waldo.fyi

OverviewPricingCustomer StoriesTry for freeBook a demoBUILT FOR CLIENT-FACING TEAMSThe agentic brandintelligence platformWaldo's AI agents continuously monitor culture, competitors, and consumers to deliver data-grounded ideas and timely alerts—so you win more pitches.Try Waldo nowBook demoStrategy TeamsSmarter brand strategyWhen you’re stuck on the brief, Waldo helps you see the problem differently, surface new angles and get moving. Use Waldo to improve your speed-to-insight.New Biz TeamsPitch better, win moreSave hours on every RFP, create a repeatable system, and bring great strategy to every pitch with Waldo’s built-in workflows and customization capabilities.Account TeamsRetain and wow clientsBring fresh ideas to the table and stay ahead of client needs. Waldo tracks competitor moves and category shifts so you can focus on what matters most.A strategy engine in the palm of your handsStrategy agents that work while you sleep.Always-on signals for brand opportunity.Proactive insights, straight to your inbox.Real time social data, ads, and much more.Workflows customized to how your team works.Enterprise-grade security and privacy.Get an unfair advantage with Waldo"Waldo's AI strategy engine lets us move faster without sacrificing depth, freeing our people to focus on what truly matters: bold creative thinking only humans can deliver."Tracey Faux-PattaniCEO"Working with Waldo allows us to uncover breakthrough insights that solve complex challenges like an agency 10x our size. And fast."Mani SchlisserDirector of Strategy"Speed-to-insight is an important factor for us, and with Waldo's workflows we can save thousands of hours of tedious desk research to get there faster."Anita SchillhornExecutive Director of Strategy"Waldo's AI helps ground our marketing decisions in real consumer behavior - social sentiment, competitive moves, and relevant trends. We're able to move faster, create work that resonates more deeply and drives stronger impact."Leah SwallingDirector of Brand ManagementUse the right tool for the jobBuilt for marketing & brand strategyAlways-on brand dashboardsReal-time social media dataReal-time ad library dataProprietary trends databaseOut-of-the-box strategy frameworksProactive insights & recommendationsOne-click, no-prompt researchCustom workflow creationCustom agent creationPaywalled data integrationsSource & region filteringChoose date rangesSearches hundreds of sourcesCited sourcesSwitch between all major LLMsExport to PDF, MS365, Google SuiteMemory & consistencyUnlimited seatsDedicated strategy teamHands-on training, live supportMultiply your team's capacityGive your team more time for pitches, better insights, and higher value work. Every Waldo seat effectively doubles a team member's capacity.More reasons to love WaldoStrategy enablementOur dedicated team of former agency strategists is here to get you the most out of Waldo, bringing their expertise to provide custom workflow design, targeted approaches to tackle your high-priority work, and more.Live supportWe like to be hands-on! Live onboardings, trainings, and workshops are included in every subscription.FAQWhat is Waldo?Waldo is a strategy engine purpose-built to help agencies and brand teams win more pitches and expand accounts.Unlike generic AI tools, Waldo comes loaded with automated workflows—like Brand Audits, Audience Profiles, the Four C's, and Competitive Analyses—shaped by years inside top agencies and thousands of hours of strategic research.No prompts needed. Just launch a workflow and go. Waldo also has agents to help you surface smart, relevant insights fast. And when you need something more tailored, you can build custom workflows to match your team's exact needs—no coding required.Waldo supports all major LLMs, giving you flexibility without sacrificing performance. It's strategy, streamlined.What are the top use-cases of Waldo?Waldo is built to support strategy-driven work across teams. Here are the most common ways teams use it:Strategy & Planning Teams use Waldo for ongoing brand strategy, brief development, campaign planning, and more.Example: A strategist runs a Brand Audit and Audience Deep Dive workflow to shape a new campaign direction in under an hour.New Business & Growth Teams rely on Waldo to move fast on RFPs and win more pitches.Example: A pitch lead uses the Four C's workflow to quickly reframe the consumer problem and stand out in a competitive deck.Account Management Teams stay one step ahead of client needs with always-on Brand Dashboards.Example: A Group Account Director uses Brand Dashboards to track client category moves and bring proactive ideas to QBRs.Brand & Product Marketers use Waldo to understand the competitive landscape, surface white space, and pressure-test positioning.Example: A product marketer uses the Competitive Analysis workflow to prep for a feature launch and anticipate market reactions.How much does Waldo cost?Waldo is available through both monthly and annual subscriptions, with discounted rates for annual plans. Check out our pricing page for full details, or book a demo to talk through the best option for your team.For freelancers and solopreneurs, we've created Waldo Community—a shared public workspace that gives you access to Waldo's full power at a nominal cost.Can I try before I buy?Absolutely! We offer a free trial so you can explore Waldo before committing. Sign up to get started. Need more time or want help making the most of your trial? You can book time with a product expert anytime.What are Waldo's data sources?Waldo pulls from a wide range of sources to deliver richer, faster insights:Social platforms like Facebook, Instagram, X (Twitter), LinkedIn, Reddit, and TikTok, so you can analyze sentiment and conversations without needing a separate social listening tool.Ad libraries including Meta, LinkedIn, and Google, to track competitive creative and uncover messaging patterns using built-in text and image analysis.Paywalled sources you already subscribe to, allowing you to pull data from providers like Stylus, WARC, or Statista all in one place—no more toggling between tabs.Uploaded files, such as PDFs, PowerPoints, spreadsheets, and research reports, which