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Finally, AI translations your business can trustUnbabel is the first Language Operations Platform fueled by an always-on AI that empowers you to bring in human review when needed – so you can save as you go and easily uplevel quality to meet your business needs. Speak to an expert Tour the Product What is Unbabel?Unbabel is the next-generation LangOps Platform, and all-in-one solution for your global translations. With real-time quality reporting, customization, transparency, and control — we empower you to meet your business goals for cost, speed, and quality. ×Unbabel translation matches your business lingo from the get-go. Then it just gets better, replicating your own company’s tone into every market you need. × Take Unbabel for a spinCheck out a walk-through of the Unbabel experience for both customer service agents and the customers they serve. You’ll see how agents can become multilingual, even if they only speak one language! Worldwide leading brands trust Unbabel Reduce costs with AI driven, dynamic workflowsUnbabel automates where possible and brings in humans where needed – directly passing the savings back to you. Customize workflows for your business goalsConfigure translations for speed, quality, and cost that align with your needs by market or content type. Have confidence in every single translationWith our unique AI quality estimation, you get full visibility into performance to see how your translations rank and where you can optimize. Want to see how your translations are performing?Verify the quality of your translations or explore the best model from other third-party providers with our award-winning Quality Estimation technology.Check the quality of any translation Quality Intelligence Discover the MT model with the best translation quality MT Score We work where you workUnbabel seamlessly integrates with your favorite apps and platforms to translate your existing workflows for a global stage. That means no disruptive onboarding or flipping between applications to engage international audiences. We work with you so you can keep working the way you want. See all of our integrations x 45%Growth in staffing with 
0% spend increase 22.5%Increase in CSAT 99%Adoption rate across 67 airlines 25%Improvement in first response time +8%Productivity increase 60%Cost reduction in operations We take security seriouslyYour data is protected with Unbabel. Through encryption, anonymization and best-in-class standards, we make sure all data is securely processed through our ISO 27001 certified program. Learn more See why customers love Unbabel See all reviews Unbabel is easy to set up; their procurement and implementation teams made the onboarding easy and the integration to Zendesk was seamless and very fast. Fabien Dupont Wargaming Thanks to Unbabel, we can have highly skilled agents in all the markets we operate, optimizing resources and avoiding problems of lack of coverage with one language or another. Filippo dell'Anno Rakuten TV Unbabel is simple to use, they maintain transparent business practices (help articles tell you exactly how their product works), and service has always been above and beyond. Talya Garman Kongregate Without Unbabel it would be almost impossible for us to serve a global marketplace, at the scale at which we've been expanding into new countries and territories this year. It has been one of the most important parts of our toolkit. Sean Daley TuneCore See all reviews A proudly consistent leader in the translation industry Get started with faster cheaper easiertranslation for your customers today Get a Demo Customer portal Manage your Language Operations Customer login Editor interface Start translating Editor login Close menu Be an Unbabel insiderWant a peek under the hood? We’ll send all the best Unbabel tips, tricks and news straight to your inbox. Close menu --- Think globally, speak locallyMost businesses communicate with their customers in English. But the truth? English speakers only make up roughly a quarter of internet users around the world.Since its inception in 2013, Unbabel has pioneered the Language Operations (LangOps) category, enabling teams across companies to easily interact with customers in any language they speak. Award-winning technology combined with human editors for more reliable translationsOur language technologies combine advanced artificial intelligence with our proprietary community of human editors, for fast, efficient, high-quality translations that get smarter over time. Unbabel machine-learning translations power consistent multilingual customer support and localization at scale, so small businesses and enterprises globally can provide stellar customer experiences in every corner of the world. Our team Global GroupUnbabel was founded in Lisbon and is part of the TransPerfect group. Learn more here Phil Shawe President and CEO Jin Lee Co-CEO Mark Hagerty Chief Technology Officer Close menu Phil Shawe, President and CEO Phil Shawe co-founded TransPerfect in 1992. Today, TransPerfect is a global family of companies and the world’s largest provider of language and business services. Shawe oversees the day-to-day operations of the company.Under Shawe’s leadership, TransPerfect has received numerous awards and distinctions. The company is an eight-time honoree of the Inc. 5000 list and a six-time honoree of the Deloitte Technology Fast 500, and it has earned numerous Stevie Awards for Sales and Customer Service. Entrepreneur has named TransPerfect to their fast-growing list six times, and Crain’s New York Business has ranked TransPerfect as one of the largest privately held companies in the New York area.In 2008, Shawe was named Entrepreneur of the Year