packback-co

This Website Processes Personal DataYour Privacy ChoicesWe and our vendors use technology that collects data about your use of our site so we can improve and personalize our products and services, for analytics and marketing, and to fulfill your requests. We may also share this information with marketing vendors, social media companies, and analytics partners. By using our website, you acknowledge and agree to our Terms of Use. To learn more about our privacy practices review our Privacy Policy. Please review your choices.PurposesReject AllAccept AllData AnalyticsLegal Basis: Consent - Opt InOpted OutAnalytics cookies or performance cookies track website visitors and their user behavior. The data is then used to improve the website's functionality and, in turn, user experience.Legal BasisData subject has affirmatively and unambiguously consented to the processing for one or more specific purposesEssential ServicesLegal Basis: Legitimate Interest - Non-ObjectableAlways ActiveEssential Services cookies are cookies required for the website to function and provide the basic information requested by the website user. These cookies are exempt from collecting user consent and can be set regardless.Legal BasisNecessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subjectTargeted AdvertisingLegal Basis: Consent - Opt InOpted OutCreation and activation of advertisements based on a profile informed by the collection and analysis of behavioral and personal characteristics; we may set cookies or other trackers for this purpose.Legal BasisData subject has affirmatively and unambiguously consented to the processing for one or more specific purposesCRMLegal Basis: Consent - Opt InOpted OutFires when someone submits a form, passing the submission data to our customer relationship management (CRM) platform to create or update a contact record.Legal BasisData subject has affirmatively and unambiguously consented to the processing for one or more specific purposesConfirm Skip to main content Webinar: A Quick Tour of Packback Register Trusted By Leading Institutions Trusted by educators and administrators at over 600 higher education and K-12 institutions. View Case Study View Case Study View Case Study View Case Study View Case Study View Case Study View Case Study Institutional Impact How Packback Helps Institutions Improve Engagement, Retention, and ROI Turn AI from a distraction into a strategic advantage with pedagogically grounded Instructional AI. Supporting the People Who Power Learning Packback helps institutions implement Instructional AI in ways that strengthen student thinking, support educators, and improve engagement across the learning environment. Higher Education Leaders Help your institution adopt AI responsibly while improving engagement and retention without sacrificing academic integrity or faculty trust. Improve retention through engagement: Identify disengaged students earlier and foster deeper participation in discussion and writing across courses. Support faculty without adding workload: Reduce grading friction and give instructors 30% more time to focus on mentoring, feedback, and course content. Real-time feedback supporting student outcomes: Reduce DFW rates with real-time writing feedback and AI-supported discussion that keeps students engaged and on track. Learn More Faculty Spend 30% less time grading and more time engaging with your students while gaining clear insight into how they are participating and learning. Boost student thinking and writing: Measurably strengthen student engagement through improved writing and discussion quality. 89% of faculty report higher satisfaction with student work. Reduce grading time without sacrificing rigor: AI handles routine feedback on structure, grammar, and formatting so instructors can focus on ideas, reasoning, and mentorship. Gain insight into student engagement: See participation patterns, discussion depth, and revision activity so you can identify disengaged students earlier and support them before they fall behind. Learn More K-12 Leaders Introduce AI into your classrooms in ways that strengthen student engagement and writing while supporting teachers and aligning with district values. Boost student engagement and writing development: Give students real-time feedback that helps them build stronger reasoning, clearer writing, and deeper engagement with course material. Support teachers without adding complexity: Provide educators with tools that guide student writing and discussion while reducing time spent on routine feedback. Implement responsible AI aligned with district values: Give district leaders a governed, measurable approach to AI that parents, teachers, and boards can trust. Learn More Security Built with enterprise-level security and designed to scale with institutional needs. SOC 2 Type 2 Secure, Private Reliable COPPA & FERPA Student Data Protected WCAG AA Accessible to All Students LTI Advantage Certified Interoperable How We Help Packback Platform Features A writing assistant for every student. A grading assistant for every instructor. All from the pioneer of instructional AI. Platform Overview 123 Packback Discussions Inquiry-Based Student Discussion Platform Engage curiosity, increase motivation, build community, and support writing practice with our award-winning student discussion platform with built-in AI coaching that helps students develop better questions and responses. See More Packback Writing Ethical, Real-Time AI Writing Feedback Platform Help students become stronger, more confident writers with our pedagogy-first writing platform that delivers real-time, formative feedback, supports originality, and saves instructors time on grading through AI-assisted evaluation. See More Powered By Originality Proactive, Pedagogy-Aligned Plagiarism Prevention Tool Promote academic integrity with an Originality solution that reduces false positives, empowers students to revise before submission, and integrates seamlessly into the writing workflow, all while shifting the focus from punishment to learning. See More Results Score Higher with Packback 2X MoreRigorous Discussion 2X more student posts on Packback contain source citations, compared to the LMS. Posts on Packback Discussions are also longer on average, with 1.3X more replies per thread. +55% MoreConfident Writers Over 55% of students reported feeling “confident” or “very confident” in their writing capabilities after using Packback Writing, compared to just 42% before using Packback Writing. 30% FasterGrading Time Educators using Packback Writing saved an average of 30% of time grading per essay submission, compared to grading writing assignments without Packback Writing. See it in action The best way to experience how Packback empowers educators and students is to see it in action. Request Demo Testimonials Students and educators love Packback. 