marketmuse-com

Skip to Content Create the content that counts Our AI-powered software tells you what content to write (and how much) to leverage your experience and rank higher where competitors are weak. Start my free trial Trusted by content teams No Caption No Caption No Caption No Caption Basic keyword research won’t help you determine what content is worth creating It’s tough to know how competitive a topic is… or how much content you’ll need to make to own it. You’re missing opportunities to take advantage of your existing topical authority. It’s hard to differentiate your content from your competitors. You need MarketMuse: Develop a content strategy that propels your business forward https://www.g2.com/products/marketmuse/reviewshttps://www.g2.com/products/marketmuse/reviewsNo Captionhttps://www.g2.com/products/marketmuse/reviews https://www.g2.com/products/marketmuse/reviewshttps://www.g2.com/products/marketmuse/reviewsNo Captionhttps://www.g2.com/products/marketmuse/reviews https://www.g2.com/products/marketmuse/reviewshttps://www.g2.com/products/marketmuse/reviewsNo Captionhttps://www.g2.com/products/marketmuse/reviews https://www.g2.com/products/marketmuse/reviewshttps://www.g2.com/products/marketmuse/reviewsNo Captionhttps://www.g2.com/products/marketmuse/reviews https://www.g2.com/products/marketmuse/reviewshttps://www.g2.com/products/marketmuse/reviewsNo Captionhttps://www.g2.com/products/marketmuse/reviews Here’s how you crack your content strategy code Topic authority Identify and expand the authority you already have MarketMuse’s patented AI automatically analyzes your entire content inventory, then pinpoints high-value topic clusters and finds quick wins based on your existing authority. See how we’ll help you build authority Competitor gaps Find content opportunities that everyone’s overlooked We locate gaps in your competitor’s content and show you topics they’ve missed, so you can stand out. See how you analyze competitors Personalized difficulty See which topics are easiest (and hardest) to rank MarketMuse’s patented AI automatically analyzes your entire content inventory, then pinpoints high-value topic clusters and finds quick wins based on your existing authority. See the impact of personalized data Content plan Get a personalized roadmap showing what to create or update — in minutes MarketMuse’s patented AI automatically analyzes your entire content inventory, then pinpoints high-value topic clusters and finds quick wins based on your existing authority. See an example content plan Customer love “The MarketMuse approach is way more efficient than how I’ve been looking for topics to cover.”Anna MasonContent Strategist, Clickmatize “We see 4x-10x more traffic with pieces we optimize with MarketMuse.”Zoe HawkinsPrincipal Content Manager, Sumo Logic Once we started publishing content following the MarketMuse process and formula, we saw pieces position within a couple of weeks. We’re seeing very, very quick results.Luke MasonMarketing, TentCraft While you could spend hours researching keywords on a platform such as Google Keyword Planner, we highly recommend MarketMuse. It allows you to analyze specific search items, generate questions and associated keywords that go along with them, and plan precisely how you can outmaneuver your largest competitors.Andy CrestodinaCMO, Orbit Media Studios See how you’ll save Dollars saved in team hours Hours saved per month on your content process: planning, writing, editing, and optimizing Proudly recognized by Get more out of your entire content process Optimize brief Get recommendations on how to optimize based on structure, expertise, editorial integrity, and depth. Learn more → Link recommendations Craft ideal clusters and unify the reader’s journey by linking content. Learn more → Quality analysis Ensure your content is expert, comprehensive, well-structured, and differentiated. Learn more → Get a quick win today Start my free trial FAQ Who uses MarketMuse?Teams who use content to educate and engage with their audience use MarketMuse, most often brands, publishers and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations. Is this actually an AI solution?Yes! We have used AI in our product for over ten years. For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance. Do you manage my content like a CMS?We don’t act like or replace a CMS. We create a content inventory for you, which includes data points to help you make content decisions, but we are not the tool to help you manage or change your content directly. Will you write content for me?Our Optimize application has a generative AI component to help you create content faster, but we do not write content for our customers. Our strength is helping you understand what to write (and how much), how to build upon your existing authority, and identify low quality content. Why should