Design Sparks

icai@citystgeorges.ac.uk Infinite ideas, limitless creativity Discover new perspectives and possibilities with Design Sparks through AI generated sparks WINNER of the Best Enhanced UX Design Platform 2023 in the Corporate Vision Magazine Artificial Intelligence Awards. The collaborator you can count on  Whether you’re a service, product, UX/UI designer or stakeholder, bounce around as many ideas as you want, whenever you want, with our web-app. The creativity never has to end. Get started Tailored to you  The AI will respond to any design problem or idea you have – just type it into the app, paste a link, or upload a relevant PDF and see the sparks appear. Save any which stand out to you and your browser will remember them for next time. Get started Supercharge creativity   Design Sparks uses well established creative problem solving techniques that have been adapted to design projects alongside AI to help you find your best solutions. Get started Sustainability Circular design  will be a key pillar for more sustainable economies in the future. Design Sparks supports your creative thinking to generate ideas around preventing waste and pollution and creating durable, reusable, repairable and recyclable products.We launched sets of sparks which direct the AI to generate ideas for more circular designs at the Design for Planet Festival 2023. developed alongside experts from the Design Council and the Ellen MacArthur Foundation.To try out this feature in Design Sparks simply go to theme settings, select the circular design option and click save. Direct your idea generation Focus your ideas by clicking on extracted topics Generate more ideas based on a specific spark Look for rare, common or random themes Choose a creative problem solving technique Refresh spark ideas as many times as you like Get started Design Sparks  is a tool developed  by The National Centre for Creativity enabled by AI (CebAI), at Bayes Business School. We manipulate creative problem-solving processes using machine learning, among other types of new AI technology. CebAI’s tools are differentiated from chatbots like ChatGPT because of the interactive creativity prompts, curated knowledge, and insights components built-in to the tools. The centre’s mission it to develop research-based AI technologies that increase workforce creativity which, in turn, can contribute to improved productivity, competitiveness, and critical thinking. We receive funding from  Research England, with contributions from City St George's, University of London and support, research and development from over 20 industrial partners. Some of the partners who support our work in AI and creativity one of the world's largest professional services  consultancies Button the global academic publisher Button UK authority on advanced digital technology Button Cern's innovation space Button experts in innovation, leadership, and collaboration Button strategic experience design consultancy Button specialist European and UK patent and trade mark attorneys Button global non-profit content and data sharing  network Button national visual arts network Button leading international patent law specialists Button Contact us Email us Business Hours Mon - Fri 9:00 am - 5:00 pm Sat - Sun Closed Address Bayes Business School33 Finsbury Square, LondonEC2A 2EP Get in touch Contact Us Name Email Message Thank you for contacting us.We will get back to you as soon as possible Oops, there was an error sending your message.Please try again later Design Sparks Tailored to you Supercharge Creativity Sustainability Idea Generation About us Contact us Terms of use Privacy Contact © 2026 All Rights Reserved | Design Sparks Share by: --- icai@citystgeorges.ac.uk Terms of Use Policy TERMS  OF  USE Please read our terms of use policies carefully before using our website and app It contains important information about how you may use this website and the Business-Sparks app and services Please contact us if you have any questions, or would like further information The terms on which you may use our website This is important information about the terms on which you may use this website and the Design Sparks™ app, collectively referred to as the Services.You should read these Terms of Use carefully before using our Services, as by using our Services you are confirming that you accept these Terms of Use and that you will comply with them.If you don’t accept these Terms of Use you should quit our Services immediately.Our Privacy Notice -By using our website you are consenting to us processing any personal data that you provide to us or that we collect from you as a result of your use of our website. Our privacy policy sets out what we do with that personal data.Our Cookie Policy - You are responsible for ensuring that anyone else who accesses our Services through your internet connection is aware of these Terms of Use and the policies referred to above and that they comply with them Changes to these Terms of Use and our other policies We make changes to these Terms of Use from time to time. You should therefore check these Terms of Use whenever you return to our Services to see whether any changes have been made, as these will be binding on you.We also make changes to our privacy policy and cookies policy from time to time, so you should also check these regularly to see whether any changes have been made. Restrictions on use of our Services You may only use our website for lawful purposes and in compliance with all applicable laws, including without limitation data protection and privacy laws, laws relating to copyright of content and laws relating to unsolicited commercial electronic messages.In