Graswald.ai

Log inBook a demoThe AI production studio for fashion brands.Book a demoStudio-quality fashion imagery, at the speed and scale your brand demands.
Graswald AI gives your entire team purpose-built workflows to generate flatlays, on-model PDP shots, and campaign content - trusted by global enterprise fashion brands.90%cost reduction10xfaster production100%brand consistencyEvery asset. Every format. One platform.PDP ON MODELFull PDP sets, your way. Control every model, pose, and styling detail - consistent across your entire range.VIDEOTurn still images into campaign-ready video. Ready for PDP, social, or campaign - no shoot required.MATERIAL Every texture, every finish - rendered with photographic precision.PACKSHOTFlat-lays that convert. Every stitch and detail rendered with the accuracy that drives click-through.LOOKBOOK & EDITORIALFull lookbooks, zero days on set. Art direct every shot and generate a cohesive series across your range.LIFESTYLEThe UGC look, without the UGC headache. Generate organic-feeling social content - ready for every platform.Content that is always on brand.Create on-brand avatarsExclusive AI avatars, indistinguishable from real photography- consistent across every campaign and channel.Your posing and vibeSet your shot list once, cover your entire catalog.Every angle - close-up, full-body, detail - reproduced faithfully at any scale.Your studio and lightingThe look and feel of your studio, without the studio.Every image matches your lighting and aesthetic - at any volume.An interface designed for enterprise scale.Generate thousands of assets with the precision of a traditional studio shoot - without the logistics. Brand control, product accuracy, and model consistency built in. Integrates directly with your PIM and DAM.AI PRODUCTION STUDIOThe studio of the future - collaborate, track progress, and generate high-quality imagery, all in one place.ADVANCED STYLINGGet the exact look you want, without compromise. Layer pieces, adjust fit, roll sleeves, cuff trousers - every styling detail, fully in your control.REVIEW & COLLABORATEBuilt-in collaboration for your whole team. Review imagery, share feedback, and sign off on results - cutting the time between production and publication.CUSTOMISABLE PRESETS & WORKFLOWSRoll out your creative direction at scale. Save presets and workflows so every team member works from the same brand standards - every time.4K RESOLUTIONPrint-ready from day one. Generate at 4K and upscale for any format - from PDP to out-of-home.INTEGRATE INTO YOUR PIM/DAMNative integrations so assets flow directly into your PIM and DAM - no manual export required.CHANNEL READY EXPORTSReady for every channel. Set any export requirements, from your webstore to Amazon and Zalando.One platform for every team.Creative DepartmentSelect a reference image or describe what you're after and receive production-ready visuals in seconds. Image prompts and text prompts work together to give you precise control over every output - from lookbook imagery and quick-turn social content to full editorial and campaign shoots.Creative DepartmentSelect a reference image or describe what you're after and receive production-ready visuals in seconds. Image prompts and text prompts work together to give you precise control over every output - from lookbook imagery and quick-turn social content to full editorial and campaign shoots.Creative DepartmentSelect a reference image or describe what you're after and receive production-ready visuals in seconds. Image prompts and text prompts work together to give you precise control over every output - from lookbook imagery and quick-turn social content to full editorial and campaign shoots.Creative DepartmentSelect a reference image or describe what you're after and receive production-ready visuals in seconds. Image prompts and text prompts work together to give you precise control over every output - from lookbook imagery and quick-turn social content to full editorial and campaign shoots.Creative DepartmentSelect a reference image or describe what you're after and receive production-ready visuals in seconds. Image prompts and text prompts work together to give you precise control over every output - from lookbook imagery and quick-turn social content to full editorial and campaign shoots.Trusted by pioneers and enterprises alike."Graswald AI has transformed our production pipeline. What used to take weeks now happens in hours, with quality that matches our brand standards."Stefan Scheffel
Head of ProductionIntegrates with your PIM and DAM so generated content slots straight into your existing pipelineStefan Scheffel
Head of Production"Graswald AI has transformed our production pipeline. What used to take weeks now happens in hours, with quality that matches our brand standards."Stefan Scheffel
Head of ProductionIntegrates with your PIM and DAM so generated content slots straight into your existing pipelineStefan Scheffel
Head of ProductionBuilt for the fashion brands of the future.ENTERPRISE STABILITYEnterprise-grade infrastructure with clear uptime and SLAs, so your content pipeline never stalls.CONTINUOUS INNOVATIONNew features, every week. We ship continuously so you always have access to the latest capabilities.SEAMLESS INTEGRATIONSIntegrates with your PIM and DAM so generated content slots straight into your existing pipelineUSER LEVEL ACCESSGranular user-level permissions across the platform. Control who can create, edit, review, and approve every stage.Book a demoQuestions?Answers.Are AI-generated images realistic enough to use for Fashion eCommerce?Our technology is designed to produce visuals that look and feel like real PDP or creative photography and videography. To give you a feel for the accuracy, all imagery on our site has been generated using AI without any post-production or editing.‍Our model is trained to follow your input very closely, so product fidelity and accuracy is very high, including complex patterns, logos and fabrics. It is already being used by leading fashion Enterprises, from fast-fashion to outdoor brands, with results live on many PDP pages.How do we ensure generated images match our brand look and feel?Everything is fully customisable - your avatars, your lighting, and your poses are all configured once and applied automatically across every shot.‍Your avatars. We work with your team to build exclusive AI models built around your brand - any gender, age, shape, or ethnicity, indistinguishable from real photography and consistent across every campaign.