Imagine 3D

Creative agents that make you prolificTry LumaOur Mission is to build unified general intelligence that can generate, understand, and operate in the physical world.Force multiplying teams atProduct & PlatformFoundations for a new era of creativity and human expression.LumaDirect creative work from concept to delivery with agents that generate, transform, and coordinate media across image, video, and audio, and text.Learn moreResearchWe are focused on foundational research and systems engineering to build multimodal general intelligence.UNI-1newUni-1, Luma’s first unified understanding and generation model, is our next step on the path towards multimodal general intelligence.Learn moreA new generation of video model capable of producing fast coherent motion, ultra-realistic details, and logical event sequences.Discover Ray3.14World’s first reasoning video model. World’s first HDR model. A model designed to tell stories.Discover Ray3EngineeringNov 26, 2025Pushing the Limit of Efficient Inference-Time Scaling with Terminal Velocity MatchingEngineeringOct 14, 2025Ray3 Evaluation Report – State-of-the-Art Performance for Pro Video GenerationEngineeringMar 11, 2025Breaking the Algorithmic Ceiling in Pre-Training with Inductive Moment MatchingRecent NewsStay up to date with the latest from Luma AI — company updates, model releases, and stories from across the industry.All newsCompanyFeb 19, 2026Serviceplan Group Deploys Creative AI Across Global Operations in Partnership with Luma AICompanyFeb 11, 2026Luma AI To Open Riyadh Office To Accelerate Humain Create And Partner With Publicis GroupeCompanyFeb 2, 2026Announcing The Luma Dream Brief PressProductJan 26, 2026Ray3.14 is here: Native 1080p, 3x cheaper and 4x faster.Team & CommunityEverything we can imagine should be real.CareersWe're a lean, high-achieving team in Palo Alto building the future of creative intelligence. If you share our vision of AI that transcends current boundaries to enable extraordinary human expression, we'd love to talk.Learning CenterExplore what you can create with Luma. Discover workflows, best practices, and new ways to bring ideas to life with an intelligent multimodal Agent by your side. --- Plans & PricingAll Luma plans come with free trial creditsSave up to 20% with yearlyMonthlyYearlyIndividual plansPlus$30/month$300 billed yearlyTry for freeLuma and third-party image and video modelsEdit access for guest collaboratorsCommercial usePro$90/month$900 billed yearlyTry for freeEverything in Plus, with:4x usage with the Luma AgentsUltra$300/month$3,000 billed yearlyTry for freeEverything in Pro, with:15x usage with the Luma AgentsBusiness plansTeamComing soon Get in touchEverything in our regular plans, plus:Manage and add team membersProjects, team organization, and team-wide sharingUsage analyticsUser spend limitsSSOEnterpriseContact us Get in touchEverything in our Team plan, plusEnterprise commitmentsDedicated education and trainingCustom fine-tuningForce multiplying teams atCost Per Video GenerationModelActionResolutionAudioCost per secondRay3.14Text-to-Video Image-to-VideoDraft-4 credits540p-10 credits720p-20 credits1080p-80 creditsVideo-to-VideoDraft-12 credits540p-24 credits720p-48 credits1080p-192 creditsRay3.14 HDRText-to-Video Image-to-VideoDraft-16 credits540p-40 credits720p-80 credits1080p-320 creditsVideo-to-VideoDraft-48 credits540p-96 credits720p-192 credits1080p-768 creditsKling 2.6Text-to-Video Image-to-Video720p-29 credits720pYes58 credits1080p-29 credits1080pYes58 creditsVeo 3Text-to-Video Image-to-Video720p-140 credits720pYes280 credits1080p-140 credits1080pYes280 creditsVeo 3.1Text-to-Video Image-to-Video720p-140 credits720pYes280 credits1080p-140 credits1080pYes280 creditsSora 2Text-to-Video Image-to-Video720p-35 credits720pYes70 creditsCost Per Image GenerationModelActionQualityCost per imageSeedreamCreate1K1 credit2K2 credits4K3 creditsModify-2 creditsNano BananaCreate-23 creditsModify-23 creditsNano Banana ProCreate1K23 credits2K35 credits4K53 creditsModify1K23 credits2K35 credits4K53 creditsGPT Image 1.5CreateLow4 creditsMedium14 creditsHigh60 creditsModifyLow4 creditsMedium14 creditsHigh60 creditsCost Per Audio GenerationModelTypeCostElevenLabs v3text-to-speech21 credits/1000 charactersElevenLabs SFX v2sound effects25 credits/minElevenLabs Music v1music generation98 credits/minAudio Isolationvocal separation4 credits/minUtilitiesToolCostRemove background1 credits/imageBlend image1 credits/imageReframe image2 credits/imageReframe video32 credits/s --- LumaCreative agents that make you prolificLuma Agents are the force multiplier for your team. They plan, generate, iterate, and refine with full context across every stage of creative work.Get startedLuma for teamsForce multiplying teams atCore Product DifferentiationCreative AgentsPhysically intelligent creative agents embedded into your workflow, advancing creative work end-to-end while maintaining shared