addition, you must not:use our website to send or transmit, whether directly or indirectly, unsolicited or unauthorised advertising or promotional material, chain letters or pyramid selling schemes;use our website for mail bombing or flooding or to make deliberate attempts to overload a system;use our website to post content or link to content where [you know that or ought to have known that] the owner of that content has not consented to or authorised that posting or linking or where that posting or linking infringes the rights of that owner;knowingly or recklessly introduce to our website, or use our website to transmit, any application, material or ware (such as viruses, spyware, malware or adware) which are malicious or harmful;attempt to gain unauthorised access to our website, the server, equipment or network on which our website is stored, any server, computer or database connected to our website or any software;use our website to attempt to gain unauthorised access to any other website, internet account, server, computer, equipment, system, network, data or information;use our website to monitor data or traffic on any network or system;use our website to collect or use information, including without limitation email addresses, screen names or other identifiers, by deceit (such as phishing, internet scamming, password robbery, spearing, scraping and harvesting);use our website to distribute software;carry out a denial-of-service attack or a distributed denial-of-service attack on our website or use our website to carry out any such attack on any other website;use our website for any purpose to send, transmit, publish, upload, download, use, store, reproduce or knowingly receive any material that does not comply with the content standards we may set out from time to time;use our website to groom, harm or take advantage of minors in any way or to attempt to do so; use our website in violation of export laws, controls, regulations or sanction policies of the United Kingdom, European Union, or any other country.If you breach any term of these Terms of Use your right to use our website will immediately end.In addition, we may take such other actions including, without limitation, legal action as we consider appropriate.If you breach any term of these Terms of Use, or if we receive a request from a law enforcement authority to do so, we may report your identity, details of any breach and any other information we consider necessary to relevant law enforcement authorities. Passwords and security requirements If you register an account for our services you must provide accurate and complete registration information and keep that information up to date at all times.Use of our services are password protected. In order to use them you will need a user identification code and password. It is your responsibility to keep this information secret and confidential and not to disclose it to any other person.If you think that somebody else might know your user identification code, password and/or pre-selected answers to security questions then you must log in to your account and change these as soon as possible.We reserve the right to disable any user subscription, identification code and password at any time if, in our reasonable opinion, you fail to comply with any of these Terms of Use, if we consider that you are using our website to download content or infringe in any manner the rights of another person or if we consider that there may be a security risk. Our services, content and subscription Some of our services may be  made available to you free of charge, whilst some content is only available to those who have paid for, or have otherwise been permitted, access to it, for example via a paid subscription.When you purchase a subscription to our website you are confirming that you accept these Terms of Use and agree to comply with additional terms relating to your subscription, listed below. Subscription Charges Your subscription consists of a recurring payment and details of those charges will be notified to you at the time of registering for the subscription.We reserve the right to change the subscription charge at any time.By subscribing to our Services you are agreeing to pay this recurring periodic subscription charge for an indefinite time until cancelled by you.We may submit periodic subscription charges (e.g., monthly or annually) without further authorisation from you, until you provide prior notice that you wish to cancel your subscription and have terminated this authorisation or wish to change your payment method.You accept responsibility for all recurring subscription charges prior to your cancellation. Cancelling your subscription You can cancel your subscription at any time. You will not be charged for any cancellation.If you wish to cancel your subscription with us, you must cancel before your next payment is due to be collected. If you cancel after payment has been taken then your access to the website will terminate at the end of that paid for period.You can re-subscribe at any time following your cancellation, but we reserve the right not to permit re-subscription where we have previously elected to terminate a subscription by you.We reserve the right at our absolute discretion not to renew your subscription at any time without giving any reasons for our decision.We do not guarantee that access to our Services, or the content on it, will always be available or uninterrupted. Your right to access our website is given on a temporary basis only.We reserve the right to change our Serices and the content on it, including without limitation by adding or removing content or functionality, at any