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Register now What is SAP HANA Cloud?SAP HANA Cloud is the trusted database that powers SAP’s mission-critical solutions, such as SAP Business Data Cloud, with multi-model engines and enterprise-grade performance and reliability. Limitless database for any workload: Leverage the powerful capabilities of SAP HANA Cloud's multi-model engines for relational, document store, geospatial, knowledge graph, vector, time series, and more. Intelligent applications that harness your expertise and data: Go beyond transactional applications with a full stack solution empowering developers to build applications that utilize generative AI, are context-aware, and connect securely to vital business data and SAP’s curated data products. Performance at scale with unwavering security: Shift developer focus from administrative tasks to innovative creation with elastic scalability and built-in and fully-managed security, compliance, and high availability. Read the solution brief What are the are the top 10 reasons organizations chose SAP HANA Cloud?Learn more Modernize to SAP HANA CloudNow is the time to modernize with SAP HANA CloudLearn about the wide range of services, support, tools, and assets that SAP and its partners offer to help customers migrate to SAP HANA Cloud. Read the brochure Apply for a free migration assessment Learn more about migration Empower developers to build intelligent applicationsBeginner's guide to intelligent applicationsLearn how you can enable an adaptive customer experience and power intelligent decision-making with intelligent applications infused with generative AI. Read the e-book E-book at a glance Explore intelligent applicationsDiscover how SAP HANA Cloud is the database of choice to build applications that combine the power of generative AI and business data. Learn more Take an interactive product tourExplore some of the key features of SAP HANA Cloud in the interactive product tour. Take the product tour See how customers are succeeding with SAP HANA Cloud1 of See more SAP HANA Cloud customer testimonials See what analysts are saying about SAPSAP HANA Cloud is providing significant value to customersLearn from IDC’s business value study on SAP HANA Cloud. Explore the value and benefits for organizations using SAP HANA Cloud to enhance the scalability, performance, and accessibility of their database and application development environments. IDC Business Value Study IDC Business Value Study Snapshot IDC Business Value Study Executive Summary A perspective on SAP HANA Cloud according to Bloor ResearchLearn why Bloor Research believes SAP HANA Cloud is the right choice for both SAP and non-SAP customers alike. Read the report Understand the business value of SAP HANA CloudComplete this short assessment to see the potential value of using SAP HANA Cloud Begin assessment Frequently asked questionsWhy should I use a cloud database?The top reasons for embracing cloud databases are faster access to data, consumption-based pricing, elastic scale, and a fully managed solution to reduce maintenance. How does a cloud database help me accelerate to the cloud?You can extend on-premise database landscapes to the cloud with expanded capacity for computing and storage to begin your cloud journey. How does SAP HANA Cloud relate to SAP Business Technology Platform?SAP HANA Cloud is the database management foundation of SAP Business Technology Platform. This platform encompasses database and data management, analytics, application development, and integration, as well as intelligent technologies. The SAP HANA Cloud adapters are different from the open connectors in SAP Business Technology Platform, however. SAP HANA Cloud provides an SAP HANA Cloud smart data integration (SDI) adapter that integrates with the open connectors framework in SAP Business Technology Platform. How does SAP HANA Cloud relate to SAP Business Data Cloud?Built for high performance and reliability, SAP HANA Cloud is the trusted database foundation that powers strategic solutions like SAP Business Data Cloud, ensuring your data drives innovation and insight.  SAP HANA Cloud can consume the curated data products from Business Data Cloud. Is SAP HANA Cloud a general-purpose database?SAP HANA Cloud is a single database that can serve many analytical and transactional use cases, including OLTP and OLAP. It adds flexibility for multimodel features, developing applications, and more. What is the difference between SAP HANA and SAP HANA Cloud?The SAP HANA Cloud database offers the same power and performance that you might already be familiar with in the SAP HANA database. However, SAP HANA Cloud is built natively for the cloud, which means greater connectivity and several new features. It’s also a database as a service, offering greater flexibility. With SAP HANA Cloud, you don’t have to worry about managing hardware, operating systems, backups, and other types of maintenance. All of this is taken care of by SAP. Does SAP HANA Cloud only work with SAP data?SAP HANA Cloud can access SAP and third-party data management practices, including federation and replication methods. We use smart data access (SDA) and smart data integration (SDI) and access includes ODBC, REST, data provisioning agent (DPAgent), and JDBC. Préférences de cookies --- SAP Privacy StatementEffective Date: January 1, 2026 View previous version Welcome! Protecting the individual's privacy is crucial to the future of business. We have created this privacy statement to demonstrate our firm commitment to the individual’s right to data protection and privacy. It outlines how we handle information that can directly or indirectly identify an individual (“personal data”). Respecting your time and with the goal of providing you with the quickest possible access to the relevant passages of the privacy statement, we offer you the following summary: Summary The privacy statement aims to explain what personal data is processed by SAP, who uses your personal data, for what purpose, for how long, and explains what rights you have in this context. Who collects and processes your personal data? SAP does, in the form of the respective legal entity, being either SAP SE in Walldorf, Germany or any other member of the global SAP Group. The sap.com Privacy Statement describes in detail which processing activities of which SAP Group members apply. SAP is processing information including personal data about the users of sap.com using cookies or similar technologies for the purposes set out in the Cookie Statement. You will find further information and have the option to exercise your preferences by clicking on the Cookie Preferences link in the footer of this page. What personal data does SAP collect? SAP may collect various types of personal data about you when conducting its business, including: personal contact data,personal data related to your or your employer’s business relationship with SAP,personal data SAP must collect due to legal- and compliance-related purposes,personal usage, registration, and participation data which SAP may generate through your use of its web and online offerings,special categories of personal data,application-related personal data,personal data which SAP may receive from third parties,personal data SAP requires to ensure your or your employer’s satisfaction with our products, services, and offerings. For what purpose(s) does SAP collect personal data? SAP processes your personal data to: pursue its business relationships with you, your employer, or your employer’s customers, including ensuring your satisfaction with and keeping you up to date on the latest news about our products and services,develop and offer you its software products, cloud, and other services,protect the quality and safety of its premises, facilities, products, or services,secure and, if necessary, defend its protected legal assets against unlawful attacks, assert our rights or defend SAP against legal claims,ensure compliance with statutory laws and regulations applicable to SAP,operate SAP’s internet pages, web offerings, or other online events including analyzing the behavior of the users, enabling you to create a user profile, benefit from an identity service and to promote and continuously improve your user experience,search you as a potential talent for SAP,transfer it to recipients like other members of the SAP Group, third-party service providers, SAP partners and others. If you want to learn more about each of these purposes for which SAP may collect, transfer, and use your personal data, including for how long your data is being retained and specific to the General Data Protection Regulation (GDPR), the legal ground on which SAP is pursuing them, please refer to the full privacy statement below. What are your data protection rights? You have the right to request from SAP access to, correction of, and/or the return or the deletion of your personal data. You may request from SAP to restrict the access to your personal data or to exclude it from further processing. You may revoke a once given consent or object to processing activities which SAP may intend to pursue in a given case. When you believe that SAP was processing your personal data not in accordance with this privacy statement or under breach of applicable data protection laws, you have the right to lodge a complaint with a relevant supervisory authority. The sap.com Privacy Statement describes each of these rights in detail, including how you can reach us to exercise any of these rights against SAP and how to identify, if necessary, the relevant data protection authority. In the final section below, SAP addresses several country-specific aspects that must be explained in a privacy statement under relevant country laws. The country-specific requirements include but are not limited to those from the EU and EEA, Australia, Brazil, Canada, Colombia, the Kingdom of Saudi Arabia, India, Indonesia, Malaysia, Mexico, New Zealand, the Philippines, Singapore, South Africa, South Korea, Thailand, and the United States of America. SAP Privacy StatementWho is the responsible SAP Group memberThis privacy statement applies to the collection and processing of personal data: during the central operation of this website and other globally operated SAP business activities bySAP SE, Dietmar-Hopp-Allee 16, Walldorf 69190, Germany if you are in a member state of the EU or the EWR or in any of the countries of Andorra, Faroe Islands, Guernsey, Isle of Man, Jersey, Switzerland, or the United Kingdom or bySAP America Inc., 3809 West Chester Pike, Suite 200, Newtown Square, PA 19073, USA if you are in any other country, or bya specific SAP Group member as may be stated in the Additional Country and Regional Specific Provisions at the end of this privacy statement. in the context of a pre-contractual or contractual business relationship with you or your employer by a local SAP Group member.in the context of a registration form when a specific SAP Group member is directly collecting personal data for the purpose of registering to a service or event and is therefore presented as the relevant controller on this registration page or website by referencing to this privacy statement. SAP SE, SAP America, Inc., and each relevant SAP Group member are, depending on the given case, hereinafter referred to as “SAP”. This privacy statement does not apply to SAP internet-pages or web-services which present their own privacy statement. For what purposes does SAP process your Personal Data and based on what legal basis?Depending on the applicable law there must be a justification for processing of personal data, which is sometimes referred to as legal basis. Here are details on both the purpose of processing and the legal basis for doing so. SAP’s compliance with statutory obligations SAP processes your personal data for the purpose of ensuring an adequate level of technical and organizational security of SAP's products, services, online events, facilities, and premises. For this, SAP will take the measures necessary to verify or maintain the quality and safety of a product or service which is owned, manufactured by or for, or controlled by SAP. This may comprise the use of personal data for sufficient identification and authorization of designated users, internal quality control through auditing, analysis, and research, debugging to identify and repair errors that impair existing or intended functionality, account and network security, replication for loss prevention, detecting security incidents, protection against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such kind of activity. We may further process your name, likeness, and other contact or compliance related data when you visit a local SAP affiliate or lab in the context of access management and video surveillance to protect the security and