Dovetail

The best never guessGet 60 days unlimited DovetailGet total clarity from scattered user feedbackDovetail’s AI centralizes and analyzes your customer data to pinpoint the work that drives usage and revenue, so your team can build with confidence.Contact salesTry Dovetail freeConnecting the world's leading companies to their customers:4.5/5 g24.6/5 capterraHow it worksDovetail turns your customer feedback into agents, dashboards, and reports that drive your roadmap, revenue, and results.2.3xReturn on investmentSee more than double your ROI, with payback in under six months.30hrsWeekly time saved per userReclaim almost a full workweek with AI analysis and centralized feedback.66%Faster shippingMove from discovery to delivery faster-without sacrificing quality.Want to see the full ROI of Dovetail?Download the Forrester Total Economic Impact™ Study →[01] CentralizeIngest feedback from everywhereCentralize all customer feedback in one searchable library. Manually upload or connect your tools to auto-import calls, tickets, surveys, interviews, and reviews.Connect your dataDiscover all integrations →[02] AnalyzeIdentify the next thing to work onTurn your data into direction. Convert themes into roadmap opportunities, whether your tracking long-term trends or diving deep into investigations.Explore Data Analysis featuresAI ProjectsTransform your calls, documents, and surveys into clear, concise reports with real customer voice.AI ChannelsUse AI to automatically classify raw data into themes, identify emerging issues, and group feedback.AI DashboardsBetaVisualize themes alongside key business metrics like churn and growth to measure their impact.[03] Query & ActGo from feedback to codeMove from problem to solution instantly. Chat with your data and generate PRDs and prototypes from your findings, giving engineering the context to ship fast.Explore Query & Act featuresAI ChatBetaFind answers in your customer data with AI-powered chat. Get insights without digging through notes or tickets.AI DocsBetaGenerate documents from your data that combine structured insights with customer clips and highlights.[04] AutomateClose the loop with AI agentsCut weeks of manual work into hours. Automate everything from generating reports to alerting your team about risks and opportunities, so you can ship more without adding headcount.Explore automation featuresAI AgentsBetaAutomatically spot changes, generate docs, and alert your team to risks and opportunities.[01] CentralizeIngest feedback from everywhereCentralize all customer feedback in one searchable library. Manually upload or connect your tools to auto-import calls, tickets, surveys, interviews, and reviews.Connect your dataDiscover all integrations →[02] AnalyzeIdentify the next thing to work onTurn your data into direction. Convert themes into roadmap opportunities, whether your tracking long-term trends or diving deep into investigations.Explore Data Analysis featuresAI ProjectsTransform your calls, documents, and surveys into clear, concise reports with real customer voice.AI ChannelsUse AI to automatically classify raw data into themes, identify emerging issues, and group feedback.AI DashboardsBetaVisualize themes alongside key business metrics like churn and growth to measure their impact.[03] Query & ActGo from feedback to codeMove from problem to solution instantly. Chat with your data and generate PRDs and prototypes from your findings, giving engineering the context to ship fast.Explore Query & Act featuresAI ChatBetaFind answers in your customer data with AI-powered chat. Get insights without digging through notes or tickets.AI DocsBetaGenerate documents from your data that combine structured insights with customer clips and highlights.[04] AutomateClose the loop with AI agentsCut weeks of manual work into hours. Automate everything from generating reports to alerting your team about risks and opportunities, so you can ship more without adding headcount.Explore automation featuresAI AgentsBetaAutomatically spot changes, generate docs, and alert your team to risks and opportunities.Read customer story“Dovetail enables us to access all of Breville’s insights gathered from around the globe—all in one place. This is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”Constance DocosSenior UX Designer010203Single source of truthYour organization’s collective customer intelligence. Unifying product, sales, marketing, and CX.Contact salesTry Dovetail freeBuilt for trust at scaleDovetail's Compliance & Security framework covers SOC 2 Type II, ISO 27001, HIPAA, GDPR, and more—plus enterprise access via MCP Server.Best practices, built inUtilize our templates and standardization features to ensure consistency across your teams and bring order to your workflows.Privacy without frictionGranular permission controls and redaction