‍Your lighting and studio setup. Define your lighting style, backgrounds, and overall aesthetic once. Every image generated matches your studio standards - at any volume.‍Your poses and shot list. Configure your required angles - close-up, full-body, detail shots - and they're reproduced faithfully across your entire catalogue, automatically.What type of fashion content can I generate with Graswald AI?Graswald AI supports your entire content pipeline - from product pages to campaign. Product page imagery. Generate on-model and on-figure shots for your PDPs. Set your lighting, crops, poses, and studio backgrounds once - and every image stays consistent across your entire catalogue.‍Packshots and flatlays. Generate clean, still product imagery where every detail holds up to scrutiny. Fabric texture, stitching, and hardware are all rendered with photographic precision - ready for your product pages and marketplace listings.‍Product video. Turn existing product images into photorealistic video. Give your customers a better sense of how a garment drapes and moves - and drive more conversions in the process.‍Campaign and editorial content. Produce lookbook imagery, editorial assets for your website and social channels, marketing materials, and early-stage design visualisations - all from our Freeform tool.What does the onboarding process look like?Getting started is straightforward - your dedicated customer success manager guides you through everything, so your team is set up and ready to create from the moment onboarding is complete.‍After setup, we work with you directly to configure your avatars, your lighting, and your pose requirements - so every image feels on-brand from the very first generation.‍Your walkthrough is led by a customer success manager who understands your category and brand style. You'll also receive follow-up materials and ongoing support, so your team can keep optimising as you scale.How is Graswald AI different from other fashion image generation solutions?Graswald AI is purpose-built for fashion production.‍Most solutions generate images one by one. Graswald AI is designed for brands managing tens of thousands of SKUs - giving you a scalable, automated way to produce all of your PDP and campaign content digitally, without the bottlenecks of a traditional shoot.‍And because everything is fully brand-customisable - from your avatars and lighting to your scenes and shot list - you configure your brand standards once, and they're applied automatically across every image you generate.Start your AI transformation today.Book a demoCareersPreferencesImprintPrivacy PolicyBy clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAcceptPrivacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- Log inBook a demoSee how fashion brands shoot with AI. Book a Demo Questions?Answers.Are AI-generated images realistic enough to use for Fashion eCommerce?Our technology is designed to produce visuals that look and feel like real PDP or creative photography and videography. To give you a feel for the accuracy, all imagery on our site has been generated using AI without any post-production or editing.‍Our model is trained to follow your input very closely, so product fidelity and accuracy is very high, including complex patterns, logos and fabrics. It is already being used by leading fashion Enterprises, from fast-fashion to outdoor brands, with results live on many PDP pages.How do we ensure generated images match our brand look and feel?Everything is fully customisable - your avatars, your lighting, and your poses are all configured once and applied automatically across every shot.‍Your avatars. We work with your team to build exclusive AI models built around your brand - any gender, age, shape, or ethnicity, indistinguishable from real photography and consistent across every campaign.‍Your lighting and studio setup. Define your lighting style, backgrounds, and overall aesthetic once. Every image generated matches your studio standards - at any volume.‍Your poses and shot list. Configure your required angles - close-up, full-body, detail shots - and they're reproduced faithfully across your entire catalogue, automatically.What type of fashion content can I generate with Graswald AI?Graswald AI supports your entire content pipeline - from product pages to campaign. Product page imagery. Generate on-model and on-figure shots for your PDPs. Set your lighting, crops, poses, and studio backgrounds once - and every image stays consistent across your entire catalogue.‍Packshots and flatlays. Generate clean, still product imagery where every detail holds up to scrutiny. Fabric texture, stitching, and hardware are all rendered with photographic precision - ready for your product pages and marketplace listings.‍Product video. Turn existing product images into photorealistic video. Give your customers a better sense of how a garment drapes and moves - and drive more conversions in the process.‍Campaign and editorial content. Produce lookbook imagery, editorial assets for your website and social channels, marketing materials, and early-stage design visualisations - all from our Freeform tool.What does the onboarding process look like?Getting started is straightforward - your dedicated customer success manager guides you through everything, so your team is set up and ready to create from the moment onboarding is complete.‍After setup, we work with you directly to configure your avatars, your lighting, and your pose requirements - so every image feels on-brand from the very first generation.‍Your walkthrough is led by a customer success manager who understands your category and brand style. You'll also receive follow-up materials and ongoing support, so your team can keep optimising as you scale.How is Graswald AI different from other fashion image generation solutions?Graswald AI is purpose-built for fashion production.‍Most solutions generate images one by one. Graswald AI is designed for brands managing tens of thousands of SKUs - giving you a scalable, automated way to produce all of your PDP and campaign content digitally, without the bottlenecks of a traditional shoot.‍And because everything is fully brand-customisable - from your avatars and lighting to your scenes and shot list - you configure your brand standards once, and they're applied automatically across every image you generate.CareersPreferencesImprintPrivacy PolicyBy clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAcceptPrivacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close