safety of our locations and assets. SAP may process personal data to create anonymized data sets which may then be used to safeguard and protect SAP systems including data, equipment, facilities and networks.SAP processes Personal Data (name, surname, country, IP address) to the extent necessary to fulfil sanctions and embargo requirements under European Economic Area (“EEA”) laws to which SAP is subject, and laws and regulations extraterritorial to the EEA (based on SAP’s legitimate interest). If necessary, SAP uses personal data to prevent or prosecute criminal activities such as any form of cybercrime, the illegal use of our products and services or fraud, to assert our rights or defend SAP against legal claims.To comply with data protection and unfair competition law related requirements. Depending on the country in which the relevant SAP Group member operates, and whether you have expressly consented to or opted out of receiving commercial information, SAP may process personal data necessary to accommodate your data protection and privacy choices for the receipt of such information and, when necessary to ensure compliance, exchange such information with the other members of the SAP Group.When ensuring compliance, SAP processes your personal data if and to the extent necessary to fulfill legal requirements under European Union or EU Member State law to which SAP is subject, and laws and regulations extraterritorial to the EU (legitimate interest to comply with extraterritorial laws and regulations). SAP’s Web Services SAP processes personal data for the purpose of operating, providing to you and administering your use of SAP’s internet pages, web offerings, or other online events. This may include, without limitation: To provide web services and functions, create and administer your online account, update, secure, troubleshoot the service, provide support, improve, and develop the web services and/or answer and fulfill your requests or instructions.To process information that relates to your visit to our web offerings to improve your user experience, identify your individual demand and to personalize the way we provide you with the information you are looking for. For this purpose, we collect information regardless of whether you register with a user profile or not.To share basic participant information (your name, company, and email address) with other participants of the same event, seminar, or webinar to promote the interaction between the participants and to stimulate the communication and the exchange of ideas.To manage and ensure the security of our web services and prevent and detect security threats, fraud or other criminal or malicious activities and as reasonably necessary to enforce the web services terms, to establish or preserve a legal claim or defense, to prevent fraud or other illegal activities, including attacks on our information technology systems.To register and create a user profile to use certain web offerings linked to SAP’s websites, including forums, blogs, and networks (e.g., the SAP Community). The user profiles serve to personalize the interactions between the users (for example, by way of messaging or follow functionality) and to allow SAP to foster the collaboration and quality of communication through such offerings. The profile settings of the relevant web offering allow you to determine which information you want to share. Through the user profile you can share personal information about you with other users, such as your name, photo, social media accounts, postal or email address, telephone number, personal interests, skills, and basic information about your company.To create a user profile, which may be specific to a single web offering of SAP or it may also allow you to access other web offerings of SAP or of other members of the SAP Group. It is your choice whether to use any of these additional web offerings. If you do, SAP will make your personal data available to such other web offerings to provide you with initial access. Kindly note that without your consent for SAP to create such user profiles, SAP will not be able to offer such services to you where your consent is a statutory requirement so that SAP can provide these services to you. When operating SAP’s web services, SAP processes your personal data if and to the extent, SAP obtained your consent, if required by law, to process your personal data for this purpose,necessary to fulfill (pre-) contractual obligations with you,necessary to fulfill legal requirements applicable to SAP,necessary to pursue SAP’s legitimate interest to efficiently perform or manage SAP’s web services and business operation and assert or defend itself against legal claims. We believe that SAP’s interest in pursuing these business purposes is legitimate and thereby not outweighed by your personal rights and interest to refrain processing for such purpose. In any of these cases, we duly factor into our balancing test: the business purpose reasonably pursued by SAP in the given case, the categories, amount and sensitivity of personal data that is necessarily being processed, the level of protection of your personal data which is ensured by means of our general data protection policies, guidelines, and processes, and the rights you have in relation to the processing activity. SAP’s business relationships SAP processes personal data to pursue its business relationships with customers, partners, and other users to fulfill pre-contractual and contractual business relations. This may include satisfying requests, processing orders, delivering an ordered product or service, or engaging in any other relevant action to establish, fulfill and maintain our business relationships, including: Products and services: This may include any of SAP’s on-premise and cloud software products, web services, apps, online-forums, webinars and events, non-marketing related newsletters, white papers, tutorials, trainings, as well as other offerings like contests or sweepstakes. When you purchase or intend to purchase products or services from SAP on behalf of a corporate customer or are otherwise associated as contact person for the business relationship between SAP and a corporate customer or partner (“Customer Contact”), SAP will use your personal data for this purpose. More specifically, SAP may use your personal data to confirm your opening of an account, manage the contract execution, send you disclosures as may be required by law, notice of payments, and other information about our products and services. SAP may respond to related inquiries, provide you with necessary support and process your feedback. In the context of your or your employers use of our products or services, SAP may communicate with you by post, email, live chat, contact forms, phone or any other medium to resolve your, a user’s, or a customer’s question or complaint or to investigate suspicious transactions. In case of telephone calls or chat sessions, SAP may record such calls or chat sessions to improve the quality of SAP’s services after informing you accordingly during that call and, subject to applicable law, receiving your prior consent before the recording begins.Customer Satisfaction: Within an existing business relationship between you or your employer and SAP, SAP processes your personal data to help us understand how satisfied you are with the functionality and quality of our products and services, to provide you with relevant information on our latest product announcements, software updates or upgrades, events, special offers, and other information about SAP’s software and services that is relevant and useful to you.To keep you up to date: Within an existing business relationship between you or your employer and SAP, SAP processes your personal data to inform you about SAP events, products or services which are similar or relate to products and services you or your employer have already purchased or used. SAP will inform you by postal mail, email, phone or other electronic means about such news if SAP has collected such information in the context of the business relationship or has obtained this information from a publicly available source as far as it is allowed by law, or you have consented. You are entitled to object to SAP’s use for this purpose at any time by selecting the opt-out option at the bottom of each marketing-related communication.Feedback requests and surveys: To the extent allowed by applicable law, SAP may contact you for feedback regarding the improvement of the relevant material, product, or service. SAP may also invite you to participate in questionnaires and surveys. These will generally be designed so you can participate without having to provide information that identifies you as a participant. If you nonetheless provide your personal data, SAP will use it for the purpose stated in the questionnaire or survey or to improve its products and services.To get in touch with you: To establish new business relationships between SAP and you or your employer, SAP processes your personal data to inform you about SAP events, products or services that have a substantive or material connection to your role or function in your organization. We may also contact you to discuss further your interest in SAP’s products or services. SAP will contact you by postal mail, email, phone or other electronic means if you have either consented to such use, or if SAP has obtained your personal data from a publicly available source as allowed by law or to address you for further consent. You are entitled to object to SAP’s use for this purpose at any time by selecting the opt-out option at the bottom of each marketing-related communication.Personalized Content: SAP processes information about your interactions with SAP across its various business areas and its offerings (your or your employers prior and current use of SAP products or services, your participation in and use of SAP’s web offerings, events, white papers, free trials or newsletters) to provide you with the requested products and services and to improve our personal communications with you. This data may also be used to efficiently operate SAP’s business, which also includes: the automation and aggregation of data to support various analytic and statistical efforts, performance and predictive analytics and exploratory data science to support your customer journey and to fulfill such requests. To the extent permitted by law, SAP may combine and use such information in an aggregated manner to help us understand your interests and business demands, develop our business insight and marketing strategies, and to create, develop, deliver, and improve our personalized communications with you. It may also be used by SAP to display relevant content on SAP owned or third-party websites.Advertising IDs: Provided your consent or to the extent permitted by applicable law, SAP may create a hashed user ID to provide to third-party operated social networks or other web offerings (such as X, LinkedIn, Facebook, Instagram or Google). This information is then matched against the third-party’s own user database to display to you more relevant SAP conten When pursuing its business relationships, including engaging in direct marketing and sales activities, SAP may process your personal data if and to the extent that: The contract or pre-contractual relation relates to a company or other legal body and if SAP processes your personal data as Customer Contact and it is necessaryto fulfill (pre-) contractual obligations (legitimate interest to efficiently perform or manage SAP’s business operation),to maintain our business relationships with you or your employer, to ensure your satisfaction as a user or customer contact, to map the relevant group internal structures and bundle relevant business activities at central sources within the SAP Group, to operate them uniformly and to provide you with information about other SAP products and services as indicated by your demand or interest, which may also comprise the combination of information about you from different sources (profiling) (legitimate interest to maintain and operate intelligent and sustainable business processes in a group structure optimized for the division of labor and in the best interest of our employees, customers, partners, and shareholders and to operate sustainable business relationship with SAP customers and partners).when providing you with information about other SAP products and services, we may send them to your email address provided that we (i) received your email address in connection with the purchase of our products or services, (ii) you did not object to the use of your email address for direct advertising and (iii) we inform you in every approach, at any time that you may object to our use of your email address for marketing purposes. We may also send you