let you hide sensitive data and tailor access by role, team, or external vendor.How customer insights drive and inspire Breville’s product innovationBreville's iconic brand, built over decades, hinges on deep customer understanding. The global brand uses Dovetail to ensure every product aligns with user needs, driving brand loyalty and market leadership.Read the storyAll customer storiesAtlassian champions their customer at a global scale with DovetailGlobal software giant, Atlassian, renowned for empowering teams with tools like Jira and Confluence, knows that meaningful innovation comes from truly understanding their customers.Read the storyAll customer storiesHow Itaú Unibanco delivers better banking experiences, faster with DovetailSince 2022, Brazil's largest bank has partnered with Dovetail, embracing an innovative approach to transform customer intelligence into award-winning banking products and experiences.Read the storyAll customer stories010203AI infrastructure you can trustSee all blogsPrototype with real customer data using the Dovetail connector for Figma Make[ai] [update] How do top brands collect and apply customer intelligence?[customer intelligence] Trading my desk for a classroom and why Dovetail supports it[team] Turn customer feedback into product innovationContact salesTry Dovetail free --- PricingStart freeUpgrade to scaleFree$0, no card requiredFor individuals to make sense of calls, documents, and surveysTry Dovetail freeWhat's includedOne channelA single channel to track and analyze feedback for getting started. to automatically classify your voice of customer dataOne projectCreate and manage a single research project to organize, analyze, and share insights. to analyze customer calls, recordings, docs, and surveysChatAsk questions about your data and get instant AI-powered summaries from a single project. with and summarizeAI automatically generates quick summaries within a single project to speed up analysis. your data to uncover trends and run analysisEnterpriseCustom pricing availableFor organizations scaling and standardizing across teamsContact salesEverything in Free, plusUnlimited AgentsTrack every customer signal and automate closing the loop track every customer signal and automate closing the loopUnlimited channelsOrganize continuous feedback by team, product, or data source with dedicated channels at scale. to automatically classify your voice of customer dataDashboardsVisualize key metrics and track how feedback is trending that visulalize customer signals 24 / 7Unlimited projectsCreate as many projects as your team needs—perfect for ongoing or cross-functional research. to analyze customer calls, recordings, docs, and surveysUnlimited Docs Generate shareable insights with customer clips and reelsto generate shareable insights with customer clips and reelsUnlimited free viewersThese are users who can read and comment on data and insights, but can't edit. and unlimited free chat queriesAnyone in your organization can query directly with Dovetail data from Slack or Teams. in Slack and TeamsOrganization features like folders, global tags, fields, templatesStandardize projects with global tags, fields, and templates for consistent and streamlined analysis.Advanced AI features like specific summariesStructure summaries using frameworks that match your team’s workflow and semantic searchSurface relevant insights based on meaning, not keywordsSecure by design with redactionKeep your data safe and remove sensitive information by redacting any text, audio, and video., complianceMeet enterprise-grade requirements for security, safety, and privacy standards., and access controlControl who can manage, view, and edit projects with granular permissions.Priority support, dedicated customer success, onboarding assistanceConnecting the world’s greatest companies to their customersFree$0 user/monthTry Dovetail freeEnterprise Custom pricingContact salesFreeEnterpriseCustom pricing availableCentralize your user feedbackCreate a single, searchable source of truth that brings every customer interaction into one organized repository.IntegrationsConnect essential tools to automate workflows, import data, and share actionable intelligence.Calendar syncConfigure all of your customer calls to be automatically uploaded into Dovetail for instant analysis.SearchQuickly surface the right content with keyword and semantic search.ContactsStore, track, and link enriched contacts and participants to insightsFoldersUse folders to group projects based on the team, product, active projects or department.TemplatesTurn best practices into reusable workflows so teams get to insights fasterGlobal tagsStandardize tags across projects, making insights easier to compare, share, and scale across the companyMeta data fieldsAdd structure to your data, making it faster to