I choose MarketMuse over another platform?MarketMuse was built by practitioners — SEOs and content strategists who sought an easier way to evaluate their content and opportunities. They weren’t getting the outcomes they wanted with basic keyword research and wasted too much time in spreadsheets trying to figure out what to prioritize.With MarketMuse, you know where you have topic authority, weak spots, and opportunities to take over — making content decisions much easier. MarketMuse differs from other platforms in that:– We use proprietary data and AI vs. commodity data via APIs– We produce cluster analyses and content plans in minutes with our AI technology, vs dozens of hours of manual work– We offer content inventories and research workflows vs. keyword-by-keyword analysis– We streamline research and auditing vs. living in spreadsheets or one-off searches– We use patented topic modeling technology to produce high-quality suggestions vs TF-IDF or correlation SEO. --- Skip to Content Pricing Create the content that counts with MarketMuse Pricing Summary See the full plan overview below Free Limited applications 1 user 10 queries/month Best for individuals with a low content volume. Get started Optimize 100 Tracked Topics 5 Content Briefs/month 1 Strategy Docs/month Best for individuals publishing content regularly. Get started Research 1000 Tracked Topics 10 Content Briefs/month 3 Strategy Docs/month Best for teams looking to add rocket fuel to their content output. Get started Strategy 10K Tracked Topics 20 Content Briefs/month 5 Strategy Docs/month Best for large teams and agencies scaling their content planning. Get started Compare plans Free Put your best foot forward with every piece of content you publish. No site inventory 1 user No tracked topics No Content Briefs/month No Brief types No Content Strategy Documents Export for saved writing only 10 queries/month Access to Topic Navigator Access to Keywords, SERP x-ray & SERP Heatmap Access to Site Heatmap & Connect Get started Optimize Accelerate high-quality content creation with high-level site and topical insights. 1 site inventory 1 user 100 tracked topics 5 Content Briefs/month Access to Article Briefs 1 Content Strategy Document/month Export for saved writing, applications & Documents 100 queries/month Access to Topic Navigator Access to Keywords, SERP x-ray & SERP Heatmap Access to Site Heatmap & Connect Get started Research Get all the data you need to make the best content decisions and create high-quality content. 1 site inventory 3 users 1000 tracked topics 10 Content Briefs/month Access to Article Briefs 3 Content Strategy Documents/month Export for saved writing, applications & Documents Unlimited queries/month Access to Topic Navigator Access to Keywords, SERP x-ray & SERP Heatmap Access to Site Heatmap & Connect Get started Strategy Scale your research with more Content Analysis documents, and add more sites as needed. 1 site inventory 5 users 10K tracked topics 20 Content Briefs/month Access to all 9 Brief types 5 Content Strategy Documents/month Export for saved writing, applications & Documents Unlimited queries/month Access to Topic Navigator Access to Keywords, SERP x-ray & SERP Heatmap Access to Site Heatmap & Connect Get started We chose MarketMuse because we know the quality of the data is superior. I am a little bit of an SEO tool nerd. I try a lot of new tools out there and I’m quite disappointed with the quality of the outputs that I get. But MarketMuse continues to impress me. Amy Aitman, Chief Operations Officer FAQs What is Inventory and tracked topics? Inventory is a list of all of the published pages, topics, and page/topic combinations on your site, updated on a regular basis. We automatically keep track of your pages and topics for you (no need to manually upload). We apply a number of industry and personalized metrics to each page to assess content quality and inform content decisions. For example, we’ll tell you how easy or hard it is for you to rank for your topic based on your existing authority. The insights help you prioritize where to focus your time. Inventory also includes tracked topics you wish to track, whether you are ranking for them already or not. This helps you identify topics where you have no content, topics with strong or weak authority, and topics that are easy or hard for you to rank based on your authority. What personalized metrics do you provide? Personalized Difficulty is a metric that’s unique to your site and its content. The value ranges from 1 to 100 — the higher the number, the harder it is for you to rank. It’s calculated based on your site’s coverage of a topic, how well it performs (both currently and historically), and other factors. Topic Authority considers the breadth of coverage on a topic across a given domain, how comprehensive the content is, how well it performs, the