Detailed pricing plans are not available yet for this tool.
This website uses cookies to ensure you get the best experience. By continuing to use Cuspera, you are agreeing to our cookie policy. Learn moreContinue Looking for the Right Software to Power your Growth? Discover the right software that was designed for your specific needs and has proven track record in similar businesses. GET STARTED Hey! I am the Cuspera AI Advisor. Need help in finding the right marketing & sales software? Discover the right software that has proven track record for your specific marketing or sales needs. GET STARTED Start with any keyword that describes your software need: Searching... I assist 50,000+ business teams every month to discover the right software for their marketing & sales needs. How it works? You can start by describing your business needs using keywords, prioritize them based on peer and expert insights and take away a personalized software recommendation report in just a few minutes Start with Top of Mind Priority "CRM", "Email Engagement", "Lead Conversion", etc. Or the name of the software you are considering. Fine tune requirements in a few clicks Prioritize your requirements based on insights from peers and experts with similar needs. Get a personalized AI generated report Receive a personalized software recommendation report along with peer and expert insights. Why Cuspera? Our AI is trained on insights from peers and experts to guide you to the right software 0+ Software Largest knowledgebase on MarTech & SalesTech. 38% enterprise-ready. 0 Million+ Insights 40 Million+ reviews & blogs, 1 Million+ vendor customer stories, 4 Million+ business manager searches. Patented AI Technology Matches the right software to your business priorities. Recommends best practises from peer and expert experiences. Read popular software buyers’ guide curated from peer and expert experiences These guides help you understand how peers and expert went about buying software for their specific needs. You can read their insights, their recommendations and step-by-step buying instructions. Account Based Marketing Learn More Channel Marketing Learn More Channel Partner Management Learn More Chatbot Learn More Community Management Learn More Customer Loyalty Management Learn More Sales Enablement Learn More Sales Coaching Learn More Video Platform Learn More Customer Feedback Management Learn More See All Available Guides Start with any keyword that describes your software need: Searching... I assist 50,000+ business managers every month to discover the right software for their marketing & sales needs. --- This website uses cookies to ensure you get the best experience. By continuing to use Cuspera, you are agreeing to our cookie policy. Learn moreContinue Home Cookie Policy Cuspera Cookie Policy Cuspera, its affiliate sites, services, and apps, collectively called as “our platform”, use cookies to track you on our platform to tailor and offer you the best personalized experience based on your usage and inputs. By continuing to visit or use our services, you are agreeing to the use of cookies and similar technologies for the purposes we describe in this policy. This policy applies to Cuspera, its subsidiaries, and affiliates and is collectively represented as “Cuspera”, “Us” or “We” in this document. What is a cookie? Cookie is small piece of information, that we place on your device or browser to uniquely identify you and your activities on our platform. What types of cookies do we use? We use both persistent cookies -- the ones that help us identify you uniquely, and session cookies -- that help us know what you were doing on our platform in a session. What do we use cookies for? We use cookies to track your progress on our platform to help provide tailor made experience for you. We also use cookies to help us uniquely identify you using your authentication on other platforms such as LinkedIn, Google, Oauth, etc. We will do this only with your explicit approval. Please see our privacy policy regarding what information we shall use from those sites. What we do not use cookies for? We will not share your cookies with any other site or platform to identify you outside of our platform. We will not share any information that identifies you or your device or browser with any other platform such as advertising networks to show advertisements to you. What do we store in your cookie? Persistent Cookie We store information to uniquely identify you along with a reference to the platform that we use to authenticate you such as LinkedIn, Google, OAuth, etc. Session Cookie We store the following information regarding your sessions: Your search terms such as your business need, business context such as size, vertical, department, geography, etc. Your search results Contact We will keep working on providing more choices and information on our privacy practices, but if you have questions or concerns regarding our use of cookies you can contact us at: privacy@cuspera.com Last Updated: July 31, 2018 Share this page × Copy Link Email Text SMS/iMessage WhatsApp Share Link copied to clipboard! --- This website uses cookies to ensure you get the best experience. By continuing to use Cuspera, you are agreeing to our cookie policy. Learn moreContinue Every Business Need is UNIQUE, so is your Software Business teams are constantly looking for the right software that solves their business needs. Cuspera, powered by AI and insights from other buyers, helps them discover the right software that is uniquely capable of solving their specific needs. Showcase uniqueness of your software to be discovered by business teams. LEARN MORE As of today, Cuspera has helped 500K+ business teams in their software discovery journey. Partner with us to showcase your unique software to them. 1 Amplify your digital presence with social proof Get an AI-generated 360o software profile page curated from reviews, expert blogs and your customer stories. Get your software showcased on our category specific Buyer's Guides. Be visible in the searches by business visitors. Get started by just filling a simple form. Listing on Cuspera and traffic will always be FREE! Check whether your software is already listed on Cuspera. LIST SOFTWARE Not listed on Cuspera? UPDATE YOUR LISTING Want to update your existing listing? 