Laurel

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesdenyacceptPrivacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.reject all cookiesallow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.confirm my preferences and closeIntroducing Signal - Laurel’s work intelligence platform. Read the launch announcementThe AI Platform That Maps Time to OutcomesLaurel doesn’t just automate timesheets — it uses AI to grow profits, reveal patterns, and increase the leverage of every hour you spend.Request demoYour time is finite.makes your time count.The ProblemLegacy time solutions create a costly disaster: frustrated professionals, missed revenue, and zero insight into where to improve operations.Tedious, Inaccurate TimekeepingProfessionals spend non-billable hours logging work time—and fail to document all hours worked.Revenue LeakageMissed billable time, write-downs, and inefficient processes drain millions in potential revenue.Lacking Key Operational InsightsInaccurate billable hours turns decisions about pricing, capacity, and growth into pure guesswork.Blind AI InvestmentFirms can't identify inefficiencies and high-impact opportunities for AI automation.The SolutionLaurel creates a strategic advantage: professionals do timesheets in minutes, firms stop revenue leakage, and leadership gets key operational visibility for driving profit growth.Save Professionals TimeAccurate capture, intelligent activity grouping, and AI narrative generation make timesheets a breeze for partners and fee earners.Grow ProfitRecover +28 daily billable minutes per professional, and maximize realization with real-time compliance.Answer Vital QuestionsUnderstand the true cost of service delivery, and optimize pricing, capacity planning, and more.Apply AI with PrecisionQuickly identify inefficiencies and opportunities to deploy AI for maximum leverage. Plus measure ROI of AI investments.LEARN MORE ABOUT THE PRODUCTWho we serveLaw Firm LeadersMake every billable minute count with AI-powered timesheets and point-of-entry compliance.Learn MoreAccounting Firm LeadersMaximize utilization and understand your firm’s operations in a way previously impossible.Learn MoreTimekeepersGet time back for what matters most, whether it’s high-leverage work, leisure, or quality time with family.Learn More“ I get my Saturday morning back. Instead of spending 4 hours entering time, I can do whatever else I want to do. “Donovan M.Powell, AssociatePullin, Fowler, Flanagan, Brown & PoeSecurity is part of our DNAEnterprise-Grade SecurityLaurel is SOC II Type II certified, HIPAA compliant, and utilizes GDPR, and applicable Canada and US privacy laws.Firm-Specific ModelsAI models are deployed on a firm-by-firm-basis, meaning your AI models are trained on your firm’s data alone.Professionals Are in ControlTimekeepers can configure which applications and URLs they track as part of their timesheet automation, and are the only ones with access to the work history Laurel collects.Making every minute countView All Success StoriesKurt Ruttum, Managing partnerTonkon Torp"I can often tell if somebody is using Laurel. I find the granularity of the description of the matters is better, more crisp. We are capturing more time and building more time from clients."+ $20KBoost annual revenue
per timekeeper+ 21 minAverage lift in a daily billable hours per time keeper+18%More entries per day, showing greater timesheet granularityUsing Laurel has resulted in a valuable increase in my average recorded hoursDanny KrakowerPartner at Shulman RogersOur team loves Laurel’s intuitive design and enhanced capabilities. The AI narratives are just icing on the cake.Jim HicksCFO & COO at CCK StrategiesWhen I am crazy busy and cannot enter my time immediately, Laurel has been a life-saver.Dee Dee LantzParalegal at WLJLaurel has changed my life. It saves me hours and my docketed time is significantly increased.Danielle DouekPartner at LernersSee how Laurel helps firms turn time into a strategic advantage.REQUEST DeMoSee how Laurel helps firms turn time into a strategic advantage.request demoWe obsess over timekeeping so you can keep your timeMA fresh start to the week! What needs to be accomplished?mTDon’t forget to take moments to stretch, snack, or share funny videos.TWYou’re halfway through your week. Have you done the important things yet?WTHThe weekend is fast approaching! What are you proud of this week?THFIt’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.FSDeep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)SSUClose your eyes and think about the week ahead. How will you value your time?SUA fresh start to the week! What needs to be accomplished?mDon’t forget to take moments to stretch, snack, or share funny videos.TYou’re halfway through your week. Have you done the important things yet?WThe weekend is fast approaching! What are you proud of this week?THIt’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.FDeep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)SClose your eyes and think about the week ahead. How will you value your time?SU --- By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesdenyacceptPrivacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.reject all cookiesallow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.confirm my preferences and closeIntroducing Signal - Laurel’s work intelligence platform. Read the launch announcementPrivacy PolicyEffective date: December 16, 20201. Introduction and OverviewThis Privacy Policy provides a comprehensive description of how Time By Ping, Inc., dba Laurel (“Laurel,” “we,” “our,” or “us”), collects, uses, and shares information about you as well as your rights and choices regarding such information. It applies to our website available at www.laurel.ai (“Website”), our emails, and any other location, online or offline, operated by us that makes this Privacy Policy available to you (collectively, the “Service”).By using the Service, you consent to our collection, use and disclosure practices, and other activities as described in this Privacy Policy. If you do not consent, discontinue use of the Service.As further described below, when you access or interact with the Laurel mobile application (“Mobile App”) or the Laurel desktop application (“Desktop App”) (collectively, the “Apps”), our processing of information through the Apps is governed by the terms of our agreements with the applicable business customer and not this Privacy Policy. In the event we are permitted to process information for our own purposes, we will process the information in accordance with the practices described in this Privacy Policy. For more information about the information we process on behalf of our business customers, please see the “Information on Behalf of Our Business Customers andThrough the Apps” section below.If you are a Nevada resident, California resident, or data subject in Europe, please see the additional disclosures at the end of this Privacy Policy. If you have any questions or wish to exercise your rights and choices, please contact us as set out in the “Contact Us” section.2. Information CollectionA. Information Collected Through the Service1. Information You Provide Through the ServiceWe collect information about you when you interact with the Service, including information you provide when you access our Website, view our emails, interact with our chat function, participate in a promotion, contact customer support, or apply for a job. The categories of information we collect include:Contact Data, including your first and last name, email address, postal address, and phone number.Company Data, including your company name, size, postal address, and your job title.Content, including content within any messages you send to us (such as interacting with our chat function, requesting more information, or sending questions to customer support).Job Applicant Data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions.You may choose to voluntarily provide other information to us that we do not request, and, in such instances, you are solely responsible for such information.2. Information Collected Automatically Through the ServiceIn addition, we automatically collect information when you use the Service. The categories of information we automatically collect includes:Service Use Data, including data about features you use, pages you visit, emails you view, products and services you view, the time of day you browse, and your referring and exiting pages.Device Data, including data about the type of device or browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and device identifiers such as IP address and Ad Id.Location Data, including imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level) with the applicable business customer.We use various current—and later—developed tracking technologies to automatically collect information when you use theService, including the following:Log Files, which are files that record events that occur in connection with your use of the Service.Cookies, which are small data files stored on your device that act as a unique tag to identify your browser. We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate our website and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings.Pixels (also known as web beacons), which is code embedded in a website or email that sends information about your use to a server. There are various types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a website or email that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device.We may incorporate pixels from separate entities that allow us to track our conversions and provide you with additional functionality.Device Fingerprinting, which is the process of analyzing and combining sets of data elements from your device’s browser, such as JavaScript objects and installed fonts, to create a “fingerprint” of your device and uniquely identify your browser and device.For further information on how we use tracking technologies for analytics, and your rights and choices regarding them, see the “Analytics” and “Your Rights and Choices” sections below.B. Information on Behalf of Our Business Customers and Through the AppsWe provide products and services for our business customers and collect and process information about individuals (including through tracking technologies activated by our business customers) at the direction of our business customers (“Customer Data”).Our processing of CustomerData is governed by the terms of our service agreements with our business customers, and not this Privacy Policy. To the extent we combine Customer Data with information we have collected through the Service, we will treat the combined information in accordance with the practices described in this PrivacyPolicy, plus any additional restrictions imposed by our business customers. We are not responsible for how our business customers treat the information we collect on their behalf, and we recommend you review their own privacy policies.For further information on your rights and choices regarding Customer Data, see the “Your Rights and Choices”section below.C. Information from Other SourcesWe also collect information from other sources. The categories of sources from whom we collect information include:Partners that offer co-branded services, sell or distribute our products, help generate leads, or engage in joint marketing activities.Publicly-available sources, including data in the public domain.We treat the information collected from other sources subject to any laws or contractual obligations applicable to us. In the event we are permitted to process the information for our own purposes, we will process the information in accordance with the practices described in this Privacy Policy.3. Use of