for New York City by Ernst & Young, and to the prestigious “40 Under 40” list by Crain’s New York Business. He sits on the Board of Directors for Girls Who Code, an organization with a single mission: to close the gender gap in technology. Shawe has guest lectured at New York University, Columbia University, Yale Law School, and the University of Florida.Prior to his career in the language services industry, Shawe was a Financial Analyst at Chemical Bank and a Global Custody Consultant at Merrill Lynch. Shawe holds an MBA in finance and international business from New York University’s Stern School of Business, and he received his BS from the University of Florida, where he triple-majored in finance, marketing, and risk management. Jin Lee, Co-CEO Jin Lee is Co-CEO at TransPerfect. Lee manages the translation, interpretation, and desktop publishing divisions of the company worldwide. He has unparalleled experience in handling large-scale technical projects in multiple languages. Based in the company’s headquarters in New York, Lee oversees the selection, training, productivity, and evaluation of over 350 employees worldwide. With linguistic skills in Korean and French, Lee began his career as a Project Manager at TransPerfect in 2003.In 2015, Jin took on TransPerfect’s legal staffing division and helped to grow and scale it, improving profit. In 2019, he assumed management of Trial Interactive to also drive profit and revenue growth. Jin is a major proponent of company culture, long-term sustainable growth, client service, quality, and results, and he coaches managers on how to continuously grow their businesses. Outside of TransPerfect, Jin is on the board of CFES Brilliant Pathways and is an avid mentor and supporter of equal access to quality education for all students. Jin holds a BA in economics from Middlebury College. Mark Hagerty, Chief Technology Officer Prior to joining TransPerfect in 2003, Mark Hagerty was the Director of Software Development at eTranslate, directing the development of the industry leading GMS technology that was eventually acquired by Translations.com. Prior to that Hagerty worked for eight years as a senior software engineer and manager at Adobe Systems, Inc. Hagerty was in charge of merging the internal customer databases and customer support systems when Adobe acquired Aldus in 1994.He was also one of the developers of the Adobe Type-On-Call product and was a key member of the teams that implemented PeopleSoft and SAP internally. Hagerty has 20 years of software development experience and is responsible for the technology vision and solutions that make TransPerfect and Translations.com an industry leader. Hagerty holds a BS in Mathematics and Industrial Management from Carnegie Mellon University. Unbabel is backed by With strategic partnerships, we unlock multilingual support and custom translation solutions around the worldUnbabel works hand-in-hand with some of the world’s largest BPOs and outsourcing companies. Together we’ve created custom, transformative, never-before-seen multilingual support initiatives for major brands worldwide including Booking.com, Nestle, Panasonic, Patagonia, and UPS. More on our partnerships Our top tier talent and technology are unmatchedWe’ve assembled a diverse team of experts in the AI and natural language processing (NLP) fields, whose unparalleled research and award-winning breakthroughs continues to set industry standards.Got a media inquiry?Download our logo, product shots, brand guidelines and any other media assets you might need. Access now Want to join our team? See job openings People love us on G2 See all reviews Unbabel is easy to set up; their procurement and implementation teams made the onboarding easy and the integration to Zendesk was seamless and very fast. Fabien Dupont Wargaming Thanks to Unbabel, we can have highly skilled agents in all the markets we operate, optimizing resources and avoiding problems of lack of coverage with one language or another. Filippo dell'Anno Rakuten TV Unbabel is simple to use, they maintain transparent business practices (help articles tell you exactly how their product works), and service has always been above and beyond. Talya Garman Kongregate Since easyJet has implemented Unbabel as a solution for our multilingual webchat, we have seen an increase of 4.2% on our CSAT, among other benefits on the operational level. Simon Sequi EasyJet Everything is easy to manage, track and update. What was once a laborious task is something a new starter can learn in a very short time. Bob B King See all reviews Unbabel snags high performer position in G2’s Machine Translation GridAi-powered machine translation software automates the process of translating text from one language to another.Translate text word for word, or incorporate rule or statistic-based functionsAutomate translation into multiple languagesInstantly produce copy that can be edited by translatorsProvide tools for editing translated textOrganize or allow for the management of translated text Get a demo Unbabel in the news Unbabel provides real-time, AI-driven multilingual support for live customer service agents Learn more How do startups say “look at me” at Web Summit? Learn more Web Summit 2022: the talks you shouldn’t miss during the technology summit Learn more Web Summit 2022: Follow the conferences live from the central stage Learn more Web Summit “represents proof of the growth and maturation of the national ecosystem”, says Unabel’s CEO Learn more Customer portal Manage your Language Operations Customer login Editor interface Start translating Editor login Close menu Be an Unbabel insiderWant a peek under the hood? We’ll send all the best Unbabel tips, tricks and news straight to your