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Skip to content Performance Advertising Get more out of Google Shopping AI Training for Killer Performance Max CampaignsStandard Google Shopping with Keyword TargetingExpert Feed Management for large or complex feedsCustom Creatives for Free Shopping ListingsHTML5 RemarketingTransparent Pricing Prospecting and Retargeting with Meta DPA Waterbucket™ Enhanced Catalog CreativeShops, Marketplace, and FeedsSupercharge Advantage+ CampaignsProduct Level Video for Large CatalogsLifestyle/UGC images for Ads The Power ofAmazon CTV Connected TV with powerful in-market Amazon audiencesContextual targeting for top of funnel ROASDynamic product ads with FlashtalkingLow agency fees First-Party Data Activation Custom SolutionsMartech Dev Weather and power outage geo targetingAPI integrations for BNPL adsAI Search – RAG, hybrid, and open webAI Product RecommendationsVideo and image Dynamic Creative Optimization (DCO)Custom Measurement Solutions for MTA or MMM Clients we work with Performance advertising for leading brands Iron Pulley Ad Solutions Patented and proprietary products from our adtech development team Waterbucket®Patented dynamic overlays for images and video advertising that get incredible ROAS VideoMax®AI enhanced product level videos for Social, YouTube and CTV from product data feed assets MailFLOFind Lost Opportunities with BNPL callouts in abandoned cart emails Power Impact IndexTargeting storm, snow, and power outage areas by severity of the impacts CRAGECatalog Retrieval Augmented Generation Engine. Make search experiences from large catalogs. FeedvantageAI enhanced product data feed optimizations fill in lost details and optimize for conversion. Platform Partners Join our team Iron Pulley is looking for curious people that enjoy solving complex problems for clients. Drop us a note below and let us know how we can collaborate. Recent Articles CTV Bad Vibes in Performance CTV “Performance” Streaming TV platforms hate it when you talk about PMax Lead Scoring in Google PMax: A brief guide for law firms on how to beat bots Google’s Performance Max (PMax) campaigns offer broad reach and AI-driven Google Shopping Can you mix PMax and Standard Shopping in 2025? Google Shopping is a minefield of evolving strategies, algorithm updates, Analytics Google’s Meridian MMM – a treasure trove of search data for Mixed Media Modeling What is Marketing Mix Modeling? Media Mix Modeling or, interchangeably, Power Outage Iron Pulley is leading in power outage and severe weather advertising The best in class marketing technology stack for outage advertising Call or Text 614-285-4647 Have a question or some feedback for us? Fill out the form below to contact our team Name Email Message Get in touch --- Skip to content CTV Made Easy with Iron Pulley Get My Free CTV Consult Book an appointment Any Budget It no longer takes big commitments to buy TV spots. CTV is bought on a CPM (cost per thousand impressions) basis. You can buy a little to test or scale it as far as it will go. Any business can afford to run CTV ads. Considering the focused targeting, reach, and attention share of CTV, can you afford not to? Easy Creatives We can help you quickly turn creative assets into compelling videos. Even if you only have product images. Standard 15 or 30 second spots can be quickly created with minimal development. You probably already have all the elements of the perfect video. Let us help you put it together with our exclusive tools. Performance ROAS Connected TV drives awareness that can be measured at all stages of the funnel, but not just awareness. Most of us watch with a device in our hands and use that device to get more context on things we’re interested in.CTV is a performance marketing channel that drives immediate results. Lower Costs 27 % Brand Awareness Lift 20 % Increased Conversions 9 % Iron Pulley is the only mid-market agency with a direct seat on both Amazon DSP and Microsoft DSP. Compete with the big dogs at only a fraction of the cost. Brian A. - Ecommerce Analyst Iron Pulley is an Amazon and Roku CTV Partner Get a direct pipeline to the best inventory at the lowest possible cost Amazon’s free and premium Prime content. CTV ads to your site or Amazon listing Amazon product search intent audiences Amazon Streaming TV Studio – Powerful creative tools Reach more than 90 million streaming householdsNative, Video, and Video for Action campaignsDemographic and first party data targetingEfficient CPMs More customers at up to 47% less Cost Per Aquisition* Why CTV is unmatched for new customer acquisition for advertisers of all sizes Targeting: CTV is always matched to a logged-in household. The audience data is accurate, focused, and current. 