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AI Predictive Audiences Learn More
”
BEFORE QUALIFYED, I was getting 154% ROAS using Facebook's lookalikes. BUT WITH QUALIFYED, I was able to achieve a significantly higher ROAS of 1,375%!
Taylor Welch
The Wealthy Consultant
TALK TO AN EXPERT
DO YOU REMEMBER WHEN FACEBOOK LOOKALIKE AUDIENCES GENERATED POSITIVE ROI? OR EVEN JUST BASIC FACEBOOK INTEREST AUDIENCES FOR THAT MATTER?
UNFORTUNATELY, IOS 14.5 CHANGED ALL OF THAT
After iOS 14 privacy changes, lookalikes audiences native within Facebook/Meta Ads have become nearly worthless. All Machine Learning algorithms at their core require data. And lots of it. Bad data in = bad data out. Less data = less accurate models.
To date, all lookalike models – including Facebooks – are built off of both cookie and pixel data.
If 96% of US user have opted out of tracking,how well do you think Meta’s algorithms are able tofind new cold traffic that looks like your customers?
Both Safari and Firefox already block all 3rd party cookies by default.
And Google will soon kill 3rd party cookies as well!
Do you now get better results just targeting “broad”, untargeted audiences, and win by focusing on the best creative? Feels like running a billboard on the side of the highway, right?
Well, you’re not alone. But we have good news for you: by training a Machine Learning / Artificial Intelligence model with your existing 1st party data (read: cookie-less, iOS 14 proof) of existing buyers – you can unlock a “cold” audience of HOT prospects that are exactly like your ideal customer.
Ok, we know what you’re thinking - “AI” is the new buzz word of the day and everyone is suddenly an “AI” company/expert, right??
Well, as a matter of fact, Fortune 500’s have been using similar technology for years.
We know this because our CEO, Alex Herndon, has managed $5M/mo media buys for not one but two Fortune 500 clients. These companies pay well over 6 figures per year – with yearly contracts – for similar tech. But we’ve democratized this technology, bringing it to the SMB space for a fraction of the cost and no long term contracts.
Lookalike Audiences inthe 1st Party Data Era
We are at the precipice of an industry defining shift. A world where 1st party data, more importantly – how intelligently you use your 1st party data – reigns.
You’re already sitting on a gold mine of data. And Machine Learning can unlock it for you.
Our industry leading Machine Learning System continuously inspects your highest quality Sales. After modeling this data, we can proactively target new, cold prospects with the highest probability to become your next customers.
How it Works
We ingest a file of 1st party PII (Personally Identifying information) data of US Consumers.
We run these seed files against marketing databases, including credit bureaus, across 3,400 attributes. As these are mostly offline data attributes, these are cookie-less and immune to any future changes of 3rd party cookies.
After training a ML algorithmic model of what your existing buyers look like, we then apply this model to the US population and pre-score 96% of US adults on their likelihood to convert – BEFORE they have even heard of you.
This audience is then ingested into your ad account, via LiveRamp as a hashed email list, for you to run ads against.
Talk to an Expert
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Pricing PlansAI Predictive Audiences
AI Audiences Pro 1,500 /mo Get Started
Everything in AI Audiences, Plus:
ML Trained Model
Predictive Lookalike Audiences
TransUnion Demographic Data
AI Audience Insights
Acxiom Shopping Intent
AI Customer Persona
AI Audience Pro + ML LeadScoring Starting from 3,000 /mo (Dependent on lead volume. Volume discounts available) Get Started
Everything in AI Audiences Pro, Plus:
Predictive Lead Scoring
Data Append / Lead Identity
Hubspot / Salesforce Integration
Private Slack Channel
Schedule a Demo Contact Sales
Includes:
Everything in AI Audiences Pro + ML Lead Scoring
Dedicated Account Manager
Scheduled Loom Account Audits
Media Buying Consulting from experts managing >$5M/month
© 2023 Qualifyed
Privacy Policy
Terms of Service
CLOSE
---
Hit enter to search or ESC to close
AI Predictive Audiences Learn More
”
BEFORE QUALIFYED, I was getting 154% ROAS using Facebook's lookalikes. BUT WITH QUALIFYED, I was able to achieve a significantly higher ROAS of 1,375%!
Taylor Welch
The Wealthy Consultant
TALK TO AN EXPERT
DO YOU REMEMBER WHEN FACEBOOK LOOKALIKE AUDIENCES GENERATED POSITIVE ROI? OR EVEN JUST BASIC FACEBOOK INTEREST AUDIENCES FOR THAT MATTER?