2 Get discovered by right buyers 100K+ business needs are specified by business teams who are looking for the right software every month. Help our AI engine recommend your software to the right buyers, whose needs your software can uniquely fulfill. Our AI engine recommends software to buyers based on customer proof points. Submit your industry specific use-cases via case studies and testimonials to Cuspera to enrich your customer proof points. SUBMIT YOUR CUSTOMER PROOF POINTS You can control who can see this data 3 Enable your website visitors to research your unique software Cuspera AI advisor plugs into your website to engage your visitors with social proof. It is a powerful research tool for your buyers and helps them research and understand the uniqueness of your software. The visitor interaction with our advisor can help you understand their intent and identify prospects early. Let the power of insights from your customers and experts help engage your visitors, saving hours of web research. 50% Reduction in bounce rates Prioritize buyer and their specific interest using intelligent conversations Convert 2X more ICP leads Sign up for a personalized demo for your software REQUEST A DEMO What our partners say about us Cuspera is a really interesting alternative to traditional conversational marketing options. We have piloted it at ExecVision and are seeing some great results on converting otherwise anonymous visitors to our website. I encourage all my fellow marketers to take a look. Subbu Vempati and team are wonderful partners and go above and beyond to deliver results! Angela GoldmanHead of Marketing - US East,Shopify The amounts of data points freely available to enable right-fit matching represents a huge opportunity. While the G2 Crowd's and other peer-driven review sites provide great value...there is also huge value in being able to leverage data (not just human emotion) to match a businesses actual needs with the perfect IT solutions for their projects. As AI evolves we will see more and more solutions like this, and Cuspera seems ahead of the curve. Martin SchneiderChief Evangelist and Head of Solutions MarketingSupportLogic I'm intrigued by the concept that using AI for software discovery liberates marketers from set software categories, reducing the cost and complexity of category creation. Essentially, category creation can be a messaging exercise instead of a whole marketing strategy. Wendy ConwayMarketing Leaderex-iPass, ForUsAll Search for your software Searching... Hi, thanks for your interest in Cuspera. We are in beta and unable to process all the requests. Please leave your name, email-id and company name. We will get back to you once we resume processing requests. Name(required) Email(required) Company Name Request a Demo --- This website uses cookies to ensure you get the best experience. By continuing to use Cuspera, you are agreeing to our cookie policy. Learn moreContinue Home / Account Based Marketing Account-Based Marketing(ABM) Software 2026: Comprehensive Guide Account Based Marketing is a B2B marketing technique wherein businesses focus on specific, best-fit, targeted accounts to acquire customers, grow revenue or increase their share of wallet. In ABM approach, both marketing and sales work together to target high value accounts and these accounts would be chosen based on any of the considerations like industry, brand, logo or market penetration. Learn why ABM is important and how it helps businesses and how to choose the right ABM software. What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now! Read more about how companies in different industries are using Account Based Marketing software to drive results. Read more about the latest news and updates in Account Based Marketing. Updated By Cuspera Last updated: Sep 27, 2024 Popular Account Based Marketing Software Terminus ABM platform ⚑ Terminus: All-in-One Account-Based Marketing Software 4.34 ★ Read Reviews Terminus ABM platform 21.69 ★★★★★ ★★★★★ Terminus: All-in-One Account-Based Marketing Software Terminus ABM platform is for B2B professionals to use ABM programs to increase revenue, improve reporting & outdo their competition. The platform allows to use your data for strategic activities to attain business goals. It features Target Account Identification, Account based advertising, Marketing Analytics, Account based Analytics, Sales and In Market Intelligence. It helps to identify and segment target audience with behavioral signals, create campaigns with ideal accounts with Account-based advertising, activate sales with sales insights and deep account intelligence. It also supports to capture all marketing, sales and digital touchpoints to get a complete picture of every target account’s engagement with your brand. Testimonials Terminus Professional Services makes sense to me because I know it's going to get done right, I know they're going to teach me how to do it, and it gives me more insight into how other Terminus clients are doing it. Daniel Englebretson Khronos Highlights Top Processes : Targeting specific accounts,Engagement management,Engaging and following up Top Features : Personalization,Landing page,Dashboard Vendor: Terminus Software, Inc. Founded: 2014 Company Size: 101-250 HQ Location: 3340 Peachtree Rd. NE Suite 300 Atlanta, GA 30326 Financials: SERIES C Visit Website Integrate Demand Acceleration Platform ⚑ Convert more leads to revenue with connected buying experiences 4.24 ★ Read Reviews Integrate Demand Acceleration Platform 21.18 ★★★★★ ★★★★★ Convert more leads to revenue with connected buying experiences Integrate Demand Acceleration Platform enables B2B marketers to take a data-driven approach to transformative, connected customer experiences. It provides a scalable service for growth and enterprise organizations to drive omnichannel demand strategies, orchestrate intelligent buyer and account journeys, convert leads and accounts to revenue, and demonstrate marketing ROI. It serves as the centralized foundation for critical governance, integrity and global compliance to ensure lead data is validated and standardized. The flexibility of the demand cloud ensures that all leads from all demand channels are qualified before routing to systems for rapid, informed follow-up. It delivers clean, validated, verified information to the top of the funnel and into a pipeline, and transforms revenue generation efforts. Testimonials Integrate has taken away the administration of demand marketing. The software has given us efficiency, lead quality, and needed campaign insights. Pamela Guyton-Micheles Senior Manager, Demand Generation Marketing and International Programs Avalara Highlights Top Processes : Consistent messaging across channels,B2B Ad Engagement,Sending & publishing communications Top Features : Dashboard,Personalization,Alerts: popups & Notifications Vendor: Integrate.com, Inc Founded: 2010 Company Size: 101-250 