greyparrot.ai

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy PolicyIf you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.AcceptDecline Recover moreresources withwaste intelligence We help recycling facility managers and producers recycle more and waste less. How it works Adopted by: Intelligent analysis across the value chain Comprehensive AI waste analytics enable automation in sorting facilities, and increase transparency at each stage of the global value chain. Waste sorting Recycling Packaging production Our ecosystem Solutions for recovery facilities Solutions for packaging producers How our customers unlock waste intelligence insights Easy-to-install units use cameras to track materials passing on conveyor belts. Our AI translates images into real-time insight on a live dashboard. Greyparrot Sync connects that live data stream to your existing or new hardware and software. How waste intelligence works Understand municipal solid waste in detail Our AI identifies all of the waste objects found in global municipal recovery sites. With 111 waste categories and counting - our recognition library is growing all the time. Plastics Fibres Metals “Waste intelligence serves as the catalyst for innovation in the waste ecosystem. Greyparrot unlocks a level of insight into our waste that has never been experienced before, and it's fuelling our ability to recover and reuse more material.” Mikela Druckman CEO and Co-Founder of Greyparrot Industry-leading waste analytics Greyparrot Analyzer is our AI waste analytics platform, used to track and report on material in recovery facilities. Greyparrot Sync is our integration system, connecting AI to third-party machinery and software. Deepnest by Greyparrot is the world's first AI-powered waste intelligence platform built for consumer packaged good brands and packaging teams. Awards Who we work with All case studies “The technology gives us great visibility into our operations and directly aligns with our vision of enabling a circular economy. We’re using the systems to provide real-time analysis of the purity of our PET output material.” Ian McSpirit, Site Manager at Biffa “Manual sampling generally covers less than 1% of the material that’s processed. With AI analytics, you’re essentially able to monitor all of the material over a material stream. There’s a stark contrast there.” Jonathan Caesar, Senior Technical Plant Manager at Suez "Greyparrot dashboard helps us unlock insights that sharpen our operations, making us more efficient. [...] We prioritise a people-first approach, utilising technology to enhance their efforts instead of simply adding more equipment. This smart solution helps us maximise the potential of our existing resources and work smarter. Our ultimate goal is to sort plastics in a way that it can be recycled again and again; circularity is the end game!" Foppe-Jan de Meer Plant Manager at KSI Recycling “By arming our plant managers with that information, they can now set thresholds or alerts, or study the dashboard and say there’s maybe too much hard plastic arriving on this line. That allows them to go back and make adjustments.” Conor McCooey, CIO at Re-Gen “AI-enabled machine vision detects materials that current processes cannot. Greyparrot’s software gives us insight that is helping us maximise our material recovery and purity.” Patrick Oungre, Head of Innovation at A2A “With data gathered throughout the day, it’s possible to make informed commercial decisions. We can better understand what we’re sending to customers, and decide who our most valuable suppliers are.” Mustafa Azimy, Processing Engineer at Suez Recycling and Recovery "Greyparrot will be part of the standard hardware for recovery facilities. I cannot see an MRF that wouldn't be using it in the future." Professor Edward Kosior, CEO at Nextek “Everyone in the recycling industry has done a million composition trials. With this system, it’s like we have a 24/7 sampling system. Senior leadership can then make decisions based on data.” Miguel Rosa, Technical Manager (Polymers) at Viridor The power of applied waste intelligence 99% more visibility Counting waste by hand (sampling) is a routine procedure barely covering 1% of the waste flowing in a facility. Greyparrot Analyzer unlocks data on the remaining 99% - in real time. 630x lower sampling costs The average facility in the UK manually samples 4.6t of PET a month, costing them £2,665. With Analyzer, it's just over £4. Continuous waste monitoring eliminates the need for costly manual sampling. Greyparrot in the news Latest news AI Unlocks New Value in the Waste Stream AI Unlocks New Value in the Waste Stream Read more A closer look at the AI recyclability platform being trialled by Unilever and Amcor A closer look at the AI recyclability platform being trialled by Unilever and Amcor Read more Waste Not, Want Tech Waste Not, Want Tech Read more Latest blogs Feb 19, 2026 9 min read Running a profitable MRF in 2026: What AI really