such information by other electronic means (e.g., telephone, SMS, MMS) to the extent permitted under applicable law or explicit or presumed consent. We serve or maintain our business relationships with you, ensure your satisfaction as a user or customer representative, and/or provide you with information about other SAP products and services as indicated by your demand or interest (necessary for the performance of a contract and/or legitimate interest to operate sustainable business relationship with SAP customers and partners).We operate to establish a new business relationship with you or your employer and you have consented to SAP’s use of your personal data for such marketing purpose or we (i) obtained your email from a publicly available source (ii) you did not object to the use of your email address for direct advertising and (iii) we inform you in every approach that you may object to our use of your email address for marketing purposes at any time.Whenever you grant SAP consent that SAP may use your personal data to provide you with additional information on SAP products and services (General Marketing Consent), SAP will process your data as described in the section above. What categories of Personal Data does SAP process?SAP processes various types of personal data about the people we interact with when conducting our business or operating our various web presences and other communication channels. Depending on the individual case, this may comprise the following types of personal data: Contact Data: SAP processes the following categories of personal data as contact data: first name, last name, email addresses, postal address/location (country, state/province, city), telephone numbers, and your relationship history with SAP.Personal data related to the business relationship with SAP: In the context of established business relationships, SAP processes the business partner’s company name, industry, your job title and role, department and function and your company’s relationship history to SAP. If you provide a credit card number or bank details to order products or services, SAP will collect this information to process your payment for the requested products or services.Compliance-related personal data: If required by statutory law or regulation, SAP may process data categories like date of birth, academic credentials, identity cards or other ID numbers, geolocation, business partner relevant information about e.g., significant litigation or other legal proceedings, and other export control or custom compliance relevant information.Data generated through your use of, or participation in SAP's internet pages, web, or online offerings:Usage data: SAP processes certain user-related information, e.g., info regarding your browser, operating system, or your IP address when you visit SAP’s web properties. We also process information regarding your use of our web offerings, like the pages you visit, the amount of time you spend on a page, the page which has referred you to our page and the links on our sites you select.Registration data: SAP may process your contact data as set out above and other information which you may provide directly to SAP if you register for any of SAP's events or other web offerings.Participation data: When you participate in webinars, virtual seminars, events, or other SAP web offerings, SAP may process your interactions with the relevant web service to organize the event including its sessions, polls, surveys, or other interactions between SAP and/or its participants. Depending on the event and subject to a respective notification of the participants, SAP may collect audio and video recordings of the event or session. Special categories of personal data: In connection with the registration for an event, SAP may ask for your dietary preferences or information about possible disabilities for purposes of consideration for the health and well-being of our guests. Any collection of such information is always based on the consent of the participants. Kindly note that if you do not provide such information about dietary preferences, SAP may not have the opportunity to respond to such requests at the time of the event.Personal data received during an application for a job at SAP: SAP processes personal data of individuals applying for a job at SAP as set out in the privacy statement of the SAP Career Portal.Personal data necessary for customer satisfaction: To the extent permitted by law or based on your consent, SAP may combine the information we collect either directly or indirectly about specific users to ensure the completeness and correctness of the data and to help us better tailor our interactions with you and determine the information which best serves your respective interest or demand. From What Types of Third Parties does SAP obtain Personal Data?SAP generally aims to collect personal data directly from the data subjects. If you are requested to provide personal data to SAP and you fail to provide such personal data, kindly note that SAP may not be able to provide you with the respective service and/or business relationship requested. If you or applicable law allows SAP to do so, SAP may obtain personal data also from third party sources. These third-party sources may include: your employer, in the context of its business dealings with SAP and/or the SAP Group members,third parties you directed to share your personal data with SAP,third-party sources and publicly available sources like business-oriented social networks or information brokers. When we collect personal data from third-party sources, we establish internal controls to ensure that the third-party source was permitted to provide this information to SAP and that we may use it for this purpose. SAP will treat this personal data according to this privacy statement, plus any additional restrictions imposed by the third party that provided the personal data to SAP or by applicable national law. How long does SAP store your Personal Data?SAP may retain your personal data for additional periods if necessary for compliance with legal obligations to process your personal data or if the personal data is needed by SAP to assert or defend itself against legal claims. SAP will retain your personal data until the end of the relevant retention period or until the claims in question have been settled. SAP stores your personal data only for as long as it is required: to make products and services requested by you or your employer available to you; to develop products or services until this is no longer necessary or SAP is informed that your relationship with the SAP customer has changed;to fulfill SAP’s legitimate business purposes as further described in this privacy statement, unless you object to SAP’s use of your personal data for these purposes;for SAP to comply with statutory obligations to retain personal data, resulting inter alia e.g., from applicable export, finance, tax or commercial laws;until you revoke a consent you previously granted to SAP to process your personal data. Who are the recipients of your Personal Data?SAP Group: Members of the SAP Group may also receive or gain access to personal data either when rendering group internal services centrally and on behalf of SAP SE, when supporting others in the SAP Group or when personal data is transferred to them on a respective legal basis. In these cases, these members may process the personal data for the same purposes and under the same conditions as outlined in this privacy statement. If you would like to find out which SAP Group member is responsible for the business relationship with you or your employer, please contact us at webmaster[@]sap.com.Third-party service providers: SAP may engage third-party service providers to process personal data on SAP’s behalf, e.g., for consulting or other services, the provision of the website, the fulfillment and provisioning of offers from SAP or newsletter dispatch. These service providers may receive or are granted with access to personal data when rendering their services and will constitute recipients within the meaning of the relevant data protection law, including GDPR.SAP partners: With your consent or as otherwise indicated by your request, including to fulfill your ordered services, SAP may share your personal data with designated partner companies to provide you with the product or service you have requested.Other third-parties: SAP may transfer your registration data based on your consent or as otherwise indicated by your request to companies listed on the registration page of an SAP seminar, webinar or event. These companies may receive your personal data as co-organizer or sponsor of the event and will use your registration data for the purposes of their participation in the event. They will provide you directly with any legally required information about their processing purposes and how you may exercise your rights. What are your data protection rights and how can you exercise them?SAP honors your statutory rights when it comes to the processing of your personal data. To the extent provided by applicable data protection laws, you have the right to: Access your personal data that we have on you, or have it updated.Obtain a copy of the personal data you provided to SAP, if SAP uses your personal data based on your consent or to perform a contract with you. In this case, please refer to the section below "How you can exercise your Data Protection Rights(s)". Please note that you will need to specify the information or processing activities to which your request relates, the format in which you would like to receive the personal data and whether it should be sent to you or another recipient. SAP will carefully consider your request and communicate with you how it can best be fulfilled.Delete your personal data we hold about you. Please note, however, that SAP can or will delete your personal data only if there is no statutory obligation or prevailing right of SAP to retain it. If you request from SAP to delete your personal data, you may not be able to continue to use any SAP service that requires SAP’s use of your personal data.Object to SAP further processing your personal data, if and to the extent SAP is processing your personal data based on its legitimate interest. When you object to SAP's processing of your personal data, SAP will carefully review your objection and cease further use of the relevant information, subject to SAP’s compelling legitimate grounds for continued use of the personal data, which may override your interest in objecting, or if SAP requires the information for the establishment, exercise, or defense of legal claims.Object to direct marketing or to apply profiling in relation to direct marketing. When you object to SAP's processing of your personal data for direct marketing purposes, SAP will immediately cease to process your personal data for such purposes.Revoke consent, wherever SAP is processing your personal data based on your consent, you may at any time withdraw your consent by unsubscribing or giving us respective notice of withdrawal. In case of withdrawal, SAP will not process personal data subject to this consent any longer unless legally required or permitted to do so (e.g., if your personal data is needed by SAP to assert or defend against legal claims). In case SAP is required or permitted to retain your personal data for other legal reasons your personal data will be restricted from further processing and only retained for the term required by law or to fulfil the other purpose. However, any withdrawal has no effect on past processing of personal data by SAP up to the point in time of your withdrawal. Furthermore, if your use of an SAP offering requires your prior consent, SAP will no longer be able to provide the relevant service, offer or event to you after your revocation.Not to be subject to a decision based solely on automated means, if the decision produces legal effects concerning you or significantly affects you in a similar way.Request from SAP to restrict your Personal Data from further processing in any of the following events:you state the Personal Data about you is incorrect, subject to the time SAP requires to check the accuracy of the relevant Personal Data,there is no legal basis for SAP to process your Personal Data and you demand SAP to restrict your Personal Data from further processing,SAP no longer requires your Personal Data, but you state you require SAP to retain such data to claim or exercise legal rights or to defend against third party claims, orin case you object to the processing of your Personal Data by SAP based on SAP’s legitimate interest, subject to the time required for SAP to determine whether it has a prevailing interest or legal obligation in processing your Personal Data. Lodge a complaint to the competent supervisory authority if you are not satisfied with how SAP is processing your personal data. Your competent supervisory authority can be found in the country specific section below. Depending on applicable local data protection laws, your rights may be subject to deviations, limitations, or exceptions as set out below in the country-specific section. Please be aware, that SAP honors your statutory rights when it comes to the processing of your personal data to the extent provided by applicable data protection laws. How you can exercise your data protection rights. If you want to unsubscribe from SAP Marketing communications, please contact webmaster[@]sap.com. If you want to exercise your data subject rights under applicable data protection law, then please fill out and submit the DSR Intake Request form. SAP will take steps to ensure it verifies your identity to a reasonable degree of certainty before it will process the data protection right you want to exercise.  