123 “It is essential with any AI detection or plagiarism detection that students get to see the feedback first before the faculty do, and have the time to revise and resubmit their work so that there isn’t that ‘gotcha’ from faculty. It has to be a teaching and a learning tool for the students.” Dr. Heather Olson Director Online Teaching and Learning Experience Florida SouthWestern State College “Packback brings the power of AI to education in a way that improves student writing and learning outcomes. It’s not just another tool—it’s a platform that empowers students and supports progress.” Kate Smith, Ed.D President Rio Solado College “As a professor, I appreciate that Packback allows me to engage my students—both inside and outside of class– in rigorous, meaningful discussions based upon their unique interests and critical thinking skills. […] Because Packback’s AI allows students to know if they have already met the basic requirements for grammar, spelling, word count, formatting, and references, they feel more confident that they are submitting high quality work.” Dr. Jennifer Hillman Psychology Professor Penn State University “It is essential with any AI detection or plagiarism detection that students get to see the feedback first before the faculty do, and have the time to revise and resubmit their work so that there isn’t that ‘gotcha’ from faculty. It has to be a teaching and a learning tool for the students.” Dr. Heather Olson Director Online Teaching and Learning Experience Florida SouthWestern State College “Packback brings the power of AI to education in a way that improves student writing and learning outcomes. It’s not just another tool—it’s a platform that empowers students and supports progress.” Kate Smith, Ed.D President Rio Solado College “As a professor, I appreciate that Packback allows me to engage my students—both inside and outside of class– in rigorous, meaningful discussions based upon their unique interests and critical thinking skills. […] Because Packback’s AI allows students to know if they have already met the basic requirements for grammar, spelling, word count, formatting, and references, they feel more confident that they are submitting high quality work.” Dr. Jennifer Hillman Psychology Professor Penn State University “It is essential with any AI detection or plagiarism detection that students get to see the feedback first before the faculty do, and have the time to revise and resubmit their work so that there isn’t that ‘gotcha’ from faculty. It has to be a teaching and a learning tool for the students.” Dr. Heather Olson Director Online Teaching and Learning Experience Florida SouthWestern State College Integrations Seamlessly Integrate with Your LMS and Learning Tools Helpful Resource Learn More About Responsible Use AI View All Resources Research Report Responsible AI & Ethics What College Students Really Think About AI in the Classroom Nearly 700 students shared how they actually use AI, what worries them, and where institutions may be getting the story wrong. March 26, 2026 Ebook Academic Integrity Growth Over Gotcha: Rethinking Plagiarism Detection in the Age of AI Blog Student Success & Retention Introducing Packback’s ROI Calculator: See the Financial Impact of Student Retention Blog Instructional AI The Calculus of the Shortcut: Lessons from a Conversation with a College Junior Schedule a Demo The best way to experience how Packback empowers educators and students is to see it in action. First Name*Last NameEmail*Your Role*Please SelectFaculty (Higher Education)Administrator (Higher Education)Instructor (K-12)Administrator (K-12)OtherInstitution*utm_campaignutm_sourceutm_medium Loading --- Skip to main content Webinar: A Quick Tour of Packback Register These words guide everything we do, from everyday decisions to long-term strategy. Since our founding over a decade ago, we’ve seen the powerful impact of creating intentional learning environments where students can explore ideas autonomously and develop their voice. As a pedagogy-first company, we see AI as a tool that serves a greater purpose. Our technology is designed to shorten feedback loops, strengthen writing and critical thinking skills, and support instructors in building trust-based, student-centered classrooms. We are educators building tools for educators, guided by curiosity, integrity, and a deep belief in student potential. The Story of Packback Timeline 2013 The Early Years From a College Classroom to a New Vision for Student Learning Packback was born in a college classroom at Illinois State University. Founded by four students — Mike Shannon, Kasey Gandham, Nick Currier, and Jessica Tenuta — we started as a textbook rental platform aimed at making education more affordable. 2014 Shark Tank Pitch How a National Stage Validated a Bigger Idea for Education That bold idea led to national exposure when Mike and Kasey appeared on Shark Tank in 2014 and secured an investment from Mark Cuban. But what mattered most wasn’t just the funding — it was the validation of a bigger idea: students deserve better tools to support how they think, learn, and grow. 2016 The Pivot to AI Launching Our First Instructional AI Platform for Critical Thinking As the team grew, so did the vision. In 2016, we launched our first Instructional AI product: Packback Questions, a discussion platform designed to spark student curiosity and improve critical thinking through AI-supported moderation and feedback. The shift wasn’t just from books to software; it was from access to outcomes. And it laid the foundation for what Packback would become: a company focused on helping students write, think, and engage more deeply — with the support of ethical, pedagogy-aligned AI. 2022 Investing in AI to Support 
Learning at Scale Building AI-Powered Writing Feedback and Grading Tools for Higher Education The success of Packback Questions opened the door to something bigger: using AI to improve student writing and reduce instructor workload. In 2022, Packback launched Packback Writing, our long-form writing tool (formerly known as Deep Dives). Built with and for instructors, Packback Writing offered real-time writing feedback for students and AI-assisted grading for educators — all grounded in research-based writing instruction. This moment marked our full commitment to Instructional AI — technology that enhances teaching, builds critical thinking, and prioritizes integrity over automation. 2024 Prevention > Detection Introducing Packback Originality: Proactive Academic Integrity for Institutions Today, Packback is used by thousands of instructors and hundreds of institutions — from community colleges to R1 universities and K–12 districts — to improve writing, boost engagement, and uphold academic integrity. In 2024, we launched Packback Originality, a proactive plagiarism prevention tool that helps students check their work for originality and make adjustments before they submit. Unlike punitive detection-only tools, Originality is built to teach — not just catch. We’ve also deepened our commitment to responsible AI through whitepapers, policy frameworks, and institutional partnerships. As one of the first companies to define and deploy Instructional AI, Packback continues to lead the conversation on what thoughtful, student-first AI should look like. What Hasn’t Changed: Human-First Instructional AI, From Day One to Today. Through all the growth, one thing has remained the same: our mission to empower every student to become a strong thinker, writer, and learner, and to build tools that support educators without replacing them. We’re proud of where we’ve been. But we’re even more excited about what’s next. Explore Careers › Loading --- This Website Processes Personal DataYour Privacy ChoicesWe and our vendors use technology that collects data about your use of our site so we can improve and personalize our products and services, for analytics and marketing, and to fulfill your requests. We may also share this information with marketing vendors, social media companies, and analytics partners. By using our website, you acknowledge and agree to our Terms of Use. To learn more about our privacy practices review our Privacy Policy. Please review your choices.PurposesReject AllAccept AllData AnalyticsLegal Basis: Consent - Opt InOpted OutAnalytics cookies or performance cookies track website visitors and their user behavior. The data is then used to improve the website's functionality and, in turn, user experience.Legal BasisData subject has affirmatively and unambiguously consented to the processing for one or more specific purposesEssential ServicesLegal Basis: Legitimate Interest - Non-ObjectableAlways ActiveEssential Services cookies are cookies required for the website to function and provide the basic information requested by the website user. These cookies are exempt from collecting user consent and can be set regardless.Legal BasisNecessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subjectTargeted AdvertisingLegal Basis: Consent - Opt InOpted OutCreation and activation of advertisements based on a profile informed by the collection and analysis of behavioral and personal characteristics; we may set cookies or other trackers for this purpose.Legal BasisData subject has affirmatively