relationship Marketing Manager – ADN (entertainement) Managing our customer data has never been easier! Everything is organized, in one place and sending marketing campaigns is a breeze with Scal-e. +2 M of contacts solicited via Scal-e around the 430 animated items proposed on ADN Taciana A. Business Development 🇪🇸 Scal-e is an indispensable tool for any company that wants to enhance its Marketing & Sales results. I’m not just talking about quantity, but mainly about quality. Through a unique data analysis it brings valuable insights of when, where and how to contact new prospects. In addition to helping to keep them satisfied and interactive throughout the relationship journey due to the expertise in customer intelligence & retention. 360° customer view that give a complete overview with ROI analysis FAQ – Scal-e How does Scal-e’s CDP ensure data unification and quality? Scal-e’s Customer Data Platform unifies dispersed customer data across various platforms into a single, cohesive view. It enhances data quality by cleaning and enriching existing datasets, ensuring that marketing campaigns are based on accurate and actualized comprehensive customer information. For data unification, Scal-e uses an integrated ETL and can manage multiple business rules (deduplication, merging, etc.) that are configurable with multiple matching keys. En savoir plus. What are the advantages of having high-quality customer data for marketing campaigns? High-quality data enables:– Precise targeting.– Reduces waste in marketing spend, and increases campaign effectiveness through personalized messages that resonate with the audience.– Ultimately leading to higher conversion rates and customer loyalty. How does Scal-e distinguish itself from other solutions? Scal-e is an integrated solution that features several built-in modules (Data management, Audience Builder, Omnichannel Orchestration, Customer Loyalty, etc.). These modules communicate in real-time with the CDP, allowing access to high-quality customer data within a single solution. Can Scal-e’s CDP improve personalization and recommendation strategies? Yes, Scal-e’s CDP leverages unified and high-quality data to personalize communications and offer tailored recommendations to customers, significantly enhancing the customer experience and engagement.Scal-e improves personalization with integrated tools like dynamic segmentation, and scoring, with key indicators such as an average cart, Customer Lifetime Value, etc… En savoir plus. From customer data to loyalty Scal-e, the cloud marketing platform listed in Forrester's Now Tech CDP, makes it easy for B2B and B2C brands to implement and improve the results of customer acquisition and retention campaigns. Contact us We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.Cookie SettingsAccept AllManage consent Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ... Necessary Necessary Always Enabled Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. CookieDurationDescriptioncookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. Functional Functional Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Performance Performance Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Analytics Analytics Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Advertisement Advertisement Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. Others Others Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. SAVE & ACCEPT Integration excerpt excerpt excerptexcerpt excerptexce rptexce rptexcerp texcerpt View More --- HomePrivacy & Preferences Guarantee the compliance of your marketing strategies Manage your customers' personal data and preferences, protect their privacy, and ensure compliance with your privacy policy. Schedule a demo Privacy & Preferences Give them a choice Optimize each customer's experience by considering their rights (in terms of privacy and personal data protection) to address personalized communications. Collect Consents Whatever the source, ensure data collection in compliance with the law (GDPR, CCPA, CAN-SPAM,…). Centralize the data Store and update consents and preferences in a real-time searchable object in the CDP. Leverage the data To create activable audiences, to send personalized communications based on customer preferences… Preference management Your customers choose the themes that interest them, their preferred communication channel, and even the frequency of your communication: they build their relationship with your brand GDPR and privacy Keep your contacts when unsubscribing while respecting the GDPR Your customers are active Collect qualified information directly from your customers Personalized communication Adjust your communications and offers based on customer preferences Explore Customer Retention Privacy management Ensure compliance (GDPR, CCPA, PIPL, CAN-SPAM, CASL, etc.), security, and localization of your customers' personal data. Privacy Protection Protect your customers’ data by ensuring the compliance of the consents collected and the data use. Facilitate the application of rights Ease anonymization, deletion or access to your users’ data in case of customer request, regulator or end of rights Data localization Limit access to personal data according to different data protection policies Explore Data Privacy Client review Trusted by our clients Angelica R. Senior Recruiter 🇪🇸 Definetely, a must to have to automated all your data management according to their level of sensitivity (with integrated privacy module), according to teams and departments at any GEO level. Strongly recommended, is full GDPR and CCPA compliant. 2018 trongly recommended, fully GDPR and CCPA compliant. Lison Varay Digital & Relationship Marketing Manager – ADN (entertainement) Managing our customer data has never been easier! Everything is organized, in one place and sending marketing campaigns is a breeze with Scal-e. +2 M of contacts solicited via Scal-e around the 430 animated items proposed on ADN Taciana A. Business Development 🇪🇸 Scal-e is an indispensable tool for any company that wants to enhance its Marketing & Sales results. I’m not just talking about quantity, but mainly about quality. Through a unique data analysis it brings valuable insights of when, where and how to contact new prospects. In addition to helping to keep them satisfied and interactive throughout the relationship journey due to the expertise in customer intelligence & retention. 360° customer view that give a complete overview with ROI analysis From customer data to loyalty Scal-e, the cloud marketing platform listed in Forrester's Now Tech CDP, makes it easy for B2B and B2C brands to implement and improve the results of customer acquisition and retention campaigns. Contact us We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.Cookie SettingsAccept AllManage consent Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the ... Necessary Necessary Always Enabled Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. CookieDurationDescriptioncookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. Functional Functional Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Performance Performance Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Analytics Analytics Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Advertisement Advertisement Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. Others Others Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. SAVE & ACCEPT Integration excerpt excerpt excerptexcerpt excerptexce rptexce rptexcerp texcerpt View More