When feasible, SAP will match personal data provided by you in submitting a request to exercise your rights with information already maintained by SAP. This could include matching two or more data points you provide when you submit a request with two or more data points that are already maintained by SAP. SAP will decline to process requests that are manifestly unfounded, excessive, fraudulent, represented by third parties without duly representing respective authority or are otherwise not required by local law. Automated Decision Making Automated decisions are defined as decisions about individuals that are based solely on the automated processing of Personal Data and that produce legal effects that significantly affect the individuals involved (“Automated Decision Making”). SAP only performs Automated Decision Making based on the necessity for the performance of or entering into a contract, your explicit consent or if a law specially allows the processing for Automated Decision Making. The following elements contribute to SAPs Automated Decision Making: Categories of data used in the profiling or decision-making processWhy these categories are considered relevantHow any profile used in the automated decision-making process is built, including any statistics used in the analysisWhy this profile is relevant to the automated decision-making processHow it is used for a decision concerning the data subjectFact that automated processing is in place and that he/ she can obtain human intervention if not satisfied with the outcome Can you use SAP’s services if you are a minor?In general, SAP websites and online services are not directed to users below the age of 16 years, or equivalent minimum age in the relevant jurisdiction. If you are younger than 16, you cannot register with and use these websites or online services. Additional country and regional specific ProvisionsWhere SAP is subject to privacy requirements in the EU/EEA or a country with national laws equivalent to the GDPR: Who is the Data Protection Officer of the Controller? You can reach SAP Group’s data protection officer any time at privacy[@]sap.com. Who is the relevant Data Protection Authority? The contact details of your specific data protection supervisory authority can be found on the European Data Protection Board website. SAP’s lead data protection supervisory authority is the Landesbeauftragter für den Datenschutz und die Informationsfreiheit Baden-Württemberg and can be reached at Lautenschlagerstraße 20, 70173 Stuttgart/Germany. How does SAP justify international data transfers? As a global group of companies, SAP has group affiliates and uses third-party service providers also in countries outside the European Economic Area (the “EEA”). SAP may transfer your personal data to countries outside the EEA as part of SAP’s international business operations. If we transfer personal data from a country in the EU or the EEA to a country outside the EEA and for which the EU Commission has not issued an adequacy decision, SAP uses the EU standard contractual clauses to contractually require the data importer to ensure a level of data protection consistent with the one in the EEA to protect your personal data. You may obtain a copy (redacted to remove commercial or irrelevant information) of such standard contractual clauses by sending a request to privacy[@]sap.com. You may also obtain more information and their perspectives on international data protection issues on the European Commission’s International Dimension of Data Protection webpage. Where SAP is subject to privacy requirements in Australia Where SAP is subject to the requirements of the Privacy Act 1988 (Cth) (‘Privacy Act’), the following applies: SAP may store your Personal Data in paper-based files or as an electronic record in the Cloud or on physical devices e.g. computer systems. Your Personal Data will likely be held and stored by the SAP Group located in another country for our general business purposes including outsourcing and data processing. We will only do this where it is necessary or appropriate to achieve the purposes set out in this Privacy Statement. We take reasonable steps to protect your personal information from misuse, interference and loss and from unauthorized access, modification or disclosure. You can contact us either by the telephone number +61 2 9935 4939 or via email at: privacy[@]sap.com to exercise the following rights: You can request from SAP at any time access to information about which Personal Data SAP processes about you and, if necessary, the correction of such Personal Data. Please note, however, that SAP can or will delete your Personal Data only if there is no statutory obligation or prevailing right of SAP to retain it.Wherever SAP is processing your Personal Data based on your consent, you may at any time withdraw your consent by unsubscribing or giving us respective notice of withdrawal. In case of withdrawal, SAP will not process Personal Data subject to this consent any longer unless legally required to do so. In case SAP is required to retain your Personal Data for legal reasons your Personal Data will be restricted from further processing and only retained for the term required by law. However, any withdrawal has no effect on past processing of Personal Data by SAP up to the point in time of your withdrawal.In Australia, a complaint should first be made to SAP in writing as required by law. You can find more information about privacy and the protection of Personal Data on the Office of the Australian Information Commissioner website. Where SAP is subject to the privacy requirements in Brazil Where SAP is subject to the requirements of the Brazilian General Data Protection Law (“LGPD”), the following applies: SAP has appointed a Data Protection Officer for Brazil. Written inquiries, requests or complaints to our Data Protection Officer may be addressed to: Paulo Theotonio Nittolo Costa Email: privacy[@]sap.com Address: Avenida das Nações Unidas 14171 - Marble Tower – 7th Floor - São Paulo-SP, Brazil 04794-000 If you want to learn more about the details of an international data transfer made by SAP, please visit International Data Transfers under the Brazilian Data Protection Law (“LGPD”). Where SAP is subject to privacy requirements in Canada Your personal data may be processed globally. If personal data is processed across provincial/territorial or international borders, SAP complies with laws of the transfer of personal data between countries to keep your personal data protected. It may, however, based on the laws of such countries be subject to access by local law enforcement. Where SAP is subject to privacy requirements in Colombia Where SAP is subject to the requirements of the Colombian Statutory Law 1581 of 2012 and Decree 1377 of 2013, the following applies: Within Colombia you have the right to: access, update and rectify your Personal Data.request evidence of your consent.upon request, receive information about how SAP processes your Personal Data.lodge a complaint with the Superintendence of Industry and Commerce (“SIC”) about a violation of the applicable laws.revoke your consent and/or request the deletion of your Personal Data, provided that there is no supervenient legal or contractual obligation that allows SAP to keep your Personal Data in SAP’s databases. SAP Colombia S.A. may Process your Personal Data by itself or on behalf of the SAP Group, with its main office located at Carrera 9 No 115 – 06, Edificio Tierra Firme Of. 2401 Bogotá D.C., Colombia. You can contact us either by the telephone number +57-6003000 or via email at: webmaster[@]sap.com SAP will be responsible to answer any requests, questions, and complaints that you might have to your right to access, update, correct and delete your Personal Data, or revoke your consent. Where SAP is subject to privacy requirements in the Kingdom of Saudi Arabia (KSA) Where SAP is subject to the requirements of the Personal Data Protection Law (PDPL) the following applies: SAP processes your Personal Data by using electronic means for collecting, storing and other processing as described above.SAP destroys your Personal Data by using electronic means as appropriate for the purposes described above.Your Personal Data will be held and stored by SAP or the SAP Group which may be located in another country outside of Saudi Arabia for our general business purposes including outsourcing and data processing.Depending on the purpose, Personal Data may be shared regularly or occasionally.Compensation can only be claimed if the courts determined that you were harmed by material or moral damage as a result of any violation stipulated in the PDPL and its Implementing Regulations. If SAP does not comply with the PDPL you can file a complaint to the contact provided in the first section of this privacy statement. If you are not satisfied with how we process your complaint you can file a complaint at the competent authority: Saudi Data and Artificial Intelligence Authority (SDAIA), Digital City, Riyadh, 12382, Kingdom of Saudi Arabia, Website: sdaia.gov.sa Where SAP is subject to the privacy requirements of India Where SAP is subject to the requirements of the Digital Personal Data Protection Act, 2023 (‘DPDPA’) the following applies: As part of a global group of companies operating internationally, SAP has affiliates (the SAP Group) and third-party service providers outside of the Indian region and will transfer your Personal Data to countries outside the India region, subject to any restrictions as may be notified by the Central Government in this regard. You have the right to: Request from SAP at any time access to information about which Personal Data SAP processes about you and, if necessary, the correction, completion, update or deletion of such Personal Data. Please note, however, that SAP can or will delete your Personal Data only if there is no statutory obligation or prevailing right of SAP to retain it. If you request from SAP to delete your Personal Data, you may not be able to continue to use any SAP service that requires SAP’s use of your Personal Data.Wherever SAP is processing your Personal Data based on your consent, you may at any time withdraw your consent by unsubscribing or giving us respective notice of withdrawal. In case of withdrawal, SAP will not process Personal Data subject to this consent any longer unless legally required to do so. In case SAP is required to retain your Personal Data for legal reasons, your Personal Data will be restricted from further processing and only retained for the term required by law. However, any withdrawal has no effect on past processing of Personal Data by SAP up to the point in time of your withdrawal.Request from SAP the right to have readily available means of grievance redressal provided by SAP in respect of any act or omission of SAP regarding the performance of SAP’s obligations in relation to your Personal Data or your exercise of rights in relation thereto.Nominate, any other individual, who shall, in the event of your death or incapacity, exercise your data protection rights. Please direct any requests/queries to exercise your rights to privacy[@]sap.com. In India, after exhausting the opportunity of redressing the right of grievance, you may lodge a complaint to the Data Protection Board of India. Where SAP is subject to the privacy requirements of Indonesia Where SAP is subject to the requirements of the Personal Data Protection Law (PDPL) the following applies: PT. SAP Indonesia processes your Personal Data, either by itself or on behalf of the SAP Group, with its main office located at WTC II, 9th Floor, Metropolitan Complex, Jl. Jend. Sudirman Kav. 29-31, Jakarta 12920, Indonesia.Your Personal Data may be stored and processed by the SAP Group in countries outside your jurisdiction for general business purposes. This will occur only when necessary or appropriate to