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Launch Your Quality Evolution Transform from legacy TDM to Design-Driven Synthetic Data accelerating privacy, quality and efficiency across the global enterprise. See How It WorksRequest a Demo Recommended by the world’s top global systems integrators Stop Putting Production Data at Risk Copying production data into lower environments creates a new attack surface and a compliance nightmare. Even with masking, sensitive details slip through—and regulators don’t forgive mistakes. Breaches cost millions in fines, destroy customer trust, and damage brands. That’s why modern enterprises are locking down production data and moving to synthetic data. GenRocket eliminates data risk at its source—while delivering higher-quality, fit-for-purpose data for every test case. Safer. Faster. Smarter.   Quality Demands Full Coverage 50% test coverage isn’t good enough—and that’s all you can expect from production data. Pulling from a database only shows you what has already happened, not the full range of what could go wrong. True quality requires data designed for every test case objective. Only then can you validate every workflow, edge case, and exception. GenRocket’s Design-Driven Synthetic Data delivers exactly that—on demand, in any volume, variety, or format—so you can achieve full coverage and uncompromising software quality. Efficiency Powers Speed Modern release cycles move too fast for manual test data processes. Without automation, test data becomes the bottleneck. Operational efficiency means more than speed. It’s about eliminating the heavy lift of managing test data and the costly infrastructure to store it. With Design-Driven Synthetic Data, those demands disappear. GenRocket automates provisioning, integrates directly with test automation frameworks, and delivers synthetic data in real time—on demand, at scale, and in sync with your release cadence. The result: leaner operations, faster releases, and uncompromising quality. Evolutionary Synthetic Data Transformation Design-Driven Data is Dynamically Generated During Each Test Run Your browser does not support the video tag. One Platform for Any Kind of Data Click the Icons to Learn More Data Masking. Part of GenRocket's data subsetting solution. Sensitive (PII) data is never looked at or stored - it's synthetically replaced. This approach is 100% secure, faster and provides higher quality test data. Data Subsetting Standard functionality for 6 popular SQL databases (Oracle, DB2, MS SQL, MySQL, PostgreSQL & Sybase). Data is delivered at a rate of 2.5 million rows of data per minute and 100 million rows of data in 30 minutes. Data Orchestration Subsets of data and synthetic data sets can be orchestrated to one or many test environments in parallel, on demand. Data Profiling 16 methods to automate data modelling using metadata. Integration with 3rd party data profiling tools that deeply scan and profile entire data sets. TDM Self-Service G-Portal is a Self-Service portal for dev & test teams to search for and request test data. G-Questionnaire allows teams to create their own permutations of test data without being GenRocket experts. Genrocket Accelerators GenRocket accelerators enable rapid deployment of complex synthetic test data solutions for healthcare (X12 EDI), banking, and COTS applications (Salesforce). AI/Ml Training Data Production data for training ML algorithms can be biased, contain sensitive data or not available. GenRocket data generators can be used to provision secure & unbiased training, validation and test data. Pipeline Integration Integrate the GenRocket platform with any development tool or testing framework to fully automate your CI/CD release pipelines. GenRocket’s TDA solution provides the right data, at the right time, in the right place. Platform Management Monitor dev and test teams to identify strategies for accelerated test cycles and greater test coverage. Track the pace of adoption and use value metrics to measure continuous improvement and ROI. Data Generation Industry leader & US patent holder for test data generation with referential integrity. Over750 data generators & 109 data formats supported. Thousands of use cases delivered since 2018. The synthetic data platform chosen by 50 + of the Forbes Global 2000 Financial Services Health Care Insurance Telecommunications Information Technology Advertising Software Transportation Banking Retail The top-rated synthetic data platform on the G2 Software Marketplace One of a Kind Test Data Automation Platform GenRocket was awarded US patent #9,552,266 B2 for systems and methods for data generation. Request a Demo See how GenRocket can solve your toughest test data challenge with quality synthetic data by-design and on-demand Business Email *Name *FirstLastCompany Name *Hidden FieldSubscribe MeYes, please keep me updated on GenRocket news and events.Submit Newsletter × Name *Business Email *Subscribe Request Demo × × Leaderboard # Name Score Finish In 1. Kay 85% 1.25 min 2. Kay 85% 1.25 min 3. Kay 85% 1.25 min --- GenRocket Pricing Self Service Synthetic Test Data   Product Overview Pricing Request Demo TEST DATA PROJECT – BASED PRICING Annual Per Project License Price Request Quote Number of Test Data Projects Minimum 20 Annual License Total Request Quote Project Versions (Per Test Data Project) 5 Client Onboarding (Block of 20 Hours) Included Test Data Sets in Lower Environment Unlimited Number of Users Unlimited KEY FEATURES 750+ Synthetic Data Generators Yes 110+ Data Formats Yes In Place Masking* for Entire Databases Yes Subset & Masking for Databases Yes Masking for Files Yes PII Detection* Yes Self Service Test Data Portal Yes Team Permissions, SSO and MFA Yes Data Life Cycle Management Yes Direct CI/CD Pipeline Integration Yes G-Analytics* Real Time Reporting Yes G-Delta (Schema Change Detection) Yes HOSTING Multi-Tenant Hosting (Annual) Included Single-Tenant Hosting (Annual) Request Quote SOLUTION ACCELERATORS X12 