98% of U.S. households have at least one CTV device. Iron Pulley builds custom targeting audiences based on in-market product purchase intent signals, demographics, web behavior, and content preferences, all with substantial brand safety guardrails. Creative: Video allows you to tell more of your story. New customers pay 20% more attention to CTV ads than traditional TV ads**. Hook users and get them deeper in your purchase funnel than other channels.Iron Pulley will work with you to assemble assets you may already have into effective 15 or 30 second videos that convert. For product level videos get exclusive access to patent pending Waterbucket™ dynamic catalog creatives.Placements: Show up where the audience is most likely to pay attention. Contextual targeting is a force multiplier for Audience targeting. We find the placements most likely to give the best performance and most likely to align with your customer. Measurement: Near real-time data on attention metrics and impacts. Integrated with Google Analytics 4 data to measure the direct and indirect ROAS of CTV spots. *Iron Pulley has the lowest overhead. There are no private equity partners or venture capital firms to pay. The combination of effective targeting, direct supply, and a flat org chart cuts CPA in half for Iron Pulley clients.**Simulmedia found that advanced TV advertising generated a lift of 20% in brand awareness, compared to traditional TV advertising with 15% more purchase intent. Get the power of a holding company agency without the overhead fees More money to working media. No other agency has the programmatic resources/cost ratio of Iron Pulley. Iron Pulley’s lower overhead means more of your dollars are spent on media. Many agencies use a managed service platform or reseller that has up to a 60% markup on media that’s not transparent. We work in the platforms directly. Our costs are fully transparent and often in the single digits. We offer custom creative development including dynamic videos made from your merchant feed. Fully owned partnership seats on the two most powerful CTV platforms, Amazon and Microsoft – rare outside of the mega agencies. Direct access to your media buyer – we know that the more your media buyer understands your business the better they will be able to meet your goals. Book an appointment FAQ Most frequent questions and answers What do I need for creative ? We can make videos from your product images and copy. Sometimes we only have a product merchant feed to work with. If you have 15 or 30 second videos that’s great but many times they can be assembled from assets you’ve already used on your site or on social media. How much budget for results ? Think of CTV as a force multiplier. It can add power to your current marketing stack. Some brands are find that they see results with a few thousand a month. There is virtually no upward limit to scale. How do I measure the results ? There are direct and indirect impacts from CTV. If you include a QR code and drive to an Amazon listing or webpage we measure those results directly. We also measure the lift in brand searches and calculate lift in conversion from the increase. For higher precision Media Mix Modeling is the most accurate way to measure. Most attribution platforms like Triple Whale and Northbeam don’t measure CTV. Does CTV use cookies ? CTV does not rely on cookies and is not at risk for cookie deprecation like many other advertising channels. With CTV the signal is based on the device and household. There are many ways to resolve that identity that makes targeting more effective in CTV than other channels. What if I have a Marketing Agency ? Iron Pulley is a full service marketing agency and can manage your full marketing stack. However, we love to collaborate with other agencies and can integrate with the team to manage just CTV. We tried CTV but it didn't work. What's different now ? CTV has evolved a lot in the last year. The biggest difference is the ability to micro-target niche audiences. Both Amazon and Microsoft are really just getting started in their measurement and targeting capabilities. It’s amazing the difference that’s happened in just the last 6 months. Can I target specific demographics? Unlike linear TV, CTV can target down to the household level. You can target very specific