MARA

Meet us at noVacancy London (25.-26. Feb, Booth S 19) and ITB Berlin (3.-5. Mar, Hall 7.1c Booth 110)Meet us at noVacancy London (25.-26. Feb, Booth S 19) and ITB Berlin (3.-5. Mar, Hall 7.1c Booth 110)Schedule Meeting at ITB🏆 MARA Has Been Named Best Reputation Management Software 2026  – Again 🏆Learn MoreLoginTry for freeRanked #1 on Hotel Tech Report: The AI HOTEL REPUTATION MANAGEment SOFTWARE Set up your account in just three minutes and experience the most personalized AI review software for responding to and analyzing your guest reviews. Start improving your ratings with MARA today.Book a demoTry for freeNo credit card required 4.8 out of 5 based on 450+ reviews.Join our 2000+ happy customers:01· Buyers Guide Get The 2026 Hotel Reputation Management Software Buyers Guide Trusted by thousands of hoteliers, HotelTechReport’s 2026 guide delivers vendor comparisons, industry trend analysis, and a look at how AI is transforming reputation management software. 02· FeaturesThe easiest way to a 100% response rate.One central inbox for all reviewsWorks in any languageHighest-quality AI repliesMulti-user and multi-property use‍Review InboxMARA writes like you. From day 1.MARA's best-practice AI orYour Brand Voice trained on existing review replies‍Brand VoiceMARA knows your properties.Typical replies to frequent topics are automatically detected by MARAIf topic is present in a review, MARA answers correctlyMARA uses a different wording every time‍Smart SnippetsAutomate (parts of) your reply process.Example rule 1: Auto-respond to 4 or 5-stars without textExample rule 2: Human verification on pre-generated reply drafts ‍Review InboxQuickly get an overview of your group performance.Compare your group’s propertiesGet a quick, high-level viewDive deep into topics without hours of work‍Review AnalyticsFeel like you have read all your reviews in just 5 minutes.Actionable insights to help improve immediatelySpecific insights for every hotelTracking of topics over time‍Review AnalyticsCollect more 5-star reviews with AI-aided surveys.AI-aided review drafts are written for happy guests to increase conversions Configure survey routing to ask all guests, or only those who are happy‍SurveysReview widgets: ‍Showcase your ratings on your website.Signal trust by showing your stellar ratings on your websiteOnly show logos from trustworthy OTAsIncrease website conversion rates for more direct bookings‍Review WidgetsGive it a try - it's free!Try for freeNo credit card required Book a demo03· REFERENCESMARA customers get results.Learn how MARA helped businesses of all sizes save time and improve their online reputation. All customer storiesTobias Roelen-BlasbergHow JUFA Hotels Transitioned to AI-Driven Reputation Management Across 60 PropertiesDecember 6, 2024Tobias Roelen-BlasbergHow STAYERY Increased Their Response Rate to Over 90% with MARANovember 6, 2024Loved by hotels and businesses of all sizesGeneral Management12.18. Hospitality MgmtIt's truly fascinating how this tool writes suitable responses to very specific reviews right before my eyes.Marketing ManagerHotel Stadt HamburgI'm really impressed with the choice of words of the AI. It really feels more human than I imagined it to be.Rooms Division ManagerRoomersBefore using MARA, writing a reply from scratch took me 5-10 minutes. Now I only need 2 minutes maximum for some refinements.General ManagerEMA HouseI love that I don't have to start from scratch. Especially on stressful days, MARA helps to answer all my reviews quickly and easily.Front of House ManagerThe May Fair LondonWe have been well impressed with MARA and the support it provided in responding to our reviews. We were able to generate over 100 personalized responses in a day with MARA.Guest Experience ManagerThe Westin London CityThe new algorithm rocks – the updated version is more precise, intuitive and eloquent than the previous one. Good job.Managing DirectorNeumühle Resort & SpaThe tool solves a real pain for me. It's definitely one of the most innovative solutions I've seen in hospitality technology lately.General ManagerGekko HouseMARA helps me respond to all guest feedback individually, without templates, and