filter, quantify, and share insights.Bulk importBulk import research data—videos, transcripts, and documents—into Dovetail with ease.API accessConnect Dovetail data to your internal tools and systems with flexible API access.Salesforce CRMSync contacts with Salesforce to enrich contact profiles with job titles, company info, and fields.HubSpot CRMSync contacts with HubSpot to enrich contact profiles with job titles, company info, and fields.Coming soonAnalyze your customer dataLet AI turn high-volume feedback into always-on customer intelligence, so you can identify what to work on next.AI opportunity trackingContinuously track themes in support tickets, app reviews, feedback, and more1 channelUnlimited channelsAI chatGuide and control chat behaviours with custom workspace-level instructions.BasicAdvancedAI summariesVisualize key metrics and track how feedback is trendingBasicAdvancedAI DashboardsVisualize key metrics and track how feedback is trendingProject customizationTailor projects with custom fields, templates, and tags to match your team’s workflow.Queries in Slack and TeamsAnyone in your organization can query directly with Dovetail data from Slack or Teams.AI clusteringCluster themes in data instantly and spot patterns without manual sortingAct on your intelligenceBridge the gap between discovery and delivery. Share AI generated insights and suggestions or fully automate your process with agents.AI AgentsAutonomous AI assistants that track signals, analyze feedback, and share insights proactively.AI DocsDocs bring everything together and capture what you’re learning in DovetailAI translationTranslate seamlessly into 75 languages to speed up synthesis and help teams understand the voice of the customer.AI suggested actionsSee opportunities with suggested fixes and actions, fast.Workspace customizationLet your team configure layouts and feeds that meet your stakeholders’ unique needs.Comments and mentionsStitch together important moments surfaced in your customer interviews, usability tests, and sales calls. Highlight reelsStitch together important moments surfaced in your customer interviews, usability tests, and sales calls. PlatformBuilt-in operational features for enterprise-grade efficiency and controlAdminUser rolesQuickly grant access to folders, projects, tag boards, and extensions by user groups you manage.Unlimited viewersThese are users who can read and comment on data and insights, but can’t edit.SecuritySingle sign-onSingle sign-on for Google and Microsoft accounts, or to configure your own managed identity provider.Access controlControl who can manage, view, and edit projects with granular permissions.Security reviewsRobust data backup, test recovery, penetration tests, data encryption, and best cloud security practices.Data redactionKeep your data safe and remove sensitive information by redacting any text, audio, and video.Custom data retentionSet up auto-deletion of original videos without losing the highlights to comply with your policies.Custom session ageCustomize session period for your workspace and require frequent user re-authentication.Audit logProvide an audit log for visibility into user activity, access, and changes for compliance and security.Paid HIPAA add-onOptional HIPAA add-on to help manage PHI, including restrictions on sharing, access, and exporting.SupportOnboarding servicesOur team supports you from setup to best practices, ensuring a smooth onboarding experience.Customer success managementA dedicated customer success manager to help you adapt, build and scale with confidence.Support servicesAccess responsive support from our global team to help solve problems and keep your work moving.Contact salesFAQsCan’t find the answer here? Contact supportHow many users do I need?Users contribute data to—and do analysis within—your customer intelligence platform. Most customers buy enough users for their product management, design, customer experience, strategy, and innovation teams. Some also buy users for their sales, customer success, support, and marketing teams who also contribute data to and leverage on customer feedback.How do we control who sees what in Dovetail?Access is controlled by changing a user’s role—Manager, Contributor, or Viewer—or by restricting a project or a folder to a specific user. Admins can set up user groups to make this easier on our Enterprise plans.Can we pause our subscription?No, unfortunately at the moment there is no way to pause your subscription. However, you can downgrade to a Free plan.What happens if we cancel our subscription?You’ll be able to use Dovetail for the remainder of your billing period. At the end of the billing period, we’ll keep your workspace in a read-only state for a further 30 days so you can export your data. After this 30-day download period, your data will be deleted in accordance