context across teams and expanding what organizations can produce.Shared ContextContext moves through agents across teams, carrying shared intelligence across video, image, audio, and text so work advances from concept to delivery without fragmentation.CollaborationCreative agents introduce a fundamental shift in collaboration, enabling internal teams, external partners, and agents to operate in parallel under shared intelligence, accelerating output without added overhead.Scaled ProductionCreative agents redefine scale by expanding what a single team can produce, enabling organizations to operate at levels of creative output previously out of reach.Designed for Professional Creative WorkflowsExplore more use casesInfinite brand identity explorationsDirect a full, multi-asset campaign with cohesive visuals and variations, ready to run everywhere.Product visuals in all anglesCreate polished lifestyle and hero shots for e-commerce, social, and marketplaces, in every format you need.Social media video ads for every channelQuickly create short-form video ads with hooks, captions, and formats tailored for every platform.Presentation-ready slide decksTurn ideas into clean, well-structured slide decks using flexible templates.Storyboards for every possible arcDevelop characters, story arcs, and episode boards—then bring the pilot to life.Smarter A/B testing variantsDesign polished app screenshots with clear benefits, layouts, and platform-specific framing.Property storytelling at scaleProperty storytelling at scaleOn-model photography with every angleProduce realistic on-model photography with diverse poses, body types, and styling contexts.Explore packaging & label mockupsVisualize packaging and labels in photorealistic 3D—from shelf views to close-ups.Localize a video into multiple languagesTranslate and localize videos with natural voiceovers and synced visuals across languages.Intelligence-driven lesson plansBuild lesson plans for your school year, complete with visuals and guides.Direct a book, game, or film trailerCraft short, cinematic trailers that set tone, build intrigue, and leave an impression.Visualize academic contentTurn complex systems into labeled, easy-to-follow animated visualizations.Turn a podcast clip into a videoTurn podcast audio into engaging video clips with captions, visuals, and B-roll—ready to share.Transform data into infographicsTransform data and ideas into clear, visually engaging infographics.Creative Agents That Transform ExecutionLuma unifies specialized multimodal models into one continuous workflow, advancing creative work from concept to final delivery.Get startedCreative AgentsScale Execution in ParallelIncrease creative throughput and decision velocity as Luma Agents advance multiple directions simultaneously, preserving shared context and eliminating restarts.CollaborationEliminate Production FrictionReduce operational overhead as Luma Agents coordinate built-in editing and refinement within the same project, removing manual handoffs and redundant steps.Shared contextDeliver with Continuity at ScaleMaintain brand and asset consistency as Luma Agents carry context from planning through final assembly, ensuring reliable, production-ready delivery.Business stories“Luma allows us to embed generative AI directly into the production pipeline in a way that strengthens storytelling, protects performance, and accelerates innovation.”“We believe the next era of creativity will be defined by how intelligently we integrate AI into the core of our operating model. Luma allows us to move beyond isolated AI experiments and toward a unified, scalable creative system. It expands what our teams can produce without diluting the strategic thinking and cultural nuance that define great work.”Physically intelligent creative agents, with the best models.Orchestrating category-defining models across every stage of creative work.Uni-1Learn moreRay3.14Learn moreRay3.14 HDRLearn moreNano BananaNano Banana ProGPT Image 1.5SeedreamSora 2Veo 3Veo 3.1KlingElevenLabs Music v1ElevenLabs SFX v2ElevenLabs v3Plans & PricingAll Luma plans come with free trial creditsSave up to 20% with yearlyMonthlyYearlyIndividual plansPlus$30/month$300 billed yearlyTry for freeLuma and third-party image and video modelsEdit access for guest collaboratorsCommercial usePro$90/month$900 billed yearlyTry for freeEverything in Plus, with:4x usage with the Luma AgentsUltra$300/month$3,000 billed yearlyTry for freeEverything in Pro, with:15x usage with the Luma AgentsBusiness plansTeamComing soon Get in touchEverything in our regular plans, plus:Manage and add team membersProjects, team organization, and team-wide sharingUsage analyticsUser spend limitsSSOEnterpriseContact us Get in touchEverything in our Team plan, plusEnterprise commitmentsDedicated education and trainingCustom fine-tuningLuma FAQsWhat is Luma Agents?What makes Luma Agents different from other AI tools?What is the Luma Agent?What are Brainstorm Mode and Create Mode?What can I create with Luma Agents?Do I need to know which AI model to use?Can I edit existing images or videos?How does Luma Agents handle consistency?Can I generate multiple variations?Can Luma run multiple tasks at the same time?Can I create videos from images?Can I add voiceovers and audio?Does Luma Agents support lip sync?Can I collaborate with others?What is a board?How does pricing work?Can I organize and search my work?Can Luma Agents help with research?Is Luma Agents good for AI beginners?Is Luma Agents useful for professionals?Do I need to install multiple subscriptions?What is the biggest advantage of Luma Agents?How should I start?