potential for improved performance relative to competitive domains. Think of it as a probability indicator — the greater your authority, the more likely you are to succeed at optimizing an existing page or creating new content. Competitive Advantage is the difference between a topic’s Difficulty and your Personalized Difficulty. How much easier is it for you to improve your ranking on the topic vs. a generic site? Content Score For a given focus topic, MarketMuse generates a model of subtopics and their relationship to the main topic. MarketMuse analyzes the text on a page and scores the content based on its inclusion of the model’s subtopics. Content Scores are calculated for both the user’s content and that of competitive pages to determine a Target Content Score. Page Authority is a metric that calculates the overall authority of a page relative to other pages on the same domain. MarketMuse uses the page’s overall number of ranking topics and the page’s rankings for those topics to determine overall authority. Topic Model is an algorithm that takes into account multiple probabilities to calculate the relationship and relevance between a topic and its related topics. Our proprietary model is used throughout the platform. What’s a query? A query is used when you enter a focus topic into a MarketMuse Application (Research, Compete, and Optimize) What are the nine Brief types? We offer the following brief types: Article (available to all tiers with Content Briefs) Comparison FAQ Collection Guide How-to Listicle Local News/Event Product Review See an example of all Content Brief types here Why should I choose MarketMuse over another platform? MarketMuse was built by practitioners — SEOs and content strategists who sought an easier way to evaluate their content and opportunities. They knew content decisions shouldn’t be based on generic data and take days or weeks to cobble together. With MarketMuse, you know what you have, what’s missing, how it’s performing and where your advantages are — all on demand. Quick wins, gaps in the market, and competitive advantages are easy to find. MarketMuse differs from other platforms in that: We use proprietary data and AI vs. commodity data via APIs We offer content inventories and research workflows vs. keyword-by-keyword analysis We streamline research and auditing vs. living in spreadsheets or one-off searches We use patented topic modeling technology to produce high-quality suggestions vs TF-IDF or correlation SEO. Read more on how MarketMuse compares to the alternatives. What are the differences between the packages? Free: The Free package is best for someone with low content volume who wants to improve their content quality. Optimize: The Optimize tier is great for someone publishing regularly, managing content in a spreadsheet, and don’t have a lot of topics to manage. Research what you need to create high-quality content. Share saved writing with outside writers or editors and even export your data for detailed manipulation and planning. Research: Research is best for mid-sized teams looking to add rocket fuel to their content output. Research as much as you need. Leverage Documents and Content Briefs to accelerate production time, and get everyone on the same page with access to the same high-quality data. Strategy: The Strategy tier is ideal for agencies and SEO, content and marketing teams at mid-market and enterprise companies publishing a lot of content. You may manage a lot of sites and/or you have a long list of topics you’re after. You can’t keep track of your content in your head and manual audits takes you weeks of time and thus conducted too infrequently. Make better, faster content decisions with the automated inventory intelligence which prioritizes what to create and optimize (and why). Inventory provides page-level analysis, topic-level analysis, content planning capabilities, dashboards and proprietary metrics like personalized difficulty, competitive advantage, intent and more. Save hours of time planning with our Documents to accelerate every stage of the content process to you can publish content faster and more confidently. This is a team solution with workflows for every function including SEO, content strategy, content marketing, marketing leadership, writing and editing. Assign content to different members of your team, track the progress, store the writing, track due dates add notes and more all in one place. Prove the value of your content investment with a clear understanding of the ROI with metrics including value per month and traffic estimates by page. Is this actually an AI solution? Yes! For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance. Is your technology patented? Yes! You can view our patent here. Who uses MarketMuse? Teams who use content to educate and engage with their audience use MarketMuse, most often