and unambiguously consented to the processing for one or more specific purposesCRMLegal Basis: Consent - Opt InOpted OutFires when someone submits a form, passing the submission data to our customer relationship management (CRM) platform to create or update a contact record.Legal BasisData subject has affirmatively and unambiguously consented to the processing for one or more specific purposesConfirm Skip to main content Webinar: A Quick Tour of Packback Register Table Of Contents Overview of the Packback Privacy Policy What Information We Collect and How We Collect It Information You Provide to Us Collection of Necessary Subscriber Information to Create an Account User Generated Content Information We Collect Through Automatic Data Collection Technologies Information we Collect from Others Age Restrictions Use of Information We Collect Use of Subscriber Information Use of User-Generated Content FERPA COPPA How and When We Share Your Information Disclosing the Personal Information We Collect About You Packback User Generated Content Personalized Advertising and Marketing General Usage Questions Choices About How We Collect, Use and Disclose Your Information Your Right to Decline Consent Personal Information and Email Preferences Your State Privacy Rights More Information on International Data Protection Rights Exercising Your Privacy Rights Security of Your Personal Information Other Details About Privacy and Data at Packback Links Content Posting Agreement and the Use of Copyrighted Content Privacy Personnel Contests or Giveaways (If applicable) Where Your Information is Physically Stored Changes to this Privacy Policy Contact Us California Consumer Privacy Act (CCPA) Privacy Notice Overview of the Packback Privacy Policy Packback, Inc. (“Packback,” or “we” or “us”) operates an online platform that provides educational products and services for students (“Student Users”) and educators (“Educator Users,” and collectively with Student Users, “Users”), through its Packback.co website and other websites, domains, sub-domains and technology products associated therewith (collectively, the “Packback Website”) and all other products and services offered by Packback (together with the Packback Website, the “Packback Platform”). The Packback Platform contains text, photographs, illustrations, video, audio and/or any other media or content from, and on behalf of, Packback (“Platform Content”) and text, photographs, illustrations, video, audio and/or any other media or content from Users (“User Generated Content”). Capitalized words that are not defined herein have the definitions set forth in our Terms of Use. Packback is committed to protecting your privacy. To support fearless curiosity, we are committed to providing a safe, secure platform that protects our Users’ privacy and personal information. As an education company that provides services and support to students, we are particularly aware of the sensitive nature of some student data, and we have worked hard to ensure compliance with The Family Educational Rights and Privacy Act (“FERPA”), Children’s Online Privacy Protection Act (“COPPA”) and other applicable laws and to build a system that can accommodate the needs individual schools where definitions of personally identifiable information or personal information may differ. If at any time you have questions or concerns about the collection, storage or usage of your personal information or User Generated Content, or if you notice any oversights in our Privacy Policy, please contact us at privacy@packback.co. We are a young company and are continuously working to better support and serve the security needs of our growing user base and educational institution partners (“Educational Institutions”). This Privacy Policy explains our collection, use and any potential disclosure of your information. The terms within this Privacy Policy apply to all personal information collected by Packback on the Packback Platform. The Packback Platform may be accessed in the United States and abroad. In such cases, certain data and information will be transferred to the United States. For personal information protection purposes, Packback is the controller and, unless otherwise noted, is also the processor of the personal information. User account information remains in your Packback account until you choose to delete it, or until your account has been inactive for 8 years, whichever occurs first. This period of time ensures your information is available to you across your entire academic career. If you are using the Packback Platform outside of the United States, your data and the information collected may be subject to the data protection laws of the country in which you are located, regardless of whether or not your data is transferred to the United States. To the extent permitted by applicable law, if you would like to request to review, correct, restrict or delete personal information that you have previously provided to us, object to the processing of personal information, or you would like to request to receive an electronic copy of your personal information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), please contact us at privacy@packback.co. We will respond to your request in accordance with the applicable law that governs the collection, use and deletion of your data and information. The requested deletion will be as comprehensive as possible but is always subject to issues outside of our control, including applicable regulations and laws, your actions and the actions of third parties. It is important to note that we may retain a copy of the information for archival purposes and to avoid identity theft or fraud. Certain users may have additional personal information rights and choices based on where they live. Please see section on “Your Data Rights” for more information. What Information We Collect and How We Collect It We collect several types of information from you and about users of the Packback Platform, including information: By which you may be personally identified such as name, email address. That is about you but does not individually identify you, such as about your internet connection, the equipment you use to access the Packback platform, and usage details. We collect this information: Directly from you when you provide it to us. Automatically as you use the Packback Platform. From third parties, for example, a Parent, instructor, or Authorized School Administrator if you are a student. Information You Provide to Us The information we collect on or through our Platform may include: Collection of Necessary Subscriber Information to Create an Account By using Packback products and accessing the Packback Platform, either on your own or through a class (either as a student user, instructor, or administrator), some information is collected about you to be able to create a user account and fulfill the necessary functions of the purpose of the Packback Platform. See sections on FERPA and COPPA for complete details on our FERPA and COPPA compliance. You may always choose not to provide subscriber information (by opting not to create an account) and may choose to remove an account that was created for you by your instructor or the Packback team at any time, but if you so choose, certain products and services may not be available to you . We intentionally require as little subscriber information as possible to be able to create your user account and provide you with the services of our site. You can update your personal information on the Packback Platform at any time.  