with your data retention policy. We don’t offer refunds.Can you send me an invoice?Only Enterprise plans are invoiced.Can we pay in other currencies?No. We only accept USD at the moment.How is tax calculated?All prices are tax exclusive, and additional taxes (GST, VAT, US Sales Tax, etc.) may be applied to your invoice.Turn customer feedback into product innovationContact salesTry Dovetail free --- Join the teamGet 60 days full accessThebestneverguessBuilt in Sydney. Used by the most ambitious teams [ ] on earth. Dovetail is the AI-native operating system for customer intelligence. We centralize every interaction into a continuous system of record. No more hunches. Just the clarity and speed to ship the world’s best products with absolute certainty.Get 60 days full accessJoin the team“Dovetail enables us to access all of Breville’s customer data gathered from around the globe—all in one place.“Constance Docos, Senior UX Designer at Breville“For us, the value of Dovetail is efficiency. And with the AI features, it means we can extract more value from the existing customer data that we already have. It’s very powerful and has changed the way we work.”Renato Cerqueira LeiteHead of research OperationsHow Itaú Unibanco delivers better banking experiences, faster with Dovetail ↘“I want to literally chat with nine hours of the footage that we have—like, “What do they think about this? What do they think about that?” I want to really test my own assumptions very quickly.”Martin JerkovicLead Product DesignerAtlassian champions their customer at a global scale with Dovetail ↘“One of my favorite things is seeing people not behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”Craig BoustredDesign ResearcherDovetail helps Canva empower the world to design, one customer insight at a time ↘“Dovetail enables us to access all of Breville’s insights gathered from around the globe—all in one place. This is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”Constance DocosSenior UX DesignerHow customer insights drive and inspire Breville’s product innovation ↘“Dovetail has been invaluable. I’ve been able to synthesize hours of customer feedback collected over the years; it would have taken months and multiple rounds of new research to identify the same insights.”Matthew KlopfensteinPortfolio Management–Cash Crop Segment SpecialistHow CNH builds better agricultural machinery, 50% faster with Dovetail ↘“Thanks to Dovetail, customer knowledge is available to everyone at SmartRecruiters, so anyone can quickly explore insights almost instantly with Dovetail's AI to make decisions faster. It's incredibly powerful.”Danielle ReidSenior Design ManagerUnlocking the AI edge for hiring the best talent with SmartRecruiters and Dovetail ↘“For us, the value of Dovetail is efficiency. And with the AI features, it means we can extract more value from the existing customer data that we already have. It’s very powerful and has changed the way we work.”Renato Cerqueira LeiteHead of research OperationsHow Itaú Unibanco delivers better banking experiences, faster with Dovetail ↘“I want to literally chat with nine hours of the footage that we have—like, “What do they think about this? What do they think about that?” I want to really test my own assumptions very quickly.”Martin JerkovicLead Product DesignerAtlassian champions their customer at a global scale with Dovetail ↘“One of my favorite things is seeing people not behave the way we expect them to behave. That's research doing what it's supposed to be doing; uncovering things that we were a bit uncertain about.”Craig BoustredDesign ResearcherDovetail helps Canva empower the world to design, one customer insight at a time ↘“Dovetail enables us to access all of Breville’s insights gathered from around the globe—all in one place. This is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”Constance DocosSenior UX DesignerHow customer insights drive and inspire Breville’s product innovation ↘“Dovetail has been invaluable. I’ve been able to synthesize hours of customer feedback collected over the years; it would have taken months and multiple rounds of new research to identify the same insights.”Matthew KlopfensteinPortfolio Management–Cash Crop Segment SpecialistHow CNH builds better agricultural machinery, 50% faster with Dovetail ↘“Thanks to Dovetail, customer knowledge is available to everyone at SmartRecruiters, so anyone can quickly explore insights almost instantly with Dovetail's AI to make decisions faster. It's incredibly powerful.”Danielle ReidSenior Design ManagerUnlocking the AI edge for hiring the best talent with SmartRecruiters and Dovetail ↘Trusted by the best. Built by us.Why teamslike [] areinnovating with↳ DovetailFrom Sydney to Silicon Valley, 100,000+ users don’t leave their roadmap to chance. They run on Dovetail—the backbone for teams that refuse to build in the dark, replacing “I think“ with “I know.