Ask Cladwell

By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.OK 0 Daily outfit ideas, styled just for you.An AI stylist and smart closet app that knows your look—and the forecast. Even Cher would approve. Get Started Elevate Your Everyday. Try It. Need an outfit idea, style advice? Ask Cladwell. Learn more Too many clothes, but nothing to wear?We’ve been told a story that a bigger closet equals better style, but that’s a lie. Most of us wear only 20% of the clothes we own. Compared to 40 years ago, we buy 5 times as many clothes. The average person throws away 80 lbs of clothes per year. We’re here to show you how to really get better style.It’s called a “capsule wardrobe” and we think it can help improve your life. That’s why we created Cladwell. Discover The Capsule Wardrobe. Oui!It’s a bit French. Uncover the pieces you love, curate to mix and match, and define your unique style so that getting dressed is effortless. Play00:0001:24UnmuteMuteSettingsSpeedNormalSpeedGo back to previous menu0.5x0.75xNormal1.25x1.5x1.75x2xExit fullscreenEnter fullscreen% buffered00:00 Save MoneyCladwell users save $600 per year. Easy MorningsIt takes us only 5 minutes to get dressed. Better StyleThe average user wears 65% of their closet. The Result? Clothes you love wearing. Meet Erin Flynn Erin Flynn is the CEO and founder of Cladwell, a smart closet and daily outfit app with over one million downloads. Her journey has taken her from the heart of a more-is-more culture to startup founder and fashion insider.Now, in her memoir, she pulls back the curtain—untangling the stories we tell ourselves about success, identity, and what truly fits—not just in our closets, but in our lives. buy today Learn more “My books show people how to tidy up, and Cladwell can help those who’ve finished tidying up their clothing by helping them create a capsule wardrobe…”— Marie KondoBestselling Author | Star of the Netflix Show "Tidying Up With Marie Kondo"” Your stylist, smart closet, and guide to effortless outfits, everyday. The Cladwell App Download App Play00:0001:03UnmuteMuteSettingsSpeedNormalSpeedGo back to previous menu0.5x0.75xNormal1.25x1.5x1.75x2xExit fullscreenEnter fullscreen% buffered00:00 Learn more Over 1 Million People Have Downloaded The Cladwell App --- By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.OK 0 Choose Your Plan.Manage your closet for free. Want more? Get recommendations and better style for less than $5 a month. Free PAY MONTHLY PAY ANNUALLY The App Includes… 35+ free capsule wardrobe templates to edit & customize Templates for every style. Create your dream wardrobe quickly – no styling skills needed. Browse 15,000 + clothing & accessories to find similar items Match what’s already in your closet without having to take photos of every item. Can’t find a specific item? Quickly snap a photo or grab the url. Grab URL or screenshot from anywhere on the web Can’t find an item? Grab the URL or snap a screenshot and add it to the app. Add from your camera album Can’t find an item from our clothing database? Just snap a photo. Remove image background instantly Whether you took a screenshot, add from camera, or found the url — use the background removal for a beautiful image. Endless outfit recommendations, lists, and possibilities Edit, build, and even create your own outfit lists. Daily outfits personalized for your weather Tell us your location and you’ll receive personalized outfit recommendations based on your weather. Also, pack for future trips! Multi-select editing for easy customizations Item description Invite a friend with 1 extra account Help style a friend with your extra account. Organize your closet with our easy-to-use capsule manager Separate your clothes into “capsules” based on your activities, seasons, or trips. Shopping lists — see new outfits before you ever buy Take a look at all your possible outfits with a new item before ever making a purchase. Track your cost per wear and more Item description Remove clutter with personalized style analytics Track what you wear and what you don't when you log your outfits. --- By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.OK 0 ­­ --- By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.OK 0 CAPSULE WARDROBE 101In 1930, the average woman had just 36 items in their closet. Today, it’s over 120. Play00:0001:24UnmuteMuteSettingsSpeedNormalSpeedGo back to previous menu0.5x0.75xNormal1.25x1.5x1.75x2xExit fullscreenEnter fullscreen% buffered00:00 WHAT IS A CAPSULE? Capsule Wardrobe (n): a smaller wardrobe full of thoughtfully-chosen items you can easily mix and match Before a Capsule Wardrobe With a Capsule Wardrobe Why wardrobe habits matter Most of what we wear each day isn’t a conscious decision — it’s habit.Over time, people develop clothing routines based on comfort, ease, and repetition. Certain items get worn the same way again and again, while others stay untouched in the closet. These patterns aren’t about fashion trends — they’re about behavior.When a wardrobe grows without intention, habits take over:You reach for what feels easiestYou default to the same combinationsYou stop evaluating whether your clothes actually support your lifeThis is why many closets feel full but still don’t work. The issue isn’t a lack of clothes — it’s a lack of structure.A capsule wardrobe helps break these cycles by reducing excess and making each item intentional. Instead of reacting to habits, you design a wardrobe that supports how you actually live. How habits form in our closets Clothing habits form the same way any routine does — through repetition and convenience. When there are too many options, decision fatigue sets in. When clothes don’t work together, people stop experimenting. Over time, wardrobes become reactive instead of supportive.Understanding these patterns is the first step toward dressing with clarity and confidence. Why a capsule wardrobe works. IT STARTS WITH CLOTHES YOU OWN AND LOVEYour wardrobe already has gems. You may just need to work to uncover them. REDUCES THE NUMBER OF DECISIONS Having a smaller wardrobe reduces your decision making, saving your brainpower for when you need it most. CREATES A COHESIVE, SIGNATURE STYLEMixing and matching “signature items” with quality basics will define your style and help achieve an effortless look. IT’S A PRACTICE, LIKE YOGA It’s a new way of thinking about clothes that you engage in over and over again to become more mindful and free. Live more, own less “I wanted to get organized and more intentional with my wardrobe and stumbled upon Cladwell on Pinterest. I LOVED the simplicity and sophistication and decided to try it. Cladwell helped me see what I was really wearing, or better yet NOT wearing.” — @malaikaskloset A capsule wardrobe is rooted in who you are, not what you buy.It’s a radical act against consumerism. It’s letting go of all the things you were told about style and embracing who you actually are (and who you can be). It’s becoming fully untamed, ready to explore.Join thousands of people who are living a bigger life with a smaller wardrobe. GET STARTED