inbox. Close menu --- Language OperationsLanguage Operations (LangOps) combines AI and human intelligence to enable hassle-free global dialogue. Most companies, no matter what their size or revenue, work with language in complicated, intricate ways and usually involve a complex network of departments, processes, systems, agencies, and people. This approach leaves some of the best businesses struggling to maximize their potential and eliminate their language barriers.According to the 2021 Unbabel LangOps Survey that we conducted among US businesses with global operations, nearly 25% of decision-makers across various industries consider language and cultural barriers one of the top five concerns that challenge global growth.In fact, language is a largely misunderstood growth driver, not a growth blocker.With a sharp increase in cross-border eCommerce and online sales, as well as the rise of the work-from-anywhere culture, it’s become necessary for businesses to go borderless by streamlining their multilingual operations.But don’t worry, we’ve got your back!To empower businesses to perform at their fullest potential, Unbabel has defined and built a new class of technology and process to enable a unified language strategy: Language Operations (LangOps).What is Language Operations?Language Operations (LangOps) is a cross-disciplinary function that helps global businesses communicate effectively with their multilingual customers and other stakeholders.Language Operations (LangOps) is a holistic approach to multilingual communication, giving organizations transparency and control over every aspect of language across their business.So how does LangOps drive global business operations?Most businesses communicate with their customers in English. But the truth? English speakers only make up roughly a quarter of internet users around the world. And that’s both native and non-native speakers (native speakers of English make up roughly 5% of the world’s population).Even with English alone, there are several challenges for an organization. Online retail has exploded: The global cross-border ecommerce market is expected to reach $4,820 billion by 2026. With customers and prospects spending more time online, omnichannel communication has become a priority. Customers’ expectations are evolving constantly. Retaining customers has never been more important — or more difficult. One bad experience or lack of personalization is enough to drive two out of five customers away from a business forever. Customer service, marketing, and sales are all proactively reaching out and responding to their target audience to address their needs. But these departments are siloed. Customers want to be part of a conversation: More than 70% of customers expect companies to collaborate on their behalf. These challenges are multiplied when your business caters to multiple markets, your workforce is distributed around the world, and English is simply not your customers’ first language. In fact, 65% of customers prefer content in their own language — even if it’s poor quality. And what’s more, 40% will not buy in other languages. Add to that the hurdles from globalization and scaling your organization. Far too often, language ends up being a major barrier to success. To be truly global, an organization must deliver consistently excellent communication and service across channels and departments to all its customers and prospects — regardless of language. And how do organizations currently manage language inefficiencies? This is probably what it looks like right now. The points of friction in such a system are too many to count. What you need is a unified language strategy that brings the multilingual operations across the organization and all the existing tools together. LangOps is an approach in which AI-powered, human-refined machine translation technology serves as the centerpiece to power an entire organization’s language strategy. This is the age of operations-for-everything (DevOps, marketing ops, revenue ops, BizOps) — a cross-disciplinary recognition that all roles must leverage technology and analytics to drive collaboration and efficiency across departments. Language should be no different. A decentralized, fragmented and siloed approach to language translation services simply doesn’t work anymore. For corporations like Microsoft, there’s a need and a desire to serve multilingual communication cross-functionally and operationally beyond customer service. Unbabel is driving this movement by breaking the language barrier and creating a centralized way to operationalize language more efficiently and at scale. Vikram Nagaraj, Global Delivery Partner Manager, Microsoft LangOps and Localization: What’s the Difference? LangOps is the next evolution of localization. Your business is probably already global, with its footprint in several countries — or that’s your goal. In that case, you might have adopted (or considered) localization as your best option. So how is LangOps different from localization? And do you have to eliminate your localization function to build LangOps for your organization? Let us explain Localization has become the go-to solution for most businesses trying to expand their global footprint and reach new markets. And so far, the process has served organizations very well — albeit with a few shortcomings. As an organization scales and continues to expand its global footprint, issues start cropping up: like selling the product in different languages, serving the customers in their native language, and enabling internal communication across the organization. In our survey, we asked decision makers to rank the major obstacles to scaling their business in more languages.