HQ Location: 111 West Monroe Street 19th Floor Phoenix, AZ 85003 Financials: SERIES E Visit Website AdRoll ABM (formerly RollWorks) ⚑ Purpose-built for B2B teams with omnichannel strategies 4.57 ★ Read Reviews AdRoll ABM (formerly RollWorks) 22.87 ★★★★★ ★★★★★ Purpose-built for B2B teams with omnichannel strategies RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue. RollWorks helps teams to Identify ideal customer profile (ICP), target accounts and key buyers. It provides funnel stage insights and website visitor insights. It helps in engaging high-fit accounts (even without a target account list) with digital advertising and sales automation. It helps in viewing detailed performance data for each account down to individual contacts and specific sales stages. RollWorks uses artificial intelligence and machine learning for automating and optimizing the data.It comes with advanced ABM strategies with a target account list for account list creation, account scoring, account suggestion, account groups. It provides database of 320 million verified contacts to reach key decision makers with the campaign. It comes with Salesforce, Marketo, Hubspot integrations to sync information bidirectionally. Testimonials RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Staisey Divorski VP Marketing ENPLUG Highlights Top Processes : Account management,Engagement management,Engaging and following up Top Features : Personalization,Templates,SEM Vendor: Adroll HQ Location: San Francisco, California Financials: IPO Visit Website 6sense ⚑ Account engagement platform for B2B organizations to achieve predictable revenue growth 4.37 ★ Read Reviews 6sense 21.87 ★★★★★ ★★★★★ Account engagement platform for B2B organizations to achieve predictable revenue growth 6sense is an account based Orchestration Platform used by marketing, sales and revenue teams to take a data-driven approach in understanding customer needs. It helps the organizations personalize and design a multi-touch campaign by harnessing Artificial Intelligence (AI)I, Big data and Machine Learning (ML) capabilities. The primary features of the platform include insights into customer journey, lead generation, integration with CRM systems, predictive modelling, product recommendations and lead scoring. It also provides fragmented data to focus on different segments of the market. The AI based tool maps intent signals from all the channels and help the revenue team identify, prioritize and engage right traffic. Using the predictive analytics and lead scoring mechanism, the software gathers data on prospective leads, analyses needs and predicts customer behavior across different stages of the customer journey. Testimonials At 6sense you have the opportunity to partner with some of the most forward-thinking teams in the industry and truly pave the way for actionable, predictive insights. Meggie Rohan Director Customer Success Highlights Top Processes : Account management,Engagement management,Engaging and following up Top Features : Personalization,Alerts: popups & Notifications,Dashboard Vendor: 6sense Insights, Inc. Founded: 2013 Company Size: 101-250 HQ Location: 450 Mission Street, Suite 201 San Francisco, CA, 94107 Financials: SERIES E Visit Website Leandata ⚑ LeanData | Get the right revenue data to the right people, every time. 4.56 ★ Read Reviews Leandata 22.82 ★★★★★ ★★★★★ LeanData | Get the right revenue data to the right people, every time. Leandata provides set of matching and routing products that help in inbound lead qualification and automated distribution of leads, contacts, accounts and opportunities. It helps inbound sales team to improve their lead response time and improve overall sales productivity. Leandata provides rule based routing flows that directs right leads to the right reps at the right time. It also qualifies the lead with the account view and sales context details. Leandata Analytics provides marketing attribution that ties revenue to campaigns. Routing flow logic can be designed using visual drag and drop tool. It integrates with all major CRM including Salesforce. Testimonials LeanData allows us to capture all of our [sales and marketing] data and allow our executives to choose how to spend our money in the most effective way possible. Laura Kornacka Senior Sales Operations Manager FinancialForce Highlights Top Processes : Lead routing,Account management,Workflow management Top Features : Recording,Personalization,Alerts: popups & Notifications Vendor: Leandata Founded: 2012 Company Size: 101-250 HQ Location: 1175 Sonora Ct. Sunnyvale, CA, 94086 Financials: SERIES C Visit Website Demandbase One ⚑ No-Limits ABM Solution for Revenue growth and increased retention 4.23 ★ Read Reviews Demandbase One 21.15 ★★★★★ ★★★★★ No-Limits ABM Solution for Revenue growth and increased retention Demandbase One is a comprehensive Account Based Marketing solution enhanced with the recent addition of Engagio Customer Data software. It has been powered with the speed and flexibility required for meeting with the requirements of the changing B2B landscape. The solution enables targeting accounts through Predictive analytics with FIRE, where Fitness is identified from accounts within the ICP who had best chance of becoming customers, Intent is collected from those doing anonymous research on the products, Relationship is established with context and history from previous sales engagements, and Engagement is managed by measure of interactions through brand content and campaigns. The Pipeline predict feature shows accounts that display behaviours depicting buying activity and Custom Account Journeys provide info on those who are ready to buy to enable personalized engagement. Highlights Top Processes : Engagement management,Account management,Engaging and following up Top Features : Personalization,Dashboard,Alerts: popups & Notifications Vendor: Demandbase, Inc Founded: 2007 Company Size: 251-500 HQ Location: 680 Folsom, Suite 400, San Francisco, CA 94107 Financials: SERIES H Visit Website Metadata Platform ⚑ Account-Based Marketing Automation 4.52 ★ Read Reviews Metadata Platform 22.61 ★★★★★ ★★★★★ Account-Based Marketing Automation Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns. Metadata Platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation. It enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type. Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database. Highlights Top Processes : Advertisement,Account management,Generation of new leads Top Features : Personalization,Dashboard,Landing page Vendor: Metadata, Inc Company Size: 11-50 HQ Location: 880 Harrison St, #3C, San Francisco, California 94102, US Financials: IPO Visit Website VTS ⚑ VTS - The #1 Leasing & Asset Management Platform 4.58 ★ Read Reviews VTS 22.92 ★★★★★ ★★★★★ VTS - The #1 Leasing & Asset Management Platform VTS is a real estate and lease management platform for landlords, agency brokers, office, retail, industrial teams to close the deals faster, making better decisions and revenue optimization. VTS helps in reducing deal cycle time by 41%, tenant management, making smarter decision during leasing, it helps in managing portfolio faster and it offers access to accurate portfolio data for making smarter decisions. VTS comes with easy integration to current CRE system and it provides secure api which integrates with ERP tenancy, budget and other data sources for reducing deal cycle and optimization of revenue and helps in accessing accurate portfolio data. Testimonials The commercial real estate market has been waiting for a solution like VTS. Jim Whalen CIO Boston Properties Highlights Top Processes : Competitive intelligence,Lead tracking,Collaboration Top Features : Recording,Alerts: popups & Notifications,Personalization Vendor: VTS, Inc. Company Size: 51-100 HQ Location: 114 W. 41st Street, 11th Floor, New York, NY 10018, US Financials: SERIES D Visit Website XiQ ⚑ ACCOUNT-BASED MARKETING 4.69 ★ Read Reviews XiQ 23.45 ★★★★★ ★★★★★ ACCOUNT-BASED MARKETING XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives. The XiQ platform aggregates and curates relevant news and social buzz about companies, executives, decision makers, influences, competitors from the internet, media and social networks and presents it to literally at fingertips via a clean and simple user interface. xiQ enables social collaboration and calibrates engagement. It gauges the sentiment of the people that matter, analyzes news and social buzz to predict emerging trends, giving professionals the information they need. XiQ has developed proprietary technology to extract data and news from the internet and social media, synthesize it into useful business-ready information, and deliver it via personalized mobile apps, email and web. XiQ combines the cognitive computing power of IBM Watson with machine learning and human curation to reduce the time and cost of analyzing large quantities of data for use in B2B sales and marketing campaigns. It’s like having your own personal news concierge. Testimonials xiQ is incredibly useful for developing thought leadership and it makes it easy to generate content for our marketing outreach. Katy Yuan Symantec Highlights Top Processes : Engagement management,Account management,Engaging and following up Top Features : Personalization,Alerts: popups & Notifications,Widgets Vendor: xIQ Company Size: 11-50 HQ Location: 100 Redwood Shores Parkway, Suite 100 Redwood City, CA 94065, USA Financials: IPO Visit Website Agent3 ⚑ Scalable ABM programs, fuelled by insight 4.00 ★ Read Reviews Agent3 20.00 ★★★★★ ★★★★★ Scalable ABM programs, fuelled by insight Agent3 is an end-to-end Account Based Marketing platform with measurable impact using proprietary and applied technology services. It delivers an account based marketing pipeline for business to business enterprises and executes marketing campaigns that drive commercial value across the customer life-cycle. It identifies and influences decision makers, builds stronger relationships, closes opportunities quicker and generates a greater return from budget. It helps marketers to run impactful ABM programs at scale, combining data, technology and content to drive pipeline. Identifying where to direct budgets, who and how to target, to serve up more qualified leads for sales teams to progress. It helps sales teams pinpoint opportunities within their key accounts, arming them with insights on who to target, what they want to hear, and when they are most likely to engage. Highlights Top Processes : Account management,Engagement management,Engaging and following up Top Features : Personalization,Dashboard Vendor: Agent3 Limited Company Size: 11-50 HQ Location: 75 Bermondsey Street, London, England SE1 3XF, GB Financials: PRIVATE Visit Website Show More Account Based Marketing Buyer's Guide In this section, you will find What is Account-Based Marketing (ABM)? Benefits of ABM Software Why is ABM Important? Key Features of ABM Software AI in ABM How to Choose Right ABM Software What is Account-Based Marketing (ABM)? ABM is selecting highly targeted prospects and presenting your brand and content that is relevant to their business needs. ABM is not about many leads but about best matching your products and services to highly targeted accounts that are the best possible fit. Each account is treated as a market by itself, and each one should have a strategy tailored directly to them. Think of it as very personalized marketing in a B2B context. ABM will help you enhance your lead-to-revenue management. Please focus on the target account’s needs and why you are a good fit for their organization and never lose sight of that. ABM is a part of a continuum of ABM, ABA (Account-Based Advertisement), and ABS (Account-Based Sales). As a result, a successful ABM initiative requires participation beyond marketing such as sales, product, customer success, and executive teams must demonstrate commitment and discipline to help drive efficiency and growth with accounts that matter most. Forrester believes that ABM succeeds when: Marketing and sales jointly obsess over how to pursue, establish, and grow long-term, highly engaged revenue relationships with specific customer accounts. Where ABM and Other Demand Gen Activities intersect: Inbound Marketing Leveraging various types of pull marketing — blogs, whitepapers, search engine optimization, webinars, social media, content marketing — inbound marketing aims to attract new prospects/leads and drive brand awareness. Its first step is to attract the right clients or quality leads. The second step is to open a dialogue and engage and convert a visitor to a lead. Two core differences between inbound marketing and ABM are tactics and scalability. ABM works best when focused on a smaller group of Accounts/Customers. Outbound Marketing With outbound marketing, companies find and reach out to potential clients (rather than the customers finding you) with tactics like purchased data email blasts, in-house cold calls, and paid digital or display advertising. In outbound marketing, it can be challenging to target and your ROI can be hard to track. ABM — which is not to be confused with targeted outbound marketing — is much more personalized and strategic. Outbound