time.We cannot guarantee that all content  is accurate, complete or up to date. We therefore make no warranties, representations, undertakings or guarantees that content is accurate, complete or up to date.We make no warranties, representations, undertakings or guarantees that our  content  will be free from errors or omissions.The content is provided for general information purposes only. Nothing on our Services is intended to be advice on which you should rely. You should always obtain appropriate specialist advice before taking, or not taking, action on the basis of any content on Services.We make no warranties, representations, undertakings or guarantees that our Services are secure or free from bugs or viruses. You are responsible for ensuring that the device from which you access our website has suitable anti-virus software in place. Intellectual property rights We or our licensors own the copyright and all other intellectual property rights in our Services and all content on them.The trademarks, logos and slogans that appear with or relate to the Services are our registered trademarks.You may download the content we own from our Services and/or print a reasonable number of copies of any page for your personal use. You must not make any changes to any content which you have downloaded or printed from our websites.If you reproduce the downloaded or printed content in any medium you must ensure that you reproduce it accurately and completely and include a statement acknowledging (i) the content’s owner and original source(ii) that it has been sourced from our websites.If you use, download, print or reproduce content from our website in breach of these Terms of Use, your right to use our websites will immediately end and you must return to us or destroy (at our option) all digital and paper copies of the content that you have made. Links from our website to other websites Our Services contains links to other websites. These links are provided for your convenience. We have no control over, and no responsibility or liability to you for, those other websites or their content. Links from other websites to our website You may create a link to our Services from another website, but only if you comply with the following conditions:you may only link to the homepage of our websites. You must not create a link to any other page of our website, nor frame any page of our websites.you may only link to our websites from a website which you own; you must not suggest that we have any association with you or that we approve or endorse your website or any of your products or services unless we expressly agree that you can do so.We reserve the right to require you to remove any link to our websites at any time and without giving you prior notice. Disclaimer Our services utilize artificial intelligence systems, including ChatGPT developed by OpenAI, to process user-provided information and generate heuristic reasoning for the purpose of providing creativity suggestions to users. While we aim for the suggestions to be helpful, the app does not guarantee that the suggestions will always be accurate, appropriate, or useful. CebAI are not liable for any damages, losses, or other consequences arising from reliance on the creativity suggestions provided. Use of the suggestions generated by our services are at the user's own discretion and liability. Use of our services constitutes acceptance of these liability disclaimers and data processing notifications. Using our services with minors Our services may generate suggestions intended to entertain and educate minors and children under 16. However, the appropriateness of suggestions for each individual minor is highly variable. The adult user acknowledges that ideas generated by the app may be unsuitable, dangerous, inappropriate physically or emotionally, or otherwise risky for the specific minor. Our services cannot assess the individual minor's maturity level, sensitivities, or other personal factors. The adult bears full responsibility for considering the minor's specific circumstances and developmental ability to filter, assess, and make determinations on the appropriateness of any app-generated suggestions prior to sharing with the minor. The adult user must apply their own knowledge and understanding of the particular minor when evaluating potential risks of any suggestion. CebAI disclaim any liability for the adult user's implementation of any app-generated suggestion with minors. By allowing minors access to the output of our services, the adult user accepts complete accountability for undertaking their own informed risk assessment. Our liability to you Nothing in these Terms of Use limits or excludes our liability to you for:death or personal injury resulting from negligence;fraud or fraudulent misrepresentation; orany other matter for which we are not permitted by law to exclude or limit our liability.As these Terms of Use govern your access and use of our Services, all warranties, conditions and other terms relating to our websites and/or their content which would otherwise be implied by law (whether by statute, common law or otherwise) are excluded.We will not be liable to you for any loss or damage arising out of or in connection with your use of (or inability to use) our Services or your use of or reliance upon any content on our websites, whether in contract, tort (including without limitation negligence), misrepresentation, restitution, under statute or otherwise. Applicable Law If you are a consumer these Terms of Use are governed by the law of England and Wales and the courts of England and Wales have non-exclusive jurisdiction to determine any dispute arising out