achieve the purposes set out in this Privacy Statement.We implement reasonable technical and organizational measures to safeguard your Personal Data from misuse, interference, loss, unauthorized access, modification, or disclosure.To the extent provided by applicable data protection laws, you have the right to:Access and obtain a copy of your Personal Data being processed, subject to the requirements of the law.Request the rectification or completion of inaccurate or incomplete Personal Data processed for specified purposes, as permitted by applicable law.Request for the deletion of your Personal Data, under certain lawful circumstances.Withdraw your consent for the processing of your Personal Data at any time. The withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.Object to any decision-making process based solely on automated processing, including profiling, that produces legal effects concerning you or significantly impacts you.Object to or restrict the processing of your Personal Data where legitimate grounds exist, subject to applicable legal provisions.Lodge a complaint with the relevant data protection authority in Indonesia if you believe that your rights regarding the processing of your Personal Data have been infringed. You also have the right to claim damages if there are proven violations against regulations on the protection of your Personal Data, unless otherwise agreed upon or unless otherwise prescribed by law.Obtain a copy of your Personal Data in a structured, commonly used, and machine-readable format, as permitted by law. To exercise your rights, including requesting access to and/or copies of your Personal Data, submitting objections, or seeking verification and correction of your Personal Data, please contact us via email at: privacy[@]sap.com Where SAP is subject to the privacy requirements of Malaysia Where SAP is subject to the requirements of the Malaysian Personal Data Protection Act (“PDPA”), the following applies: SAP Malaysia Sdn. Bhd. processes your Personal Data, either by itself or on behalf of the SAP Group, with its main office located at Level 29, Menara Southpoint, Mid Valley City, Medan Syed Putra Selatan, 59200 Kuala Lumpur, Malaysia.Inquiries, requests, or complaints regarding the processing of Personal Data may be directed to the local Data Protection Officer at dpo_sap.my[@]sap.com or by phone at +603 3003 5000. To exercise your data subject rights, including requesting access to and/or copies of your Personal Data, submitting objections, or seeking verification and correction of your Personal Data, please contact us via privacy[@]sap.com.As part of its global operations, SAP may transfer your Personal Data to its affiliates and trusted third-party service providers located outside Malaysia. In conducting our international business operations, we may transfer your Personal Data to countries outside of Malaysia for the purposes described in this Privacy Statement. We conduct the international transfers in accordance with the local privacy laws and implement appropriate safeguards to ensure your Personal Data receives an adequate level of protection consistent with Malaysia’s PDPA. .We implement reasonable technical and organizational measures to safeguard your Personal Data from misuse, interference, loss, unauthorized access, modification, or disclosure. To the extent provided by applicable data protection laws, you have the right to: Access your Personal Data that we have on you, or have it updated.Object to the processing of Personal Data for direct marketing purposes.Object to the continued or intended processing of Personal Data, if such processing is likely to cause you or another person substantial and unwarranted damage or distress, subject to applicable legal requirements and exceptions.Data portability of the Personal Data you provided to SAP. In this case, please contact privacy[@]sap.com and specify the information or processing activities to which your request relates, the format in which you would like to receive the Personal Data, and whether it should be sent to you or another recipient. SAP will carefully consider your request and discuss with you how it can best be fulfilled, subject to requirements under the implementing guidelines issued by the data protection authority of Malaysia.Revoke consent, wherever SAP is processing your Personal Data based on your consent, you may at any time withdraw your consent by unsubscribing or giving us respective notice of withdrawal. In case of withdrawal, SAP will not process Personal Data subject to this consent any longer unless legally required or permitted to do so (e.g. if your Personal Data is needed by SAP to assert or defend against legal claims). In case SAP is required or permitted to retain your Personal Data for other legal reasons your Personal Data will be restricted from further processing and only retained for the term required by law or fulfil the other purpose. However, any withdrawal has no effect on past processing of Personal Data by SAP up to the point in time of your withdrawal. Furthermore, if your use of an SAP offering requires your prior consent, SAP will no longer be able to provide the relevant service, offer or event to you after your revocation.Lodge a complaint to the competent authority if you are not satisfied with how SAP is processing your Personal Data. SAP also provides a Bahasa Malaysia version of this privacy statement to underscore its commitment to transparency and accessibility. Where SAP is subject to privacy requirements of Mexico Where SAP is subject to the requirements of the Mexican Federal Law for the Protection of Personal Data Held by Private Parties of 2010, the following applies: You have the right to file a complaint with the National Institute of Transparency Access to Information and Protection of Personal Data (INAI) to assert any disagreement related to the processing of your Personal Data by SAP. SAP reserves the right to change, modify, add or remove portions of this Privacy Statement at its sole discretion. In such case, SAP shall maintain available a complete version of SAP’s Privacy Statement. SAP will notify you of any change or modification to this Privacy Statement via the respective communication channel we have with you, e.g., at our website. Where SAP is subject to the privacy requirements of New Zealand Where SAP is subject to the requirements of the Privacy Act 2020 (Privacy Act), the following applies: SAP is required to Process this Personal Data in accordance with applicable national or local law for which the collection of this information is authorized or required. The supply of this Personal Data by you is voluntary. If the Personal Data is not collected, we may not be able to adequately provide the product or service you may request. You have the right to: Request from SAP at any time access to information about which Personal Data SAP processes about you and, if necessary, the correction of such Personal Data. Please note, however, that SAP can or will delete your Personal Data only if there is no statutory obligation or prevailing right of SAP to retain it.Wherever SAP is processing your Personal Data based on your consent, you may at any time withdraw your consent by unsubscribing or giving us respective notice of withdrawal. In case of withdrawal, SAP will not process Personal Data subject to this consent any longer unless legally required to do so. In case SAP is required to retain your Personal Data for legal reasons your Personal Data will be restricted from further processing and only retained for the term required by law. However, any withdrawal has no effect on past processing of Personal Data by SAP up to the point in time of your withdrawal. Where SAP is subject to privacy requirements in the Philippines Where SAP is subject to the Philippine Data Privacy Act and its Implementing Rules and Regulations, the following applies: When you request to update or correct your Personal Data, SAP may deny the request if it is manifestly unfounded, vexatious, or otherwise unreasonable.When requesting the data portability of the Personal Data you provided to SAP, you must additionally specify the commonly used electronic or structured format in which you would like to receive the Personal Data.When you request to object against the processing of your Personal Data: (i) You may do so if SAP is processing based on its Legitimate Interest. SAP will carefully review your objection and cease further use of the relevant information, unless SAP has other lawful basis for processing in Sections 12 and 13 of the Data Privacy Act. (ii)You can also object to the processing of your Personal Data for direct marketing, profiling, or in cases of automated processing where your Personal Data will, or is likely to, be made as the sole basis for any decision that significantly affects or will affect you.You can reach out via email at privacy[@]sap.com to exercise your data protection rights.Compensation can only be claimed when National Privacy Commission or the courts determined that you sustained damages due to inaccurate, incomplete, outdated, false, unlawfully obtained or unauthorized use of Personal Data, considering any violation of your rights and freedoms. You may likewise seek redress from the National Privacy Commission, but it must be clearly shown that you are the subject of a privacy violation, Personal Data breach, or are otherwise personally affected by a violation of the Data Privacy Act. The contact details of your local Data Protection Officer/s are as follows: Data Protection Officer, SAP Philippines Inc., 27th Floor NAC Tower, 32nd Street Bonifacio Global City, Taguig City, 1632; email: dpo_sap.ph[@]sap.com; telephone number: +632-8705-2500Data Protection Officer, Concur (Philippines) Inc., 7th Floor Alphaland Southgate Mall, Chino Roces, Makati City, email: dpo_concur.ph[@]sap.com; telephone number: +632-8705-2500 Where SAP is subject to privacy requirements in Singapore Where SAP is subject to the requirements of the Singapore’s Personal Data Protection Act (PDPA), the following applies You can request from SAP personal data about you that is in the possession or under the control of SAP and information about the ways in which such personal data has been or may have been used or disclosed by SAP within a year prior to this request. Please be informed that SAP is not obliged to accede to your request if any exceptions under the PDPA apply.You may submit a request to have inaccurate/incomplete personal data corrected in our systems. Please be informed that SAP is not obliged to accede to your request if any exceptions under the PDPA apply.Revoke consent, wherever SAP is processing your Personal Data based on your consent, you may at any time withdraw your consent by unsubscribing or giving us respective notice of withdrawal. In case of withdrawal, SAP will not process Personal Data subject to this consent any longer unless legally required or permitted to do so (e.g. if your Personal Data is needed by SAP to assert or defend against legal claims). In case SAP is required or permitted to retain your Personal Data for other legal reasons your Personal Data will be restricted from further processing and only retained for the term required by law or fulfil the other purpose. However, any withdrawal has no effect on past processing of Personal Data by SAP up to the point in time of your withdrawal. Furthermore, if your use of an SAP offering requires your prior consent, SAP will no longer be able to provide the relevant service, offer or event to you after your revocation.Lodge a complaint to the Personal Data Protection Commission (PDPC) if you are not satisfied with how SAP is processing your Personal Data. SAP has appointed a Data Protection Officer for Singapore. Written inquiries, requests or complaints to our Data Protection Officer can be sent via post to Mapletree Business City, 30 Pasir Panjang Rd, #03-32, Singapore 117440 or email to privacy[@]sap.com with the subject “Data Protection Officer” or can be reached via phone +65 6664 6868 Where SAP is subject to privacy requirements in South Africa. Where SAP is subject to the requirements of the Protection of Personal Information Act, 2013 (“POPIA”) in South Africa, the following applies: “Personal Data” as used in this privacy statement means Personal Information as such term is defined under POPIA. “You” and “Your” as used in this Privacy Statement means a natural person or a juristic person as such term is used under POPIA. Systems Applications Products (Africa Region) Proprietary Limited, Systems Applications Products (South Africa) Proprietary Limited with registered address at 1 Woodmead Drive, Woodmead (SAP South Africa) is subject to South Africa's Protection of Personal Information Act, 2013 (Act 4 of 2013) and responsible party under the POPIA. You have