Sales In outbound sales, sales and/or sales development run their campaign until they generate an opportunity with a particular account. Marketing may or may not run outbound marketing programs against this target list of accounts. In ABM, sales and marketing collaborate on building relationships aimed at these accounts. What is ABM Software? It is not easy to choose the right ABM software. Some of the software is an add-on to some of the existing CRM software or other marketing solutions. In some cases, ABM is part of the product functionality. Then, there are some point software solutions for different aspects of ABM. Your needs, context, and scale should govern the selection. A successful ABM approach should solve for: · Identifying the right accounts and targets within them. · Delivering tailored marketing and sales messaging to those people. · Measuring how they respond. Your selection should ensure that you cover all these aspects through existing and new software. Benefits of ABM Software More effective pipeline generation Apply scarce resources to where they make the most impact. Less wastage too. Better conversion to closed deals The likelihood of conversion is higher compared to other marketing methods. 91% of organizations report when they take an ABM approach, they are more likely to convert that deal from the pipeline to closed than with a non-ABM approach ROI is Much Clearer With the well-defined “market” or account, it is possible to calculate the ROI with a reasonable degree of certainty. ABM delivers the highest ROI of any B2B marketing strategy or tactic. 65% of B2B marketers agreed that ABM provided significant benefits for attracting new clients. Goal-setting and analytics are easier Campaign effectiveness analysis will yield tangible results, as you are looking at a smaller set of targeted accounts with plans you drew up. Clients like it because it’s personal “75% of customers prefer personalized offers” per Aberdeen. ABM is personalizing everything to the account. Why is ABM Important? ● Own Analytics, combined with third-party data sources, transforms loose segmentation into tightly defined accounts to focus. Focus can prune a broader list by as much as 90% allowing you to focus on 10%. ● Capturing new accounts is easier because of some of the capabilities for modeling, and discovery. ● Given that B2B purchase cycles are lengthy, it is vital to keep the engagement going through the purchase cycle. ABM software can help significantly in continually staying in touch with customers with relevant content. ● Some of the new-gen ABM Software can orchestrate (and deliver) across all engagement channels. ● They also provide advertising, personalization features Key Features of ABM Software There are software products that focus exclusively on ABM. Demandbase and Triblio are good examples of this scenario. There are predictive marketing tools that can address ABM as well. MRR is a good example of this category of ABM solutions. Some of the ABM solutions are start-to-finish to help find, target, and close accounts, while some specialize in different steps, such as Intent-and-lead identification tools, personalization tools, and measurement tools. Account Identification Process Identifying potential targets given an ideal customer profile. The data and methodology used to identify these target audiences vary widely. Some of the software products can go well beyond Account selection to Contact selection within the Account. Sense of Intent Having a sense of intent associated with the targets will help prioritize the account actions. It is not just knowing the intent and how it changes as time progresses. Visualization & Reporting Having a powerful visualization will help you manage the ABM easier. Targeted Marketing Target advertisements to people in specific companies. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. Programmatic ad platform to tailor website messaging, retargeting of various kinds Collaborative demand generation— between marketing and sales: Personalization Personalized content delivery based on the user/account activity Analytics Analytics that can sync with independent CRMs and other marketing platforms to wed engagement and sales data. The analytics data, in turn, prompt sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens. Integrations Salesforce. Eloqua. HubSpot. Marketo. WordPress. The list goes on. Integrations move data between platforms and also power automation. Ability to coordinate marketing and sales touch-points and improve sales reps’ early engagement with prospects. Which are the industries that benefit from ABM Software? Technology Vertical, Financial Services, Apparel & Fashion, Management Consulting. Telecommunications, Marketing, and Advertising are among the top users of ABM software Who are the users of ABM Software? ABM tools cater to many kinds of roles in Marketing and Sales. The marketing management team, Biz Dev teams, Sales Leaders, Sales Reps, and Account Executives, among others, benefit from ABM software. The vast majority of companies using ABM have revenue below $100 million, and another large segment had revenue over $1.1 billion. But regardless of revenue, the vast majority of ABM-practicing companies are enterprise-level brands with more than 1,000 employees. (Source: Sirrus Decisions) AI in ABM In his book “Artificial Intelligence for Marketing: Practical Applications,” marketing guru Jim Sterne wrote, “AI can discover which elements or attributes in a subject matter domain are the most predictive. Even with a great deal of noisy data and a large variety of data types, it can identify the most revealing characteristics, figuring out which to heed to and which to ignore.” AI in ABM can help you discover new, unique prospects – and their viability Ensure you’re getting the right information into your ads, so you grab someone’s attention,” advised Jessica, making a case for AI’s place in ABM. During her talk at the “B2B Marketing Conference: Account-Based Everything”, Jessica Fewless, VP of ABM strategy at Demandbase. outlined how AI can be beneficial in an ABM product: 1. Identify account intent AI can be a helpful tool during the account selection process as it’s able to gauge intent. 2. Optimize the buyer journey AI is able to track and understand the individual’s online behavior, which will allow you to predict the right time to close the deal. 3. Personalize website content What the audience wants to see and read is at the heart of content planning, and AI can improve this accuracy. 