of or in connection with them. If you are resident in Scotland you may also bring proceedings in Scotland and if you are resident in Northern Ireland you may also bring proceedings in Northern Ireland. As a consumer, you will benefit from any mandatory provisions of the law of the country in which you are resident. Nothing in these Terms of Use affects your rights as a consumer to rely on such mandatory provisions of local law.If you are a business user these Terms of Use (and any non-contractual obligations arising out of or in connection with them) are governed by the law of England and Wales and the courts of England and Wales have exclusive jurisdiction to determine any dispute arising out of or in connection with them (including without limitation in relation to any non-contractual obligations). Contact Us Design Sparks™ is operated by the National Centre for Creativity enabled by AI, a business centre at Bayes Business School of City, University of London, Northampton Square, London, EC1V 0HB UK.You can contact us:By email at icai@citystgeorges.ac.ukBy post to CebAI, Bayes Business School, Scotia House, 33 Finsbury Square, London EC2A 2EP Design Sparks Tailored to you Supercharge Creativity Sustainability Idea Generation About us Contact us Terms of use Privacy Contact © 2026 All Rights Reserved | Design Sparks Share by: --- icai@citystgeorges.ac.uk Privacy Policy DATA PROTECTION & PRIVACY POLICY WE WILL PROTECT YOUR PRIVACY AND KEEP YOUR PERSONAL INFORMATION SECURE Please read this notice to understand how we collect and use your personal information Please contact us if you have any questions, we're happy to help Design Sparks is operated by the National Centre for Creativity enabled by AI (CebAI), a business centre at Bayes Business School of City St George's, University of London, Northampton Square, London, EC1V 0HB UK. CebAI operates the website designsparks.io and the Design Sparks app, referred to in this notice as the “Services”.CebAI is the data controller of personal information collected through, and used on, the Service. If you choose to use our Services, then you agree to the collection and use of information in accordance with this notice. The personal information that we collect is used for providing and improving the Services. We will not use or share your information with anyone except as described in this notice. How we collect your personal information Through the Design Sparks™ Services, we will collect and process the personal information that you have provided to us about yourself. Information about you will be collected in a number of ways: When you register to use the Services. When you use third-party sign-on to access the Services. When you use the Services in any way.When you sign-up to our mailing list. We collect and process personal information to fulfil a contract with you and to take steps at your request before this: Providing you with access to the ServicesProviding information and technical support if you ask for thisContacting you with information about changes to the ServicesAs required by us to conduct our business and pursue our legitimate interests:Giving our customers access to the ServicesProviding dynamic content within the Services, depending on how you use that product or serviceLetting you know about our products and services by post, email, and phone in accordance with your marketing preferences and law relating to direct marketingAnalysing how you use the Services so we can improve our levels of service and develop future products and servicesEnsuring the security of our websites and information technology systems and protecting our rights.Where you have provided your consentWhere we need your consent to process any sensitive personal information that you provide to usIf we need your consent in order to send marketing for our products and services to youTo place cookies on your device(s) and use similar technologies as described below. For purposes which are required by law: Sharing your personal information in order to comply with legal obligations to which we are subject.Where we rely on your consent as the legal basis for processing your personal information.You may withdraw your consent at any time by contacting info@designsparks.io When seeking to rely on your consent as the legal basis for processing your personal information, we will   Ensure consent is obtained via some type of affirmative actionEnsure consent is requested separately for each individual purpose, and the individual is able to refuse/agree to each item separatelyEnsure consent can be withdrawn as easily as it can be givenRetain records evidencing the consent. What information we collect Design Sparks™ Services may collect the following types of personal data about you:- Your name and contact information such as address, email address and telephone number.     