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New Research: Great Wealth TransferNew Research: Great Wealth Transfer ->Redefining support for life's hardest momentsEmpathy partners with leading organizations to support people through life's transitions, from legacy planning to loss and leave.Request a DemoRequest a DemoTrusted by industry leadersSupporting millions of people through challenging moments1Built for life’s toughest transitionsEmpowering people to plan for and move through life’s biggest transitions with practical, emotional, and logistical support on demand. 2Long-term trust and engagement3Measurable outcomes and savings4Seamless integration and deliveryReducing complexity and delivering meaningful outcomesReal impact measured in time saved and stress reduced$3,611Savings per family212Hours saved per family4.8/5⭑User satisfaction rating75Net Promoter ScoreOur category creating solutions Loss SupportLifeVaultLeave SupportNavigating lossSupport for the emotional and logistical realities of lossFrom funeral planning to estate tasks and emotional support, Empathy Loss Support offers on-demand tools and guidance to help people and families move forward.Explore our Business SolutionsFor Financial InstitutionsDrive impact and business growth through full-circle support.Learn more ->For ConsultantsGuide your clients toward benefits that drive loyalty, trust, and impact.Learn more ->For EmployersProvide employees the support they need for real-life challenges. Learn more ->The Impact of Intuitive Tech with Human CareThe Impact of Intuitive Tech with Human CareElevating the beneficiary experienceindustryLife InsuranceHeadquartersNew York CityAgents & employees23,000Individual life insurance in force in U.S$1.2 trillionAssets under management$702 billionThe Impact of Intuitive Tech with Human CareSupporting beneficiaries with tech enabled careIndustryLife InsuranceHeadquartersNewark, NJEstablished1875Employees38,000Assets Under Management$1.512 trillionThe Impact of Intuitive Tech with Human CareA benefit with life-changing impactindustryPublic school systemHeadquartersWichita, KansasBenefited staff7,500+WPS Buildings90The Impact of Intuitive Tech with Human CareEmpowering Guardian's claims team to provide better support INDUSTRYLife InsuranceHEADQUARTERSNew York Cityestablished1860personnel10,200policyholders26 millionlife insurance in force$776 billionThe Impact of Intuitive Tech with Human CareSupporting employees in the moments that matterIndustryTelecommunicationsHeadquartersDallas, TexasEstablished1983Employees149,900The Impact of Intuitive Tech with Human CareElevating the beneficiary experienceindustryLife InsuranceHeadquartersNew York CityAgents & employees23,000Individual life insurance in force in U.S$1.2 trillionAssets under management$702 billionThe Impact of Intuitive Tech with Human CareSupporting beneficiaries with tech enabled careIndustryLife InsuranceHeadquartersNewark, NJEstablished1875Employees38,000Assets Under Management$1.512 trillionThe Impact of Intuitive Tech with Human CareA benefit with life-changing impactindustryPublic school systemHeadquartersWichita, KansasBenefited staff7,500+WPS Buildings90The Impact of Intuitive Tech with Human CareEmpowering Guardian's claims team to provide better support INDUSTRYLife InsuranceHEADQUARTERSNew York Cityestablished1860personnel10,200policyholders26 millionlife insurance in force$776 billionThe Impact of Intuitive Tech with Human CareSupporting employees in the moments that matterIndustryTelecommunicationsHeadquartersDallas, TexasEstablished1983Employees149,900The Impact of Intuitive Tech with Human CareElevating the beneficiary experienceindustryLife InsuranceHeadquartersNew York CityAgents & employees23,000Individual life insurance in force in U.S$1.2 trillionAssets under management$702 billionAward-winning technology and careTrusted by leading organizations to drive results that change livesEmpathy helps reduce complexity, build trust, and deliver meaningful results in moments of acute need.Book a Demo --- New Research: Great Wealth TransferNew Research: Great Wealth Transfer ->Building a new standard of support for a more resilient worldOUR STORYWe believe care should be as practical as it is compassionate, especially when life’s hardest moments hit. From easing emotional weight to reducing logistical burden, a better standard of support is possible. And we’re building it. Together with our partners, we’re redefining care through a mix of purpose-built technology with real human guidance, so people everywhere can plan ahead, find clarity, and face whatever life brings with resilience. Leading a movement that makes moving forward possible5M+Covered employees45M+Covered policyholders$160M+Total fundingBacked by mission-driven investorsThe Empathy AllianceLearn MoreROOTED IN PURPOSEEmpathy was founded to change how the world plans for and navigates life’s most challenging moments. Since 2020, we’ve supported millions of people around the world through loss and the many complex transitions that shape our lives. Our work