UNFORTUNATELY, IOS 14.5 CHANGED ALL OF THAT
After iOS 14 privacy changes, lookalikes audiences native within Facebook/Meta Ads have become nearly worthless. All Machine Learning algorithms at their core require data. And lots of it. Bad data in = bad data out. Less data = less accurate models.
To date, all lookalike models – including Facebooks – are built off of both cookie and pixel data.
If 96% of US user have opted out of tracking,how well do you think Meta’s algorithms are able tofind new cold traffic that looks like your customers?
Both Safari and Firefox already block all 3rd party cookies by default.
And Google will soon kill 3rd party cookies as well!
Do you now get better results just targeting “broad”, untargeted audiences, and win by focusing on the best creative? Feels like running a billboard on the side of the highway, right?
Well, you’re not alone. But we have good news for you: by training a Machine Learning / Artificial Intelligence model with your existing 1st party data (read: cookie-less, iOS 14 proof) of existing buyers – you can unlock a “cold” audience of HOT prospects that are exactly like your ideal customer.
Ok, we know what you’re thinking - “AI” is the new buzz word of the day and everyone is suddenly an “AI” company/expert, right??
Well, as a matter of fact, Fortune 500’s have been using similar technology for years.
We know this because our CEO, Alex Herndon, has managed $5M/mo media buys for not one but two Fortune 500 clients. These companies pay well over 6 figures per year – with yearly contracts – for similar tech. But we’ve democratized this technology, bringing it to the SMB space for a fraction of the cost and no long term contracts.
Lookalike Audiences inthe 1st Party Data Era
We are at the precipice of an industry defining shift. A world where 1st party data, more importantly – how intelligently you use your 1st party data – reigns.
You’re already sitting on a gold mine of data. And Machine Learning can unlock it for you.
Our industry leading Machine Learning System continuously inspects your highest quality Sales. After modeling this data, we can proactively target new, cold prospects with the highest probability to become your next customers.
How it Works
We ingest a file of 1st party PII (Personally Identifying information) data of US Consumers.
We run these seed files against marketing databases, including credit bureaus, across 3,400 attributes. As these are mostly offline data attributes, these are cookie-less and immune to any future changes of 3rd party cookies.
After training a ML algorithmic model of what your existing buyers look like, we then apply this model to the US population and pre-score 96% of US adults on their likelihood to convert – BEFORE they have even heard of you.
This audience is then ingested into your ad account, via LiveRamp as a hashed email list, for you to run ads against.
Talk to an Expert
© 2023 Qualifyed
Privacy Policy
Terms of Service
CLOSE
---
Hit enter to search or ESC to close
AI Predictive Lead Scoring Learn More
Unlock the Power of
Machine Learning:
THE KEY TO ADVANCE LEAD SCORING
The core of Qualifyed’s system is our industry leading Machine Learning modeling capabilities.
The same model used to build our highly converting Lookalike Audiences can also be utilized to score new leads on their propensity to buy!
Other Lead Scoring solutions use cookie based tracking - for example, time on site, number of site visits, recency, etc - to “score” leads. Qualifyed, however, provides buyer propensity scores by analyzing how closely each Lead models your existing customer across over 3 thousand data points such as Demographic, Financial, Political, Interests and Purchase data.
TO START, WE INGEST YOUR CRM DATA OF CURRENT AND PAST CUSTOMERS TO TRAIN OUR MODEL:
Do you struggle to get a complete picture of your leads?
The Power of Identity Graph Solutions
Identity Graph solutions are a powerful tool for businesses looking to gain a complete picture of their leads. By combining multiple sources of data, including email addresses, mobile numbers, and physical addresses, we’re able to create a unified view of each lead.
Appending Critical Data to Your Records
With Identity Graph solutions, we can append critical data to your records that you may not have had before, including mailing addresses. This data is then used to create a custom predictive lead score for each record, which provides insights into how likely each lead is to convert.
Automated Push to Your Salesforce or Hubspot Account
All of this data, including the custom predictive lead score, can be automatically pushed into your Salesforce or Hubspot account on a scheduled basis. This saves you time and ensures that you always have the most up-to-date data at your fingertips.
Real Results from Real Customers
See how Qualifyed’s Identity Graph solutions have helped businesses like yours gain a complete picture of their leads and drive higher conversions. Our case studies and success stories demonstrate the impact that Identity Graph solutions can have on your business.
How much more powerful would your marketing be if instead of just a name and email, you had each lead’s phone number, physical address, and you could score each lead for potential conversion?
READY TO REVOLUTIONIZE YOUR SALES PROCESS WITH AI PREDICTIVE LEAD SCORING?
SIGN UP TODAY AND SEE THE RESULTS FOR YOUSELF.
© 2023 Qualifyed
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Terms of Service
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