* More than one-third of them specified that their top concerns were: The daunting cost of adding more languages Having no centralized process or team that handles all the language requests in an organization The time-consuming process of adding a new language When digging deeper into their current localization efforts, they listed several other challenges as well, including quality estimation, consistency, security, automation, scalability, and self-service. What if we can redefine localization? If localization could suit up with AI-powered technology and transform into a powerful superhero, it would be LangOps. LangOps is how you fast-track your language processes to digital transformation. And it’s where localization is headed next. LangOps breaks through the traditionally siloed approach to build a strategy that brings together all the language projects within an organization. More than 86% of decision makers who participated in our survey believe that a centralized LangOps team managing all the translation and localization efforts in their organization could be extremely or very valuable.* With up-to-date technology, LangOps gives you more than enough bang for your buck: It makes the process of adding new languages quicker and more efficient. A whopping 90% of decision makers agree a centralized LangOps platform would be a cost-effective solution that could do more for less.* Especially in customer service, a Language Operations platform can make a huge difference. Empowering agents with the right tools and offering transparent insights and feedback on the efficacy of language pairs are some ways in which LangOps enables a business to continually optimize their service. That’s why customer service is the gateway for LangOps. So how do you get a whole company to speak one language — the language of the customer? This is an especially pressing issue for customer service teams. From a technology perspective, support comes with challenges that neither localization nor machine-only translation could handle. For example, at the peak of COVID-19 pandemic, the travel industry was inundated with cancellations around the world. But most businesses were also quick to scale down their teams. In this case, hiring native speakers or heavily outsourcing was not a scalable solution for dealing with customer requests in different languages. Fortunately, Unbabel has already established AI-powered, human-in-the-loop machine translation as the best approach to solve multilingual communication issues in customer service. And this is where a unified LangOps strategy can make the most impact. AI-powered machine translation and human editors reduce response times, maintain high quality and empathy, and ultimately empower customer service agents to offer relevant support without worrying about their language skills. No wonder 94% of decision-makers in customer service agree that LangOps could be extremely or very important for their organizations’ global market strategy.* How LangOps Works: Technology + Community + Data to Propel Success LangOps centralizes resources to streamline multilingual translations across the organization. We’ve done our research, and these are the pillars of a solid LangOps function that make this vision possible: LangOps teamInstead of teams handling their translation efforts individually, a LangOps team (or manager) owns the translation operations across the various departments. This gives a holistic view of the translation processes within the organization. It also ensures consistency and efficient management. Translation layerThe translation technology layer is the AI-powered, machine translation component that automates and enables near real-time translation and quality estimation. It makes the whole process faster, scalable, and more efficient. Community of editors LangOps combines AI with human intelligence. Human editors review and refine automated translations to ensure high quality and also help train the translation engine, ensuring continuous machine learning improvements. Transparency The LangOps approach enables visibility with a fully equipped dashboard — the Unbabel Portal lets you monitor key metrics and fine-tune the translations every time. It also enables operationalizing the use of languages across the organization.IntegrationsWith deft, seamless integrations, LangOps plugs into the platforms you’re currently using to connect with your customers and prospects — quickly translating any content you send out through any digital channel (chat, email, and FAQs, for starters). Data and analyticsThe dashboard provides timely and accurate analytics on the LangOps function and performance, such as translation quality, number of language pairs translated, and so on. The LangOps manager then draws key insights and helps guide and refine the language strategy for the entire organization. Advantages of LangOps Using a LangOps platform comes with several advantages. One of them is not having to know a second language ever. Okay, that may or may not be true, but here are some real benefits. Scaling without compromising on quality LangOps’ human-in-the-loop AI translation approach combines the speed and efficiency of machine translation with the accuracy and context in human translation. It enables near real-time translation and the preservation of cultural nuances, allowing organizations to scale without outsourcing or localizing content piece by piece. Hiring for expertise, not language LangOps makes near real-time translations in any language possible without relying heavily on hiring native speakers or outsourcing. This means that businesses can now afford to be language-agnostic and hire talent based on product knowledge and skills, not fluency. Your customers get the native