EDI Accelerator (Annual) Request Quote Unstructured Data Accelerator Request Quote TRAINING & SUPPORT Flight School (Online Self-Paced Training) Yes 5×24 Online support Yes Online Knowledge Base Yes Dedicated Key Account Manager Yes ADD-ON SERVICES Navigator Services (Blocks of 40 Hours) Request Quote 5 Project Add-Ons Request Quote *Generally Available Q3 2025 Request Quotation Name * First Last Business Email * Company Name Paragraph Text SUBMIT REQUEST Request a Demo See how GenRocket can solve your toughest test data challenge with quality synthetic data by-design and on-demand Business Email *Name *FirstLastCompany Name *Hidden FieldSubscribe MeYes, please keep me updated on GenRocket news and events.Submit Newsletter × Name *Business Email *Subscribe Request Demo × × Leaderboard # Name Score Finish In 1. Kay 85% 1.25 min 2. Kay 85% 1.25 min 3. Kay 85% 1.25 min --- Global Systems Integrators Regional Systems Integrators Resellers Technology Partners Become a GenRocket Partner GenRocket works closely with Systems Integrators, Quality Assurance Organizations and Testing Tools vendors across the world. If you have interest in becoming part of the GenRocket ecosystem please click on the “become a partner” button to start a conversation with us. Become a Partner Request a Demo See how GenRocket can solve your toughest test data challenge with quality synthetic data by-design and on-demand Business Email *Name *FirstLastCompany Name *Hidden FieldSubscribe MeYes, please keep me updated on GenRocket news and events.Submit Newsletter × Name *Business Email *Subscribe Request Demo × × Leaderboard # Name Score Finish In 1. Kay 85% 1.25 min 2. Kay 85% 1.25 min 3. Kay 85% 1.25 min --- The Next Generation of Test Data Management GenRocket’s synthetic data platform creates a new category of Test Data Management (TDM) that we refer to as Synthetic Test Data Automation (TDA). This new and innovative approach automates and accelerates many cumbersome aspects of traditional TDM. It also removes the limitations of other synthetic data platforms that produce a synthetic data replica of a production database to provision test data. Let’s clearly define each TDM category and compare the way each one addresses the most important elements of an enterprise-class test data solution. Synthetic TDA (GenRocket) Synthetic TDA is unlike any other form of TDM. It brings the ability to model and design any type of test data for any type of test based on pre-defined rules. Controlled and conditioned synthetic data is defined by a light-weight instruction set in an executable Test Data Case. This instruction set is used to generate a fresh copy of synthetic data in real-time as automated tests are run in the CI/CD pipeline. TDA allows data to be instantly provisioned by testers using a self-service platform in the volume and variety needed to achieve full test coverage. And TDA is affordably priced according to the number of data environments that are modeled, offering unlimited data generation for each data environment modeled by a Test Data Project. Traditional TDM (e.g., IBM, Broadcom, Informatica) Traditional TDM is the familiar model for provisioning test data commonly in use today. It has formalized the process of copying and masking a subset of a production database to make it ready for testing. In traditional TDM, test data is often reserved by a tester for a given test and refreshed prior to its next use. While test data provisioned in this manner is realistic, it’s not conditioned to meet the needs of a given test case. Testers must query the test database for the data they need or augment it with manually created data. This can be very costly in terms of time and resources. Synthetic TDM (e.g., Tonic, Hazy, Mostly AI) A recent evolution of the traditional TDM paradigm is the emergence of Synthetic TDM. These platforms use machine learning to examine a production database and use synthetic data generation as a data masking technique. Some of these tools produce a statistically equivalent replica of the entire database using synthetic data. Both approaches are alternatives to the traditional TDM data masking process while still eliminating the use of sensitive data (PII or PHI). However, both approaches still have the same limitations in data volume, variety and conditions that are evident in masked production data from traditional TDM systems. Both traditional TDM and synthetic TDM tools also require dedicated infrastructure for hosting and data storage where GenRocket only requires a small, light-weight Java Runtime and Repository to run and store Test Data Case instruction sets. How GenRocket Compares with Traditional and Synthetic TDM Let’s compare the way GenRocket’s Synthetic Test Data Automation Compares with Traditional TDM and Synthetic TDM. The table below contains the most important aspects of TDM and describes how each category of test data management platforms address them. Capabilities GenRocket Traditional TDM Synthetic TDM Price $55,000 – $100,000 The price range for the GenRocket synthetic TDA platform with unlimited data volume $100,000 – $1M The price range for traditional TDM systems where some license fees increase with data volume $50,000 – $300,000 The price range for many of the new synthetic TDM platforms where some license fees increase with data volume Data Variety Unlimited Generate any variety of new and unique data based on specific rules & conditions regardless of what is in the production database Limited Data variety is limited to what is in your masked production data subset Limited Data variety is limited to what is in your synthesized production data subset Data Volume Unlimited Generate any volume of data in seconds to minutes, on demand, as needed by each test case Limited Volume is limited to what is available in the production database. Production data has many gaps and does not meet all test case requirements. Limited Volume is limited to what is available in the synthesized