the right to: Request details of personal information which we hold about you under the Promotion of Access to Information Act 2 of 2000 (“PAIA”). For further information please review the SAP PAIA Manual. If you believe that SAP South Africa as responsible party has utilized your Personal Information contrary to POPIA, you undertake to first attempt to resolve any concerns with SAP South Africa. You can contact us via phone 011 325 6000, via post 1 Woodmead Drive, Woodmead, Johannesburg, South Africa 2148 or via email privacy[@]sap.com.If you are not satisfied with the process above, you have the right to lodge a complaint with the Information Regulator via post JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001, P.O. Box 31533, Braamfontein, Johannesburg, 2017 or via email: complaints.IR[@]justice.gov.za or for enquires: inforeg[@]justice.gov.za. Where SAP is subject to privacy requirements in South Korea Where SAP is subject to the requirements of the South Korea Personal Information Protection Act (“PIPA”), the following applies: Your personal data may be processed globally. When personal data is processed across country borders, SAP complies with laws on the transfer of personal data between countries to keep your personal data protected. Your personal data may be transferred to, accessed or processed by the categories of third parties as described above. You can exercise your data protection rights or submit any enquiries or requests via email to: privacy[@]sap.com Where SAP is subject to the privacy requirements in Thailand Where SAP is subject to Thailand’s Personal Data Protection Act (“PDPA”), the following applies: SAP Systems, Applications and Products in Data Processing (Thailand) Ltd. (referred to as “SAP Thailand”) processes your Personal Data, either by itself or on behalf of the SAP Group, with its main office located at Units 1401-1402, 14th Floor, Park Silom Tower, 1 Convent Road, Silom, Bangrak, Bangkok 10500, Thailand.Inquiries, requests, or complaints regarding the processing of your Personal Data may be directed to the appointed Data Protection Officer for SAP Thailand at privacy[@]sap.com.As part of its global operations, SAP may transfer your Personal Data to its affiliates and trusted third-party service providers located outside Thailand. In conducting our international business operations, we may transfer your Personal Data to countries outside of Thailand for the purposes described in this Privacy Statement. We conduct the international transfers in accordance with the local privacy laws and implement appropriate safeguards to ensure your Personal Data receives an adequate level of protection consistent with Thailand’s PDPA. Where SAP is subject to privacy requirements in the United States of America Where SAP is subject to the requirements of the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Acts of 2020 (CPRA), from here on referred to as “CCPA” or where other US state laws have similar requirements, the following applies: You have the right to: Know what personal information the business has collected about the consumer, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom the business discloses personal information, and the specific pieces of personal information the business has collected about the consumer.Delete personal information that the business has collected from the consumer, subject to certain exceptions.Correct inaccurate personal information that a business maintains about a consumer.Opt-out of the sale or sharing of their personal information by the business (where applicable).Limit the use or disclosure of sensitive personal information by the business (subject to certain exceptions, where applicable).Receive non-discriminatory treatment for the exercise of these rights.Appeal any denial of your request to exercise these rights. How you can exercise your Data Protection Right(s) To exercise these rights, either directly or via an appropriately appointed agent, or to limit the sharing of your personal information, please fill out and submit the DSR Intake Request form or contact us at: Address: 3999 West Chester Pike, Newtown Square, PA 19073 USA In accordance with the verification process set forth under US relevant state law (as appropriate), SAP may require a more stringent verification process for deletion requests (or for personal data that is considered sensitive or valuable) to minimize the harm that might be posed to you by unauthorized access or deletion of your personal data. If SAP must request additional information from you outside of information that is already maintained by SAP, SAP will only use it to verify your identity so you can exercise your data protection rights, or for security and fraud-prevention purposes. You can designate an authorized agent to submit requests to exercise your data protection rights to SAP. The agent must submit authorization to act on your behalf and, where required by relevant law, the agent must be appropriately registered. California Metrics Metrics related to data subject requests received are available here on the California Data Subject Rights Metrics. New Jersey's Daniel's Law SAP does not disclose on the internet or otherwise make available information that is subject to a Daniel’s Law request. Financial Incentives SAP does not offer financial incentives in return for your consent to share your personal information, nor limit service offerings where you opt-out of such sharing (unless sharing is practically necessary to perform the relevant service). Children’s Privacy Given that SAP websites and online services are not directed to users under 16 years of age, SAP does not sell or share the personal information of any minors under 16. If you are a parent or guardian and believe SAP collected information about your child, please contact SAP. SAP will take steps to delete the information as soon as possible. View PDF version --- Cookie StatementThis Cookie Statement was updated on January 1, 2026. This Cookie Statement describes how SAP (hereinafter also “We”, “Our”) uses cookies and similar technologies to collect and store information when you visit SAP.com. SAP’s Privacy Statement applies in addition to this Cookie Statement. SAP’s Privacy Statement informs you about the way SAP uses, stores and protects personal data collected. It also informs you of your data protection rights and how to exercise them. We recommend that you read SAP’s Privacy Statement. What are cookies and similar technologies? Cookies are small files placed on your device (computer, tablet or smartphone). When you access a website, a cookie is placed on your device, and it will send information to the party that placed the cookie. There are other technologies that perform a similar function to cookies. These include inter alia web beacons, clear gifs, and social plug-ins. These are often used in conjunction with cookies to help a website owner understand its users better. What are first-party cookies? SAP’s websites contain first-party cookies. First-party cookies are cookies that are specific to the website that created them. These cookies enable SAP to operate an efficient service and to track patterns of user behavior to SAP’s website. What are third-party cookies? The difference between a first-party cookie and a third-party cookie relates to who places the cookie on your device. SAP sometimes allows third parties to place cookies on your device. Third-party cookies are placed on your device by a third party (i.e., not by SAP). While SAP allows third parties to access SAP’s website to place a third-party cookie on your device, SAP does not retain control over the information supplied by the cookies, nor does SAP retain access to this information. This information is controlled wholly by that third party according to the respective privacy policy of the third party. For more information about these cookies, please click the “Cookie Preferences” link in the footer of the webpage. Analytics and Digital Marketing in the United States of America In the United States, SAP routinely works with third party analytics and digital marketing providers who facilitate and support SAP (and partner) marketing activities including targeted communications. These activities may involve the sharing of limited Personal Information (personal identifiers and contact information, your interests and interactions with SAP, professional/employment information) for those specific business purposes. In addition to the above, SAP may also share your personal data with other third parties, or for other business purposes, with your explicit consent. SAP endeavors to recognize common opt-out preference signals at a browser level, and frictionlessly exclude you from marketing cookies and associated tracking. What cookies are used? SAP wants you to be in a position to make an informed decision for or against the use of cookies which are not strictly necessary for technical features on SAP.com. If you elect to reject cookies used for advertising, you will be shown advertising that is less targeted to your interests. This will still allow you to use all of the functionality of SAP.com. When tracking and evaluating the usage behavior of users of the Web Presence by means of cookies or similar technologies including the processing of your personal data, SAP conducts the processing based on the following legal permissions: GDPR Article 6.I (a) if it is necessary that we ask you for your consent to process your personal data,GDPR Article 6.I (b) if necessary to fulfill (pre-)contractual obligations with you,GDPR Article 6.I (f) if necessary to fulfill (pre-)contractual obligations with the company or other legal body you represent as a customer contact (legitimate interest to efficiently perform or manage SAP’s business operation),or equivalent legal permissions under other relevant national laws, when applicable. SAP differentiates between required cookies that are absolutely necessary to enable technical core functionalities, functional cookies that allow SAP to analyze the site usage, and advertising cookies that are used to serve ads relevant to your interests. How can you manage and delete cookies? SAP provides you with the option to adjust your preferences for functional and advertising cookies when such cookies are placed on your device. In such a case, you can access preferences at any time by clicking on the “Cookie Preferences” link in the footer of the web page. You can also block and delete cookies by changing your browser settings. To manage cookies using your browser settings, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookies. The process for the management and deletion of cookies can be found in the help function integrated in your browser. If you wish to limit the use of cookies, you may not be able to use all the interactive functions. What are social media plug-ins? A social media plug-in embedded on a website allows you to share content on a third-party social media provider’s website. You can recognize social plug-ins as buttons displayed on website pages that feature the logo of the social media provider; e.g., for the Facebook page plug-in, you can recognize the button by a white “f” on a black background. SAP does not have influence or control over the processing of personal data on the social media provider’s website, and the social plug-in remains active until you deactivate it or delete your cookies. Please refer to the privacy and cookie statement or policy of the respective social media provider for more information about the social media provider’s data protection and privacy policies. On which legal basis does SAP make social plug-ins available? SAP uses social plug-ins on its websites on the basis of its legitimate interest to make SAP visible on social media pursuant to Article 6 (1) lit. f GDPR or the applicable national law. How do social plug-ins on SAP websites work? If you see one of the social plug-ins and you want to use one of these social media plug-ins, click on the respective social plug-in to establish a direct connection to the server of the respective social media provider and you will be redirected to that social media provider's website. If you have a user account on the social media provider and are logged in at the time you activate the social plug-in, the social media provider can associate your visit to SAP’s websites with your user account. In this situation, data transmissions can also take place that are initiated and controlled by the respective social media provider. Your connection to a social media provider, the data transfers taking place between the network and your system, and your interactions on that platform are governed solely by the privacy and cookie statement or policy of that social media provider. Personal data may also reach providers in countries outside the European Economic Area that may not guarantee an “adequate level of protection” for the processing of personal data in accordance with EU standards. If you do not want to share any data with the social media provider in connection with an SAP website, do not click on the social media plug-in on SAP’s website. What are Media Plug-ins? A media plug-in embedded on a website allows you to watch remote content from a third-party media provider’s website. You can recognize media plug-ins as views displayed on website pages; e.g., for YouTube, you can recognize the media plug-in by a video showing the play button. How do media plug-ins on SAP websites work? If you want to access the content from one of these media plug-ins, click on the play symbol within the media plug-in to establish a direct connection to the server of the respective media provider. The stream of the media will be redirected from the media provider to your browser. If you have a user account on the media provider and are logged in at the time you activate the media plug-in, the media provider can associate your visit to SAP’s websites with your user account. In this situation, data transmissions can also take place that are initiated and controlled by the respective media provider. Your connection to a media provider, the data transfers taking place between the network and your system, and your interactions on that platform are governed solely by the privacy and cookie statement or policy of that media provider. Personal Data may also reach providers in countries outside the European Economic Area that may not guarantee an "adequate level of protection" for the processing of Personal Data in accordance with EU standards. If you do not want to share any data with the media provider in connection with SAP’s website, do not click on the media plug-in on SAP’s website. On which legal basis does SAP make media plug-ins available? SAP uses media plug-ins on its websites on the basis of its legitimate interest to make remote content visible to the user according to Article 6 (1) lit. f GDPR or the applicable national law. Use of third-party video players: This website contains plugins from: - YouTube, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, US) - Vimeo, Vimeo.com, Inc., 330 West 34th Street, 5th Floor, New York, New York 10001 In some cases, SAP embeds the functionality of third-party video players into the web page to provide relevant content to the user. However, for SAP to maintain consistency in the way it both collects and protects your personal data, the page is designed to prevent cookies from being set before a user interacts with the video. When a user loads a page with such a player, SAP’s cookie preference options will be presented to the user where applicable to emphasize the need for explicit user consent before the video is played. Accepting the option presented will allow the video to be played, resulting in the setting of cookie(s) related to the video player and the transfer of data to the server of the video player’s developer (YouTube, Vimeo). Declining this option will prevent the loading of the related cookies and restrict the transfer of data related to the use of the player. SAP does not have influence or control over the processing of personal data on the media provider’s website, and the media plug-in remains active until you deactivate it or delete your cookies. What web beacons are used and how can you manage them? When SAP sends you newsletters or other e-mail communication, SAP uses web beacons (a small .gif image) to determine a user's ability to receive e-mail in an HTML format. A web beacon is activated when an HTML e-mail is opened. This capability enables SAP to track the aggregate number of e-mails opened and which individual interacted with the provided content. Each browser provides users or their admins with functionality in their respective technical settings that can be used to prevent the automated download of images, pixels, beacons or other tracking technologies. If you wish to prevent your browser from communicating directly with the sender of an e-mail, you can set your browser to do so. What cookies are on SAP.com?Required Cookies NameDescriptionDuration__HOST-IDP_J_COOKIEUsed to facilitate account authenticationSession__HOST-XSRF_COOKIEUsed to facilitate account authenticationSession__ss Set to shield the website from harmful spam attacks by identifying bots6 months__uzm Set to shield the website from harmful spam attacks by identifying bots6 months_GRECAPTCHAGoogle ReCaptcha uses this cookie to shield the website from harmful spam attacks by identifying bots6 minutes_px3Set to protect the site from bot attacks1 year_pxvidSet to protect the site from bot attacksSession + 'auth'Holds the count of authentication attempts made for security purposesSessionak_bmscA cache is used by the website to optimize the response time between the visitor and the website1 monthallowed_cmpEnables access to exclusive content without requiring repeat registration0 daysanalytics_url_idRecords the campaign codes present in some of our webpage links you browse1 monthassetCheckEnables access to exclusive content without requiring repeat registration1 yearbfs_raServes as a marker that detects when a user has completed data enrichment flow and facilitates access to exclusive content without requiring further form fill-outs100 daysBIGipServerContains the encoded IP address and port of the destination BIG-IP serverSessionbm_miThis cookie is leveraged by the system to recognize bots, ensuring a secure and efficient user experienceSessionbm_svCookie used by Akamai Botman Manager to help differentiate between web requests generated by humans and web requests generated by bots or other automated processes1 yearbotinfo_sapUsed by the system to recognize bots, ensuring a secure and efficient user experience1 yearCAMPAIGN_SOURCECaptures a marketing channel code from the URL that led to our websiteSessioncampaigncodeCaptures a campaign code from the URL of the marketing campaign that led to website.SessionCampaignLandingPageRecords the URL of the page that directed you to website through a marketing campaign link2 yearscmapi_cookie_privacyTrustArc sets this cookie to manage the display of the cookie consent pop-up and to retain the selected settings1 yearcmapi_gtm_blTrustArc sets this cookie to manage the display of the cookie consent pop-up and to retain the selected settings3 monthsCodeTrackingCookieRecords the campaign codes present in webpage links you browseSessioncompatibilityPopupFunctions to prevent the recurring presentation of a browser incompatibility popup notification1 monthcountryStores the user's geographical location, determined by IP address recognitionSessioncountryCodeRetains the country code, chosen during the user's initial visit, to ensure that a user continues browsing the appropriate local site3 monthscoveoSearchHistoryRecords the keywords that the user last searched in Coveo, for later auto-suggestionsSessioncrm_codePreserves a specific campaign code within the gating process to ensure that user interactions with the asset are accurately attributed to the corresponding campaign in SAP marketing systems6 monthscurrent_cc365_tenantMaintain authentication-related data between website and chat platform6 monthsevent1

Prevents duplicate form view counts in Adobe Analytics5 minutesfscUsed in the guest newsletter subscription flow to prevent problems if a user opens the guest verification link repeatedly1 yeargated-asset-idRetains the identification of the requested premium asset, ensuring users within the gating process receive their requested asset upon completion2 yearsgatingFlowRetains the identification of the requested premium asset, ensuring users within the gating process receive their requested asset upon completionSessionIDP_SESSION_MARKER_accountsA digital identifier to facilitate Single Sign-On (SSO) 3 minutesIDP_SESSION_MARKER_accounts400A digital identifier to facilitate Single Sign-On (SSO) SessionIDP_USERFacilitates account authenticationSessionids-accessA secure, encrypted access token for SAP Identity Service authentication1 yearids-refreshA secure, encrypted token utilized to consistently refresh the SAP Identity Service authentication session.1 yearJSESSIONIDFacilitates account authentication3 monthslocaleCodeRetains the site locale, chosen during the user's initial visit, to ensure that a user continues browsing the appropriate local site1 monthlrPreserves the destination URL to which a user should be directed post-login30 minutesngds_opt_outDenotes the user's decision to decline the use of the Next Generation Data Service.1 yearnotice_behaviorTrustArc sets this cookie to store the cookie preferences of visitors1 yearnotice_gdpr_prefsTrustArc sets this cookie to capture the chosen cookie categoriesSessionnotice_poptimeTrustArc sets this cookie to record the timestamp of when a banner is displayed1 yearnotice_preferencesTrustArc sets this cookie to store the cookie preferences of visitors364 dayspAccessFacilitates authentication for accessing the exclusive resources available in the Engage section of the website.30 dayspxctsSet to shield the website from harmful spam attacks by identifying botsSessionQSI_HistorySessionQualtrics sets to record the pages a visitor views during their current sessionSessionredirectToAssetFromTYPThis cookie enables access to exclusive content without requiring repeat registration1 weekrenderidHelps to evenly distribute server load by recording information about the server you interacted with1 weekrestrictedAssetsViewedCarries a record of exclusive assets viewed by a userSessionRF.REG.prd.SESSIONUsed to streamline registrations for SAP online conferencesSessionRTContains various pieces of information about the user's session to collect performance timers such as network bandwidth and page load times1 yearrxVisitorDynatrace uses this cookie to record the visitor ID for the returning visitorsSessionrxvtDynatrace uses this cookie to specify the session timeoutSessionSAP.TEXTONLYAllows the website to maintain your preference for a "Text-only" viewSessionsc_add_eventRetains items added to your shopping cart in the SAP Store for a seamless checkout process1 monthsmc_campaign_idCaptures a campaign code from the URL of the marketing campaign that led to website.1 yearTAsessionIDRetains a TrustArc session ID to collect and record cookie consent decisions15 daysthemeRetains the selected site color theme1 monthuid_loginA marker used to identify if a user has logged in Universal ID1 monthuid-accessA secure, encrypted access token for Universal ID authentication3 monthsuid-refreshA secure, encrypted token utilized to consistently refresh the Universal ID authentication session90 daysurl_idRecords the campaign codes present in webpage links you traverseSessionuseractivatedIdentifies newly activated accounts, differentiating them from regular log-ins to pre-existing accounts45 daysuser-in-gating-flowA marker used to verify if a user is in the gating flow, ensuring appropriate functionality during redirections.3 monthsview_cmp_typInforms certain pages about assets a user is viewing.SessionWCP_Identifies if a user has previously completed a form to prevent repetitive prompts for form submission when accessing a gated campaign thank you page.45 days Functional Cookies NameDescriptionDuration_an_uid6sense uses this cookie for collecting information on users' visits such as the total number of visits, average time spent on the website, and pages loaded7 days_gaGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors1 minute_gatGoogle Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites3 months_gcl_auGoogle Tag Manager uses the cookie to store ad click information, enabling conversion tracking beyond the landing page3 months_gd*Google sets this cookie to allow the use of Google Analytics service for anonymous visitor tracking on the website8 months_gd_session6sense uses this cookie for collecting information on users' visits such as the total number of visits, average time spent on the website, and pages loaded1 year_gd_visitor6sense uses this cookie for collecting information on the user's visit such as the number of visits, average time spent on the website, and the pages loaded for displaying targeted ads1 day_gidGoogle Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously6 months_mkto_trkSet to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness1 yearAMCV_Adobe Experience Cloud uses this cookie to retain the Experience Cloud visitor ID, also known as MIDSessionAMCV_MCMIDStores a unique visitor ID to track users for marketing and analytics purposes.SessionAMCVS_Adobe Experience Cloud uses this cookie as a flag indicating that the session has been initialized. Its value is always 1 and discontinues when the session has endedSessionat_checkAdobe Audience Manager sets this temporary cookie to check if the cookie read/write capability is enabled on the browser1 yearclientThe SAP Next Generation Data Service uses this cookie to capture the visitor's ID for building a personalized browsing experience1 yearcoveo_visitorIdThis cookie is to remember personalized content for Coveo search1 yearCurrentPTTIDProvides insights to users' current site activity6 monthsdemdexAdobe Audience Manager is a data management platform that helps build audience profiles so you can identify your valuable segments and use them across any digital channel6 monthsdextpAdobe Audience Manager is a data management platform that helps build audience profiles so you can identify your valuable segments and use them across any digital channel4 monthsdpmAdobe Audience Manager is a data management platform that helps build audience profiles so you can identify your valuable segments and use them across any digital channelSessionLeadIDEncrypted value pertaining to a user's ID1 daymboxAdobe Target sets this cookie to retain anonymous identifiers about the visitor for a personalized experience7 daysPreviousPTTIDFor a return user, connects current user activity to a previous user activities6 monthss_ccVerifies whether cookies are activated on your deviceSessions_ecidContains a copy of the Adobe Experience Cloud IDSessions_persAdobe Analytics uses this cookie to retain ongoing analytic data.1 years_pltSet to track the time that the previous page took to loadSessions_pltpProvides page name value (URL) for use by Adobe AnalyticsSessions_sessAdobe Analytics uses this cookie to retain temporary analytic data1 yearSAP.TTCCalculates the duration of the user's journey1 yearsessionThe SAP Next Generation Data Service uses this cookie to capture the session ID for building a personalized browsing experience1 yearTEST_AMCV_COOKIETemporary cookie to check if the cookie read/write capability is enabled on the browser1 yearTEST_AMCV_COOKIE_WRITETemporary cookie to check if the cookie read/write capability is enabled on the browserSession Advertising Cookies NameDescriptionDuration__cf_bmThe __cf_bm cookie is set by Cloudflare and is used for bot management1 month__gadsAdvertising – enables publisher sites to show Google ads (ad service cookie)13 months__Secure-YECYouTube security – detects spam and fraudulent ad interactions13 months__spdtUsed by Spotify to store browsing behaviour to enable targeted advertising and measure advertisement performance10 months__utmaAnalytics – legacy Google Analytics cookie (tracks first/previous/current visit dates)2 years__utmbAnalytics – legacy Google Analytics cookie (session duration)30 minutes__utmcAnalytics – legacy Google Analytics cookie (session status)Session__utmvAnalytics – legacy Google Analytics cookie (user-defined variables)2 years__utmzAnalytics – legacy Google Analytics cookie (traffic source)6 months_cfuvidUsed by Cloudflare to distinguish individual users who share the same IP addressSession_clckUsed by Microsoft to persist a user ID across sessions to track behavior over time1 year_clskUsed by Microsoft to connect multiple page views into a single session recording1 day_fbpMeta uses to track visitors across websites and collect information to provide customized ads3 months_Secure-ENIDSimilar to NID – stores user preferences (longer expiry)13 months_uetsidUsed by Microsoft to store a session ID for tracking user interactions on a website.2 hours_uetvidUsed by Microsoft to store a visitor ID to track users across sessions.Session1P_JARAdvertising – stores user preferences and visit details for Google Ads1 monthACLK_DATAAdvertising – YouTube ad click-tracking cookie (very short-lived)5 minutesAECYouTube security – detects invalid/fraudulent ad traffic on YouTube6 monthsAIDAnalytics/Advertising – enables Google ads measurement and conversion tracking13 monthsAMP_TOKENFunctionality – holds a token for Google AMP sessions (lifetime 30 s to 1 year)1 yearAnalyticsSyncHistoryThe LinkedIn Insight Tag used to track conversions, retarget website visitors, and view Audience Insights on LinkedIn members who visit your website30 daysANIDAdvertising – used for Google ad targeting and conversion tracking13 monthsANONCHKIdentifies and tracks users across sessions for session recording and heatmap features in Microsoft Clarity.Sessionar_debugEnable/disable attribution report debugging for Google FloodlightsSessionauditUsed by Magnite to store timestamped data related to user ID synchronization and ad performance auditing1 dayaudit_pUsed by Magnite to store timestamped data related to user ID synchronization and ad performance auditingSessionbcookieStores a browser ID for LinkedIn's social network services, ensuring the user is logged in30 minutesbscookieThe LinkedIn Insight Tag used to track conversions, retarget website visitors, and view Audience Insights on LinkedIn members who visit your websiteSessioncUsed by BidSwitch to indicate whether cookie-based tracking is enabled for the userSessionCGICGoogle – improves search autocomplete performance6 monthsCLIDThe CLID cookie from Microsoft Clarity is used for user tracking and session management1 monthCMIDStores a unique user ID for ad targeting and retargeting (Casale Media)SessionCMPROTracks user interaction data for ad optimization (Casale Media)30 daysCMPSLogs a timestamp of when user data was last updated (Casale Media)SessionConversionAdvertising – Google Ads conversion-tracking cookie3 monthsDSIDAdvertising – identifies a signed-in user for Google ads personalization2 weeksEEStores user interest segments based on browsing behavior (Nielsen)3 monthsexternal_refererTwitter installs this cookie to personalize its content and enable additional featuresSessionflagsSpecifies feature flags enabled by the video owner1 yearFPIDAnalytics – used by Google Optimize to identify a browser instance for experiments2 yearsfrFacebook tag records what customers do on your website and sends that information to Meta Ads Manager which is used to track conversions and/or do remarketingSessionGED_PLAYLIST_ACTIVITYYouTube – tracks user's playlist interactions (session-based)SessionHSIDGoogle security – authenticates signed-in user sessions2 yearsIDAdvertising – stores user's preference for non-personalized ads13 monthsIDEGoogle tags are used to track website actions and events which are used across Google Marketing Platform for advertising purposes (targeting, measurement, and reporting)SessionkhaosUse by Magnite to maintain a unique user ID for ad targeting and identity resolution6 monthskhaos_pUse by Magnite to maintain a unique user ID for ad targeting and identity resolution3 monthsKRTBCOOKIE_377Used by PubMatic for real-time bidding (RTB) and user matching in programmatic advertising90 daysli_sugrUsed to make a probabilistic match of a user's identity30 dayslidcThe LinkedIn Insight Tag used to track conversions, retarget website visitors, and view Audience Insights on LinkedIn members who visit your website1 yearmako_uidCollects data on user visits to the website, such as what pages have been accessed. The registered data is used to categorize the user's interest and demographic profiles in terms of resales for targeted marketing7 daysMRThe Microsoft Advertising tag records what customers do on your website and sends that information to Microsoft Advertising. It is used to track conversions and/or do remarketing1 yearMSPTCThe MSPTC cookie from Bing is used for tracking user behavior and improving ad targeting1 yearmuc_adsUsed to track user interactions with Twitter ads to improve ad targeting and performance measurement1 yearMUIDMicrosoft uses to record what you do on website and sends that information to Microsoft Advertising. It is used to track conversions and/or do remarketing1 yearNIDRemembers user preferences on Google services (language, number of search results, SafeSearch, etc.)6 monthspersonalization_idAllows the visitor to share content from the website on his/her Twitter profileSessionpiBombora Visitor Insights tag provides visibility into the companies visiting SAP website.  Bombora matches the IP addresses of the companies that visit SAP website with their database of B2B companies and provides reporting and targeting capabilities1 yearplayerStores preferences for player controls (i.e. volume, stream quality, captions)1 yearplayer_clearanceVimeo cookie used for bot prevention7 dayspm_sessMaintains the YouTube browsing session (short-lived session token)30 minutesPREFYouTube – stores user preferences (playback settings, explicit autoplay, player size, etc.)8 monthsPugTUsed by PubMatic for tracking cookie expiration and synchronization timing in PubMatic's advertising ecosystem1 monthpxrcUsed by LiveRamp to track when user ID synchronization was last performed to manage the timing of future syncsSessionreceive-cookie-deprecationPart of a Google Chrome experiment to identify if a user's browser is in specific test groups within Chrome's Privacy Sandbox initiative. Websites must opt-in to use it. The cookie tracks group participation (e.g., "example_label_1") and it will be discontinued after the experiment.1 yearrlas3Used by LiveRamp to stores an anonymized user identifier for ad targeting and retargeting1 yearRULAdvertising – logs impressions of ads served by Google (used by Display & Video 360)1 yearSEUNCYUsed by SEUNCY to store a unique user identifier for behavioral profiling and targeted advertising1 yearSIDGoogle security – authenticates signed-in user sessions2 yearsSMUsed by Microsoft Clarity for user session tracking and behavioral analytics1 yearSOCSStores the user's state regarding Google's cookie choices/preferences13 monthssp_adidA unique identifier for a user's Spotify advertising profile, helping to deliver more relevant ads7 monthssp_dcThis cookie is a data cookie that helps track user behavior to make Spotify ads more relevant and measure their effectiveness10 monthssp_keyThis cookie is used to register user interaction and preferences with embedded audio content from Spotify on a website6 monthssp_tUsed by Spotify to implement audio content and register user interactions and preferences related to that audio content for advertising and marketing purposes10 monthsSRM_BHelps track user interactions with Bing ads and improve ad targeting1 yeart_gidAssigns a unique, User ID that Taboola uses for attribution and reporting purposes1 yeart_pt_gidAssigns a unique User ID that Taboola uses for attribution and reporting purposes1 yearTDCPMThe Trade Desk tag collects and processes pseudonymous data about website visitors. Collected data is sent back to The Trade Desk platform for targeting, tracking conversions, and reportingSessionTDIDThe Trade Desk tag collects and processes pseudonymous data about website visitors. Collected data is sent back to The Trade Desk platform for targeting, tracking conversions, and reporting2 weekstest_cookieGoogle tags are used to track website actions and events which are used across Google Marketing Platform for advertising purposes (targeting, measurement, and reporting)SessiontpBombora Visitor Insights tag provides visibility into the companies visiting SAP website. Bombora matches the IP addresses of the companies that visit SAP website with their database of B2B companies and provides reporting and targeting capabilities.SessionTRA unique identifier for the MicroAd service3 monthstuuidUsed by BidSwitch to store a unique user ID for cross-site tracking and ad targetingSessiontuuid_luUsed by BidSwitch to store the last update timestamp for the tuuid cookieSessionuBombora Visitor Insights tag provides visibility into the companies visiting SAP website.  Bombora matches the IP addresses of the companies that visit SAP website with their database of B2B companies and provides reporting and targeting capabilitiesSessionudStores a unique user ID for tracking across different websites (Nielsen)1 monthuidVimeo-generated ID used for generating analytics information for the video owner2 yearsUserMatchHistoryThe LinkedIn Insight Tag provides the ability to track conversions, retarget website visitors, and view Audience Insights on LinkedIn members who visit your website1 monthuuid2Contains a unique, randomly-generated value that enables the Platform to distinguish browsers and devices3 monthsUULEPersonalization – encodes user's location for localized search results6 hoursVISITOR_INFO1_LIVEYouTube – tracks usage and service performance (e.g. video quality/bugs)6 monthsXANDR_PANIDStores a persistent user ID for ad tracking and targeting (Xandr)3 monthsYSCYouTube security – ensures requests in a browsing session come from the userSession --- Worldwide Office Directory and Regional WebsitesNo matter where your business operates in the world, SAP is there to help you take advantage of our wide range of software and services designed to fit your needs. 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