In order for the purposes for which the data is collected to be realized, it is the responsibility of the user to keep this information up to date. By either registering for your own account on Packback, or by accepting an account created for your behalf, you consent to Packback collecting and storing the required subscriber information to create your account: Information collected when you register: Your first and last name; Password; Email address; School name; Grade level; Information processed when you make a purchase including your credit card number and billing address. (Note: this information is processed in Level 1 PCI compliant processor Stripe, to further protect your billing information and online security, but since Packback is not able to see any of this information, it is not collected or stored on the Packback Platform.) Packback takes steps to minimize the collection of personal data from the product to only what is necessary to provide the services. Your continued usage of the Packback Platform represents your continued consent to the Terms of Use and this Privacy Policy. To learn about Packback’s commitment and adherence to FERPA and COPPA in protecting and storing all student information, please read the sections “FERPA” and “COPPA”, respectively, below. You will be explicitly informed if there is any intent to use your subscriber information combined with your User Generated Content in any way other than what is outlined in this document. Any additional usage will require your explicit secondary opt in. User Generated Content A registered Packback User may generate and publish their own User Generated Content on the Packback Platform. Please see the section on “Use of ‘User Generated Content’” for more information on how this content is stored and shared. Information We Collect Through Automatic Data Collection Technologies As you navigate through and interact with the Packback Platform, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and usage patterns including: Details of your visits to the Packback Platform, including traffic data, logs, access times, referring website, and other communication data and resources that you access while on the Packback Platform. Information about your computer and internet connection, including your IP address, operating system and browser type. The information we collect automatically may include personal information. It helps us improve our Platform and deliver a better and more personalized service, including by enabling us to: Estimate our audience size and usage patterns Store information about your preferences. Recognize you when you return to the Packback Platform. The technologies we use for this automatic data collection may include: Cookies. A cookie is a small file placed on your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of the Packback Platform. Information we Collect from Others We may collect information about you from others, such as instructors, Authorized School Administrators or Parents of Child Users or Minor Users. This information may include subscriber information and  data relating to violations of our Terms (we may receive information from third parties, law enforcement, and others, about potential violators of our Terms of Service). Age Restrictions We do not intend to solicit or collect personal information from anyone under the age of 13 (a “Child User”) and/or who is otherwise unable to enter into a contract (a “Minor User”) without consent from such the parent or legal guardian of such Child User or Minor User, as applicable (“Parent”), or from an Authorized School Official. Child Users and Minor Users may only use the Packback Platform with consent from a Parent or Authorized School Official. If you believe we might have any information from or about a person who is a Child User or Minor User without legal consent, please contact us at privacy@packback.co. Use of Information We Collect Packback, its affiliates or its licensors may access and use the information you provide to us, including User Generated Content Data, the information we collect automatically, and the information we collect from third parties, and learnings about Users’ use of or interaction with the Packback Platform (“Learnings”) to develop, operate, improve and support its products and services (including, without limitation, the Website Services and the Platform) and for other lawful business purposes, including without limitation benchmarking and reports, and analytic, statistical, security, quality control, and similar purposes (“Permitted Purposes”). As part of the Permitted Purposes, the Platform uses artificial intelligence (or AI) to help Packback more efficiently analyze and identify trends in usage, which Packback then uses to modify and improve its instructional materials and the Packback Platform as a whole. We utilize application program interfaces from OpenAI to help power the AI functionality of our Services. No AI provider we use has the right to train models on any data processed on Packback’s behalf.  Any data sent through these APIs is retained for up to 30 days solely for abuse and misuse monitoring before being permanently deleted—unless required by law to retain it longer. Packback’s AI does not create, include or generate personal or individual-specific data. Packback does not use any data from Child Users or Minor Users in connection with Packback’s AI. Packback will own all right, title and interest in all aggregated and anonymized data and information (in each case, that does not include personally identifiable information from any Student User and from which personally identifiable information of any Student User cannot be derived) generated in connection with the Permitted Purposes. Use of Subscriber Information Packback collects and uses the above outlined subscriber information to: Create and manage your membership account; Process your transactions; Provide customer service; Perform research and analysis aimed at improving our products, services, curriculum, educational outcomes, and technologies; To display content that is customized to your preferences; To identify your uploaded content as your own authenticated content for the purposes of tracking your usage for grading purposes; If you are an employee, contractor, or paid contributor for Packback, to compensate you and to prepare tax information slips; To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection; To communicate with you about your transactions, new products and services; and, For any purpose for which you provide consent. We may send transaction-related communications such as welcome letters, billing reminders, and purchase confirmations. If you do not wish to receive surveys or marketing communications, you may adjust your “Personal Information Preferences” as described below or follow the “unsubscribe” instructions included within each email communication. Please keep in mind that if you choose not to receive marketing communications, you may continue to receive transactional or account communications (e.g., confirmation emails, password reset emails, digest emails, etc). Use of User-Generated Content Packback collects, stores and uses “User Generated Content” to: Provide the core functionality of the Packback Platform, including displaying User Generated Content to other Packback Users to read and respond to; Combining subscriber information with User Generated Content data to allow School Officials to assign a grade to a student’s participation on the Packback Platform; and To share in the limited and protected ways outlined in the section entitled “How and When We Share Your Information.” FERPA FERPA stands for the Family Educational Rights and Privacy Act (20 U.S.C. 1232g, 34CFR§99) and is designed to ensure that student’s personally identifiable education information is protected. Packback takes FERPA compliance extremely seriously, and we have designed our system to provide options to accommodate each school’s definition of Directory Information and/or Personally Identifiable Information (PII). In the course of Subscriber’s use of the Services, personally identifiable information about students (“Student Personal Data”) may be disclosed to Packback. Packback acknowledges that it will be considered a “School Official” (as outlined in FERPA) and will comply with the requirements in FERPA concerning the confidentiality and release of Student Personal Data. Packback officers, employees, and agents of Packback who access Student Personal Data may use such data only for the purposes for which