Roadway

Book a demo:Measure, monitor, and manage paid marketing with AIThe cross-channel intelligence layer to build and scale customer acquisition campaigns faster than ever.Get started Trusted by the best growth marketing teams"The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."Andrew Wilson, Data Engineer"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."Josh Kim, Growth Marketing Lead“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”Bruno Estrella, Head of Growth“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”Ethan Smith, CEO"The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."Andrew Wilson, Data Engineer"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."Josh Kim, Growth Marketing Lead“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”Bruno Estrella, Head of Growth“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”Ethan Smith, CEORead the case studyRead the case studyRead the case studyAI CoworkersAccelerate revenue growth from performance marketing spendThe only platform with the data foundation, context, and expertise to drive real results with AI in performance marketing.MeasurementOptimize targeting and ads for quality customers.Cross-channel attribution across all key growth metrics for a clear view of impact and quality.MonitoringNever miss opportunities to boost ad campaignsWeekly opportunity reports to your inbox from always-on expert analysis and interpretation.ManagementScale quality customers from performance—fasterAI Coworkers that help teams iterate and scale faster to acquire maximum quality customers.ManagementScale customers from performance marketing fasterAI Coworkers that help teams iterate and scale faster to acquire the maximum number of quality customers. PlanPlan campaign updates and experiments with Coworker Chat.ApproveGive explicit approval to AI Coworkers for any plans you want executed.ExecuteAI Coworkers execute campaign optimizations and experiments.Mobbin grew SEO and AI Search with dashboards and AI coworkers for each programmatic SEO loop, to ruthlessly prioritize resources and maximize ARR.Read full case study“Roadway gives us a granular view and easy way to track what’s working and what’s not across our entire funnel. It’s been the operating system for our growth marketing.”Jovin, Co-Founder and Head of Growth at MobbinCastmagic saves 30 hours per month using AI Coworkers to analyze and recommend next-best actions for scaling and optimizing SEO and Performance marketing campaings.Read full case study“Roadway paints such a clear picture of what is driving our growth and where we need to invest more to grow faster. I don’t think Castmagic would be where it is today without it—and it’s made me a better marketer.”Ramon, Co-Founder & CEO at CastmagicMonitoringNever miss opportunities to boost campaignsWeekly opportunity reports to your inbox from always-on expert analysis and interpretation. ReviewCheck opportunities from weekly AI Coworker Reports.Double-clickDig into the data with Coworker chat and interactive charts.DecideIdentify and decide on next best actions with Coworker chat.Mobbin grew SEO and AI Search with dashboards and AI coworkers for each programmatic SEO loop, to ruthlessly prioritize resources and maximize ARR.Read full case study“Roadway gives us a granular view and easy way to track what’s working and what’s not across our entire funnel. It’s been the operating system for our growth marketing.”Jovin, Co-Founder and Head of Growth at MobbinMeasurementOptimize ads for quality customersCross-channel attribution across all key growth metrics for a clear view of what’s working, what’s not, and why.Mobbin grew SEO and AI Search with dashboards and AI coworkers for each programmatic SEO loop, to ruthlessly prioritize resources and maximize ARR.Read full case study“Roadway gives us a granular view and easy way to track what’s working and what’s not across our entire funnel. It’s been the operating system for our growth marketing.”Jovin, Co-Founder and Head of Growth at MobbinConnectConnect your marketing data sources with a few clicks.MapSelect your traffic sources, channels, and campaigns.BuildBuild out your Dashboards, Charts, Funnels, and AI Coworkers.Reforge saved $50k in attribution build and maintenance costs on the data team, reallocated resources from performance marketing, and doubled down on SEO based on a real attribution model.Read full case study“The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."Andrew, Data Engineer at ReforgeForward-deployedGo live in a week with our growth engineersForward-deployed modelFit to your company and business—we deploy an engineer to review your tracking setup, spec your attribution, and setup your workspace.Expert supportEvery Roadway customer gets premium (human) support and monthly calls with an expert growth advisor to help them accelerate revenue growth.Flexible implementationsOne-click connectors or warehouse-native. For teams with messy data, we help you get Roadway-ready quick.We’ll build it for you—in a scalable and flexible workspaceFlexible and fast integration optionsOne-click connectorsWarehouse-nativeBring