language support they need without even sensing any language barriers. Centralized and consistent translation process Instead of every team in an organization operating in a silo, a LangOps team would equip the various departments to be successful with AI. Some of the LangOps team’s responsibilities include defining and delivering the operational strategy for language, streamlining business processes to increase efficiency, ensuring that the multilingual machine translation models are trained with the organization’s data, and measuring results. Complete, holistic view of the organization’s language strategy (and the data to support it) LangOps eliminates the need for one-off localization projects and unleashes the revenue-driving and brand-building potential of native language. With deep insights, you continue to refine your globalization strategy and understand what languages and markets need more attention. Unbabel is positioning itself as a visionary in the space with its recognition that LangOps can transform the industry. We wholeheartedly agree that having a unified approach to language beyond translation can enable companies to better service their customers and grow their global footprint. Marco Amorim, Global Transformation Lead Architect, Majorel Ultimately, the goal of LangOps is to empower organizations of any size to reach the scale and measurability of a sophisticated multinational corporation. LangOps clearly establishes language as a way to fuel international growth and increase customer satisfaction. By treating language as a company-wide, strategic imperative, LangOps harnesses machine and human-refined translation to power an efficient language strategy that spans the entire organization. It’s crucial to business growth: That’s why more than half of the decision makers in our survey said they’d implement LangOps in their organization within five to six months. Join them in believing the true potential of language: Get started with Unbabel’s AI-powered Language Operations platform. Learn More about LangOps EuroLLM and OpenEuroLLM Secure Supercomputing Power to Build a Multilingual Synthetic AI Dataset for Europe Learn more Introducing Translator Copilot: Bridging Customers and Translators with AI Learn more Unbabel’s Latest Releases – Q1 2025 Learn more Acclaro & Unbabel Partner to Take Global AI Powered Translation Services to the Next Level Learn more Ready to Power Your Organization’s Language Strategy? LangOps helps you fuel growth, drive revenue, and exceed expectations. Find out how Index What is Language Operations? LangOps and Localization How LangOps Works Advantages of LangOps Customer portal Manage your Language Operations Customer login Editor interface Start translating Editor login Close menu Be an Unbabel insider Want a peek under the hood? We’ll send all the best Unbabel tips, tricks and news straight to your inbox. Close menu --- The next-generation LangOps PlatformYour gateway to the global marketUnbabel’s Language Operations Platform is the 
all-in-one solution that elevates your global translation strategy with real-time quality reporting, customization, complete transparency, and control to meet your business goals for cost, speed, and quality. Get a demo Finally, AI translations your business can trustUnbabel is the first Language Operations Platform fueled by an always-on AI that empowers you to bring in human review when needed – so you can save as you go and easily uplevel quality to meet your business needs. Our LangOps Platform offers Quality estimationPredicts the quality of machine translations, automating the high-quality ones and intelligently flagging content that requires human review.Pipeline ManagerEmpowers users to view and handle translation workflows, shaping them for specific business objectives such as speed, quality, and cost-efficiency.Quality ReportingProvides in-depth analysis of translation quality scores, instilling businesses with confidence in the performance of their translations.Usage ReportingDelivers extensive, transparent reports on translation usage patterns over time, promoting complete visibility and insights into your translation processes.LangOps-as-a-ServiceExpertly manages operations, navigates complexities, and identifies areas for improvement, with our linguistics and technical experts, ensuring a fully supported and optimized deployment. Get a demo Empowering businesses with simplified, transparent translationsTailored for professionals in marketing, eCommerce, customer support, content creation, and customer experience, Unbabel streamlines the translation process for high-volume content. With AI at the helm, we dynamically allocate human expertise when needed, ensuring top-notch results while maximizing savings. Read our blog Streamlining translations 
and projectsEasily submit text and files, organize them into projects, and collaborate in a unified workspace. Monitor progress and ensure a smooth localization process with clear insights into quality, timelines and price. Get a demo Complete visibility and 
enhanced quality controlGain real-time access to AI-generated quality reports on all translations. These scores, backed by millions of lines of data training, empower users to ensure that translations are hitting the mark, manage costs effectively and be confident in communication. Speak to an expert World class brands translate with Unbabel Experience the power of next-generation Language Operations Get a demo Read our blog Customer portal Manage your Language Operations Customer login Editor interface Start translating Editor login Close menu Be an Unbabel insiderWant a peek under the hood? We’ll send all the best Unbabel tips, tricks and news straight to your inbox. Close menu