such data has been made available to Packback and ways outlined within this Privacy Policy. Packback’s definition of “Student Personal Data” on Packback includes (as relevant for Packback), student name, email address, course title/information, and final participation grade information. User Generated Content posted by student Users in the Packback Questions forum–when completely separated from any identifiable information about the student who posted the content–would not be considered Student Personal Data. Our system gives students the right to control who can view their subscriber information combined with their student posted content, and we have a sophisticated authorization and privacy system that prevents any unauthorized user from connecting student posted data to any subscriber information at the backend API level. Subscriber information is not simply “obscured” on the website, but is actively separated at the server level and cannot be connected to User Generated Content unless requested by an authorized School Official (with proper permissions in the Packback system). Please read the section entitled “How and When We Share Your Information” to learn more about the limited ways in which we share and or use the collected information. COPPA COPPA stands for the Children’s Online Privacy Protection Act (15 U.S.C. 6501, 16 CFR Part 312) and is designed to protect the privacy of children under the age of 13. Packback takes COPPA compliance extremely seriously, and we have designed our system to ensure that Packback obtains the consent of a Child User’s Parent or an Authorized School Official prior to collecting personal information online from such Child User. Packback does not knowingly permit Child Users to register directly for the Packback Platform without the verifiable consent of a Parent or an Authorized School Official. If Packback learns that the personal information of a Child User has been collected on the Packback Platform without legal consent, then Packback will take appropriate steps to delete such information.  If you are a Parent of a Child User and discover that your child has an account on the Packback Platform without your consent, please alert us at privacy@packback.co.  In compliance with COPPA, we do not require a child user to provide any personal information beyond what is reasonably necessary for them to participate in Packback’s educational services. We permit the school to create Child User and/or Minor User accounts, as applicable, when the Packback Platform is used by a school in the classroom for an educational purpose. The school may provide consent for Packback to collect personal information of a Child User or Minor User, as applicable, for this purpose. Schools may create a Child User or Minor User account, as applicable by adding students to the Packback Platform through our registration process for schools. A school may create logins/passwords for each individual Student User using tools that we provide. We obtain, and where appropriate, require institutions to obtain, verifiable parental consent. When Packback is used by a School in an educational setting, we rely on the School to provide the requisite consent, on behalf of the Parent, for Packback to collect information from a School User under the age of 13 for educational purposes. Packback will defer to the institution’s authority regarding data access, updates, or deletion requests. Parents should direct such requests to the school or district, which can then coordinate with Packback. If you are an Educator User and you register an account for a Child User or a Minor User, you, individually and on behalf of the Educational Institution , represent and warrant that you have received express consent from such Child User’s or Minor User’s Parent or have provided such consent as an Authorized School Official for you to register the Child User or Minor User for access to or use of the Packback Platform and for you to provide to Packback the information you disclose in connection with the registration of such Child User or Minor User.  Without limiting the foregoing, you further agree, individually and on behalf of your Educational Institution, to be bound by these terms on behalf of such Child User or Minor User. How and When We Share Your Information Disclosing the Personal Information We Collect About You Packback does not sell your personal information to any third parties.  No student profile or student work is made available or visible to the public Except as set out in this Privacy Policy, Packback does not disclose your personal information to any third parties without your affirmative consent through a secondary optional opt-in process. We disclose subscriber information to third-party service providers who perform necessary services on our behalf to provide you with the best and most secure experience possible, including, but not limited to, to handle the processing of payments, to provide data storage, to host websites, to fulfill orders and shipments, to conduct audits, etc. Those third-party service providers (i) are only permitted to obtain the personal information they need to provide the service, (ii) are contractually obligated to protect personal information to the same extent as Packback, and (iii) are contractually prohibited from using it for any other purpose. We may disclose subscriber information to law enforcement agencies if required to do so by law, including in response to a valid subpoena, warrant, or legal process. Such disclosures will be made in compliance with applicable laws and only to the extent necessary to fulfill legal obligations. Over time, Packback may grow and reorganize. We may share your information, including personal information with affiliates such as a parent company, subsidiaries, joint venture partners or other companies that we control or that are under common control with us, in which case we will require those companies to agree to use your personal information in a way that is consistent with this Privacy Policy. In the event of a change to our organizations such that all or a portion of Packback or its assets are acquired by or merged with a third-party, or in any other situation where personal information that we have collected from users would be one of the assets transferred to or acquired by that third-party, this Privacy Policy will continue to apply to your information, and any acquirer would only be able to handle your personal information as per this policy (unless you give consent to a new policy). In the unlikely event that Packback goes out of business, or files for bankruptcy, we will protect your personal information, and will not sell it to any third-party. Packback User Generated Content Students can have social interactions with others in their classes (via replying to discussion assignments) and Packback moderates those interactions. By posting User Generated Content through your account on Packback, this Content will be subject to this Privacy Policy and our Terms of Use. You, as the original poster of your content, retain non-exclusive ownership over your User Generated Content and may edit or delete your User Generated Content at any time, as well as use your own content again in any way. By uploading User Generated Content, you also give Packback a perpetual, non-exclusive, non-transferable and royalty-free license to use such User Generated Content for the Permitted Purposes. Only you, as the original author of the content –and no other Member– shall ever have the right to sell for any value your User Generated Content (except as you expressly agree in writing), except that Packback may use such User Generated Content for the Permitted Purposes. Personalized Advertising and Marketing Packback does not share your personal information with third parties for their own marketing purposes, including direct marketing. We do not permit contextual advertisements, marketing, or other third-party advertising and promotion in our services. We do not use or disclose Student Data for targeted advertising