SalesCred PRO

Leverage AI in Sales to Build Credibility, Trust and Influence Only 1 out of 4 buyers view salespeople as credible in what they say and do. And just 42% believe AI is a reliable source of information.[1] That's why your team needs diligence and critical thinking when using AI in sales. DIAGNOSE We start with real-​world situational judgment test built for sales producers—not pretenders. Then, TeamTrait assessments reveal who’s got the WILL to win. DRIVE Armed with hard data, SalesCred drives targeted training that shuts down skill gaps, leverages the power of AI, and builds bulletproof credibility for easier closing. DOMINATE The SalesCred app empowers your reps with ongoing pre-​meeting research, competitive intelligence, and exclusive shareable insights, all augmented by AI. Get a Free Consult SalesCred is The Power to Be Taken Seriously™ Use AI to build credibility, not damage it. Hallucinations, biases, and basic inaccuracies are why 71% of customers believe human validation of AI output is important. [5] AI is a valuable tool for improving efficiency, brainstorming, and more. However, to gain the credibility and trust needed for sales success, sales professionals must use AI responsibly and apply strong critical thinking skills. SalesCred is not a prompt engineering class because buyers don't want AI-​generated content they can generate themselves. They seek an authentic human with business acumen and emotional intelligence. SalesCred is the way forward. Make a strong first impression… and a second and a third. 63% of B2B buyers do a search on the salesperson before they talk to you. [2] That means you no longer get the chance to make your first impression. Google and LinkedIn do that now. Today's buyers want more than just someone they "know, like, and trust." Attract the type of accounts you desire most by showing up as someone who knows what they're talking about and knows how to help. Gain access to the people and information that can close sales. It’s not just about the product you sell.  It’s about how each customer perceives you. Reach "trusted advisor" status faster by first improving your credibility first and establishing yourself as an expert that makes sense of complexity and solves high-​priority problems. [3] With SalesCred, you can serve your ideal customers in a more human-​centric, less scripted way that builds their confidence in you — and gets you the access you need to close deals. Get the respect and recognition you deserve. There are plenty of bad salespeople out there. And their past actions have caused buyers to distrust you automatically before they get to know you. That's one reason why 44% of millennial B2B buyers would prefer to never have to interact with a salesperson if they could avoid it. [4] Stand apart from your competition, even if you're new to sales. Use SalesCred to improve your credibility with every prospect, so you can close more sales, delight more customers, and earn more repeat business. Credibility isn't just important, it's crucial in many verticals. Every salesperson, entrepreneur and business leader needs credibility to win the trust of the people they serve. But for salespeople in some verticals, a high degree of credibility is crucial for handling sensitive data, providing vital services, and building the long-​term relationships needed to be successful: IT and Network Services Financial Services Wealth Management Marketing Agencies Legal Services Business Consulting Real Estate Health Care and Medical We wrote the book on sales credibility, literally. Founded by global sales credibility authority C. Lee Smith, SalesCred improves your professional presence, perception and power to influence high-​value customers as a professional salesperson. You'll also gain access to the strategies, sales intelligence, and pre-​sales strategies you need be seen an expert solutions provider in your best customer's field of business. All while leveraging AI to get to trusted advisor status faster. Build Credibility → Earn Trust → Win Sales. Ask a Human We never sell your info! Questions are usually answered within one business day. Please be careful the email address entered is correct. Unsolicited sales pitches sent through this form may not reach us. Get a Free Consultation Learn more about SalesCred today. SalesCred App for Sales Credibility and B2B Sales TeamsFREE DOWNLOADHow Credible is AI? Special Report from SalesCredFREE E‑BOOKThe Definitive Book on Sales Credibility by C. Lee SmithFree ChapterGet and Share the SalesCred Fact SheetDOWNLOAD NOW Sources: [1] The State of Credibility in America, SalesFuel and TeamTrait, Fall 2023 [2] The Voice of the B2B Buyer study, SalesFuel, 2023 [3] SalesCred: How Buyers Qualify Sellers, C. Lee Smith  [4] The Future of Sales, Gartner, 2022 [5] State of the AI-​Connected Customer, Salesforce, 2024 SALES TRAININGINDUSTRIES IT and Cybersecurity Business Consulting Construction/​Architecture Financial Services Health Care and Medical Legal Services Marketing Agencies Real Estate Agents Wealth ManagementINSIGHTS Blog CredTalk™ #SalesCred Newsletter Free Apps Book Magazine FeatureFREE CONSULTLOGIN --- About SalesFuel® FORWARD THINKING SINCE 1989 Headquarters Leadership Newsroom Contact Us SalesFuel leverages critical insights that enable our clients to attract, grow and retain their best employees and customers. Every member of your company has an impact on sales — either directly or indirectly. We believe that business today must be data-​driven, adaptive, caring and consultative. It's all about intelligence — the kind of vital information you can't find through an online search. But it's also about knowing how to leverage that intelligence into productivity — and our team of sales, marketing and management strategists are here to guide you every step of the way. SalesFuel was founded by C. Lee Smith in Columbus, Ohio in 1989. Originally known as Sales Development Services, we shortened our name to better describe the value we bring. Sales is the engine of your company. We provide the fuel. By empowering our 500+ active clients to deliver greater value to their clients, SalesFuel® has achieved revenue growth nearly every year for 35 years. We can make your sales grow too. Let us show you how! Our Values SalesFuelers strive every day to be smart, kind, trustworthy, hard-​working and forward-​thinking in all we say and do. 10 Guiding Principles represent the fundamental values that define and guide what is important to every team member at SalesFuel. They are what we stand for, why we exist, what we do every day and represent our commitment for the future. They have not fundamentally changed since our founding in 1989. You don't need big data, you need big insights. Your clients already know your product, your company and your salesperson. SalesFuel will continue enabling sales executives to quickly and easily gain a competitive advantage by applying relevant intelligence and the latest technology to the fundamentals of sales, marketing and customer service. It is better to call the people who count than to count the people you call. Sales is not just a numbers game, it's an intelligence game. SalesFuel will continue to empower its clients to spend more of their limited time on accounts that can impact revenue the most — because the only numbers that matter are the ones with a dollar sign in front. Credibility is crucial. We cannot be successful without earning and maintaining the trust of everyone we do business with. SalesFuel will continue to make every effort to insure the information we share, as well as the research we provide, is accurate, thorough, timely and relevant. If it doesn't make dollars (for our clients), it doesn't make sense. Providing exceptional value drives everything we do. SalesFuel will continue to provide the most effective sales tools, training, and intelligence available at rates that will generate a substantial return-​on-​investment for our clients. Always under-​promise and over-​deliver. Tom Peters, who originally coined this phrase, is right. Disappointing clients is no way to do business. SalesFuel will not overhype a product, make promises we cannot keep nor sell a product before it is ready. After education, there must be application. It's not enough to just provide top-​notch training. SalesFuel will continue to hire experienced professionals who have walked a mile in our clients' shoes and who can offer real-​world recommendations for maximizing adoption month after month. Go where the market is going to be. We are futurists who aren't comfortable with "we've always done it that way." SalesFuel will continue to lead the industry in creating cutting-​edge innovations that take advantage of the latest technology. We embrace AI and our research focuses on the future, rather than looking toward the past. The golden rule is still good business. SalesFuel will not ask others to accept an arrangement we wouldn't accept if the roles were reversed. We seek clients who share this principle. We will conduct business in a manner than improves the perception of salespeople, advertising/​marketing professionals and media industry vendors. Loyalty is a two-​way street. SalesFuel will continue making the extra effort to ensure better quality cannot be found elsewhere, so our clients will be comfortable recommending us to others with similar needs. SalesFuel will not arbitrarily raise rates on existing clients or offer the same services to newer clients at lower rates. There is no finish line. SalesFuel will continue to be responsive to the needs of our clients, rather than the actions of our competitors or anyone's stockholders — especially when it comes to new features or product offerings. And another thing… 10+1. It's ok to be friendly. People prefer to do business with people they like. SalesFuel will remain true to our roots as a company based in the Midwest — professional, but friendly. SalesFuel Cares You can never really pay back. You can only pay forward. – Woody Hayes SalesFuel believes a company should be about more than making money. A portion of our profits goes to support causes that are important to the SalesFuel team. Among them… OHIO UNIVERSITY SALES CENTRE – SalesFuel is the first corporate sponsor for the program’s media/​advertising certificate. The Sales Centre is one of only a handful of college programs nationwide that teach the art and the science of professional, consultative sales. Many SalesFuel team members are Ohio University alumni. AAF NATIONAL STUDENT AD COMPETITION – SalesFuel’s AdMall for Agencies is one of only five market research firms to sponsor the American Advertising Federation’s National Student Advertising Competition. This competition pits student teams from the largest U.S. colleges against each other to provide an effective advertising campaign for one of the nation’s leading brands. NSAC MARKETING RESEARCH AWARD – SalesFuel’s AdMall for Agencies also provides the Best Use of Marketing Research award to one collegiate team each year. Teams are judged by NSAC judges for their use of marketing research from any source in the development of the campaign. The winning team receives a unique glass trophy and a $1,000 grant for their collegiate ad club. PELOTONIA – Led by our company president, SalesFuel supports the annual Pelotonia bicycling tour in Central Ohio as a means to raise funds for cancer research at the James Cancer Hospital at the Ohio State University. We’re also actively involved the American Cancer Society’s Pan Ohio Hope Ride and the American Diabetes Association’s Tour de Cure as well as many other charity fitness events. ARMY NATIONAL GUARD ‑SalesFuel provides those who wish to serve our country special benefits. Our support of our armed forces is done with pride and enthusiasm, not out of obligation. SalesFuel also provides all full-​time employees with paid time off for volunteering, serving on boards, coaching youth sports or other community service activities.  Employment Opportunities Love sales, marketing or research? SalesFuel is a great place to work and grow. At SalesFuel, we provide a variety of career opportunities for those that share our Mission and Company values. SalesFuel maintains a fair and positive work environment and recognizes the value of each team member. SalesFuel assures equal opportunity in all policies and practices regarding recruiting; compensation; hiring; benefits; transfers; training; and promotions. Policies and practices will be administered without regard to race, color, creed, religion, ancestry, national origin, gender, marital status, or disability. Open full-​time and part-​time positions can be found on our LinkedIn company page. Internship opportunities are also available providing: real work experience; project specific training; career exploration; as well as personal and professional development. To be considered for future job openings, please submit a cover letter and your resume (in Microsoft Word or Acrobat PDF format) via email greatjobs@​salesfuel.​com. No phone calls or in-​person visits without an appointment please. Company Headquarters SALESFUEL, INC. 670 Meridian Way #244 Westerville, Ohio 43082 Phone: 614–794-0500 Office Hours: 8:45 am — 5:15 pm Eastern (Monday-​Friday) Airport: John Glenn International Airport (Airport Code: CMH) 20 minutes by car to/​from SalesFuel Recommended Nearby Hotels: Renaissance Hotel Westerville (next door to SalesFuel) Hilton Columbus at Polaris (10 minute drive) Hyatt Place at Polaris (7 minute drive) Hilton Columbus at Easton (20 minute drive) Type and Press “enter” to Search --- Contact Us Ask Us We never sell your info! Questions are usually answered within one business day. Please be careful the email address entered is correct. Unsolicited sales pitches sent through this form may not reach us. Get a Free Consultation SALES TRAININGINDUSTRIES IT and Cybersecurity Business Consulting Construction/​Architecture Financial Services Health Care and Medical Legal Services Marketing Agencies Real Estate Agents Wealth ManagementINSIGHTS Blog CredTalk™ #SalesCred Newsletter Free Apps Book Magazine FeatureFREE CONSULTLOGIN --- Leverage AI in Sales to Build Credibility, Trust and Influence Only 1 out of 4 buyers view salespeople as credible in what they say and do. And just 42% believe AI is a reliable source of information.[1] That's why your team needs diligence and critical thinking when using AI in sales. DIAGNOSE We start with real-​world situational judgment test built for sales producers—not pretenders. Then, TeamTrait assessments reveal who’s got the WILL to win. DRIVE Armed with hard data, SalesCred drives targeted training that shuts down skill gaps, leverages the power of AI, and builds bulletproof credibility for easier closing. DOMINATE The SalesCred app empowers your reps with ongoing pre-​meeting research, competitive intelligence, and exclusive shareable insights, all augmented by AI. Get a Free Consult SalesCred is The Power to Be Taken Seriously™ Use AI to build credibility, not damage it. Hallucinations, biases, and basic inaccuracies are why 71% of customers believe human validation of AI output is important. [5] AI is a valuable tool for improving efficiency, brainstorming, and more. However, to gain the credibility and trust needed for sales success, sales professionals must use AI responsibly and apply strong critical thinking skills. SalesCred is not a prompt engineering class because buyers don't want AI-​generated content they can generate themselves. They seek an authentic human with business acumen and emotional intelligence. SalesCred is the way forward. Make a strong first impression… and a second and a third. 63% of B2B buyers do a search on the salesperson before they talk to you. [2] That means you no longer get the chance to make your first impression. Google and LinkedIn do that now. Today's buyers want more than just someone they "know, like, and trust." Attract the type of accounts you desire most by showing up as someone who knows what they're talking about and knows how to help. Gain access to the people and information that can close sales. It’s not just about the product you sell.  It’s about how each customer perceives you. Reach "trusted advisor" status faster by first improving your credibility first and establishing yourself as an expert that makes sense of complexity and solves high-​priority problems. [3] With SalesCred, you can serve your ideal customers in a more human-​centric, less scripted way that builds their confidence in you — and gets you the access you need to close deals. Get the respect and recognition you deserve. There are plenty of bad salespeople out there. And their past actions have caused buyers to distrust you automatically before they get to know you. That's one reason why 44% of millennial B2B buyers would prefer to never have to interact with a salesperson if they could avoid it. [4] Stand apart from your competition, even if you're new to sales. Use SalesCred to improve your credibility with every prospect, so you can close more sales, delight more customers, and earn more repeat business. Credibility isn't just important, it's crucial in many verticals. Every salesperson, entrepreneur and business leader needs credibility to win the trust of the people they serve. But for salespeople in some verticals, a high degree of credibility is crucial for handling sensitive data, providing vital services, and building the long-​term relationships needed to be successful: IT and Network Services Financial Services Wealth Management Marketing Agencies Legal Services Business Consulting Real Estate Health Care and Medical We wrote the book on sales credibility, literally. Founded by global sales credibility authority C. Lee Smith, SalesCred improves your professional presence, perception and power to influence high-​value customers as a professional salesperson. You'll also gain access to the strategies, sales intelligence, and pre-​sales strategies you need be seen an expert solutions provider in your best customer's field of business. All while leveraging AI to get to trusted advisor status faster. Build Credibility → Earn Trust → Win Sales. Ask a Human We never sell your info! Questions are usually answered within one business day. Please be careful the email address entered is correct. Unsolicited sales pitches sent through this form may not reach us. Get a Free Consultation Learn more about SalesCred today. SalesCred App for Sales Credibility and B2B Sales TeamsFREE DOWNLOADHow Credible is AI? Special Report from SalesCredFREE E‑BOOKThe Definitive Book on Sales Credibility by C. Lee SmithFree ChapterGet and Share the SalesCred Fact SheetDOWNLOAD NOW Sources: [1] The State of Credibility in America, SalesFuel and TeamTrait, Fall 2023 [2] The Voice of the B2B Buyer study, SalesFuel, 2023 [3] SalesCred: How Buyers Qualify Sellers, C. Lee Smith  [4] The Future of Sales, Gartner, 2022 [5] State of the AI-​Connected Customer, Salesforce, 2024 SALES TRAININGINDUSTRIES IT and Cybersecurity Business Consulting Construction/​Architecture Financial Services Health Care and Medical Legal Services Marketing Agencies Real Estate Agents Wealth ManagementINSIGHTS Blog CredTalk™ #SalesCred Newsletter Free Apps Book Magazine FeatureFREE CONSULTLOGIN