4. Hyper-target ads 5. Develop an account-based sales team A key element and benefit of ABM is the alignment of the sales and marketing team – and AI can boost this correlation further. How to Choose Right ABM Software Right-sizing ABM If ABM is new to the organization, a pilot program can be a great starting point. It will help you refine the process and prove ROI to get the necessary buy-in from the organization. If it is the pilot that you are looking for. you would then select the AMB software accordingly. You can also use the pilot program to test the ABM software itself against your needs. Keep in mind a pilot needs the same degree of commitment as a full-fledged deployment for it to show valid results. An example of a pilot could be about Account selection as most ABM programs start with account selection or identification. Since in an ABM approach, you think the account first then lead, your follow-up for inbound leads also potentially changes. Consider the changes required to implement them while selecting the software. You have to choose whether you want an end-to-end capability such as that provided by DemandBase, prefer riding on some other work such as predictive marketing that your organization already uses, or take a step at a time kind of approach to ABM implementation (with each step adding its incremental value). These factors influence the selection of products. Another significant consideration is any compliances that you may need to adhere to. Please ensure that the products meet this requirement. You have to choose the integrations needed for the ABM to succeed and ensure that the software supports it. Data integration with the rest of your marketing and sales solution may be a critical factor to take into account. You also would want to evaluate whether the particular ABM software has any vertical, geo, or other kind of a focus that makes it more suitable for your needs. We also recommend you evaluate whether the benefits of AI in the selected software provide good ROI. Within the short-list of products, you would want to evaluate the products for ease of implementation and deployment, risks in adoption, support considerations, etc. Challenges in Adopting ABM Software 1. ABM isn’t something to take lightly. In many companies, it entails much work and requires alignment not only between sales and marketing. Hence, you would want to calibrate the internal dynamics. 2. It takes time to integrate data across platforms, identify new accounts, target them with messaging—and wait for a months-long sales cycle to prove ROI. 3. ABM requires deep account profiling shared between internal account stakeholders 4. Account-Based Marketing requires a well-built stack. Raab lists 40 technologies in a 142-page guide to ABM vendors! There are alliances and consortiums, and what have you to tell you what an ideal ABM stack looks like and how to assemble it. But, they are far from proven in a specific context. 5. Just because the software vendors check many of the same boxes, it doesn’t mean the solutions are the same. The depth of capabilities in a given area can vary dramatically. You should think through your use cases and your long-term strategy before software selection. Some of the software products focus on specific industries. For instance, Jabmo has a robust presence in the Manufacturing vertical. 7. The other ABM challenges include tracking results, personalization, budget, and scaling campaigns. ROI of Account-Based Marketing All in all, ABM shortens the sales cycle and improves your lead conversion ratio. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have seen at least double the ROI, according to new research from ITSMA, Demandbase, and the ABM Leadership Alliance. SiriusDecisions found that 30% of marketers that worked in an account-based manner reported greater than 100% engagement increase with their C-level targets. They have also reported 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger. However, it takes time to see the results According to a study done by Demandbase and Demand Metric, the longer ABM is in use, the more its full-funnel impact is experienced, with 43% of those using ABM for three or more years reporting that it had an impact on their entire funnel. Which of these 85 Account Based Marketing software fit your needs? Get AI-generated right fit software based on peer experience in just a minute. Get Right Software 85 Account Based Marketing Software Terminus ABM platform Terminus: All-in-One Account-Based Marketing Software 4.34 ★ Read Reviews Terminus ABM platform 4.34 ★★★★★ ★★★★★ Terminus: All-in-One Account-Based Marketing Software Terminus ABM platform is for B2B professionals to use ABM programs to increase revenue, improve reporting & outdo their competition. Highlights Top Business Usecases : Targeting specific accounts,Engagement management,Engaging and following up Top Features : Personalization,Landing page,Dashboard Vendor: Terminus Software, Inc. Founded: 2014 Company Size: 101-250 HQ Location: 3340 Peachtree Rd. NE Suite 300 Atlanta, GA 30326 Financials: SERIES C Visit Website Integrate Demand Acceleration Platform Convert more leads to revenue with connected buying experiences 4.24 ★ Read Reviews Integrate Demand Acceleration Platform 4.24 ★★★★★ ★★★★★ Convert more leads to revenue with connected buying experiences Integrate Demand Acceleration Platform enables B2B marketers to take a data-driven approach to transformative, connected customer experiences. It provides a scalable service for growth and enterprise organizations to drive omnichannel demand strategies, orchestrate intelligent buyer and account journeys, convert leads and accounts to revenue, and demonstrate marketing ROI. Highlights Top Business Usecases : Consistent messaging across channels,B2B Ad Engagement,Sending & publishing communications Top Features : Dashboard,Personalization,Alerts: popups & Notifications Vendor: Integrate.com, Inc Founded: 2010 Company Size: 101-250 HQ Location: 111 West Monroe Street 19th Floor Phoenix, AZ 85003 Financials: SERIES E Visit Website AdRoll ABM (formerly RollWorks) Purpose-built for B2B teams with omnichannel strategies 4.57 ★ Read Reviews AdRoll ABM (formerly RollWorks) 4.57 ★★★★★ ★★★★★ Purpose-built for B2B teams with omnichannel strategies RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue. Highlights Top Business Usecases : Account management,Engagement management,Engaging and following up Top Features : Personalization,Templates,SEM Vendor: Adroll HQ Location: San Francisco, California Financials: IPO Visit Website 6sense Account engagement platform for B2B organizations to achieve predictable revenue growth 4.37 ★ Read Reviews 