purposes. Specifically, personalized advertising (ads based on a user’s personal information) is not used or displayed in Packback’s products. We are committed to protecting the privacy and data of our students. We do not share student data with third-party advertisers or use it to create profiles for advertising purposes. General Usage Questions If you are a school administrator and you would like more information about how we protect student privacy, autonomy and control over their data, please contact us at privacy@packback.co. Choices About How We Collect, Use and Disclose Your Information Your Right to Decline Consent If you are being asked to use Packback products for a class, but do not consent to the Packback Terms of Use and Privacy Policy, please contact our team at privacy@packback.co; we will be happy to work with you to answer your questions and make best effort to accommodate your needs. If you would like to review or revise information that you previously provided to us, you may access and change your personal information in the “Account Settings” section of the website. You may also, at any time, request a deletion of your account. We will respond to such request within the applicable period prescribed by law (and usually within 48 hours). The requested deletion will be as comprehensive as possible but is always subject to issues outside of our control, including applicable regulations and laws, your actions and the actions of third parties. It is important to note that we may retain a copy of the information for archival purposes and to avoid identity theft or fraud. As a User of Packback,  an account deletion will remove all record of your personal information from the Packback Platform (email, name, posting statistics, etc.).At any time, you are able to manage your own User Generated Content by navigating to your Profile. You can edit and delete your own posts. Personal Information and Email Preferences Packback respects your right to make choices about the use and disclosure of your personal information. If at any time you have questions or concerns about the collection, storage or usage of your personal information or User Generated Content, please contact our customer support team by emailing privacy@packback.co. If you choose not to receive marketing communications, you may request to be unsubscribed at any time. Please be advised that you may not receive transactional, password reset, or account communications (e.g., confirmation emails and account balance statements). You can request to be re-subscribed at any time by emailing us at privacy@packback.co. Your State Privacy Rights State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. To learn more about California residents’ privacy rights, please see the section below entitled “Privacy Notice for California Residents.” Certain states, such as California, New Jersey, Delaware, Maryland, Minnesota, and Oregon provide (now or in the future) their state residents with rights to: Confirm whether we process their personal information. Access and delete certain personal information. Correct inaccuracies in their personal information, taking into account the nature of the information and the processing purpose. Data Portability. Either limit (opt-out of) or require consent to process sensitive personal data. Opt out of targeted advertising. More Information on International Data Protection Rights Certain Users may have additional personal information rights and choices based on where they live. We have tried to provide links to websites that provide more information below. If you feel that this list does not cover your rights, please send an email to privacy@packback.co. If you are a Canada resident, Canadian law may provide you with additional rights regarding our use of your personal information. To learn more about your Canada privacy rights, visit https://www.priv.gc.ca/en/. If you are a resident of the European Union or European Economic Area, the General Data Protection Law (“GDPR”) may provide you with additional rights regarding our use of your personal information. To learn more about your GDPR privacy rights, visit https://eugdpr.org/the-regulation/. You also have the right to lodge a complaint with the supervisory authority of your habitual residence, place of work or place of alleged infringement if you consider that the processing of your personal data infringes applicable law. A list of European Union data protection authorities is available at:http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080 . Exercising Your Privacy Rights You may edit any of your Personal Information in your account on the Packback Platform, including contact information and/or notification settings, by editing your account profile. You may request that we delete your account information by deleting your account from your profile page, but please note that we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When account information is deleted, it will be erased from the active database but may remain in our archives for a limited amount of time. We will otherwise retain your information for as long as your account is active, as needed to provide you with the Services you have requested, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreementsIt is important to note that we may retain a copy of the information for archival purposes and to avoid identity theft or fraud To exercise any of your other privacy rights, please contact privacy@packback.co. To appeal a decision regarding a consumer rights request, please contact privacy@packback.co. We will respond to your request or appeal in accordance with the applicable law that governs the collection, use and deletion of your data and information. Security of Your Personal Information The security of your personal information is important to us. We follow generally accepted industry best practices to help protect your personal information including without limitation: Limiting access to your personal information to those of our employees who require it to provide services to you; Requiring employees to sign confidentiality agreements to protect customer and other confidential information; Require complex passwords and failed login lockouts protect user information. Ensuring that third-party service providers sign confidentiality agreements to maintain the confidentiality of your personal information and not to use it for any unauthorized purposes; All customer data is encrypted at rest with AES-256 and in transit via TLS. Not storing your billing information or credit card information within our system directly, but instead using Level 1 PCI compliant processor Stripe to store all payment information; Rigorous evaluation of all third-party service providers before implementation; Annual Security Reviews internally to reevaluate all service providers and our system, to continue to ensure the highest level of security; No method of transmission over the Internet, or method of electronic storage, is ever 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security. If a password is used to protect your account and personal information, it is your responsibility to keep your login credentials confidential. We will notify you of a security incident as required by applicable law. Other Details About Privacy and Data at Packback Links We (Packback) or Users on the Packback Platform may share “link” to websites, including those of our subsidiaries and third-party content providers, that have different privacy policies and practices from those disclosed here. We can assume no responsibility for the policies or practices of such linked sites and encourage you to become acquainted with them prior to following links. Content Posting Agreement and the Use of Copyrighted Content By posting User Generated Content on Packback, you agree to the Content Posting Agreement as outlined here: You assert that you are not posting Copyrighted Content without proper licensing for sharing, distributing or otherwise remixing; If you share content with a Creative Commons License, you agree to