changes Waste Intelligence Feb 5, 2026 2 min read Greyparrot brings waste intelligence to beauty sector to advance circular packaging Waste Intelligence Dec 16, 2025 7 min read Greyparrot’s 2025 highlights: Turning circular momentum into intelligent action Company --- This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy PolicyIf you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.AcceptDecline We empower the people behind resource recovery. Together, we’re putting waste intelligence in the hands of the people recovering, redesigning and regulating the objects we throw away. What we do (and why) Our founders on Greyparrot’s technology — and the global waste crisis that drove them to support recycling with AI. The story so far Feb 2019 Greyparrot founded Our co-founders combine their 20+ years of AI experience to combat the waste crisis. Apr 2019 First prototype We test the first ever Greyparrot Analyzer in a S. Korean recovery facility. Oct 2019 Greyparrot on the world stage Greyparrot takes centre-stage in San Francisco at TechCrunch Disrupt's Startup Battlefield. May 2020 Closed $2.2m in funding We secure $2.2m in investment and a £500K grant. Jan 2021 First commercial unit deployed We deployed our first commercial Analyzer Unit in a UK recovery facility. May 2022 Closed $11m in funding Purpose-driven investors provide $11m in Series A funding. Feb 2024 Global strategic partnership signed with Bollegraaf worth $12.8 m Greyparrot signs strategic partnership with Bollegraaf and Van Dyk, world’s largest builder of recycling facilities, to transform global waste management with AI June 2025 DEEPNEST LAUNCH The world’s first AI-powered waste intelligence platform built for consumer packaged good brands and packaging teams. Today In 2026, we have made 477B detections and analysed over 52 Billion waste objects. We have 250+ Greyparrot Analyzer units active across 20+ countries. We are named TIME's Best Inventions 2025. We are the trusted AI partners for global waste leaders such as Veolia, Suez and Biffa. We believe in building a future where every piece of waste is valued as a resource Millions of tonnes of valuable resources are sent to landfills, incinerators, and the natural environment. There is a promising opportunity to reclaim and recover these valuable resources. Our mission is to use AI to digitise the waste value chain and accelerate our transition to a circular economy. We support waste professionals in their effort to sort and recover more material. We guide packaging producers and brands in their effort to design more recyclable products. We inform regulators in their effort to craft targeted, impactful, and practical resource policies. The state of waste and recycling in 2025 Solid waste generation is predicted to grow to 3.8 billion tonnes by 2050. Recyclables save over 700 million tonnes of CO2 emissions every year. We can fulfil our consumption needs with just 70% of the materials we extract and use. Head to our 2025 Waste and Recycling Statistics page to find out more. “We’re at an exciting moment in the transition from a linear to a circular economy. We want to empower all the stakeholders in this new system to make data-driven decisions.” Mikela Druckman CEO and Co-Founder of Greyparrot “It’s rewarding to know we’re working to keep waste from destroying even more ecosystems around the world, and to have a part to play in that effort." Anja Prevodnik Head of Partnerships at Greyparrot Our company Our commitment to the planet is mirrored in our name, Greyparrot, inspired by the African bird that imitates human behaviors, much like our AI. We’re a team of close to 50 people from 19 nationalities, living and working across the UK and Europe. Founded by serial tech entrepreneurs with decades of experience scaling AI systems globally. The Founders Mikela Druckman CEO and Co-Founder Ambarish Mitra Co-Founder Nikola Sivacki Co-Founder and Head of Deep Learning Our achievements Explore our team's progress in our 2024 wrap-up video. Our awards Sifted 250 #104 on the list of fastest-growing European startups in 2025 TIME Best Inventions 2025 TIME Best Inventions celebrates businesses and organisations creating innovative solutions to the most pressing challenges of our time. Fast Company World Changing Ideas Celebrating the businesses and organisations that are developing creative solutions to the most pressing issues of our time TechRound AITech35 #11 on the list of most innovative and impactful AI companies across the UK and Europe Plastic Sustainability Innovation Award Winner of the 'End of Life' category Sifted 100 #40 on the list of fastest-growing startups in the UK & Ireland in 2025 Fast Company Most Innovative Companies 2025 #5 on the list of the 10 Most Innovative Companies in Europe, Middle East, and Africa 2025 Global Cleantech 100 World's most promising private companies in the cleantech ecosystem National Recycling Awards 2024 Winners of the Partnership Excellence - Commercial category