Waldo can read and analyze alongside live data.Web data with advanced filters, including control over date range, domains, keywords, and regions—so you only get what's relevant.Proprietary trends database, built by Waldo to surface emerging behaviors, cultural signals, and category shifts.Can I make my own workflows and agents in Waldo?Yes! Waldo makes it easy to build custom workflows and agents tailored to how your team works—no coding required.It's much more powerful than building your own GPT, and we provide tooling that's purpose-built for strategy. You can specify exact research steps, define inputs and outputs, and embed your preferred frameworks. It's a smart way to codify how your team tackles briefs, audits, or pitches, so anyone on your team can work like your best strategist.Whether you're replicating an internal process, adapting a client-specific framework, or creating something entirely new, custom workflows let you scale your way of thinking across teams.Why should I use Waldo instead of a custom GPT?It's made for agencies and brand teams, with both automated workflows (step-by-step research and synthesized processes) and agents (autonomous helpers for open-ended or recurring tasks), proprietary data sources, and all designed by strategists with decades of agency experience.These workflows are continuously updated by our expert team based on real-world usage across top agencies and brands so Waldo evolves with the industry, and with you.How does Waldo handle privacy?We've done millions of hours of research for some of the world's leading organizations, and we know how sensitive that work can be. That's why Waldo was built from the ground up to be a privacy-first platform.Waldo is SOC 2 compliant, meaning we meet rigorous standards for data security, availability, and confidentiality.Your confidential information is never used to train AI models, and it's never shared without your explicit permission.For more detail, see our Terms of Service and Privacy Policy.Who owns the work I create in Waldo?Anything you produce with Waldo is 100% yours. You own the IP and can use it however you like—no strings attached. --- OverviewPricingCustomer StoriesTry for freeBook a demoToolstackStrategy & InsightsTeam CapacityPETERMAYER×How we made strategy a scalable advantageWe helped PETERMAYER’s strategists centralize research and ideation into one brain. They reclaimed 100+ hours of manual work and $30K+ a month in redundant tools — and spent the difference shaping sharper thinking, stronger recommendations, and more distinctive creative work.~85%Faster validation of customer segments — from two weeks to three days$30K+In annual insight tool costs eliminated by consolidating into Waldo100+Hours of manual research reclaimed every monthAt a GlanceLouisiana’s largest full-service agency and self-proclaimed “Brand Joy Experts,” PETERMAYER has been finding the heart in every brand since 1967.IndustryFull-Service AdvertisingHeadquartersNew Orleans, LAFounded1967TeamStrategy & PlanningUse CaseResearch & Insight AutomationTHE CHALLENGEGreat strategy, not enough hours in the dayPETERMAYER had the strategy chops but not the bandwidth. The team simply had more work than strategist hours to support it. As briefs grew in volume and complexity, precious time was spent pulling research from scattered tools and stitching it together manually.Insight work took longer than it should, and great thinking often came at the cost of late nights or stretched timelines.They needed a faster, more connected way to get to the cultural, competitive, and audience intelligence that powers great strategy.THE SHIFTAn added “junior strategist” the team could rely on““Waldo didn’t replace our strategic thinking. It amplified it.PETERMAYER changed how they worked with a simple goal in mind: reduce the heavy lift of early insight work so strategists could spend more time actually thinking and shaping. Enter Waldo.With Waldo in place, the platform quickly became an extension of the team, what they now describe as an added “junior strategist” they could rely on day to day.It didn’t replace strategic thinking. It amplified it, giving senior thinkers the space to focus on direction, not data wrangling.HOW IT WORKEDFrom raw data to defensible insights, in minutesPETERMAYER centralized strategy work by pulling social signals, competitive activity, and cultural trends into Waldo, eliminating the need to jump between multiple platforms.What once took days of manual effort now takes hours or even minutes. Strategists can move quickly from raw data to early points of view, without losing depth along the way.One of the clearest examples came from a grocery client with eight-year-old customer segments built on legacy MRI data alongside newer Experian inputs. PETERMAYER used Waldo to compare original and updated segments, identify where meaningful shifts had occurred, and pressure-test whether those segments were still relevant based on real shopper behavior. What would have taken weeks manually (and required major shortcuts) was completed with far greater speed and delivered deeper, more defensible insights.What HappenedOver $30K in redundant insight tools eliminated by consolidating research and strategy into WaldoA project that would once take two weeks manually was completed in just three daysThey eliminated over $30,000 in redundant insight tools, consolidating research and strategy into WaldoSharper, faster strategic output reclaimed at least 100 hours of labor per month, giving the team space to handle more work and higher-impact briefs.WHY IT MATTERSIt isn’t about doing more with less. It’s about doing better work, faster.By changing the economics of strategy, PETERMAYER didn’t just work faster, they increased the value of every strategic hour. Less time lost to manual research means more time spent shaping sharper thinking, stronger recommendations, and more distinctive creative work.That shift impacts everything that matters commercially:Faster speed to pitchMore confident POVsBetter chances to win and grow accountsA team that punches above its weightWant to see how Waldo can help your team turn strategy into a scalable advantage?Try Waldo nowTalk to us