provide proper attribution as the “Source” when posting; You will not post inflammatory, inappropriate, derogatory, or otherwise egregious content that limits or detracts from other users’ ability to have a safe and professional educational environment on the platform. If you do post Copyrighted Content, Packback claims no responsibility or ownership over the Copyrighted Content. We will look for Copyrighted Content and remove it and will comply with a removal request from any owner of inappropriately posted Copyrighted Content promptly. By posting User Generated Content on Packback, you agree to give Packback the right to Edit, Delete or “Moderate” your User Generated Content to ensure compliance with the Community Guidelines and Content Posting Agreement without limitation. Privacy Personnel We have personnel at Packback who are accountable for our policies and practices with respect to the management of personal information. You may forward any questions, comments or complaints that you might have about this Privacy Policy to privacy@packback.co. We are happy to answer any questions. Contests or Giveaways (If applicable) If you have entered into and/or won a Packback contest, we or a contest sponsor may publish your name and city of residence. Information about our customers, including personal information, may be disclosed as part of any merger, acquisition, or sale of the company and/or its assets, as well as in the unlikely event of insolvency, bankruptcy, or receivership, in which personal information would be transferred as one of the business assets of the company. We will notify you of such an occurrence as described in the “Changes to This Privacy Policy” section below. We reserve the right to disclose your personal information if required or permitted to do so by law. Where Your Information is Physically Stored Personal information collected by Packback may be stored and processed in the United States or any other country in which Packback or its affiliates maintain facilities, and by providing us with your personal information and using the Packback Platform, including our sites or services, you consent to any such transfer of information outside of your country. If you would like to exercise any of your personal information protection rights (including the right to have your personal information deleted), please contact us using the “Contact Information” below. We employ the use of cloud-based storage with distributed physical servers through companies with the highest tier compliance, security and reputability. Currently, most of our servers are in the United States. Data of Users based in Canada are stored on servers in Canada; although, your email, name, post data, (including User Generated Content), and other relevant information may be sent to US-based companies we use, so we can answer your customer support emails, send you important emails from the system, etc. Changes to this Privacy Policy While we reserve the right to change the terms of this Privacy Policy at any time, we will make every best effort to only make material changes to the Privacy Policy between class terms to avoid any potential disruption. When we make changes, we will revise the “last updated” date at the top of the policy. If there are material changes to this statement or in how Packback will collect or use your personal information, we will notify you by prominently posting a notice of such changes here or on our home page, or by sending you an email. We encourage you to review this Privacy Policy whenever you visit the Packback Platform. If applicable law requires your affirmative consent, we will require such affirmative consent the next time you access the Packback Platform. Contact Us Packback welcomes your comments, questions, and concerns. Please contact us at privacy@packback.co or at our mailing address below: Packback125 S Clark St, Suite 1150,Chicago IL 60603 We have appointed a Data Protection Lead responsible for overseeing our internal privacy practices and ensuring appropriate safeguards are in place for handling personal data. You can contact the Data Protection Lead at privacy@packback.co. California Consumer Privacy Act (CCPA) Privacy Notice This portion of our Privacy Policy applies only to residents of the state of California and applies only to the extent of any inconsistency with the information above. Categories Of Personal Information Collected About Consumers In the 12-month period before the effective date this Privacy Policy, Company collected the following categories of personal information about consumers: Identifiers such as real name, online identifier, Internet Protocol address, email address, and account name. Internet or other electronic network activity information regarding a consumer’s interaction with the Packback Platform. Education information. Collection of Sensitive Personal Information We may also collect or process sensitive personal information as necessary to operate our business, to comply with our legal and regulatory obligations, and to provide our services to you. We may collect the following types of sensitive personal information from you: Account log-in in combination with any required security or access code, password, or credentials allowing access to an account. We do not use or disclose your sensitive personal information for purposes other than those permitted by California law. Categories of Sources from Which Personal Information Is Collected Directly from you, for example, when you fill out a form on the Packback Platform or sign up for an account with us. Indirectly from you, for example, from observing your actions on our websites and from your devices. Purpose for Collecting Personal Information We have collected and used your information for the following purposes: Providing the Platform to you. Helping to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for these purposes. Debugging to identify and repair errors that impair existing intended functionality. Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a consumer’s current interaction with the business, provided that the consumer’s personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumer’s experience outside the current interaction with the business. Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business. Undertaking internal research for technological development and demonstration. Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business. Disclosure of Your Personal Information Within the last 12 months, we may have shared the categories of personal information below to the following categories of third parties for the following purposes: Identifiers, disclosed to service providers, used for providing the service to you Internet or other electronic network activity information, disclosed to service providers, used for providing and improving the service. Your California Privacy Rights If you are a California resident, you have the following rights regarding your personal information. Right to Access. You have the right to confirm whether we are processing your personal information and to obtain a copy of the personal information we have collected about you. If requested, we will provide this information in a portable and, if technically feasible, readily usable format. Right to Know. You have the right to know about personal information that we have collected, disclosed, shared, or sold: The categories of personal information collected; The categories of sources from which we collected personal information; The business or commercial purposes for which we use the personal information; The categories of third parties with whom we share the personal information; The categories of information that we sell or disclose to third parties; and The specific personal information we collected. Right to Delete. You have the right to request that we delete your personal information. Upon verifying your identity and the validity of your request, we will delete your personal information from our records and instruct our service providers, affiliates, or