brands, publishers and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations. Partnering with MarketMuse was one of our best business decisions. Together we took took something that was already going in the right direction and we added rocket fuel. Kurt Schmidt, Owner, Inside the Magic MarketMuse Inventory helps us know what’s working, what’s not, and what we need to dedicate more time and resources to. Having clear metrics to back up why we’re prioritizing particular content has been super helpful. It’s created additional trust across teams. It’s very helpful in prioritizing old content for optimization, as well as evaluating new content before we publish. Basically, every part of the tool I use regularly. Jonathan Louvis, Online Content Marketing Manager While you could slave away for hours conducting keyword research on a free platform such as Google Keyword Planner, we highly recommend MarketMuse. This platform allows you to analyze specific search items, generate questions and associated keywords that go along with them, and plan precisely how you can outmaneuver your largest competitors. Orbit Media Studio We can only write good content off of good data. That’s why we use MarketMuse. Jennifer Rotner, Owner, Elite Editing MarketMuse is our secret weapon when it comes to our on-page optimizations. Ever since Google took away organic keyword data in analytics, SEO can feel like a shot in the dark. MarketMuse turns on the SEO lights. Backed by AI technology, we confidently make data-driven optimizations that deliver results. Nicole Grodesky, Director of SEO MarketMuse helps me in both the content planning and content optimization process. It essentially automates the SERP analysis process, so I can determine what Google likely considers topically relevant for a given keyword search. Frank S, via G2 There are so many tools in this space to choose from and MarketMuse is clearly best in its class. The platform helped us jumpstart our SEO-driven content strategy following a website refresh and we haven’t looked back since. Our results plus the simple, straightforward user experience and amazing customer success support will keep us coming back. Shazia Amin, Director of Marketing Ready to level up your content strategy? Start my free trial --- Skip to Content About us We’re a team of SEOs, content strategists, marketers, engineers and data scientists on a mission to improve content across the internet. Start my free trial Why and How? We live at the intersection of AI, SEO, and content strategy. There’s no such thing as “SEO content” anymore. In 2013, a little Hummingbird told us that Google would rely less on keywords and backlinks and more on AI to measure comprehensiveness, authority, and user intent when determining the best content for a query. Since then, the job content teams have to do has only gotten more complex. Many of the solutions on the market offer insights one page at a time and only scratch the surface of the required research. That’s why we built MarketMuse. We make industry-leading AI accessible to SEO and content teams of all sizes and skill levels. We started by giving our users the tools to analyze one topic at a time. Now, we help them research and analyze entire content inventories at scale. With MarketMuse, you can create and execute your strategy with confidence. But it all comes back to the same mission: We want to help you create the content that counts. Who and What? A long history of AI innovation Oct ’24 Acquired by Siteimprove Siteimprove’s acquisition of MarketMuse streamlines the content process from ideation to publication, ensuring content is not only well written but also strategically optimized for user intent, traditional search engines, and AI-driven search systems (like ChatGPT and others). Aug ’24 Launched Content Strategy AI Introduced AI technology that enables companies to analyze, plan and brief at scale. Content briefs generate in a few short minutes, offering all the detail a writer could need to create a high-quality article. New Content Strategy Documents providing cluster creation and content plan recommendations, keyword and audience/intent analysis, and content quality analysis. These prescriptive documents do 50+ hours of work in 15 minutes, providing specific content recommendations along with supporting site, competitive and SERP data. Oct ’23 Launched MarketMuse AI for Content Generation Introduced MarketMuse AI: LLM-agnostic generative AI to Optimize so users aren’t limited to only ChatGPT. Users can create outlines, expand concepts, shorten or expand content, and more. April ’23 Introduced ChatGPT integration Enabled users to connect their ChatGPT account to MarketMuse to accelerate content creation. Feb ’23 Deeper competitive/SERP analysis and cluster analysis Introduced the ability to analyze competitors at the site level as well as the SERP for