is guided by a simple belief: comprehensive support shouldn't be a luxury. It should be the standard. IN THE PRESS"20% of your workforce will experience the loss of a loved one this year. That’s why it’s vital to maintain your efforts to care for bereaved employees and support your teams when they need it most. Fortunately, Empathy can help.”"Empathy is all about using technology to make it easier for people to deal with the most difficult moments in life." "Empathy provides a digital companion app to streamline end-of-life action items and help families make informed decisions and avoid common mistakes… Bottom Line: Your next policyholder perk.”"Empathy is an app designed to help those who have recently lost a loved one. A big part of the app focuses on the practical steps required, in elements like organizing a funeral and informing people.""We use apps every day to connect with friends and order food, but we didn't have one to help us through challenging moments like loss and grief – until now.""David Kessler, renowned grief expert… He discovered Empathy [and] was so impressed by how technology could reconfigure end-of-life planning and processing that he ended up joining the Empathy team, where he now works as the Chief Empathy Officer.""Empathy partners with life insurers to provide estate settlement services and support services for bereaved beneficiaries. Digital Insurance spoke with Gura about the example that Empathy and its life insurance partners are setting for the industry as a whole.""20% of your workforce will experience the loss of a loved one this year. That’s why it’s vital to maintain your efforts to care for bereaved employees and support your teams when they need it most. Fortunately, Empathy can help.”"Empathy is all about using technology to make it easier for people to deal with the most difficult moments in life." "Empathy provides a digital companion app to streamline end-of-life action items and help families make informed decisions and avoid common mistakes… Bottom Line: Your next policyholder perk.”"Empathy is an app designed to help those who have recently lost a loved one. A big part of the app focuses on the practical steps required, in elements like organizing a funeral and informing people.""We use apps every day to connect with friends and order food, but we didn't have one to help us through challenging moments like loss and grief – until now.""David Kessler, renowned grief expert… He discovered Empathy [and] was so impressed by how technology could reconfigure end-of-life planning and processing that he ended up joining the Empathy team, where he now works as the Chief Empathy Officer.""Empathy partners with life insurers to provide estate settlement services and support services for bereaved beneficiaries. Digital Insurance spoke with Gura about the example that Empathy and its life insurance partners are setting for the industry as a whole.""20% of your workforce will experience the loss of a loved one this year. That’s why it’s vital to maintain your efforts to care for bereaved employees and support your teams when they need it most. Fortunately, Empathy can help.”"Empathy is all about using technology to make it easier for people to deal with the most difficult moments in life." "Empathy provides a digital companion app to streamline end-of-life action items and help families make informed decisions and avoid common mistakes… Bottom Line: Your next policyholder perk.”"Empathy is an app designed to help those who have recently lost a loved one. A big part of the app focuses on the practical steps required, in elements like organizing a funeral and informing people.""We use apps every day to connect with friends and order food, but we didn't have one to help us through challenging moments like loss and grief – until now.""David Kessler, renowned grief expert… He discovered Empathy [and] was so impressed by how technology could reconfigure end-of-life planning and processing that he ended up joining the Empathy team, where he now works as the Chief Empathy Officer.""Empathy partners with life insurers to provide estate settlement services and support services for bereaved beneficiaries. Digital Insurance spoke with Gura about the example that Empathy and its life insurance partners are setting for the industry as a whole."Trusted by market leaders to deliver life-changing impact at scale Empowering Guardian's claims team to provide better support Elevating the beneficiary experienceRaising the bar for employers and beneficiariesTech driven beneficiary carePrioritizing employee well-being with EmpathyA benefit with life-changing impactEmpowering Guardian's claims team to provide better support Elevating the beneficiary experienceRaising the bar for employers and beneficiariesTech driven beneficiary carePrioritizing employee well-being with EmpathyA benefit with life-changing impactEmpowering Guardian's claims team to provide better support Elevating the beneficiary experienceRaising the bar for employers and beneficiariesTech driven beneficiary careRequest a demoLet’s talk and explore the impact Empathy can have on your organization. Learn more ->Make an impactJoin our growing team to empower families through life’s most difficult moments.See open roles -> --- We value your privacyEmpathy uses cookies and similar technologies on this website. Some cookies are strictly necessary for the website to function and are always active. We also use optional cookies to enhance your browsing experience, analyze how our website is used, and deliver relevant advertising. You may change your choices at any time by clicking "Your Privacy Choices" in the footer. Cookie PolicyCustomize Reject All Accept All Customise Consent Preferences We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.... 