6sense 4.37 ★★★★★ ★★★★★ Account engagement platform for B2B organizations to achieve predictable revenue growth 6sense is an account based Orchestration Platform used by marketing, sales and revenue teams to take a data-driven approach in understanding customer needs. It helps the organizations personalize and design a multi-touch campaign by harnessing Artificial Intelligence (AI)I, Big data and Machine Learning (ML) capabilities. Highlights Top Business Usecases : Account management,Engagement management,Engaging and following up Top Features : Personalization,Alerts: popups & Notifications,Dashboard Vendor: 6sense Insights, Inc. Founded: 2013 Company Size: 101-250 HQ Location: 450 Mission Street, Suite 201 San Francisco, CA, 94107 Financials: SERIES E Visit Website Leandata LeanData | Get the right revenue data to the right people, every time. 4.56 ★ Read Reviews Leandata 4.56 ★★★★★ ★★★★★ LeanData | Get the right revenue data to the right people, every time. Leandata provides set of matching and routing products that help in inbound lead qualification and automated distribution of leads, contacts, accounts and opportunities. Highlights Top Business Usecases : Lead routing,Account management,Workflow management Top Features : Recording,Personalization,Alerts: popups & Notifications Vendor: Leandata Founded: 2012 Company Size: 101-250 HQ Location: 1175 Sonora Ct. Sunnyvale, CA, 94086 Financials: SERIES C Visit Website Demandbase One No-Limits ABM Solution for Revenue growth and increased retention 4.23 ★ Read Reviews Demandbase One 4.23 ★★★★★ ★★★★★ No-Limits ABM Solution for Revenue growth and increased retention Demandbase One is a comprehensive Account Based Marketing solution enhanced with the recent addition of Engagio Customer Data software. It has been powered with the speed and flexibility required for meeting with the requirements of the changing B2B landscape. Highlights Top Business Usecases : Engagement management,Account management,Engaging and following up Top Features : Personalization,Dashboard,Alerts: popups & Notifications Vendor: Demandbase, Inc Founded: 2007 Company Size: 251-500 HQ Location: 680 Folsom, Suite 400, San Francisco, CA 94107 Financials: SERIES H Visit Website Metadata Platform Account-Based Marketing Automation 4.52 ★ Read Reviews Metadata Platform 4.52 ★★★★★ ★★★★★ Account-Based Marketing Automation Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns. Highlights Top Business Usecases : Advertisement,Account management,Generation of new leads Top Features : Personalization,Dashboard,Landing page Vendor: Metadata, Inc Company Size: 11-50 HQ Location: 880 Harrison St, #3C, San Francisco, California 94102, US Financials: IPO Visit Website VTS VTS - The #1 Leasing & Asset Management Platform 4.58 ★ Read Reviews VTS 4.58 ★★★★★ ★★★★★ VTS - The #1 Leasing & Asset Management Platform VTS is a real estate and lease management platform for landlords, agency brokers, office, retail, industrial teams to close the deals faster, making better decisions and revenue optimization. Highlights Top Business Usecases : Competitive intelligence,Lead tracking,Collaboration Top Features : Recording,Alerts: popups & Notifications,Personalization Vendor: VTS, Inc. Company Size: 51-100 HQ Location: 114 W. 41st Street, 11th Floor, New York, NY 10018, US Financials: SERIES D Visit Website XiQ ACCOUNT-BASED MARKETING 4.69 ★ Read Reviews XiQ 4.69 ★★★★★ ★★★★★ ACCOUNT-BASED MARKETING XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives. Highlights Top Business Usecases : Engagement management,Account management,Engaging and following up Top Features : Personalization,Alerts: popups & Notifications,Widgets Vendor: xIQ Company Size: 11-50 HQ Location: 100 Redwood Shores Parkway, Suite 100 Redwood City, CA 94065, USA Financials: IPO Visit Website Braintree SaaS Analytics for Braintree - Mainmetrics 4.49 ★ Read Reviews Braintree 4.49 ★★★★★ ★★★★★ SaaS Analytics for Braintree - Mainmetrics Highlights Top Business Usecases : Helpdesk management,Engagement management,Engaging and following up Top Features : Personalization,Alerts: popups & Notifications Vendor: All Buttons Pressed Company Size: 1-10 HQ Location: Mettlerkampsweg 40, 20535 Hamburg, Germany Financials: PRIVATE Visit Website Agent3 Scalable ABM programs, fuelled by insight 4.00 ★ Read Reviews Agent3 4.00 ★★★★★ ★★★★★ Scalable ABM programs, fuelled by insight Agent3 is an end-to-end Account Based Marketing platform with measurable impact using proprietary and applied technology services. It delivers an account based marketing pipeline for business to business enterprises and executes marketing campaigns that drive commercial value across the customer life-cycle. Highlights Top Business Usecases : Account management,Engagement management,Engaging and following up Top Features : Personalization,Dashboard Vendor: Agent3 Limited Company Size: 11-50 HQ Location: 75 Bermondsey Street, London, England SE1 3XF, GB Financials: PRIVATE Visit Website Jabmo The most comprehensive solution for Account-Based Marketing 4.12 ★ Read Reviews Jabmo 4.12 ★★★★★ ★★★★★ The most comprehensive solution for Account-Based Marketing JABMO is an Industrial Strength Account-Based Marketing Platform. It enables marketers to identify, track and nurture target accounts with display ads even if they never fill in a webform. It is designed for Enterprise marketers to reach key accounts, build a personal customer experience, and grow revenue. Highlights Top Business Usecases : Account management,Engaging and following up,Engagement management Top Features : Personalization,Alerts: popups & Notifications,Dashboard Vendor: Expandi Group Visit Website Outgrow Outgrow.co | Interactive Quizzes | Interactive Calculators 4.86 ★ Read Reviews Outgrow 4.86 ★★★★★ ★★★★★ Outgrow.co | Interactive Quizzes | Interactive Calculators Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic. Highlights Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads Top Features : Calculator,Gamification,Contests/quizes Vendor: Outgrow Company Size: 11-50 HQ Location: 401 Park Avenue, New York, NY 10016, US Financials: PRIVATE Visit Website Uplead UpLead | B2B Database & Business Contact Data Provider 4.79 ★ Read Reviews Uplead 4.79 ★★★★★ ★★★★★ UpLead | B2B Database & Business Contact Data Provider UpLead is an online lead generation platform for marketing, sales and recruitment teams to drive growth, increase revenue and increase number of prospects. Highlights Top Business Usecases : Generation of new leads,Engagement management,Lead qualification Top Features : Personalization Vendor: UpLead, LLC Company Size: 11-50 HQ Location: 340 S Lemon Ave Ste 1022 Walnut, CA 91789 Financials: PRIVATE Visit Website Openprise RevOps Performance Platform Customer Data Platform to improve the performance of every go-to-market initiative. 