Business contact information (such as your name, job title, organisation, location, phone number, email address, and country).Marketing information (such as your contact preferences).Account log-in credentials (such as your email address or username and password when you sign up for an account with us).Service usage date (such as records of your use of the Service, including pages accessed, time and duration of usage, information related to the browser or device you use to access the Service, including IP address and related identifiers)Troubleshooting and support data (which is data you provide, or we otherwise collect, in connection with support queries we receive from you).Payment information (including your credit card numbers and associated identifiers and billing address).Information provided to us from other sources which you may choose to use to log in to the Service. Information that you upload to the app for processing. How we use your information Through the Design Sparks™ Services, we will use your information as follows:  To fulfil a contract with you or take steps at your request before this:Providing you with access to the ServiceProviding information and technical support if you ask for thisContacting you with information about changes to the ServiceProcessing information provided to generate idea sparks, insights and action plans. As required by us to conduct our business and pursue our legitimate interests: Giving our customers access to the ServicesProviding dynamic content within the Services, depending on how you use that product or serviceLetting you know about our products and services by post, email, and phone in accordance with your marketing preferences and law relating to direct marketingAnalysing how you use the Services so we can improve our levels of service and develop future products and servicesEnsuring the security of our websites and information technology systems and protecting our rights. Where you have provided your consent: Where we need your consent to process any sensitive personal information that you provide to usIf we need your consent in order to send marketing for our products and services to youTo place cookies on your device(s) and use similar technologies as described below. For purposes which are required by law: Sharing your personal information to comply with legal obligations to which we are subject.Where we rely on your consent as the legal basis for processing your personal information.You may withdraw your consent at any time by contacting info@designsparks.io When seeking to rely on your consent as the legal basis for processing your personal information, we will   ensure consent is obtained via some type of affirmative actionensure consent is requested separately for each individual purpose, and the individual is able to refuse/agree to each item separately.ensure consent can be withdrawn as easily as it can be givenretain records evidencing the consent. Retaining information The Design Sparks app does do not store original material uploaded by the user.  When uploading information to our site, you remain the proprietary owner of the data you provide. The Design Sparks app does not store original material uploaded by the user. Uploaded data is discarded once the process of generating a summary is complete and the result sent back to the client. The extracted summary content is not saved permanently on any of our storage mediums. It is only temporarily held in the application's memory for the duration of the processing.The app retains personal information it collects from you where there is an ongoing legitimate business need to do so (for example, to provide you with access to the Service, or to comply with applicable legal, tax or accounting requirements).When there is no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then CebAI will securely store your personal information and isolate it from any further processing until deletion is possible. 3rd Party APIs Processing of data includes sending the extracted user information to OpenAI’s API service. OpenAI does not use data from APIs to train their algorithms and does not retain any ownership of data processed via their API. For more details on Open AI’s data policies, you may refer to their Data Usage Policies, Privacy Policy and Terms of Use. Cookies Cookies are files with a small amount of data that is commonly used as an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive.Our website and products use these “cookies” to collect information and to improve our service. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our service.We use session cookies within Design Sparks™ products. Session cookies allow users to be recognised within Design Sparks™ so any page changes or item or data selection you do is remembered from page to page. We store settings for a query, such as language, time filter, and sort by filter. This data is not shared with Third Parties. These need to be accepted by the user for the application to work properly. Links to other sites Our Services may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.Links from other websites to our websiteYou may create a link to our website from another website, but only if you comply with the following conditions: you may only link to the homepage of our website. You must not create a link to any other page of our website, nor frame any page of our website. you may only link to our website from a website which you own; and you must not suggest that we have any association with you or that we approve or endorse your website or any of your products or services unless we expressly agree that you can do so. We reserve the right to require you to remove any link to our website at any time and without giving you prior notice. Security We value your trust in providing us your personal information, and we apply rigorous and commercially acceptable means of protecting it. But no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.Your rightsYou have rights to your personal data held by Design Sparks™. These include:Rights to access your personal data to be provided by Design Sparks™  within one calendar month – known as a Subject Access Requests. This includes information on: A description of your dataThe recipients of your dataA copy of your data Rights to rectification and erasureYou have the right to correct any inaccurate personal data held by Design Sparks™. Once information Design Sparks™ has collected is no longer necessary for the purpose for which