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This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.Cookie_clskDuration1 dayDescriptionMicrosoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.PerformancePerformance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.Cookiesync_activeDurationNever ExpiresDescriptionThis cookie is set by Vimeo and contains data on the visitor's video-content preferences, so that the website remembers parameters such as preferred volume or video quality.AdvertisementAdvertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.CookiebcookieDuration1 yearDescriptionLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.CookiebscookieDuration1 yearDescriptionLinkedIn sets this cookie to store performed actions on the website.CookieRDuration1 yearDescriptionUnique ID stored for Influ2.Cookie_fbpDuration3 monthsDescriptionFacebook sets this cookie to store and track interactions.Cookie_gcl_auDuration3 monthsDescriptionGoogle Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services.Cookietest_cookieDuration15 minutesDescriptiondoubleclick.net sets this cookie to determine if the user's browser supports cookies.UncategorisedOther uncategorised cookies are those that are being analysed and have not been classified into a category as yet.No cookies to display.Reject All Save My Preferences Accept AllNew Research: Great Wealth TransferNew Research: Great Wealth Transfer ->2026 Research Report The Hidden Barriers to the Great Wealth Transfer$124 trillion is in motion and ramping up over the next 7 years. The institutions that act now will define what comes next.Download the full reportThe transfer is in motion, but no one feels prepared.Our research reveals that the barriers aren’t financial. They’re human, rooted in family dynamics, timing, competing priorities, and gaps in support that the right tools and guidance can address. Download the full reportWhat the data reveals0%of families anticipate problems, delays, or conflict with their wealth transfer 0%of advisors say they're only somewhat or minimally prepared for the Great Wealth Transfer0%of families operate with fragmented or zero knowledge of their family's financial plans0%of institutions offer client education as an explicit service — yet it's families' top request"The financial professionals who show up with the right tools will earn trust that lasts across generations. The data is now there to make the case."— Seth Miller, Chief Distribution Officer at EmpathyA closer look at what's inside01Why families believe they're prepared — and what the data actually shows02The compounding barriers: emotional, logistical, and financial03How digital tools are already changing outcomes for families and the firms serving them04Four strategic imperatives for institutions ready to lead through this momentDive into the dataEnter your details below, and we’ll send the full report straight to your inbox.LoadingThe Great Wealth Transfer is already happening. Are you ready?Families are making high-stakes decisions right now, and they're remembering who showed up. The institutions that meet the moment with real support will define the next era.Download the full reportTalk to our teamExplore more resourcesWebinarThe Great Wealth Transfer: A Conversation Shaping the FutureJoin Silvia Giannia and Andres Mazabel to discuss the key takeaways from the Great Wealth Transfer Research report. ->BlogAI in Financial Planning: What It Means for Your FirmGo deeper into the numbers. See how AI adoption is reshaping the client journey — and what it means for your firm. ->BlogEstate Planning Statistics & Trends in 2026Dive further into the data. Explore the full breakdown of where families stand and where the gaps are. -> --- We value your privacyEmpathy uses cookies and similar technologies on this website. Some cookies are strictly necessary for the website to function and are always active. We also use optional cookies to enhance your browsing experience, analyze how our website is used, and deliver relevant advertising. You may change your choices at any time by clicking "Your Privacy Choices" in the footer. Cookie PolicyCustomize Reject All Accept All Customise Consent Preferences We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.... Show moreNecessaryAlways ActiveNecessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.Cookie_cfuvidDurationsessionDescriptionCloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized servicesCookie__cf_bmDuration1 hourDescriptionThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Cookievisid_incap_*Duration1 yearDescriptionIncapsula sets this cookie to provide cloud-based website security services. Cookieincap_ses_*DurationsessionDescriptionThis is an Incapsula DDoS Protection and Web Application Firewall cookie that is used to relate HTTP requests to a certain session. 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The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.Cookie_gidDuration1 dayDescriptionGoogle Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.Cookie_gat_UA-*Duration1 minuteDescriptionGoogle Analytics sets this cookie for user behaviour tracking. Cookie_ga_*Duration1 year 1 month 4 daysDescriptionGoogle Analytics sets this cookie to store and count page views.Cookie__hstcDuration6 monthsDescriptionHubspot set this main cookie for tracking visitors. 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This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.Cookie_clskDuration1 dayDescriptionMicrosoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.PerformancePerformance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.Cookiesync_activeDurationNever ExpiresDescriptionThis cookie is set by Vimeo and contains data on the visitor's video-content preferences, so that the website remembers parameters such as preferred volume or video quality.AdvertisementAdvertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.CookiebcookieDuration1 yearDescriptionLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.CookiebscookieDuration1 yearDescriptionLinkedIn sets this cookie to store performed actions on the website.CookieRDuration1 yearDescriptionUnique ID stored for Influ2.Cookie_fbpDuration3 monthsDescriptionFacebook sets this cookie to store and track interactions.Cookie_gcl_auDuration3 monthsDescriptionGoogle Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services.Cookietest_cookieDuration15 minutesDescriptiondoubleclick.net sets this cookie to determine if the user's browser supports cookies.UncategorisedOther uncategorised cookies are those that are being analysed and have not been classified into a category as yet.No cookies to display.Reject All Save My Preferences Accept AllNew Research: Great Wealth TransferNew Research: Great Wealth Transfer ->Meaningful partnerships that deliver |All Case StudiesClientUserAdvancing the claims experience“I'm glad that it was offered because again, it has helped, it has helped me tremendously.”Joie McCloy, Empathy User & Prudential Beneficiary“Our supervisors now have language, tools, and a plan, exactly what we needed.”Sammi Lord, HR Director, CYFSRaising the bar for employers and beneficiariesHuman-centered solutions, business-driven successBring Empathy to your organizationSpeak with a RepSupporting beneficiaries with tech enabled care"Empathy and the technology and the platform it provides just allows that claims adjuster to provide more of that by using technology to keep the beneficiary better informed about the entire process."Sean Burgess, Chief Claims Officer at Lemonade"Empathy helps support CarMax's continued focus on well-being and creating an iconic experience for our associates"Meredith Touchstone, AVP benefits at CarMaxEva's storyBereavement care that passes the test “I want every new hire to hear about Empathy on day one.”Stephanie Grant, VP of People at Olympus PropertySatisfaction beyond the industry average75user Net Promoter Score™Covering every aspect of employee well-beingRevamping the beneficiary experienceI have been using this app for over a year now and I don't know how I'd make it without it some days. I've reached out and they've reached back. I am so appreciative to have this.Empathy user“We’re in the business of chemistry, but the most powerful connection we can create is human. Empathy helps us do that.”Tiffany Taylor, Benefits Manager, North America at CrodaEnhancing employee well-being with the right benefitsDanielle's storyOutcomes that count 92%of users report feeling better after using Empathy"We’re not shying away from less-talked-about topics, because helping Canadians live healthier lives means addressing them. Death is part of one’s health journey, and we need to talk about it, and support it."Marie-Chantal Côté, SVP at Sun Life Health.This app is my lifeline to physical, emotional and mental stability. There are days where I can cope just fine, but when grief takes over I turn to my app.Empathy userTrusted by organizations across industriesExplore our Business SolutionsFor Financial InstitutionsDrive impact and business growth through full-circle supportLearn more ->For ConsultantsSupport your clients with meaningful benefitsLearn more ->For EmployersShow up for your employees when they need you mostLearn more ->Trusted by leading organizations to drive results that change livesLearn how Empathy’s solutions can impact your organizationBook a Demo