achieve a 100% response rate.Executive Office Manager7Pines Resort IbizaI answer every guest review personally. With MARA, I've gotten much, much faster as I don't start from a blank page. It saves so much time and brainpower for the rest of my day.Executive Assistant7Pines Resort SardiniaThe MARA assistant does the job for me and saves me so much time with almost perfect suggestions.General ManagerHalbersbacher HospitalityWith the click of a button, I can generate individual responses to reviews in any language. This saves so much time and guests feel more valued.04· PRICINGGet started for free!We want you to test the AI Review Response Generator before subscribing to any plan. Test the tool for free! Try for freeNo credit card required Book a demoPricing as simple and transparent as our software:Number of propertiespropertiesThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Annually-20%MonthlyGenerator 60 €per month and propertyTotal price per month: 60 €billed annuallyCopy & Paste Review Response Generator Review InboxReview AnalyticsSurveysYour Brand Voice200 answers included*0.35€ per additional answerBuyInbox & Analytics130 €per month and propertyTotal price per month: 130 €billed annuallyReview InboxReview AnalyticsSurveysReview WidgetsYour Brand Voice500 answers included*0.30€ per additional answerBuyGenerator 75 €per month and propertyTotal price per month: 75 €billed monthlyCopy & Paste Review Response GeneratorReview InboxReview AnalyticsSurveysYour Brand Voice200 answers included*0.35€ per additional answerBuyInbox & Analytics160 €per month and propertyTotal price per month: 160 €billed monthlyReview InboxReview AnalyticsSurveysReview WidgetsYour Brand Voice500 answers included*0.30€ per additional answerBuy* Number of answers included per month (also in yearly contracts).05· NEWSNews. From MARA.Need more info or want to organize a press interview?Press inquiriesTobias Roelen-BlasbergMARA Solutions Named Best Reputation Management Software in 2026 – AgainJanuary 12, 2026Tobias Roelen-BlasbergOnline Reputation Management for Hotels: A Comprehensive GuideDecember 7, 2025Know fromFeaturesFeature OverviewReview InboxReview AnalyticsSurveysReview WidgetsAI Review Reply GeneratorSmart SnippetsBrand VoiceProduct UpdatesBlogCustomer StoriesRespond to ReviewsAI Review RepliesOnline Reputation ManagementAI in HospitalityListings ManagementGoogle ReviewsBooking.comTripadvisorGuest ExperienceHotel TechnologyHotel ManagementHotel MarketingHelpKnowledge BasePricingUse CasesHospitalityGoogle ReviewsToolsOnline Reputation AnalysisReputation Management Buyers Guide 2026CompanyAbout usCareersContactImpressum – Legal Disclosure|Privacy Policy|Contact us|Press|MARA Solutions GmbH. Copyright © 2026. All Rights Reserved.Cookies PreferencesClose Cookie Preference ManagerCookie SettingsBy clicking “Accept All Cookies” or close, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More infoStrictly Necessary (Always Active)Cookies required to enable basic website functionality.MarketingCookies used to deliver advertising that is more relevant to you and your interests.PersonalizationCookies allowing the website to remember choices you make (such as your user name, language, or the region you are in).AnalyticsCookies helping understand how this website performs, how visitors interact with the site, and whether there may be technical issues.Accept All CookiesSave SettingsClose Cookie PopupCookie SettingsBy clicking “Accept All Cookies” or close, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. Privacy PolicyAccept All CookiesCookie SettingsWhitepaper: How AI is revolutionizing hotel searchesFind out what you can do to be recommended by ChatGPT & Co.Download Whitepaper English German Spanish French Italian Portuguese --- Meet us at noVacancy London (25.-26. Feb, Booth S 19) and ITB Berlin (3.-5. Mar, Hall 7.1c Booth 110)Meet us at noVacancy London (25.-26. Feb, Booth S 19) and ITB Berlin (3.