Plastic Industry Awards 2024 Winners of the Recycling Machinery Innovation award Open Innovation Valorsul 2024 Winners of the Next-Gen Waste Packaging Sorting Award CB Insights AI 100 2024 The leading company in the 'Waste Management' category 2024 Global Cleantech 100 World’s top 100 tech companies demonstrating excellence in sustainability CITEO Winners of the 2024 Circular Challenge by CITEO National Recycling Awards 2023 Innovation in Recycling Equipment and Vehicles RECOUP Awards 2023 Best Innovation in Equipment or Technology to Improve the Collection, Sorting, Reprocessing or Re-use of Plastics National Recycling Awards 2022 Digital Systems GoCircular Pass 2022 TheCircularLab quality seal in the field of Circular Economy PwC Future50 2022 Net Zero Future 50 UK startups tackling climate change Most Innovative 2022 Global Research & Innovation in Plastics Sustainability Award Technology Pioneers 2021 One of 100 most promising technology pioneers globally CB Insights AI 100 2021 One of the two companies in the newly added 'waste management' category Europe's 100 Hottest Startups 2021 Top 10 startup for the city of London Zero Waste Award 2021 Awarded by letsrecycle.com for the waste and recycling category Europas 2020 Hottest Climate Tech Startup 2020 AI Innovation Champion 2020 Chosen from 200+ startups tackling United Nation’s SDGs TechCrunch Disrupt 2019 Wildcard for the Startup Battlefield at TechCrunch Disrupt SF Backed by investors that share our commitment to the planet Data security Our data security is covered by ISO27001 certification, and we also hold the UK’s Cyber Essentials certification. Learn more Careers Want to help us change the way the world manages waste? Explore our open roles to start making an impact. Open roles at Greyparrot --- This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy PolicyIf you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.AcceptDecline Webinar Running a profitable MRF in 2026: What AI really changes – and what it doesn't Recap our first webinar of 2026 to learn how global plant managers, analysts and technical leads are using AI to boost recovery profits this year. Watch the full webinar here Learn why the world's waste leaders are making AI a pillar of their 2026 strategy Rewatch our first webinar of 2026 to learn how global plant managers, analysts and technical leads are planning for profitable resource recovery in 2026. Leaders from the USA, EU and UK shared their experiences with AI waste analytics – and how it’s helping them adapt to this year’s challenges. Watch it here to find out how KSI Recycling's Foppe-Jan de Meer, GreenTech's Alan Smith and USA Waste & Recycling's Brian Popovich are using AI in 2026 👇 Watch on-demand Foppe-Jan de Meer “This year, we’ll focus on expanding our AI coverage to get the full mass balance for our material flows” Foppe-Jan de Meer is Plant Manager of the Kunststof Sorteer Installatie (KSI), a leading facility for sorting and recycling plastics, metals, and drink cartons, operated as part of OMRIN. As one of the largest and most advanced sorting facilities in the Netherlands, KSI plays a critical role in driving the country’s recycling efficiency.Foppe-Jan was instrumental from construction through operational launch, overseeing equipment selection and process optimisation. Under his leadership, KSI now processes nearly 80 kilotons annually, surpassing its original design capacity.A tech-driven leader, he has integrated AI and robotic sorting to maximise material purity and efficiency, while fostering a culture of innovation and engagement among his team. Brian Popovich “If you can combine AI insights with human judgement, you’ll start outperforming your peers.” Brian Popovich is a Senior Financial Analyst, Operations at USA Waste & Recycling, where he works closely with plant operators using the Analyzer Portal data to monitor performance, communicate insights and ensure operational efficiency. He partners with leadership at the All American MRF at Murphy Road Recycling, recognized as MRF of the Year in the US, to drive financial planning, optimize throughput and evaluate the real commercial impact of new technologies, including AI, on recovery rates and margins.Previously a Municipal Contract Specialist, Brian brings hands-on expertise in municipal recycling economics and a clear understanding of the pressures facing MRFs today; from contamination and labor costs to shifting commodity markets. He serves on the board of the Connecticut Recyclers Coalition, supporting collaboration and best practices across the region, and is a member of National Waste & Recycling Association’s Future Industry Leaders Alliance. Alan Smith “Go with what the data tells you, and adapt your systems to it.” Alan Smith is Chief Technical and Operations Officer at GreenTech, Europe’s largest PET plastic recycler and part of the Green Group. He leads technical operations across multiple European facilities, overseeing the production of high-quality