✨ Final Note --- LumaThe world’s most intelligent creative agent for enterpriseThe AI Company that does your most boring, mind numbing, and painful creative work so you can focus on storytelling and be prolificTalk to our teamForce multiplying teams atBuilt for enterpriseBuilt on a future-proof partnership, security, and team-driven tools. Luma AI powers the next generation of visual creation.Your creative partnerMost AI tools leave teams on their own. Luma embeds creative experts into your workflow—helping teams ramp faster, create better work, and build a brand-tailored AI production capability from day one.Workflows for all productionsCreate image, video, and sound in one place—developed together, in context. From campaigns to product stories, everything stays connected from brief to delivery. No tool sprawl. No broken handoffs.Scalable & boundless a campaign goes live or a deadline moves up. Luma scales with your output — unlimited generations across every media type, built for the pace and pressure of professional production.Safe & SecureYour content stays yours. Nothing you create is used to train models, and your IP remains protected. Enterprise-grade SSO, access controls, and brand customization let teams move fast—without legal overhead.Adoption & EnablementLarge-scale enterprise customers get dedicated Forward Deployed Creatives — embedded creative technologists who guide teams from pre-sales through production. They provide hands-on onboarding, workflow optimization, and ongoing training to ensure teams consistently produce high-quality, on-brand content at scale.Adoption & EnablementEnterprise customers get dedicated Forward Deployed Creatives who help teams onboard, optimize workflows, and scale high-quality content production.Ready for professional workflowsExplore more use casesInfinite brand identity explorationsDirect a full, multi-asset campaign with cohesive visuals and variations, ready to run everywhere.Product visuals in all anglesCreate polished lifestyle and hero shots for e-commerce, social, and marketplaces, in every format you need.Social media video ads for every channelQuickly create short-form video ads with hooks, captions, and formats tailored for every platform.Storyboards for every possible arcDevelop characters, story arcs, and episode boards—then bring the pilot to life.Smarter A/B testing variantsDesign polished app screenshots with clear benefits, layouts, and platform-specific framing.Property storytelling at scaleProperty storytelling at scaleOn-model photography with every angleProduce realistic on-model photography with diverse poses, body types, and styling contexts.Explore packaging & label mockupsVisualize packaging and labels in photorealistic 3D—from shelf views to close-ups.Localize a video into multiple languagesTranslate and localize videos with natural voiceovers and synced visuals across languages.Direct a book, game, or film trailerCraft short, cinematic trailers that set tone, build intrigue, and leave an impression.Turn a podcast clip into a videoTurn podcast audio into engaging video clips with captions, visuals, and B-roll—ready to share.Business stories“Luma allows us to embed generative AI directly into the production pipeline in a way that strengthens storytelling, protects performance, and accelerates innovation.”“We believe the next era of creativity will be defined by how intelligently we integrate AI into the core of our operating model. Luma allows us to move beyond isolated AI experiments and toward a unified, scalable creative system. It expands what our teams can produce without diluting the strategic thinking and cultural nuance that define great work.”Talk to our teamPlease fill out the form below, and a team member will get in touch with you shortly. If you're interested to use the API, please review our API Documentation.First Name *Last Name *Email *Company Name *Industry *Select an industryAdvertisingAl CreatorDesignE-CommerceFashionGovernmentMarketingMediaMovies and TVNon-ProfitTechnologyRetailOtherCompany Size *Select a company size1-5051-200201-10001001-1000010001+What product are you interested in? *Luma for EnterpriseLuma APIMessage *How did you hear about us?Subscribe to our NewsletterSubmit