any topic to guide content structure. Customers are now able to easily identify gaps in their clusters. Nov ’21 Acquired Grepwords MarketMuse acquired Grepwords, a 6 billion keyword database enabling customers to market confidently with keyword data, SERP intelligence reports, market insights and more. June ’21 MarketMuse customer conference MarketMuse holds its first customer conference. July ’20 First Draft launches in alpha MarketMuse First Draft, the first publicly available natural language generation solution, is released in alpha state. Nov ’19 Patent awarded MarketMuse is awarded a patent for “Systems And Methods For Semantic Keyword Analysis” – the AI technology that underpins our platform. July ’18 First automated content inventory The MarketMuse Suite launches with the first automated content inventory on the market. Oct ’16 First AI content plan MarketMuse builds the first “AI-driven” content plan for Brigham & Women’s hospital. Oct ’15 Content Analyzer + new Co-Founder Jeff Coyld joins MarketMuse as co-founder/Chief Revenue Officer. Content Analyzer is launched as a novel way to analyze and optimize content for comprehensiveness. Nov ’14 Pilot with major publisher As VP of Search at TechTarget, Jeff Coyle leads the pilot launch of MarketMuse with 55 B2B lead gen. Sites. July ’13 Founded MarketMuse is founded by Aki Balogh as a “science project” to build an AI system that benefits society. Colter Hettich | Editor, Content Development & Optimization Half of our time on SEO work is putting data together. Now we can repurpose that time to content and strategy. Marketing Services Company The MarketMuse approach is way more efficient than the way I’ve been looking for topics to cover. Orbit Media Studio While you could slave away for hours conducting keyword research on a free platform such as Google Keyword Planner, we highly recommend MarketMuse. This platform allows you to analyze specific search items, generate questions and associated keywords that go along with them, and plan precisely how you can outmaneuver your largest competitors. Jonathan Louvis, Online Content Marketing Manager MarketMuse Inventory helps us know what’s working, what’s not, and what we need to dedicate more time and resources to. Having clear metrics to back up why we’re prioritizing particular content has been super helpful. It’s created additional trust across teams. It’s very helpful in prioritizing old content for optimization, as well as evaluating new content before we publish. Basically, every part of the tool I use regularly. Zoe Hawkins, Principal Content Manager We see 4x-10x more traffic with pieces we optimize with MarketMuse. Recent Awards Turn content into your competitive advantage Create my free trial Partner with us --- Skip to Content Your content —from planning to publishing. MarketMuse helps you research, plan, create briefs, and write top-tier web content to outrank competitors and own the market. Sign up for a free trial Develop a content strategy that propels your business forward https://www.g2.com/products/marketmuse/reviewshttps://www.g2.com/products/marketmuse/reviewsNo Captionhttps://www.g2.com/products/marketmuse/reviews https://www.g2.com/products/marketmuse/reviewshttps://www.g2.com/products/marketmuse/reviewsNo Captionhttps://www.g2.com/products/marketmuse/reviews https://www.g2.com/products/marketmuse/reviewshttps://www.g2.com/products/marketmuse/reviewsNo Captionhttps://www.g2.com/products/marketmuse/reviews https://www.g2.com/products/marketmuse/reviewshttps://www.g2.com/products/marketmuse/reviewsNo Captionhttps://www.g2.com/products/marketmuse/reviews https://www.g2.com/products/marketmuse/reviewshttps://www.g2.com/products/marketmuse/reviewsNo Captionhttps://www.g2.com/products/marketmuse/reviews Trusted by content teams No Caption No Caption No Caption No Caption Imagine your content process… Without MarketMuse Slow, unfocused content creation without direction No clear differentiation from competitors Off-brand topics that degrade credibility and connection No visibility in search results without gimmicks or tricks With MarketMuse Fast, strategic content plans Immediately find your competitive edge Build depth and authority with comprehensive topic coverage Optimized content improves search visibility and relevance MarketMuse is the Content Strategy Platform that supports you every step of the way Research -> Plan -> Brief -> Write 1. Research Conduct in-depth research in record time. MarketMuse identifies high value topics, then analyzes your content against competitors’ to find coverage gaps where you can strengthen authority and expand into untapped subtopics. See how it works “Having clear metrics to back up why we’re prioritizing particular content has been super helpful. It’s created additional trust across teams.” Jonathan Louvis Online Content Marketing Manager @ PushPay 2. Plan Build a plan that increases market share, every time. Get a structured content plan with strategies for tackling topic clusters, including the effort needed to fill gaps, achieve competitive differentiation, and grow market share. Explore our content plan builder “The Content Plans are two or three days worth of work. And depending on the size of the site, a lot of it wouldn’t have even been possible for us to do manually.” Colter Hettich Editor, Content Development & Optimization @ Imprint 3. Brief Create outlines to guide the writing process. Develop detailed content briefs with topic guidelines, keywords, and competitor insights, along with specific directions to optimize existing pages — everything your team needs to start creating. See sample briefs “I love the MarketMuse briefs. Headings, content tips, keyword suggestions, and title suggestions make writing an article simple.” G2 Reviewer 4. Write Access powerful AI writing support. MarketMuse factors in topic relevance and SEO to improve your content, outperforming other generic AI-writing assistants. Give it a try “We see 4x-10x more traffic with pieces we optimize with MarketMuse.” Zoe Hawkins Director of Content Marketing & Integrated Campaigns @ Sumo Logic Plans & Pricing Free Put your best foot forward with every piece of content you publish. $0 no cc required No site inventory 1 user No tracked topics No Content Briefs/month No Brief types No Content Strategy Documents Export for saved writing only 10 queries/month Access to Topic Navigator Access to Keywords, SERP x-ray & SERP Heatmap Access to Site Heatmap & Connect Get started Optimize Accelerate high-quality content creation with high-level site and topical insights. $99 /month $999/year 1 site inventory 1 user 100 tracked topics 5 Content Briefs/month Access to Article Briefs 1 Content Strategy Document/month Export for saved writing, applications & Documents 100 queries/month Access to Topic Navigator Access to Keywords, SERP x-ray & SERP Heatmap Access to Site Heatmap & Connect Get started Research Get all the data you need to make the best content decisions and create high-quality content. $249/month $2,499/year 1 site inventory 3 users 1000 tracked topics 10 Content Briefs/month Access to Article Briefs 3 Content Strategy Documents/month Export for saved writing, applications & Documents Unlimited queries/month Access to Topic Navigator Access to Keywords, SERP x-ray & SERP Heatmap Access to Site Heatmap & Connect Get started Strategy Scale your research with more Content Analysis documents, and add more sites as needed. $499/month $5,499/year 1 site inventory 5 users 10K tracked topics 20 Content Briefs/month Access to all 9 Brief types 5 Content Strategy Documents/month Export for saved writing, applications & Documents Unlimited queries/month Access to Topic Navigator Access to Keywords, SERP x-ray & SERP Heatmap Access to Site Heatmap & Connect Get started Get a quick win today Start my free trial FAQ Who uses MarketMuse?Teams who use content to educate and engage with their audience use MarketMuse, most often brands, publishers and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations. Is this actually an AI solution?Yes! We have used AI in our product for over ten years. For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance. Do you manage my content like a CMS?We don’t act like or replace a CMS. We create a content inventory for you, which includes data points to help you make content decisions, but we are not the tool to help you manage or change your content directly. Will you write content for me?Our Optimize application has a generative AI component to help you create content faster, but we do not write content for our customers. Our strength is helping you understand what to write (and how much), how to build upon your existing authority, and identify low quality content. Why should I choose MarketMuse over another platform?MarketMuse was built by practitioners — SEOs and content strategists who sought an easier way to evaluate their content and opportunities. They weren’t getting the outcomes they wanted with basic keyword research and wasted too much time in spreadsheets trying to figure out what to prioritize.With MarketMuse, you know where you have topic authority, weak spots, and opportunities to take over — making content decisions much easier. MarketMuse differs from other platforms in that:– We use proprietary data and AI vs. commodity data via APIs– We produce cluster analyses and content plans in minutes with our AI technology, vs dozens of hours of manual work– We offer content inventories and research workflows vs. keyword-by-keyword analysis– We streamline research and auditing vs. living in spreadsheets or one-off searches– We use patented topic modeling technology to produce high-quality suggestions vs TF-IDF or correlation SEO.