-5. Mar, Hall 7.1c Booth 110)Schedule Meeting at ITB🏆 MARA Has Been Named Best Reputation Management Software 2026  – Again 🏆Learn MoreLoginTry for freeFrom Mannheim with love01· Our valuesOur values:‍ We mean it!This is not about who we want to be, but who we think we are. We tried to make crystal clear what drives us and what we see as our team’s defining values.No bullshit.We believe that honest and transparent communication makes everyone’s life much easier. At MARA, we value ideas over hierarchies and we openly and constructively share opinions and information – within the team and with our customers.Embrace learning curves.Curiosity is our strongest motivation to go the extra mile. We want to work with people and companies that are eager to learn something new at every opportunity. To evolve as a team and as individuals we live a strong feedback culture.R.E.S.P.E.C.T.We believe that working with people with different backgrounds and thinking styles helps us grow. We respect people for who they are and value everyone for being unique. We want to give it our best to promote equality in the workplace.Customer is Queen.We have a strong focus on solving problems for our customers and users. That is, at its core, our right to exist. And this focus comes natural for everyone in our team – be it our developers or sales people.‍Make things happen.Everyone on the team takes responsibility. When we see a problem, we move to solve it instead of thinking about why we can’t. Having this can-do attitude, we get a lot done and have fun along the way.‍Enjoy work. And life.We enjoy what we do, and we try to make sure that everyone working with us enjoys it as well. We want to enable everyone working at or with MARA to see personal and professional goals as complements, not opposites.03· teamMeet MARAand our leadership teamAdam HaughHead of MarketingMaximilian LüdersCo-Founder & Head of SalesTobias Roelen-BlasbergCo-Founder & Head of ProductPaula WeberHead of Customer SuccessPhilipp HemmersbachHead of Business DevelopmentBen MannTech LeadNews. From MARA.Need more info or want to organize a press interview?Press inquiriesTobias Roelen-BlasbergMARA Solutions Named Best Reputation Management Software in 2026 – AgainJanuary 12, 2026Tobias Roelen-BlasbergOnline Reputation Management for Hotels: A Comprehensive GuideDecember 7, 2025FeaturesFeature OverviewReview InboxReview AnalyticsSurveysReview WidgetsAI Review Reply GeneratorSmart SnippetsBrand VoiceProduct UpdatesBlogCustomer StoriesRespond to ReviewsAI Review RepliesOnline Reputation ManagementAI in HospitalityListings ManagementGoogle ReviewsBooking.comTripadvisorGuest ExperienceHotel TechnologyHotel ManagementHotel MarketingHelpKnowledge BasePricingUse CasesHospitalityGoogle ReviewsToolsOnline Reputation AnalysisReputation Management Buyers Guide 2026CompanyAbout usCareersContactImpressum – Legal Disclosure|Privacy Policy|Contact us|Press|MARA Solutions GmbH. Copyright © 2026. All Rights Reserved.Cookies PreferencesClose Cookie Preference ManagerCookie SettingsBy clicking “Accept All Cookies” or close, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More infoStrictly Necessary (Always Active)Cookies required to enable basic website functionality.MarketingCookies used to deliver advertising that is more relevant to you and your interests.PersonalizationCookies allowing the website to remember choices you make (such as your user name, language, or the region you are in).AnalyticsCookies helping understand how this website performs, how visitors interact with the site, and whether there may be technical issues.Accept All CookiesSave SettingsClose Cookie PopupCookie SettingsBy clicking “Accept All Cookies” or close, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. Privacy PolicyAccept All CookiesCookie Settings English German Spanish French Italian Portuguese --- Meet us at noVacancy London (25.-26. Feb, Booth S 19) and ITB Berlin (3.-5. Mar, Hall 7.1c Booth 110)Meet us at noVacancy London (25.-26. Feb, Booth S 19) and ITB Berlin (3.-5. Mar, Hall 7.1c Booth 110)Schedule Meeting at ITB🏆 MARA Has Been Named Best Reputation Management Software 2026  – Again 🏆Learn MoreLoginTry for freeMeet us at ITB (Hall 7.1c, 110)Schedule a meeting with us! Please provide your contact details below so that we can arrange a convenient time for our meeting at ITB. “Want to see how MARA analyzes your guest reviews in minutes and generates perfectly tailored response suggestions — personalized to your hotel, your brand, and your tone of voice? We’d love to invite you to a personal demo at our booth. 15 minutes, no sales talk — just a real look at what’s possible.”Maximilian LüdersCo-Founder01· TRY FOR FREETest the best AI Review Assistant for free!Just create an account with your email address and let MARA do the heavy lifting for you.Try for free‍No credit card required FeaturesFeature OverviewReview InboxReview AnalyticsSurveysReview WidgetsAI Review Reply GeneratorSmart SnippetsBrand VoiceProduct UpdatesBlogCustomer StoriesRespond to ReviewsAI Review RepliesOnline Reputation ManagementAI in HospitalityListings ManagementGoogle ReviewsBooking.comTripadvisorGuest ExperienceHotel TechnologyHotel ManagementHotel MarketingHelpKnowledge BasePricingUse CasesHospitalityGoogle ReviewsToolsOnline Reputation AnalysisReputation Management Buyers Guide 2026CompanyAbout usCareersContactImpressum – Legal Disclosure|Privacy Policy|Contact us|Press|MARA Solutions GmbH. Copyright © 2026. All Rights Reserved.Cookies PreferencesClose Cookie Preference ManagerCookie SettingsBy clicking “Accept All Cookies” or close, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More infoStrictly Necessary (Always Active)Cookies required to enable basic website functionality.MarketingCookies used to deliver advertising that is more relevant to you and your interests.PersonalizationCookies allowing the website to remember choices you make (such as your user name, language, or the region you are in).AnalyticsCookies helping understand how this website performs, how visitors interact with the site, and whether there may be technical issues.Accept All CookiesSave SettingsClose Cookie PopupCookie SettingsBy clicking “Accept All Cookies” or close, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. Privacy PolicyAccept All CookiesCookie Settings English German Spanish French Italian Portuguese --- Meet us at noVacancy London (25.-26. Feb, Booth S 19) and ITB Berlin (3.-5. Mar, Hall 7.1c Booth 110)Schedule Meeting at ITBMeet us at noVacancy London (25.-26. Feb, Booth S 19) and ITB Berlin (3.-5. Mar, Hall 7.1c Booth 110)🏆 MARA Has Been Named Best Reputation Management Software 2026  – Again 🏆Learn MoreLoginTry for freeBlogOnline Reputation ManagementMARA Solutions Named Best Reputation Management Software in 2026 – AgainTobias Roelen-BlasbergCo-Founder & Head of ProductMARA Solutions wins Hotel Tech Report’s Best Reputation Management Software in 2026 and the Hoteliers Choice Award, ranking Top 10 hotel software overall.Table of contents: Recognition Driven by Hoteliers WorldwideA Strong Signal of Product LoveTop Reputation Management Software Based on Hotel Tech Report AwardsSetting the Standard for AI-Driven Reputation ManagementFrequently Asked Questions:MARA Solutions has once again been recognized as the Best Reputation Management Software 2026 by Hotel Tech Report, successfully defending its top position for the second consecutive year.In addition to this flagship award, MARA achieved another major milestone in 2026: the company was honored with the Hoteliers Choice Award 2026, placing MARA among the Top 10 hotel software solutions overall, across all categories. This distinction highlights not only excellence in reputation management, but also MARA’s broader impact within the global hotel technology landscape.Recognition Driven by Hoteliers WorldwideThe Hotel Tech Report awards are based on verified hotelier reviews collected during a three-month evaluation period. For the second year in a row, MARA Solutions ranked among the Top 10 most recommended hotel apps, confirming MARA’s consistently high satisfaction scores and strong customer advocacy."The ranking process is simple, transparent, and unbiased - judging is based on time tested ranking factors developed specifically for the industry.  Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process.  This means that MARA’s users decided the #1 Reputation Management Software,” said Hotel Tech Report CEO, Jordan Hollander.“The authentic voice of the customer decides the winners of the annual HotelTechAwards - ranking hotel software solutions based on users’ experience in buying, implementing and using those solutions,” said Jordan Hollander, CEO of Hotel Tech Report. “We’re thrilled to highlight the value that the world’s leading software solutions deliver to their customers. By building a platform around the voice of the people actually using these hotel tech solutions, we’re able to deliver actionable, peer-to-peer insights that potential buyers can trust.  Winning a HotelTechAward is the highest achievement in the industry because it’s based on data.”Being recognized repeatedly by hotel professionals underscores MARA’s position as a trusted partner for independent hotels and hotel groups alike—especially in a competitive market where guest feedback, online visibility, and brand perception are critical to the hotels success.A Strong Signal of Product LoveCommenting on the awards, Tobias Roelen-Blasberg, Co-Founder of MARA Solutions, said:“We are very proud and happy about this award as it is mainly driven by real hoteliers’ recommendations. It proves the strong product love of our customers and our dedication to building the best reputation management system for hotels. Last year, it came as a surprise to many, which is why defending the award was just as hard as winning it the first time. Looking ahead, 2026 will be about continuing to innovate and further extending our lead in AI-driven reputation management.”Book a Personalized Demo.We look forward to discussing with you how MARA can help your business optimize your online reputation and save time that you can spend with your guests.Book a demoTop Reputation Management Software Based on Hotel Tech Report AwardsThe following solutions were recognized by Hotel Tech Report as the best reputation management software for hotels in 2026:MARA Solutions - Award winner for the second consecutive year.TrustYou - Finalist, moving up from third place to second compared to the previous year.GuestRevu - Finalist, ranking just behind last year’s position after placing second in 2025.Setting the Standard for AI-Driven Reputation ManagementMARA Solutions builds an AI-driven reputation management software to help hoteliers analyze, respond to, and act on guest feedback at scale. From automated review responses to AI analysis and actionable insights, the platform enables hotels to strengthen their online reputation while saving valuable operational time.With multiple awards across consecutive years, MARA continues to set the benchmark for modern reputation management—demonstrating how technology, when built closely with hoteliers, can deliver measurable impact and long-term trust.Try the #1 Reputation Management Software.Discover why innovative hoteliers chose MARA as the best reputation management software.Try for free‍No credit card required Frequently Asked Questions:MARA Named the #1 Reputation Management Software for HotelsTry for free‍No credit card required Related articles:Tobias Roelen-BlasbergOnline Reputation Management for Hotels: A Comprehensive GuideDecember 7, 2025Tobias Roelen-BlasbergReview Response Generator: What Is It and What Is It Not?July 22, 2024Tobias Roelen-BlasbergReview Management Software: Ensuring Online Reputation the Smart WayDecember 7, 2025Tobias Roelen-BlasbergHow to Remove a Bad Review from ExpediaJuly 22, 2024Tobias Roelen-Blasberg21 Strategies for Reputation Management for Hotels That Drive BookingsJuly 8, 2025Tobias Roelen-BlasbergUnderstanding the ROI of Online Review Ratings: Metrics, KPIs, and MoreJuly 22, 2024Tobias Roelen-BlasbergHow to Collect Reviews and Elevate Your Brand's ImageJuly 22, 2024Tobias Roelen-BlasbergQuick Guide to Writing the Best Subject Lines for Your Review Request EmailsJuly 22, 2024Tobias Roelen-BlasbergHow Google Reviews Impact Your Local SEO RankingAugust 5, 2024Tobias Roelen-BlasbergWhy is Review Recency Important for Your Business?July 22, 2024Tobias Roelen-BlasbergReview Statistics Every Hotelier Needs to Know in 2025May 6, 2025Tobias Roelen-BlasbergWeighing Review Gating: Assessing its Pros and Cons in Reputation ManagementJuly 22, 2024Tobias Roelen-BlasbergOnline Reputation Management for Restaurants: A Detailed Software ComparisonAugust 5, 2024Tobias Roelen-BlasbergBest Revinate Alternative: Enhancing Guest ExperiencesDecember 7, 2025Tobias Roelen-BlasbergBest Medallia Alternative: Boosting Guest Feedback and Review ManagementDecember 7, 2025Tobias Roelen-BlasbergThe Best Yext Alternative: Elevating Online Reputation ManagementDecember 7, 2025Tobias Roelen-BlasbergBest Birdeye Alternative: Exploring Efficient ORM SolutionsDecember 7, 2025Tobias Roelen-BlasbergExploring the Best TrustYou Alternative for Hotel Reputation ManagementDecember 7, 2025Tobias Roelen-BlasbergBoost Your Brand: Online Reputation Management for Small BusinessJuly 22, 2024Tobias Roelen-BlasbergGoogle SEO and Reputation Management: The Winning FormulaJuly 22, 2024Tobias Roelen-BlasbergHow to Choose a Reputation Management Company for Your BusinessJuly 22, 2024Tobias Roelen-BlasbergHow an Online Reputation Management System Can Transform Your Online PresenceJuly 22, 2024Tobias Roelen-BlasbergHow to Enhance Digital Marketing with Reputation ManagementAugust 5, 2024Tobias Roelen-BlasbergThe Ultimate Guide to Conducting an Online Reputation Management AuditJuly 22, 2024Tobias Roelen-Blasberg5 Strategies for Effective Online Reputation ManagementJuly 22, 2024Tobias Roelen-BlasbergFixing Online Reputation for Hotels: Quick Tips and TricksNovember 7, 2024Tobias Roelen-BlasbergMARA Solutions Named Best Reputation Management Solution in 2025January 14, 2026Tobias Roelen-Blasberg10 Strategies for Effective Local Reputation ManagementFebruary 13, 2025Tobias Roelen-BlasbergTop Review Request Email Templates for Better Guest FeedbackMarch 19, 2025Tobias Roelen-BlasbergThe Ultimate Guide to Writing an Airbnb Guest Review that Stands OutMarch 20, 2025Tobias Roelen-BlasbergTop Customer Alliance Alternatives for Hotel Reputation ManagementDecember 7, 2025Tobias Roelen-BlasbergTop Reputation Management Software for Hotels to Enhance Guest TrustDecember 7, 2025Tobias Roelen-BlasbergMARA Solutions gewinnt Philipp Hemmersbach als Head of Business DevelopmentJune 25, 2025Tobias Roelen-BlasbergMARA Launches “Ask Reviews Anything” – Instant Insights from Guest Feedback Using AIJune 24, 2025Tobias Roelen-BlasbergHotel Review Management: Complete Guide for HoteliersDecember 7, 2025Tobias Roelen-BlasbergBest Review Management Software for 2026: Top Tools for HotelsDecember 18, 2025Tobias Roelen-BlasbergBest Hotel Reputation Management Software for 2026December 18, 2025Tobias Roelen-BlasbergMARA vs. Revinate: Hotel Reputation Management Software 2026 ComparisonJanuary 19, 2026FeaturesFeature OverviewReview InboxReview AnalyticsSurveysReview WidgetsAI Review Reply GeneratorSmart SnippetsBrand VoiceProduct UpdatesBlogCustomer StoriesRespond to ReviewsAI Review RepliesOnline Reputation ManagementAI in HospitalityListings ManagementGoogle ReviewsBooking.comTripadvisorGuest ExperienceHotel TechnologyHotel ManagementHotel MarketingHelpKnowledge BasePricingUse CasesHospitalityGoogle ReviewsToolsOnline Reputation AnalysisReputation Management Buyers Guide 2026CompanyAbout usCareersContactImpressum – Legal Disclosure|Privacy Policy|Contact us|Press|MARA Solutions GmbH. Copyright © 2026. All Rights Reserved.Cookies PreferencesClose Cookie Preference ManagerCookie SettingsBy clicking “Accept All Cookies” or close, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More infoStrictly Necessary (Always Active)Cookies required to enable basic website functionality.MarketingCookies used to deliver advertising that is more relevant to you and your interests.PersonalizationCookies allowing the website to remember choices you make (such as your user name, language, or the region you are in).AnalyticsCookies helping understand how this website performs, how visitors interact with the site, and whether there may be technical issues.Accept All CookiesSave SettingsClose Cookie PopupCookie SettingsBy clicking “Accept All Cookies” or close, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. Privacy PolicyAccept All CookiesCookie SettingsWhitepaper: How AI is revolutionizing hotel searchesFind out what you can do to be recommended by ChatGPT & Co.Download Whitepaper English German Spanish French Italian Portuguese