production database copy. Production data has many gaps and does not meet all test case requirements. Data Output Formats Unlimited (100+) GenRocket offers the most test data formats in the industry Limited Limited test data formats are supported. Primary focus of traditional TDM is on inserting data into databases. Limited Limited test data formats are supported. Primary focus of synthetic TDM is on inserting data into databases. Dynamic Data Yes. Data that changes state during workflows GenRocket data can be dynamic; test data rules are easily created to control the state and condition of the data at any point in the testing process No. Static Data Only The data is static; only the data values already contained in the production data base are available for testing. No. Static Data Only The data is static; only the data values already contained in the production data base are available for testing Data Storage Cost Low Storage Cost By design, test data is delivered in real time for each test case and does not need to be stored. This “data on demand” approach can lead to huge costs savings for data storage. High Storage Cost Test data is maintained in many databases in the lower environment; for larger organizations there is a substantial data storage cost High Storage Cost Test data is maintained in many databases in the lower environment; for larger organizations there is a substantial data storage cost Data Provision Time Seconds / Minutes GenRocket integrates the volume and variety of test data needed directly into the test case. For a typical functional test case, data is delivered in 100 milliseconds. For other tests, data is delivered in seconds to minutes. Hours / Days Traditional TDM does not integrate the volume and variety of test data directly into the test case; data is delivered to a database forcing developers and testers to hunt for and modify the test data they need – a slow process. Hours Synthetic TDM does not integrate the volume and variety of test data directly into the test case; data is delivered to a database forcing developers and testers to hunt for and modify the test data they need – a slow process. Data Security No Production Data is Accessed or Stored GenRocket never copies or stores production data. Metadata is used to model a production database as a Test Data Project. Test Data Cases are designed to generate test data for test cases in the lower environment Production Data is Accessed, Stored & Masked Sensitive production data must be copied and stored in the TDM system. Then it is profiled, masked, and transferred to a database in the lower environment. Production Data is Accessed, Stored & Synthesized Sensitive production data must be copied and stored in the TDM system. Then it is scanned, analyzed, synthesized, and transferred to a database in the lower environment. Deployment Complexity Medium GenRocket implemention is more automated and nimble than traditional TDM systems Very High Traditional TDM systems are highly complex and cumbersome systems that are known to take up to 18 months to deploy. Medium Synthetic TDM systems are more automated and less cumbersome than traditional TDM systems Data Profiling Not Required Designed and generated synthetic data is 100% secure, by definition, and does not require profiling to detect PII / PHI. Required Data must be profiled to identify sensitive data and appropriate subsets Required Data must be profiled to identify sensitive data and appropriate subsets Data Masking N/A – Synthetic Data is 100% secure Because synthetic data is not real data, there is no need to mask it. Masking Required Sensitive production data must be carefully masked prior to its use for testing. N/A – Synthetic Data is 100% secure Because synthetic data is not real data, there is no need to mask it. Data Reservation Not needed, by design With GenRocket, fresh data is generated for each test run, so each developer or tester gets what they need and there is no need to reserve it. Yes Because testers often share the same test data, it must be reserved to ensure its integrity for different tester’s tests. Yes Because testers often share the same test data, it must be reserved to ensure its integrity for different tester’s tests. Data Refresh Always fresh, by design With GenRocket, fresh data is generated for each test run, so there is no need to refresh it. Required Because the testing process changes data values in a shared test database, it must be refreshed frequently to ensure data validity. Required Because the testing process changes data values in a shared test database, it must be refreshed frequently to ensure data validity. Direct CI/CD Test Case Integration Yes Developers and testers can quickly find categorized Test Data Cases in a self service Portal and integrate them into their test cases. GenRocket Test Data Cases are called by each test case, delivering specific volume and variety of data to each test as part of an automated CI/CD pipeline. No Traditional TDM does not integrate the volume and variety of test data directly into the test case; data is delivered to a database forcing developers and testers to hunt for and manually modify the test data they need – a slow process. Data is not easily integrated into a CI/CD pipeline. No Synthetic TDM does not integrate the volume and variety of test data directly into the test case; data is delivered to a database forcing developers and testers to hunt for and manually modify the test data they need – a slow process. Data is not easily integrated into a CI/CD pipeline. DOWNLOAD PDF Request a Demo See how GenRocket can solve your toughest test data challenge with quality synthetic data by-design and on-demand Business Email *Name *FirstLastCompany Name *Hidden FieldSubscribe MeYes, please keep me updated on GenRocket news and events.Submit Newsletter × Name *Business Email *Subscribe Request Demo × × Leaderboard # Name Score Finish In 1. Kay 85% 1.25 min 2. Kay 85% 1.25 min 3. Kay 85% 1.25 min