your full-funnel metrics into one placeMarketing metricsVisitsUnique visitorsNew visitorsSign up conversion rateSign upsAccount creation conversion rateAccounts createdSales  metricsLeadsLead to opportunity conversion rateOpportunitiesMQL conversion rateMarketing qualified leads (MQLs)SQL conversion rateSales qualified leads (SQLs)Closed won conversion rateClosed wonClosed lostRevenue  metricsNew customer conversion rateNew customersTotal revenueNew customer revenueExpanded customersExpansion customer revenueReactivated customersReactivated customer revenueContracted customersContraction revenueChurned customersCustomer churn rateChurned revenueRevenue churn rateAverage revenue per userAverage revenue per customerMarketing spend metricsMarketing spendCACPayback periodScale performance marketing campaigns with AIGet started We use cookies (and other similar technologies) to collect data to improve your experience on our site. By using our website, you’re agreeing to the collection of data as described in our Website Cookie Policy.Manage your preferencesAccept All --- Book a demo:AI purpose-built to scale growth marketingCreate coworkers in seconds that can optimize for any goal and funnel across all channels.Get started Trusted by the best growth marketing teamsInsightsThe go-to platform for AI-first marketersThe first reasoning layer built for growth marketingFully integrated with best-in-class attribution dataComplete monitoring of campaign performance to surface next‑best actionsActionsEffortless scaling across growth channelsTurn on a coworker for any channel—from Google Ads to AI SearchAutomate cross‑channel tasks to keep campaigns compoundingOptimize for any goal, funnel, and guardrail metricsForward-deployedGo live in a week with our growth engineersForward-deployed modelFit to your company and business—we deploy an engineer to review your tracking setup, spec your attribution, and setup your workspace.Expert supportEvery Roadway customer get premium support and monthly calls with an expert growth advisor to help them accelerate revenue growth.Flexible implementationsWarehouse-native or direct connectors. For teams with messy data, we help you get Roadway-ready quick.Scale performance marketing campaigns with AIGet started We use cookies (and other similar technologies) to collect data to improve your experience on our site. By using our website, you’re agreeing to the collection of data as described in our Website Cookie Policy.Manage your preferencesAccept All --- Book a demo:Take control of growth with better attributionKnow exactly where your growth is coming from—down to the dollar.Get startedYour shortcut to best-in-class attributionCross-channel attribution mapped to levers marketers controlAttribution breakdowns across all key growth and revenue metricsAd spend consolidation for ground-truth cost and ROI metricsFlexible and future-proofFit to your traffic sources, channels, and campaignsSet up for AI Search and AI Search Ads measurementBuilt to enable revenue growth automation with AI coworkersGo live in a week with our growth engineersForward-deployed modelFit to your company and business—we deploy an engineer to review your tracking setup, spec your attribution, and setup your workspace.Expert supportEvery Roadway customer get premium support and monthly calls with an expert growth advisor to help them accelerate revenue growth.Flexible implementationsWarehouse-native or direct connectors. For teams with messy data, we help you get Roadway-ready quick.Scale performance marketing campaigns with AIGet started We use cookies (and other similar technologies) to collect data to improve your experience on our site. By using our website, you’re agreeing to the collection of data as described in our Website Cookie Policy.Manage your preferencesAccept All --- Book a demo:Roadway for Growth MarketersEnd-to-end attribution and automation so you can scale channels fasterScale your growth marketing channels faster with full-funnel attribution, self-service dashboards and expert-informed recommendations.Get started“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”Ethan Smith, CEOTrue full-funnel attribution, built for you – by usUnderstand exactly how your different channels are driving growth from first visit to final payment with a scalable attribution model tuned to your business.Powerful dashboards to make reporting automaticSpend less time pulling reports and doing ad-hoc analysis with powerful dashboards that show you a complete picture of your channel performance.Flexible integration optionsOne-click connectorsWarehouse-nativeExpert-informed insights and suggestions from your dataProactive, always-on analysis of your data powers personalized recommendations for how you can scale and improve the performance of your channels.Scale performance marketing campaigns with AIGet started We use cookies (and other similar technologies) to collect data to improve your experience on our site. By using our website, you’re agreeing to the collection of data as described in our Website Cookie Policy.Manage your preferencesAccept All