rPET for food-grade and circular applications. Alan is driving GreenTech’s multinational AI strategy, including the deployment of Greyparrot Analyzer technology to improve infeed transparency, optimise yield, and support compliance with strict European recycling and deposit return scheme requirements. Matthew Steventon “AI isn't a labour-replacement tool in 2026. It's a trusted co-pilot.” Matthew is at the heart of Greyparrot’s effort to support AI adoption and drive efficiencies in the recycling and waste sector. He works closely alongside other waste professionals to guide digitisation efforts, and to ensure that Greyparrot's analytics tools align with industry needs and regulatory developments. His background in commercialisation led him to a career with Rotajet Systems, a prominent plant builder. Today Matthew’s focus is on generating the ROI needed to drive more sustainable production and consumption – bringing together engineering solutions to reduce the cost of recyclate production against virgin materials. Sign up to watch the full webinar on-demand First name*Last Name*Email*Company *Job title*Greyparrot needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy. --- This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy PolicyIf you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.AcceptDecline The smart way to sort, sample and report on waste Recover more resources and maximise profits by getting a closer look at your material. Meet Greyparrot Analyzer Adopted by: Boosting recovery rates with KSI Recycling Find out how Analyzer data helped one of the Netherlands' recycling leaders increase recovery by 10%. Addressing the root cause of inefficiency High Volumes of waste Recovery facilities deal with million of tonnes of waste every day. React instantly to changing composition to maximise both product quality and throughput. Inconsistent Material Residue content fluctuates by 10 to as much as 55% on a typical MRF infeed. Live data captures those changes, enabling smarter systems and sorting that captures more value. Inefficient Operations Inefficient operations reduce productivity and profitability. Reliable composition data gives you the insight needed to measure performance, and make improvements that maximise profits. Turning inefficiencies into opportunities INCREASE THROUGHPUT Increased throughput control improves yield. Stabilising throughput rates led to an 18% increase in material recovery at a major MRF. Increase Recovery Monitoring and adapting to change in real time improves recovery. One MRF traced a 10% increase in residue loss to a 10% drop in infeed blend quality. Increase uptime Responding to incidents faster increases uptime. A fast response to a 7% performance dip saved £800 per day at another large MRF. Smarter decisions lead to bigger profits Profitability is a delicate balance of throughput, product quality and value losses. Many facilities are making those trade-offs based on guesswork, or expensive manual sampling. Others are using Greyparrot Analyzer to monitor composition automatically – and find the perfect balance between yield, quality and productivity. Find your profit opportunities Analyzer data helps you get more from the materials and infrastructure you've already invested in: One MRF disovered that 28% of residue line material was valuable target material, and just 7% was truly non-recyclable. Comparing costs: AI monitoring vs. manual sampling Manually sampling 30 PET bales (15 tonnes) would take 375 hours, and cost £4,300. Greyparrot Analyzer takes just 6 hours, costing £17. How our customers are using AI waste analytics How a simple test boosted KSI’s recovery by 10% Goal: Increase material recovery by better understanding what’s in residue lines & how often machinery cleaning impacts performance. Solution: Run process experiments and monitor live residue composition vs relying only on manual sampling and intuition. Result: KSI boosted its recovery by about 10%, reduced the loss of valuable plastics, and maintained residue composition within regulatory thresholds, avoiding penalties. "Cleaning helped us maintain higher performance, and ensured less valuable material ended up in residue. Before this, we were losing around 30% of our valuable commodities. Now that we’re optimising based on data, we’re losing just 20% — and our residue composition is back within regulatory thresholds." Tjerk Wiersma Process Engineer at KSI Recycling Up to 24 hour reduction in response times Goal: Meet customer product purity requirements. Solution: Analyzer deployed covering output and residues lines in MRF in Northern Ireland, 200,000 tonnes pa. Result: A rapid response ensured the final output remained on-spec by addressing contamination issues in real time, reducing response times by 24 hours. "Greyparrot analyses picker performance, evaluates optical sorters and processes, and ensures continuous quality control on baled materials sent to customers. Accurate facility data makes us driving instructors, not chauffeurs." Conor McCooey CIO at Re-Gen 200 extra tonnes processed each month Goal: Maximise throughput and maintain quality Solution: In this facility a single Analyzer was placed on an infeed line leading to a PET dry separation and wash line. Result: Green Tech was able to increase their overall tonnes process by 200 tonnes per month, representing a 9% increase in their total production. "The data that we get from Analyzer is really detailed. That's going to impact sorting, and how we change our infeed” Alan Smith CTO at GreenTech Helping customers turn analytics into action Here's a look at some of the real-world, actionable insights our customers have unlocked. Replacing manual sampling GreenTech’s Lithuanian facility could only measure 1.5% of its material with manual samples. With Greyparrot Analyzer, they've replaced most of their manual sampling – and get data on every object they process. Boosting recovery by 10% KSI Recycling used Analyzer data to compare two cleaning schedules. It revealed that pausing operations for more frequent cleaning led to 10% higher recovery rates, and kept their residue line compliant with Dutch requirements. Saving £240k with performance data A US MRF used Analyzer to monitor new sorting machinery – and found that it was causing purity to drop from 93% to 80%. The drop cost them £800 each day – or £240k in a year. Analyzer data enabled the facility’s manager to request crucial recalibration. Filling a £1.6 million value gap For one UK PRF, Greyparrot Analyzer recorded £1.6m worth of valuable material being lost to landfill each year. This drove targeted investment to capture that value. Recovering 93% of value from residue A UK-based MRF discovered that only 7% of its residue line was genuinely non-recyclable, with the remaining 93% being recoverable. This guided operational changes to capture that value. Avoiding £47k cost in 12 minutes Analyzer alerts flagged contamination on a European MRF's product line, and staff diagnosed the issue in 12 minutes – instead of 38 hours later at the next spot sample. Fast action protected the batch's purity, saving £47k by avoiding costly reprocessing. The recovery facility of the future, on a single platform Before Greyparrot After Greyparrot Automated, responsive and efficient operations Deploy our waste intelligence system at your recovery facility to: React Use the insight from Greyparrot Analyzer’s live dashboards to: Track 111+ types of waste with 98% accuracy, showing mass, count, financial value, food-grade, brand, and more. Adapt sorting processes to shifting amounts of target material and contaminants. Monitor multiple streams in one place, and assess the impact of process adjustments remotely to balance throughput and quality. See real‑time facility insights in action Report Historical data makes it possible to identify trends in downtime, material loss and more: Monitor residue belts to diagnose the amount of target material being lost. Monitor pre-baler lines to track and certify bale quality with confidence. Identify and prepare for recurring material trends, from changes in infeed composition up to seasonal spikes. Automate reporting with AI Connect Use Greyparrot’s Sync integrations to introduce automation throughout your entire facility: Improve the accuracy of sorting machinery with real-time picking coordinates. Power facility management software with accurate data that reflects real-world operations. Get more from your infrastructure with Sync The most flexible waste analytics system available Greyparrot Analyzer Our core system uses artificial intelligence to provide waste managers with real-time insight on a series of intuitive dashboards. Greyparrot Analyzer Units Our monitoring units track waste flows in real-time. Cameras capture live images of waste objects, which our AI analyses. Greyparrot Sync Our integration system turns your machinery and software into “smart” tools — connecting existing and new infrastructure to real-time waste flow data. How waste intelligence works Support from installation to insight Throughout your time with Greyparrot, our team of engineers and data analysts will map your path to lean facility operations, finding new avenues for data-driven improvements along the way. Get to know Greyparrot support Learn more about waste intelligence for recovery facilities Guide Ebook: Why AI is an operational necessity AI is now a crucial tool for global waste management leaders. Find out why with real-world data, and insight from the sector’s most influential voices. Guide Greyparrot Product brochure AI is now a crucial tool for global waste management leaders. Download the Greyparrot product brochure to learn more. Unlock your plant’s revenue potential We put the power of waste intelligence in our customers’ hands, helping them extract more value from their material. Get in touch to find out what AI waste analytics could reveal about your operations. Tell us about your MRF