interests, demographics, geos, and publishers to eliminate wasteful spend. Why Iron Pulley over a bigger agency? Most CTV agencies are held by large holding companies. The overhead is high so the rates are also high. Holding companies silo service, account management, and media buying in different teams. This can cause some friction because A. turnover is high so teams members change frequently, and B. teams aren’t always communicating so the account manager might not be in sync with the media buyer. Iron Pulley is a Midwest company based in Columbus, Ohio. There are now venture capital investors or parent companies. Your media buyer is your account manager and your primary contact. That means we get to know your business and your goals. Call or Text 614-285-4647 or Message for Your Free CTV Consult Get in touch --- Display Advertising Food in Motion Programmatic Banner ad Display Advertising Brand animation banner optimized for under 150KB in Google Display Display Advertising Zooming Colors Animated Banner Display Advertising Featured Multiple Features Single Product Banner Zoom Display Advertising Stop Motion Animated Banner Ad Display Advertising Heartbeat Animation Banner Concept Display Advertising Seasonal Snowfall Animated Banner Ad Display Advertising Lifestyle Banner With Confetti Animation Display Advertising Animated Bubbles Banner Concept Display Advertising Animated Features Drawing Banner Display Advertising Countdown Clock to Black Friday Display Advertising Writing Animation Banner Display Advertising Animated Dust and Pollen Concept – Buy Now Pay Later callout for Affirm Display Advertising Dynamic Creative Animated Butterfly Illustration Concept Banner Ad -Sale with dynamic products DCO Display Advertising Dynamic Creative Bubbles in a Bottle Single Product Banner Display Advertising MTN OPS Display Advertising Motley Fool Display Advertising Dynamic Creative Chaser Stetson Dynamic Ad Display Advertising Stetson Dynamic Creative Kalki Fashion Dynamic Creative Buy Now Pay Later Ad Facebook DPA Display Advertising Dynamic Creative Buy Now Pay Later Google Display banner with Zoom Display Advertising Multi Screen Legacy Animated Banner Display Advertising Glitter Animation On Hover Banner Display Advertising Animated Lifestyle Banner Featuring Single Product Display Advertising Dynamic Creative Dynamic Creatives in a Simulated Newsfeed Display Advertising Dynamic Creative Banner with dynamic prices and Cloud Animation Display Advertising Dynamic Creative Simple Dynamic Creative Optimization – Product Zoom Banner Display Advertising Dynamic Creative Banner with both Instructions and Dynamic Products Display Advertising Dynamic Creative Dynamic Product Creative with a Glitch Concept Display Advertising Sailing boats dynamic banner with transparent backgrounds Display Advertising Product Spin Set Banner – Rotating Single Product Display Advertising Illustrated Zipper Animation banner --- Skip to content Blog New Knowledge Lift Search Search Bad Vibes in Performance CTV December 10, 2025 “Performance” Streaming TV platforms hate it when you talk about their margins. https://youtu.be/MUeqsqSdTus Vibe, MNTN, tvScientific, and many more platforms are selling Connected TV (CTV) Read More » Lead Scoring in Google PMax: A brief guide for law firms on how to beat bots May 20, 2025 Google’s Performance Max (PMax) campaigns offer broad reach and AI-driven optimization—but there’s a catch. Many law firms using PMax experience an influx of bot-driven leads. Read More » Can you mix PMax and Standard Shopping in 2025? April 6, 2025 Google Shopping is a minefield of evolving strategies, algorithm updates, and shifting best practices. One of the biggest debates in recent years has centered on Read More » Google’s Meridian MMM – a treasure trove of search data for Mixed Media Modeling January 29, 2025 What is Marketing Mix Modeling? Media Mix Modeling or, interchangeably, Marketing Mix Modeling is a way to quantify the contribution of each marketing channel and Read More » Iron Pulley is leading in power outage and severe weather advertising June 12, 2024 The best in class marketing technology stack for outage advertising As power disruptions become more frequent and widespread across the United States, fueled by factors Read More » Google’s PMax for Marketplaces – drive shopping traffic directly to retailers May 3, 2024 Co-op advertising Google has been trying to figure out co-op advertising in Google Shopping for a long time. Co-op advertising is a marketing strategy where Read More »