4.73 ★ Read Reviews Openprise RevOps Performance Platform 4.73 ★★★★★ ★★★★★ Customer Data Platform to improve the performance of every go-to-market initiative. Openprise RevOps Performance Platform helps to automate critical data management processes so you can execute more effective campaigns and accelerate growth. It is suited for any business looking to scale up, simplify and auto-manage all key processes in marketing and sales. Highlights Top Business Usecases : Account management,Customer feedback management,Engagement management Top Features : Feedback surveys,Recording,Personalization Vendor: Openprise, Inc. Company Size: 11-50 Financials: SERIES A Visit Website Adobe Marketo Measure (formerly Bizible) To Prove and improve your marketing impact 4.70 ★ Read Reviews Adobe Marketo Measure (formerly Bizible) 4.70 ★★★★★ ★★★★★ To Prove and improve your marketing impact Adobe Marketo Measure enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI. Highlights Top Business Usecases : Channel marketing,Campaign management,Account management Top Features : Dashboard,SEM,Personalization Vendor: Adobe Inc. Founded: 1982 Company Size: 10001+ HQ Location: 345 Park Avenue, San Jose, CA 95110-2704 Financials: SERIES A Visit Website Cognism Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution 4.67 ★ Read Reviews Cognism 4.67 ★★★★★ ★★★★★ Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution Cognism is a B2B lead generation software created for Sales and Marketing leaders and Recruiters. Highlights Top Business Usecases : Generation of new leads,Account management,Engagement management Top Features : Personalization,Recording,Dashboard Vendor: Cognism Limited Company Size: 101-250 HQ Location: 92 Albert Embankment, London, England SE1 7, GB Financials: SERIES C Visit Website Groove Sales engagement software that drives efficiency at every stage of the sales process 4.63 ★ Read Reviews Groove 4.63 ★★★★★ ★★★★★ Sales engagement software that drives efficiency at every stage of the sales process Groove is a sales engagement software that drives efficiency at every stage of the sales process. The software is designed for the sales team of any business to do more productive sales. Highlights Top Business Usecases : Engagement management,Engaging and following up,Communication management Top Features : Templates,Personalization,Recording Vendor: Clari, Inc Founded: 2012 Company Size: 51-100 HQ Location: 1154 Sonora Court Sunnyvale, CA 94086 Financials: SERIES F Visit Website Opensense Email Signature and Tracking 4.59 ★ Read Reviews Opensense 4.59 ★★★★★ ★★★★★ Email Signature and Tracking Opensense is a cloud-based email marketing solution designed to help medium to large businesses manage marketing campaigns using digital signatures and personalized banners. Opensense's email signature management functionality allows users to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more. Highlights Top Business Usecases : Sales document management,Digital signature,Advertisement Top Features : Templates,Personalization,Ticketing Vendor: Opensense, Inc. Company Size: 11-50 HQ Location: 855 Brannan St, San Francisco, California 94103, US Financials: SEED Visit Website Alyce AI-Powered Direct Mail and Swag Platform | ABM Gifting 4.59 ★ Read Reviews Alyce 4.59 ★★★★★ ★★★★★ AI-Powered Direct Mail and Swag Platform | ABM Gifting Highlights Top Business Usecases : Engagement management,Engaging and following up,Account management Top Features : Personalization,Dashboard,Landing page Vendor: Alyce, Inc. Company Size: 51-100 HQ Location: 211 Congress St, 7th Floor, Boston, Massachusetts 02110, US Financials: SERIES A Visit Website Gazelle AI-enabled Business Intelligence platform designed to identify fast-growth companies 4.56 ★ Read Reviews Gazelle 4.56 ★★★★★ ★★★★★ AI-enabled Business Intelligence platform designed to identify fast-growth companies Gazelle is a Business Intelligent platform with AI to identify growing companies. Gazelle indexes companies for growth, assisting communities and staffing firms to thrive. It assists economic development and workforce professionals looking for strategic partnerships with rapidly growing businesses. Highlights Top Business Usecases : Competitive intelligence,Business development,Trade show marketing Vendor: Lightcast Company Size: 501-1000 HQ Location: Moscow, Idaho Financials: PRIVATE Visit Website Sendoso Automation tool to connect with customers and drive revenue 4.56 ★ Read Reviews Sendoso 4.56 ★★★★★ ★★★★★ Automation tool to connect with customers and drive revenue Sendoso is a Marketing Automation Software. Sendoso helps companies to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Highlights Top Business Usecases : Engagement management,Customer & prospect gifting,Engaging and following up Top Features : Personalization,Alerts: popups & Notifications,Dashboard Vendor: Sendoso Company Size: 251-500 HQ Location: San Francisco, California Financials: SERIES C Visit Website Calibermind CaliberMind | B2B Customer Data Platform 4.54 ★ Read Reviews Calibermind 4.54 ★★★★★ ★★★★★ CaliberMind | B2B Customer Data Platform Calibermind is a Customer Data Platform built for B2B Marketers, and Finance teams for growing revenue and optimizing pipeline using data, analytics and automation. It can be used in large enterprises and businesses of all sizes. Highlights Top Business Usecases : Account management,Engagement management,Engaging and following up Top Features : Personalization,Dashboard Vendor: CaliberMind, Inc. Founded: 2016 Company Size: 11-50 HQ Location: 2000 Central Ave., Boulder, CO 80301, US Financials: SERIES A Visit Website Lead411 B2B Sales Platform with sales triggers & accurate decision maker data 4.53 ★ Read Reviews Lead411 4.53 ★★★★★ ★★★★★ B2B Sales Platform with sales triggers & accurate decision maker data Lead411 is a Sales Intelligence platform designed for Sales teams, Marketing Managers, Business Builders and Recruiters. Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Highlights Top Business Usecases : Generation of new leads,Contact list management,Lead qualification Top Features : Personalization,Widgets,Alerts: popups & Notifications Vendor: Lead411 Corporation Founded: 2011 Company Size: 11-50 HQ Location: 730 Evergreen Ave, Boulder, CO 80304 Financials: SEED Visit Website 12 123 ... 4 4 Next Back to Top Share this page × Copy Link Email Text SMS/iMessage WhatsApp Share Link copied to clipboard!