it was collected and processed, you sometimes have the right to have your data erased.Rights to restriction of processingYou sometimes have the right to restrict the processing of your personal data or object to the processing of your data.If you wish to withdraw consent for the processing of your personal data or otherwise restrict or object to the processing of your personal data, please contact info@designsparks.io Rights to data portabilityYou have the right to receive the personal data Design Sparks™ holds in a structured, commonly used, and machine-readable format and have the right to transmit that data to another controller without hindrance from Design Sparks™.If you have a concern about the way your personal information is handled, you are entitled to lodge a concern with a supervisory authority. In the UK, the supervisory authority is the Information Commissioner’s Office (ICO)If you have any questions about how Design Sparks™ handles your personal information, you can contact Design Sparks™ Data Protection Officer via email at info@designsparks.ioDesign Sparks™ may amend this privacy policy and will occasionally update to reflect customer feedback and enhance its accessibility.In that case, Design Sparks™ will post notice of the change on its website and through your continued use of the Service you will be deemed to have accepted such changes.Design Sparks™ encourages you to periodically review this policy to be informed of how Design Sparks™ is protecting your privacy. Disclaimer Our services utilize artificial intelligence systems, including ChatGPT developed by OpenAI, to process user-provided information and generate heuristic reasoning for the purpose of providing creativity suggestions to users. While we aim for the suggestions to be helpful, the app does not guarantee that the suggestions will always be accurate, appropriate, or useful. The app providers are not liable for any damages, losses, or other consequences arising from reliance on the creativity suggestions provided. Use of the suggestions generated by this app is at the user's own discretion and liability. Use of this app constitutes acceptance of these liability disclaimers and data processing notifications. Using our services with minors This services may generate suggestions intended to entertain and educate minors and children under 16. However, the appropriateness of suggestions for each individual minor is highly variable. The adult user acknowledges that ideas generated by the app may be unsuitable, dangerous, inappropriate physically or emotionally, or otherwise risky for the specific minor. The app cannot assess the individual minor's maturity level, sensitivities, or other personal factors. The adult bears full responsibility for considering the minor's specific circumstances and developmental ability to filter, assess, and make determinations on the appropriateness of any app-generated suggestions prior to sharing with the minor. The adult user must apply their own knowledge and understanding of the particular minor when evaluating potential risks of any suggestion. CebAI disclaim any liability for the adult user's implementation of any app-generated suggestion with minors. By allowing minors access to this app's output, the adult user accepts complete accountability for undertaking their own informed risk assessment. Contact us Should you have any concerns about your personal data at Design Sparks  please contact us email:  icai@citystgeorges.ac.ukpost: Managing Director, CebAI, Bayes Business School, Scotia House, 33 Finsbury Square, London EC2A 2EP Design Sparks Tailored to you Supercharge Creativity Sustainability Idea Generation About us Contact us Terms of use Privacy Contact © 2026 All Rights Reserved | Design Sparks Share by: --- icai@citystgeorges.ac.uk Customer Contact Policy CUSTOMER CONTACT POLICY We're always happy to hear from you We appreciate the opportunity to learn from your feedback, both good and bad The team who run and maintain Design Sparks are motivated to provide the best possible service. We love to hear from our users and your feedback helps us to learn and get better at what we do. We hope your experience is positive and useful, but if you have a problem or there is a mistake, please let us know, in order that we can investigate and improve.We aim to give you a response straight away. When the matter is more complicated we will give you at least an initial response within three working days.Please email your feedback to: icai@citystgeorges.ac.ukHow we handle complaintsDesign Sparks may ask one of the management team to investigate the complaint. That person will have enough seniority and experience to deal with the issues raised by the complaint. We will keep you informed about the progress of the investigation. We aim to have all complaints resolved within 28 working days unless we agree a different time scale with you.If you are not satisfied with our response or wish to raise the matter more formally, please write to us at the address below:-Managing Director, CebAI, Bayes Business School, Scotia House, 33 Finsbury Square, London EC2A 2EPAll written complaints will be logged. You will receive a written acknowledgement within three working days. The aim is to investigate your complaint properly and give you a reply within ten working days, setting out how the problem will be dealt with. If this is not possible, an interim response will be made informing you of the action taken to date or being considered. Design Sparks Tailored to you Supercharge Creativity Sustainability Idea Generation About us Contact us Terms of use Privacy Contact © 2026 All Rights Reserved | Design Sparks Share by: