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inPowered AI Appoints Former Index Exchange VP Caley Lewis as SVP, SalesEvery Impression, Curated by AIfor Your OutcomeDeliver real business outcomes from every impression withAI-powered PMPs for CTV, Video, and Display.AI DecisioningPMP Deal IDRequest DemoAI DecisioningPMP Deal IDRequest a DemoAgencies Maximizing Outcomes with AI PMPsAgencies Maximizing Outcomes with AI PMPsProven Outcomes. Powered by Sell-Side AI Decisioning.Optimize for real business outcomes - at scale and in real time.From brand lift to customer value, inPowered AI’s PMP deals deliver measurable outcomes through impression-level decisioning trained on data from Kantar, Cint, EDO, Innovid, PlaceIQ, Adelaide, plus your own first party data.Brand LiftDrive stronger brand recall and favorability.Search LiftTurn passive viewers into active searchers.Store VisitsDrive verified foot traffic with precision.App SubscriptionsDrive installs that lead to real value.Customer ValueGrow customer value beyond the first conversion.AttentionCapture more qualified leads, faster.EngagementDrive Engagement with Sell-Side AI Decisioning.Efficient ReachDeliver Efficient Reach with Sell-Side AI Decisioning.Case StudiesCleaning Brand Increases Targeted Reach by 44% with Sell‑Side AI DecisioningCleaning Brand Increases Targeted Reach by 44% with Sell‑Side AI Decisioning View case studyHow a Leading Consumer Tech Brand Boosted CTR by 77% with Sell‑Side AIHow a Leading Consumer Tech Brand Boosted CTR by 77% with Sell‑Side AI View case studyHow A Leading Athletic Footwear Brand Slashed Cost Per Site Visit by 75% with Sell‑Side AIHow A Leading Athletic Footwear Brand Slashed Cost Per Site Visit by 75% with Sell‑Side AI View case study$0m+Ad Spend0%Average KPI Uplift0+CampaignsReady to optimize for real brand outcomes?Let’s build your next brand campaign.NameCompanyWork EmailCountrySelect an optionAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua And BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamas TheBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo The Democratic Republic Of TheCook IslandsCosta RicaCote D''Ivoire (Ivory Coast)Croatia (Hrvatska)CubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaExternal Territories of AustraliaFalkland IslandsFaroe IslandsFiji IslandsFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambia TheGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernsey and AlderneyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHondurasHong Kong S.A.R.HungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea NorthKorea SouthKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacau S.A.R.MacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMan (Isle of)Marshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlands AntillesNetherlands TheNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian Territory OccupiedPanamaPapua new GuineaParaguayPeruPhilippinesPitcairn IslandPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSaint HelenaSaint Kitts And NevisSaint LuciaSaint Pierre and MiquelonSaint Vincent And The GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSmaller Territories of the UKSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth SudanSpainSri LankaSudanSurinameSvalbard And Jan Mayen IslandsSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad And TobagoTunisiaTurkeyTurkmenistanTurks And Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States Minor Outlying IslandsUruguayUzbekistanVanuatuVatican City State (Holy See)VenezuelaVietnamVirgin Islands (British)Virgin Islands (US)Wallis And Futuna IslandsWestern SaharaYemenYugoslaviaZambiaZimbabweStateSelect an optionAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingMessage (optional)This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Request Demo --- inPowered AI Appoints Former Index Exchange VP Caley Lewis as SVP, SalesOur mission is to transform advertising with AI that drives outcomes for brands and value for peopleOur StoryinPowered AI is leading the advancement of sell-side AI decisioning, enabling advertisers to achieve better results by activating intelligence directly within the exchange.After their first company, NetShelter, was acquired by Ziff Davis, founders Peyman and Pirouz Nilforoush set out to tackle a challenge they knew well: balancing ad effectiveness with user experience. That vision became inPowered AI, a platform built for performance without compromise.Today, it enables custom bidding algorithms to optimize every impression in real time, activated via PMP across display, video, and CTV, delivering 50%–300% performance lifts on outcomes like CTR, VCR, conversions, and brand lift.As one of the first platforms integrated with Index Exchange’s on-exchange AI, inPowered AI is at the forefront of sell-side innovation, empowering brands and agencies to make faster, smarter decisions.Recognized by the ANA for “Best Use of AI,” named to the Inc5000, and honored as finalists in Digiday Tech, OMMA, and The Drum Awards, the company is backed by investors including Gokul Rajaram, Bill Wise, and Ari Paparo, building the future of programmatic: outcome-driven, privacy-friendly, and powered by AI where it matters most.Our CultureWe believe the best work happens when talented people feel trusted, empowered, and inspired. That's why we prioritize transparency, collaboration, and continuous learning, wherever you are in the world.Every quarter, we bring the full team together in person for offsites that spark creativity, strengthen relationships, and align us on our mission. It's where strategy meets bonding, and hustle meets fun.We're building more than just cutting-edge AI, we're building a company we're proud of.“When my brother and I founded inPowered almost a decade ago, we could only dream of having a team that's so dedicated and passionate behind our mission to help brands deliver real business outcomes.Peyman NilforoushCEO & Co-Founder“When my brother and I founded inPowered almost a decade ago, we could only dream of having a team that's so dedicated and passionate behind our mission to help brands deliver real business outcomes.Peyman NilforoushCEO & Co-FounderOur Leadership TeamPeyman NilforoushCEO and Co-FounderPirouz NilforoushPresident and Co-FounderCaley LewisSVP, SalesFilippo PortolanoChief Technology OfficerTopper CruzChief Financial OfficerGabriel NatucciHead of Machine LearningMarcelo DiasLead Backend EngineerJordan SteigerHead of SalesLaura GaffneyHead of Strategic PartnershipsGiselle CorporanDirector of Customer SuccessAmanda JoyceDirector of Client SolutionsTiffany GrahamDirector of MarketingSara VilaHead of DesignAmanda PesariniLead Frontend EngineerFrank NekouzadDirector of Ad OperationsFernando SoneghetiDirector of People & Culture - LATAMDanae ErratchuDirector of People & CulturePeyman NilforoushCEO and Co-FounderPirouz NilforoushPresident and Co-FounderCaley LewisSVP, SalesFilippo PortolanoChief Technology OfficerTopper CruzChief Financial OfficerGabriel NatucciHead of Machine LearningMarcelo DiasLead Backend EngineerJordan SteigerHead of SalesLaura GaffneyHead of Strategic PartnershipsGiselle CorporanDirector of Customer SuccessAmanda JoyceDirector of Client SolutionsTiffany GrahamDirector of MarketingSara VilaHead of DesignAmanda PesariniLead Frontend EngineerFrank NekouzadDirector of Ad OperationsFernando SoneghetiDirector of People & Culture - LATAMDanae ErratchuDirector of People & Culture --- inPowered AI Appoints Former Index Exchange VP Caley Lewis as SVP, SalesinPowered AI Appoints Former Index Exchange VP Caley Lewis as SVP, Sales Following Rapid Growth on Index PlatformSan Francisco, CA-February 25, 2026inPowered AI today announced the appointment of Caley Lewis, former VP, Sales (Americas) at Index Exchange, as SVP, SalesLewis joins inPowered AI after witnessing firsthand the company’s rapid growth and performance impact through its AI-powered sell-side decisioning infrastructure deployed within Index Exchange’s platform. During her tenure at Index, she worked closely with agencies and brands adopting advanced decisioning technologies and saw inPowered AI’s models drive measurable performance improvements at scale.“From inside the exchange, I had a front-line view into how quickly inPowered AI’s technology was gaining traction and delivering results,” said Caley Lewis, SVP, Sales at inPowered AI. “This wasn’t incremental optimization - it was a structural shift in where intelligence lives in programmatic. Joining inPowered AI felt like a natural next step.”inPowered AI deploys proprietary AI models directly within supply-side infrastructure, evaluating every eligible impression in real time using contextual, environmental, and supply-level signals to predict outcomes before a bid is placed. By moving decisioning closer to the impression, the company enables agencies and brands to activate AI-curated supply designed to maximize performance, efficiency, and media quality.“We are incredibly excited to welcome Caley to inPowered AI,” said Peyman Nilforoush, Co-Founder & CEO of inPowered AI. “Caley is one of the most respected sales leaders in programmatic, with deep relationships and a front-row view into how the ecosystem is evolving. The fact that someone of her caliber - who witnessed our growth and performance impact firsthand - chose to join us is incredibly meaningful. It reinforces the momentum behind sell-side AI decisioning and signals how significant this shift has become for agencies and brands across the industry.”As agencies increasingly seek independent, AI-driven performance beyond walled gardens, inPowered AI continues to strengthen its position as the algorithmic layer powering outcome-based buying at the impression level.About inPowered AIinPowered AI is the leading sell-side AI decisioning platform. The company’s AI models run directly on the exchange, enabling agencies and brands to deliver better outcomes through real-time, impression-level decisioning. The company is backed by strategic investors and industry operators and is at the forefront of enabling intelligence on the sell-side.For press inquiries please contact us at press@inpowered.ai --- inPowered AI Appoints Former Index Exchange VP Caley Lewis as SVP, SalesUnlock Measurable Brand Lift with Sell-Side AIOptimize every impression in real-time for awareness, favorability, and intent with custom AI PMPs trained on your brand lift dataRequest a DemoRequest a DemoAgencies Maximizing Outcomes with AI PMPsAgencies Maximizing Outcomes with AI PMPsStop Optimizing for Proxies & Drive Real ImpactMost brand campaigns still optimize toward viewability or CPM instead of real outcomes. Without precise measurement and intelligent decisioning, budgets go to waste and impact is hard to prove. Our AI decisioning engine works on the sell side, optimizing every impression in real time to drive measurable brand lift. We integrate directly with trusted partners like Kantar, and Cint to train AI models that drive lift across:Ad recallAwarenessConsiderationPurchase intentHow It WorksAI ModelGenerationOur models ingest brand survey, contextual, attention, and auction signals at the impression level and prioritize the highest-impact impressions in real time.AI PMPActivationModel is deployed on the sell-side curating impressions predicted to drive brand lift in real time and the buyer is provided with a unique PMP deal ID for activation.Continuous ModelImprovementLift data feeds back into our training loop to re-train and deploy models weekly and improve performance over time.Who It Works ForAgencies•Meeting brand KPIs in lieu of clicks/conversions•Powering outcome-based buying beyond proxy metrics•Layering into strategic media productsAdvertisers•Ensure each impression is more likely to drive real outcomes•Prove brand impact of media investment•Align internal KPIs from brand lift studies with media buying outcomesPublishers•Package “AI-Powered Brand Lift Deals” for agencies/brands for agencies/brands•Monetize inventory at higher CPMs by aligning with brand lift goals•Differentiate against lower-cost, lower-quality supplyAgencies•Meeting brand KPIs in lieu of clicks/conversions•Powering outcome-based buying beyond proxy metrics•Layering into strategic media productsAdvertisers•Ensure each impression is more likely to drive real outcomes•Prove brand impact of media investment•Align internal KPIs from brand lift studies with media buying outcomesPublishers•Package “AI-Powered Brand Lift Deals” for agencies/brands for agencies/brands•Monetize inventory at higher CPMs by aligning with brand lift goals•Differentiate against lower-cost, lower-quality supplyWhy Sell-Side AIDSPCreativeAttributionReach + frequency+Sell–Side AI DecisioningOutcome SignalsContextual SignalsAuction Signals=MaximumImpactDSPCreativeAttributionReach + frequency+Sell–Side AI DecisioningOutcome SignalsContextual SignalsAuction Signals=MaximumImpactWhile DSPs play a key role in media performance, they often operate without direct access to impression-level survey, attention, and contextual signals. inPowered AI complements these platforms by optimizing from the source, on the sell side, where data is freshest and decisions can drive real impact.Case StudiesCleaning Brand Increases Targeted Reach by 44% with Sell‑Side AI DecisioningCleaning Brand Increases Targeted Reach by 44% with Sell‑Side AI Decisioning View case studyHow a Leading Consumer Tech Brand Boosted CTR by 77% with Sell‑Side AIHow a Leading Consumer Tech Brand Boosted CTR by 77% with Sell‑Side AI View case studyHow A Leading Athletic Footwear Brand Slashed Cost Per Site Visit by 75% with Sell‑Side AIHow A Leading Athletic Footwear Brand Slashed Cost Per Site Visit by 75% with Sell‑Side AI View case studyExplore SolutionsBrand LiftDrive stronger brand recall and favorability.Search LiftTurn passive viewers into active searchers.Store VisitsDrive verified foot traffic with precision.App SubscriptionsDrive installs that lead to real value.Customer ValueGrow customer value beyond the first conversion.AttentionCapture more qualified leads, faster.EngagementDrive Engagement with Sell-Side AI Decisioning.Efficient ReachDeliver Efficient Reach with Sell-Side AI Decisioning.Ready to optimize for real brand outcomes?Let’s build your next brand campaign.NameCompanyWork EmailCountrySelect an optionAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua And BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamas TheBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo The Democratic Republic Of TheCook IslandsCosta RicaCote D''Ivoire (Ivory Coast)Croatia (Hrvatska)CubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaExternal Territories of AustraliaFalkland IslandsFaroe IslandsFiji IslandsFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambia TheGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernsey and AlderneyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHondurasHong Kong S.A.R.HungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea NorthKorea SouthKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacau S.A.R.MacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMan (Isle of)Marshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlands AntillesNetherlands TheNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian Territory OccupiedPanamaPapua new GuineaParaguayPeruPhilippinesPitcairn IslandPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSaint HelenaSaint Kitts And NevisSaint LuciaSaint Pierre and MiquelonSaint Vincent And The GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSmaller Territories of the UKSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth SudanSpainSri LankaSudanSurinameSvalbard And Jan Mayen IslandsSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTokelauTongaTrinidad And TobagoTunisiaTurkeyTurkmenistanTurks And Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States Minor Outlying IslandsUruguayUzbekistanVanuatuVatican City State (Holy See)VenezuelaVietnamVirgin Islands (British)Virgin Islands (US)Wallis And Futuna IslandsWestern SaharaYemenYugoslaviaZambiaZimbabweStateSelect an optionAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingMessage (optional)This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.Submit