third parties to delete your information as required by law. We may deny your deletion request if retaining the information is permitted under law. Right to Correct. You have the right to correct inaccuracies in your personal information. In certain circumstances, we may not be able to satisfy this request depending on the nature of the personal information and purposes for maintaining it. Right to Opt-Out. You have the right to opt out of certain types of personal information processing, including the “sale” of personal information, sharing, or use of personal information for targeted advertising and any processing of personal information for decision-making purposes that produce legal or similarly significant effects. We do not sell or share your personal information for targeted advertising or profiling. How to Exercise These Rights You can exercise any of your CCPA rights described in the previous section by contacting us at privacy@packback.co. Where permitted or required by law, please note that we may take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. In connection with such verification, we may ask you to provide evidence of access to the user account in question (for example, via access to its email address) before responding to any requests. We may limit our response to your exercise of the above rights as permitted by law. We may not discriminate against you for exercising any of your rights under California law.  This means that we may not deny you services, or charge you different prices or rates for services or provide you with a different level or quality of services (or suggest that we will do so), in response to a request made under California law. If you are an employee, applicant, or independent contractor, we may not retaliate against you for the exercise of your rights. However, we may charge different prices or rates, or provide a different level or quality of services, where that difference is reasonably related to the value provided to us by your personal information. You may designate an authorized agent to make a California rights request on your behalf. To designate an authorized agent, you must provide the agent with written permission to submit the request.  We may still require you to confirm that you have authorized an agent to act on your behalf and to verify your identity directly (subject to certain exceptions) as permitted by law. We may refuse a request if the agent does not provide adequate proof of their authorization as permitted by law. Loading --- This Website Processes Personal DataYour Privacy ChoicesWe and our vendors use technology that collects data about your use of our site so we can improve and personalize our products and services, for analytics and marketing, and to fulfill your requests. We may also share this information with marketing vendors, social media companies, and analytics partners. By using our website, you acknowledge and agree to our Terms of Use. To learn more about our privacy practices review our Privacy Policy. Please review your choices.PurposesReject AllAccept AllData AnalyticsLegal Basis: Consent - Opt InOpted OutAnalytics cookies or performance cookies track website visitors and their user behavior. The data is then used to improve the website's functionality and, in turn, user experience.Legal BasisData subject has affirmatively and unambiguously consented to the processing for one or more specific purposesEssential ServicesLegal Basis: Legitimate Interest - Non-ObjectableAlways ActiveEssential Services cookies are cookies required for the website to function and provide the basic information requested by the website user. These cookies are exempt from collecting user consent and can be set regardless.Legal BasisNecessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subjectTargeted AdvertisingLegal Basis: Consent - Opt InOpted OutCreation and activation of advertisements based on a profile informed by the collection and analysis of behavioral and personal characteristics; we may set cookies or other trackers for this purpose.Legal BasisData subject has affirmatively and unambiguously consented to the processing for one or more specific purposesCRMLegal Basis: Consent - Opt InOpted OutFires when someone submits a form, passing the submission data to our customer relationship management (CRM) platform to create or update a contact record.Legal BasisData subject has affirmatively and unambiguously consented to the processing for one or more specific purposesConfirm Skip to main content Webinar: A Quick Tour of Packback Register Built on Pedagogy, Powered by AI. Discover how inquiry, feedback, and mastery learning shape better student outcomes. Read the Pedagogy Behind Packback HOW YOU CAN BENEFIT FROM PACKBACK Better outcomes. Less friction.Instructional integrity, redefined. Improves 
student outcomes through real-time, feedback-driven learning that boosts persistence, writing quality, and academic confidence. Elevates instructional effectiveness by supporting faculty with tools that reinforce pedagogy, reduce grading burden, and uphold academic standards. Delivers ethical, 
scalable AI that is designed for transparency, trust, and responsible implementation across programs and departments. Our Platform Real-time Ethical AI Support for Academic Writing Powered by Originality Packback Originality Student-Centered Academic Integrity Tools for the AI Age Detect (and prevent) possible plagiarism and Generative AI use on any assignment, with real-time originality feedback to help support student writing performance and preserve academic integrity. Learn More Packback Discussions Inquiry-Based Student Discussion Platform Engage curiosity, increase motivation, build community, and support writing practice with our award-winning student discussion platform. Built-in AI coaching helps students develop better questions and responses, while offering automated moderation for faculty. Learn More Packback Writing Feedback Platform for Writing Assignments Improve student writing skills and confidence on written assignments through instant AI-powered coaching on flow, structure, grammar, research quality, and more. Streamline writing assignment grading with an AI assistant that is tied to your specific rubric. Learn More Designed for today’s AI-driven world. 
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personalized, real-time writing feedback—without compromising academic standards. Writing Lab empowers students to build essential writing skills, develop AI literacy, and uphold academic integrity by: Offering actionable feedback on structure, clarity, logic, and sourcing—before submission. Teaching proper citation of AI-assisted work to model transparency and ethics. Supporting student development beyond class assignments—available anytime, for any writing project. Learn More INTEGRATIONS Seamlessly Integrate with Your Favorite Tools. SECURITY Built with enterprise-level security and designed to scale with institutional needs. SOC 2 Type 2 Secure, Private Reliable COPPA & FERPA Student Data Protected WCAG AA Accessible to All Students LTI Advantage Certified Interoperable From Our Blog Learn More With Our Latest Resources View All Resources Research Report Responsible AI & Ethics What College Students Really Think About AI in the Classroom Nearly 700 students shared how they actually use AI, what worries them, and where institutions may be getting the story wrong. March 26, 2026 Ebook Academic Integrity Growth Over Gotcha: Rethinking Plagiarism Detection in the Age of AI Blog Student Success & Retention Introducing Packback’s ROI Calculator: See the Financial Impact of Student Retention Blog Instructional AI The Calculus of the Shortcut: Lessons from a Conversation with a College Junior Schedule a Demo The best way to experience how Packback empowers educators and students is to see it in action. First Name*Last NameEmail*Your Role*Please SelectFaculty (Higher Education)Administrator (Higher Education)Instructor (K-12)Administrator (K-12)OtherInstitution*utm_campaignutm_sourceutm_medium Loading