InformationWe collect and use information for business and commercial purposes in accordance with the practices described in this Privacy Policy.A. Through the ServiceOur business purposes for collecting and using information through the Service include to:Operate and manage our Service.Perform services requested by you, such as respond to your comments, questions, and requests, and provide customer service.Send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages.Prevent and address fraud, breach of policies or terms, and threats or harm.Monitor and analyse trends, usage, and activities.Improve the Service or other Laurel websites, apps, marketing efforts, products and services.Develop and send you direct marketing, including advertisements and communications about our and other entities’ products, offers, promotions, rewards, events, and services.Conduct promotions, including verifying your eligibility and delivering prizes in connection with your entries.Fulfill any other business or commercial purposes at your direction or with your notice and/or consent.B. Through the AppsOur business purposes for collecting and using information through the Apps include to provide the products and services described in the terms of our service agreement with the applicable business customer. In addition, we may use the information for the purposes set forth above to the extent permitted by the terms of our service agreements and applicable law.Notwithstanding the above, we may use information that does not identify you or the applicable business customer (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law or contractual obligations applicable to us. For information on your rights and choices regarding how we use information about you, please seethe “Your Rights and Choices” section below.4. Sharing of InformationA. Through the ServiceWe share information we collect through the Service in accordance with the practices described in this Privacy Policy. The categories of parties with whom we share information include:Service Providers. We share information with service providers that process information on our behalf. Service providers assist us with services such as data analytics, marketing, website hosting, and technical support. We contractually prohibit our service providers from retaining, using, or disclosing information about you for any purpose other than performing the services for us, although we may permit them to use information that does not identify you or the applicable business customer (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law.Vendors and Other Parties. We share information with vendors and other parties for analytics related purposes. These parties may act as our service providers, or in certain contexts, independently decide how to process your information. For more information on analytics, see the “Analytics” section below.Affiliates. We share information with our affiliates and related entities, including where they act as our service providers or for their own internal purposes.Partners. We share information with our partners in connection with offering co-branded services, generating leads, selling or distributing our products, or engaging in joint marketing activities.Promotions. When you voluntarily enter a sweepstakes, contest, or other promotion, we share information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law (e.g., on a winners list). By entering a promotion, you agree to the official rules that govern that promotion, and may, except where prohibited by applicable law, allow the sponsor and/or other entities to use your name, voice and/or likeness in advertising or marketing materials.Merger or Acquisition. We share information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.Security and Compelled Disclosure. We share information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also share information to protect the rights, property, life, health, security and safety of us, the Service or anyone else.Facilitating Requests. We share information at your request or direction, such as when you choose to share information with a social network about your activities on the Service.Consent. We share information with notice to you and your consent.B. Through the AppsWe share information collected through the Apps to provide the products and services described in the terms of our service agreement with the applicable business customer. For example, we share information with our business customers in order to facilitate your entries in the Apps, maintain and administer reports, respond to your questions and comments, comply with your requests, market to the business customer, and otherwise comply with applicable law. In addition, we may share the information for the purposes set forth above to the extent permitted by the terms of our service agreements and applicable law.Notwithstanding the above, we may share information that does not identify you or the applicable business customer (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Rights and Choices” section below.5. Links and Integrations From Other PartiesThe Service and Apps link to and/or integrate with websites, platforms, and services operated or controlled by other parties.Please note that when you interact with other entities, including when you leave our Service or Apps, those entities may independently collect information about you and solicit information from you. The information collected and stored by those entities remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.6. AnalyticsWe may use analytics services, such as Google Analytics, to help us understand how users access and use the Service. As indicated above, analytics providers may act as our service providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.For further information on the types of tracking technologies we use on the Service and your rights and choices regarding analytics please see the “Information Collected Automatically” and “Your Rights and Choices” sections.7. Your Rights and ChoicesA. Information Collected Through the AppsYour right and choices in the information collected through the Apps is governed by our agreements with the applicable business customer. Please contact the applicable business customer for more information on how to exercise your rights and choices with respect to that information.B. Tracking Technology ChoicesCookies and Pixels. Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations.Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals.  For more information on “Do Not Track,” visit http://www.allaboutdnt.com.Please be aware that if you disable or remove tracking technologies some parts of the Service and Apps may not function correctly.C. AnalyticsGoogle provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout.Please note that if you opt out, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.D. CommunicationsYou can opt-out of receiving promotional emails from us at any time by following the instructions as provided in emails to click on the unsubscribe link, or emailing us at the email address set out in the “Contact Us” section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or Laurel’s ongoing business relations.Please note that your opt out is limited to the email address used and will not affect subsequent subscriptions.8. ChildrenThe Service is not directed at children. We do not knowingly collect personal information (as defined by the U.S. Children’s Privacy Protection Act, or “COPPA”) from children. If you are a parent or guardian and you believe we have collected information in violation of COPPA, contact us at privacy@laurel.ai. We do not knowingly “sell,” as that term is defined under the CCPA, the personal information of minors under 16 years old who are California residents.9. Data SecurityWe implement and maintain reasonable administrative, physical, and technical security safeguards to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you.10. International TransferWe are based in the U.S. and the information we collect is governed by U.S. law.  If you are accessing the Service from outside of the U.S., please be aware that information collected through the Service may be transferred to, processed, stored, and used in the U.S. and other jurisdictions. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence. Your use of the Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of information about you in the U.S. and other jurisdictions as set out in this Privacy Policy. For personal data transferred from Europe, we will provide appropriate safeguards, such as through use of standard contractual clauses.11. Changes to this Privacy PolicyWe reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Service indicates your consent to the Privacy Policy then posted. If the changes are material, we may provide you additional notice to your email address.12. Contact UsIf you have any questions or comments about this Privacy Policy, our data practices, or our compliance with applicable law, please contact us:By email:  privacy@laurel.aiBy mail:  442 Post Street, Sixth Floor, San Francisco, California 9410213. Additional Disclosures for Nevada ResidentsNevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us as at privacy@laurel.ai.14. Additional Disclosures for California Residents.A. California Consumer Privacy ActThese additional disclosures for California residents apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.Our Service and Apps are intended to provide information and services to job applicants and business customers. You understand and agree that information collected about you is solely within the context of (i) your role as an employee, authorized user, job applicant, owner, director, officer, or contractor or (ii) Laurel conducting due diligence regarding, or providing or receiving a product or service to or from, your employer.We acknowledge that you may have rights under the CCPA in connection with the personal information we process on behalf of our business customers. If personal information about you has been processed by us as a service provider on behalf of a business customer and you wish to exercise any rights you have with such personal information, please inquire with our business customer directly. If you wish to make your request directly to us, please provide the name of our business customer on whose behalf we processed your personal information. We will refer your request to that business customer and will support them to the extent required by applicable law in responding to your request. Laurel does not sell personal information, as the terms “sell” and “personal information” are defined under the CCPA.B. Shine the LightUsers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email or postal address set out in “Contact Us” above and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.15. Additional Disclosures for Data Subjects in Europe.A. RolesData protection laws in Europe distinguish between organizations that process personal data for their own purposes (known as “controllers”) and organizations that process personal data on behalf of other organizations (known as “processors”). Laurel acts as a controller with respect to personal data collected as you interact with our Service. For the Apps, Laurel generally acts a processor on behalf of a business customer, which is the controller, although we may act as a controller in certain instances. Any questions that you may have relating to the processing of personal data by Laurel on behalf of the business customer and your rights under data protection law should be directed to the relevant business customer.B. Lawful Basis for ProcessingData protection laws in Europe require a “lawful basis” for processing personal data. Our lawful bases include where: (a) you have given consent to the processing for one or more specific purposes, either to us or to our service providers, partners, or business customers; (b) processing is necessary for the performance of a contract with you; (c) processing is necessary for compliance with a legal obligation; or (d) processing is necessary for the purposes of the legitimate interests pursued by us or a third party, and your interests and fundamental rights and freedoms do not override those interests. Where applicable, we will transfer your personal data to third countries subject to appropriate safeguards, such as standard contractual clauses.C. Your Data Subject Rights.You have the right to access, rectify, or erase any personal data we have collected about you. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you. In addition, you have the right to ask us not to process your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us.To exercise any of these rights, please contact us as set out in the “Contact Us” section above and specify which right you are seeking to exercise. We will respond to your request within 30 days. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If personal data about you has been processed by us as a processor on behalf of a business customer and you wish to exercise any rights you have with such personal data, please inquire with our business customer directly. If you wish to make your request directly to us, please provide the name of our business customer on whose behalf we processed your personal data. We will refer your request to that business customer and will support them to the extent required by applicable law in responding to your request.Please note that we retain information as necessary to fulfil the purposes for which it was collected, and may continue to retain and use information even after a data subject request for purposes of our legitimate interests, including as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.If you have any issues with our compliance, you may contact us as set out in the “Contact Us” section above. You also have the right to lodge a complaint with the data protection regulator in your jurisdiction.We obsess over timekeeping so you can keep your timeMA fresh start to the week! What needs to be accomplished?mTDon’t forget to take moments to stretch, snack, or share funny videos.TWYou’re halfway through your week. Have you done the important things yet?WTHThe weekend is fast approaching! What are you proud of this week?THFIt’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.FSDeep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)SSUClose your eyes and think about the week ahead. How will you value your time?SUA fresh start to the week! What needs to be accomplished?mDon’t forget to take moments to stretch, snack, or share funny videos.TYou’re halfway through your week. Have you done the important things yet?WThe weekend is fast approaching! What are you proud of this week?THIt’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.FDeep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)SClose your eyes and think about the week ahead. How will you value your time?SU --- Introducing Signal - Laurel’s work intelligence platform. Read the launch announcementBack to all articlesLaurel Signal: Where Time Becomes IntelligenceBy: Andrew BanisIntroducing Laurel Signal: the work intelligence platform that automatically captures your team's daily activity to reveal the true story of profitability, productivity, and performance—turning invisible work into actionable insight.5 min readShare:Every day, your team completes thousands of activities  through emails, document reviews, meetings, analysis, and research. Laurel transforms these activities into a brand new data set. The aggregation of daily activity data tells the real story of how work actually happens, but until now, that story has been largely invisible.Engagements that looked profitable turn out to have lost money, employees seem busier than the utilization metrics suggest they should, while high performers burn out quietly. AI tools are rolled out without knowing whether they save time or simply add noise, and a meaningful share of billable work never gets captured.Laurel Signal makes these stories visible and actionable.Signal is a work intelligence platform that turns everyday work activity into objective insight, helping you understand how work truly gets done and what outcomes that time investment drives.You Can’t Manage What You Can’t Measure Professional service firms are being asked to deliver more value with greater predictability, heightened by the lingering questions of if/when/how AI will make its way into client work, yet most decisions are still made without clear insight into how work actually happens. The reality is expensive. Our data shows that about 30% of work never makes it into a timesheet, and 11% of that time should have been billed—adding up to roughly $26,000 in lost revenue per professional every year.At the same time, firms are making high-stakes decisions about pricing, staffing, and AI investments without reliable visibility into how work actually happens. Traditional systems rely on after-the-fact reconstruction through manual reporting, creating a growing gap between how work is done and how it’s recorded, leaving firms to operate on assumptions rather than facts. Meet Signal Today, we're launching Signal—and it couldn't come at a more critical moment for professional services.Signal replaces reconstructed work with objective measurement.Built on Laurel’s robust multi-modal activity collection, Signal automatically captures patterns of work across digital activity and turns it into clear, measurable intelligence without relying on manual entry, guesswork, or subjective reporting. For the first time, firms can move beyond asking, “How long did this take?” and start answering a more meaningful question: What did this time actually produce?By treating time as a foundational input, Signal helps firms understand both efficiency and effectiveness by connecting how long work takes to what that time delivers. That shift changes how leaders think about delivery, profitability, and performance.Signal delivers this intelligence across four critical areas:1. Profitability You Can See Signal makes the true cost of work visible in real time so firms can manage margins proactively.Auto-capture 99%+ of billable activity—including the hours that typically fall through the cracks—preventing forgotten time and lost revenueGain visibility into the true cost of delivering every project and which clients are actually profitable, not just which ones bill the mostUse real delivery data to justify pricing, identify under-scoped work, and negotiate fixed fees with confidenceSpot margin erosion early so you can reallocate resources before profitability slips2. Measuring AI ROI with PrecisionSignal measures whether AI tools are saving time or just sitting unused. By comparing work patterns before and after AI adoption, Signal identifies which tools create leverage and which create noise.See whether specific tools actually save time and create leverage by measuring their real impact on how work gets doneGet the data needed to justify investments and double down on what worksCompare work patterns before and after AI adoption to identify what's actually driving value3. Smarter Pricing and ForecastingUsing historical patterns, Signal predicts how much time and staffing future projects will actually require, making fixed-fee pricing more defensible.Forecast the true time, effort, and staffing required for future engagements using historical activity dataSpot redundant tasks and workflow bottlenecks that burn hours without adding valueSee how work actually flows through teams and identify what top-performing teams do differentlyStandardize and optimize workflows across the firm based on proven patterns4. Talent Insights & Workforce SustainabilitySignal delivers talent insights that help build healthier, fairer teams by making work visible and measurable at both the individual and firm level.Identify after-hours work, intensity patterns, and workload imbalances so leaders can intervene before burnout leads to attritionBenchmark top performers and ground performance, growth, and promotion decisions using objective insight into how time is actually spentProvide individuals with accurate, suggested timesheet entries and a clear view of personal time use without manual reconstructionHow Signal Creates Time Intelligence Unlike traditional analytics tools that depend on manual inputs or siloed metrics, Signal perpetually and automatically captures what actually happened, not what people remembered to record. It follows a simple, deliberate sequence designed to deliver value quickly and get smarter over time.Collect: Automatically capture daily work activity across the tools professionals already use.Label: Use AI to organize that activity into projects, workflows, and skill areas.Surface insight: Reveal patterns and opportunities across profitability, productivity, and people.By giving individuals visibility into their own work first, Signal ensures trust at the source. Over time, these real work patterns compound into a firm-wide dataset. And because it’s built on real historical patterns, Signal doesn’t just explain the past; it helps firms forecast workload, model scenarios, and plan staffing, making it predictive, not just descriptive The Power of Time IntelligenceProfessional services firms deserve the same operational clarity that other industries have relied on for decades. You should know not just what your team delivered, but how they delivered it, at what cost, with what tools, and with what impact on your people.By connecting how work gets done, what it costs, and who's doing it, Signal gives leaders a clearer picture of how their business actually runs. That visibility makes it easier to price work confidently, invest in AI wisely, deliver predictably, and support teams sustainably.That’s the power of time intelligence.Learn more about Signal Andrew BanisHead of Product, SignalPosted on February 11, 2026Share on social:Continue ReadingMaximizing Utilization, Cutting Manual Time Entry, & More: Our 2024 in ReviewReflecting on a year of unprecedented growth and innovation as we charge into 2025. We had big wins: from increasing utilization +7% at a Big-4 firm, to sweeping UX changes that save professionals up to several hours per week on timesheet creation. Plus: we saw our name in the Times Square lights.Enhancing Legal and Accounting Workflows with AI: Insights into Work Code PredictionLegal and accounting firms face a turning point: adopt advanced AI to revolutionize timekeeping and billing or remain mired in inefficiency. This blog explores Laurel's breakthrough in work code prediction using Siamese Network Embeddings, showcasing a path towards unprecedented operational efficiency and strategic advantage. Join us as we delve into the specifics of our technology and its impact on the professional landscape.Redefining Value in Professional Services: A Data-Driven ApproachIn a world where time has long been the default metric for value in professional services, we propose a groundbreaking shift. Drawing from proprietary data and real-world insights, this article explores Laurel's commitment to redefining value through data-driven intelligence. We invite you to explore how we're not just keeping time, but leveraging data to unlock untapped potential in productivity and profitability.Meeting Users Where They Are: Embracing Modernization with LaurelIf Marc Andreessen's observation that "software is eating the world" sounded like an exaggeration a decade ago, today it's a statement of fact. Software isn't a 'nice-to-have'; it's become the vital machinery of any competitive business. Here lies the challenge: how do you upgrade the engine mid-flight without crashing the plane?Going Beyond Fixed Rules With Machine Learning to Truly Automate TimekeepingAlthough both machine learning and fixed rules fall under the umbrella of AI, they’re vastly different. These differences have implications for timekeeping.Refactoring The Factory ModelA century after its introduction, the Factory Model pervades. Yet much has changed in the knowledge economy. CEO Ryan Alshak explores why it’s time to evolve the way we work and how Laurel is driving this transformation.Laurel Signal: Where Time Becomes IntelligenceIntroducing Laurel Signal: the work intelligence platform that automatically captures your team's daily activity to reveal the true story of profitability, productivity, and performance—turning invisible work into actionable insight.The Year Laurel Rewrote Timekeeping: 2024 Innovation RoundupIn 2025, Laurel pushed the industry past the limits of manual timekeeping. This year, we accelerated our AI-native roadmap to deliver a timekeeping experience that’s more automated, intelligent, and intuitive for both timekeepers and firm leadership. Reduce Write-Downs and Bill Faster. Laurel's Compliance Engine Just Got Smarter.Introducing the latest development in Laurel's Compliance Engine: self-serve OCG upload. We're here to help you clean up the compliance mess.Maximizing Utilization, Cutting Manual Time Entry, & More: Our 2024 in ReviewReflecting on a year of unprecedented growth and innovation as we charge into 2025. We had big wins: from increasing utilization +7% at a Big-4 firm, to sweeping UX changes that save professionals up to several hours per week on timesheet creation. Plus: we saw our name in the Times Square lights.Enhancing Legal and Accounting Workflows with AI: Insights into Work Code PredictionLegal and accounting firms face a turning point: adopt advanced AI to revolutionize timekeeping and billing or remain mired in inefficiency. This blog explores Laurel's breakthrough in work code prediction using Siamese Network Embeddings, showcasing a path towards unprecedented operational efficiency and strategic advantage. Join us as we delve into the specifics of our technology and its impact on the professional landscape.Redefining Value in Professional Services: A Data-Driven ApproachIn a world where time has long been the default metric for value in professional services, we propose a groundbreaking shift. Drawing from proprietary data and real-world insights, this article explores Laurel's commitment to redefining value through data-driven intelligence. We invite you to explore how we're not just keeping time, but leveraging data to unlock untapped potential in productivity and profitability.Meeting Users Where They Are: Embracing Modernization with LaurelIf Marc Andreessen's observation that "software is eating the world" sounded like an exaggeration a decade ago, today it's a statement of fact. Software isn't a 'nice-to-have'; it's become the vital machinery of any competitive business. Here lies the challenge: how do you upgrade the engine mid-flight without crashing the plane?Going Beyond Fixed Rules With Machine Learning to Truly Automate TimekeepingAlthough both machine learning and fixed rules fall under the umbrella of AI, they’re vastly different. These differences have implications for timekeeping.Refactoring The Factory ModelA century after its introduction, the Factory Model pervades. Yet much has changed in the knowledge economy. CEO Ryan Alshak explores why it’s time to evolve the way we work and how Laurel is driving this transformation.Laurel Signal: Where Time Becomes IntelligenceIntroducing Laurel Signal: the work intelligence platform that automatically captures your team's daily activity to reveal the true story of profitability, productivity, and performance—turning invisible work into actionable insight.The Year Laurel Rewrote Timekeeping: 2024 Innovation RoundupIn 2025, Laurel pushed the industry past the limits of manual timekeeping. This year, we accelerated our AI-native roadmap to deliver a timekeeping experience that’s more automated, intelligent, and intuitive for both timekeepers and firm leadership. Reduce Write-Downs and Bill Faster. Laurel's Compliance Engine Just Got Smarter.Introducing the latest development in Laurel's Compliance Engine: self-serve OCG upload. We're here to help you clean up the compliance mess.Maximizing Utilization, Cutting Manual Time Entry, & More: Our 2024 in ReviewReflecting on a year of unprecedented growth and innovation as we charge into 2025. We had big wins: from increasing utilization +7% at a Big-4 firm, to sweeping UX changes that save professionals up to several hours per week on timesheet creation. Plus: we saw our name in the Times Square lights.Enhancing Legal and Accounting Workflows with AI: Insights into Work Code PredictionLegal and accounting firms face a turning point: adopt advanced AI to revolutionize timekeeping and billing or remain mired in inefficiency. This blog explores Laurel's breakthrough in work code prediction using Siamese Network Embeddings, showcasing a path towards unprecedented operational efficiency and strategic advantage. Join us as we delve into the specifics of our technology and its impact on the professional landscape.Redefining Value in Professional Services: A Data-Driven ApproachIn a world where time has long been the default metric for value in professional services, we propose a groundbreaking shift. Drawing from proprietary data and real-world insights, this article explores Laurel's commitment to redefining value through data-driven intelligence. We invite you to explore how we're not just keeping time, but leveraging data to unlock untapped potential in productivity and profitability.We transform time into strategic revenue with real AI.Discover Laurel's strategic advantage in optimizing revenue.Request demoWe believe that well-spent days lead to well-lived lives.Start using Laurel and feel the difference.request demoExplore Laurel ForAccountingStreamline your practice with real AI.LegalNavigate the demands of legal timekeeping with ease.TimekeeperGet time back for what matters mostWe obsess over timekeeping so you can keep your timeMA fresh start to the week! What needs to be accomplished?mTDon’t forget to take moments to stretch, snack, or share funny videos.TWYou’re halfway through your week. Have you done the important things yet?WTHThe weekend is fast approaching! What are you proud of this week?THFIt’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.FSDeep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)SSUClose your eyes and think about the week ahead. How will you value your time?SUA fresh start to the week! What needs to be accomplished?mDon’t forget to take moments to stretch, snack, or share funny videos.TYou’re halfway through your week. Have you done the important things yet?WThe weekend is fast approaching! What are you proud of this week?THIt’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.FDeep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)SClose your eyes and think about the week ahead. How will you value your time?SUProduct --- Introducing Signal - Laurel’s work intelligence platform. Read the launch announcement TIME INTELLIGENCEAutomate timesheets. Save hours. Increase revenue. Automated timekeeping professionals want, with the profit and capacity outcomes partners need.request a demoSee Laurel in Action Try a demo nowSee how Laurel works+28minMinutes recovered daily4-11Profit increase2.88More time entries dailyCapture → CreditNever miss a billable minute againCapture every billable moment of your entire workday and turn captured time into accurate, billable entries. You get credit for every minute worked.Email & meeting intelligenceDocument & web trackingOffline work detectionCompliance → ControlGet rid of billing errors for goodStay compliant and in control. Laurel’s unique AI turns captured time into accurate, billable entries in seconds. It applies client billing rules automatically, so you can submit with confidence.Smart activity groupingIntelligent predictionNarrative generationAnalyze → LeverageSee where your money actually goes and where it's being left on the table. Get unprecedented visibility into true project costs, resource allocation, and profit leakage across your entire firm.True cost visibilityRight talent, right tasksProve your tech investments actually workBuilt for your industryAccountingMaximize utilization and understand your firm’s operations in a way previously impossible.Learn MoreLegalMake every billable minute count with AI-powered timesheets and point-of-entry compliance.Learn MoreConsultingOptimize project staffing and pricing.Coming soonMaking every minute countView All Success StoriesUsing Laurel has resulted in a valuable increase in my average recorded hoursDanny KrakowerPartner at Shulman RogersOur team loves Laurel’s intuitive design and enhanced capabilities. The AI narratives are just icing on the cake.Jim HicksCFO & COO at CCK StrategiesWhen I am crazy busy and cannot enter my time immediately, Laurel has been a life-saver.Dee Dee LantzParalegal at WLJLaurel has changed my life. It saves me hours and my docketed time is significantly increased.Danielle DouekPartner at LernersReliable, comprehensive digital work collectionCapture you’ll actually use. Our Desktop and Cloud assistants reliably collect billable work, so professionals recreate schedules from memory. Plus, they choose what’s tracked, and are the only ones with access to their work activity.Explore the ProductEnterprise Ready SolutionBuilt for enterprise-grade professional servicesScale confidently, without compromise. Laurel delivers the support, security, and customization top firms demand, with seamless integration to your tools.Enterprise Security, Privacy & AI ControlAI models are trained only on your firm's data and never shared or used outside your firm. Bring Your Own Key (BYOK) gives you full control of encrypted data. Laurel only captures approved business activity from work applications, ensuring complete data control.Responsible AI & Proactive ProtectionLaurel pursues Responsible AI certification and uses proactive security measures to safeguard sensitive firm information. We're working to become the first timekeeping company to achieve ISO 42001 certification.Expert SupportWhite-glove onboarding and dedicated success management, with responsive in-product support and help center.CCPAGDPRHIPAASOC 2 IIISO 42001We obsess over timekeeping so you can keep your timeMA fresh start to the week! What needs to be accomplished?mTDon’t forget to take moments to stretch, snack, or share funny videos.TWYou’re halfway through your week. Have you done the important things yet?WTHThe weekend is fast approaching! What are you proud of this week?THFIt’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.FSDeep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)SSUClose your eyes and think about the week ahead. How will you value your time?SUA fresh start to the week! What needs to be accomplished?mDon’t forget to take moments to stretch, snack, or share funny videos.TYou’re halfway through your week. Have you done the important things yet?WThe weekend is fast approaching! What are you proud of this week?THIt’s Friday! Close your laptop to soak up your surroundings— or keep it open to continue a project you’re passionate about.FDeep breaths. Deep thinking. Deep conversations. (Or, you know, keep things light!)SClose your eyes and think about the week ahead. How will you value your time?SU