“Forrester’s The Total Economic Impact™ of Dovetail, 20252.3xReturn on investment30%Increased team capacity66%Faster shippingJoin the world’s leading teams.Sign up for Enterprise and get your first 60 days on us.The best never guess. Now, you won’t either. We’re giving you 60 days of completely unlimited Dovetail. Centralize your signals, ditch the hunches, and experience the full power of the industry standard—on us. Build with the best in Sydney [] for the best globally.We’re looking for Sydney’s best engineers to help us scale the world’s leading AI-native customer intelligence platform.Engineering rolesSydneyEngineering Manager - Data Ingestion & AISydneySenior AI EngineerSydneySite Reliability EngineerSydneyStaff Software EngineerKnow a great engineer who’s ready for their next big challenge? Refer them today to earn $500.Refer a mate --- Enterprise AI customer intelligence platformTurn feedback into foresight—at scaleOur AI-native platform helps enterprises connect customer signals to business outcomes—centralizing feedback, synthesizing insights, and powering decisions at scale. All with security built in.Request a demoContact salesConnecting the world’s greatest companies to their customersIntelligent decisions, made fasterMake sense of thousands of complex data points in just moments—not months—with automated customer intelligence.Request a demoContact salesReal-time dashboardsSummarize feedback across every source, segment, and product line.Sentiment detectionSpot themes, emerging issues, and opportunities—before they escalate.Customer narrativesLet AI surface the moments that matter most—automatically.Answers on demandAsk anything about your data directly in Slack or Teams.01020304Return on investment2.3xDeliver outsized value fastSee more than double the return on your Dovetail investment, with payback in under six months.Weekly time saved per user30hrsSpend less time diggingReclaim almost a full workweek with AI-powered analysis and centralized access to feedback.Team capacity increase30%Do more with the team you haveContinuous, always on intelligence shortens development cycles and unlocks bandwidth across roles.Faster shipping66%Accelerate execution Move from discovery to delivery faster—without sacrificing quality.Return on investment2.3xDeliver outsized value fastSee more than double the return on your Dovetail investment, with payback in under six months.Weekly time saved per user30hrsSpend less time diggingReclaim almost a full workweek with AI-powered analysis and centralized access to feedback.Team capacity increase30%Do more with the team you haveContinuous, always on intelligence shortens development cycles and unlocks bandwidth across roles.Faster shipping66%Accelerate execution Move from discovery to delivery faster—without sacrificing quality.01020304Save time, reduce risk, and build what moves the needle. Intelligence that pays off across the product lifecycle.Want to see the full ROI of Dovetail?Download the Forrester Total Economic Impact™ Study →Connected to your enterprise stackEnrich and activate customer intelligence where decisions happen.Request a demoContact salesCRM integrationsSync Salesforce, HubSpot, and other sources with Dovetail to centralize the voice of your customer—from calls, surveys, interviews, and more.APIs & MCP serverBuild custom workflows with open APIs, or use Dovetail's Model Context Protocol (MCP Server) for scalable, secure data exchange.SSO & admin controlsManage roles, permissions, and authentication at scale—built for compliance, governance, and IT peace of mind.Read customer story“We can bring customer intelligence to decision makers and product leaders really quickly, and share that with our design and product communities across the Group. Dovetail has been a real game-changer for us.”Simone EllisLoyalty CX Lead0102Data residency & retentionControl where data is stored and how long it’s retained to align with policies, regulatory requirements, and regional standards.Granular access controlsDefine precise access rules across teams and roles to reduce risk, protect sensitive data and support internal governance.SOC 2 Type II certifiedOur report confirms that our security policies and controls consistently comply with the highest industry standards.PII redaction & audit logsRemove sensitive customer data and retain a full record of user actions to meet privacy, compliance, and governance obligations.ISO/IEC 42001:2023Dovetail is certified for the first global AI management standard, demonstrating our commitment to secure and ethical practices.HIPAADovetail’s HIPAA certification demonstrates our commitment to protecting the privacy and security of sensitive health information.How customer insights drive and inspire Breville’s product innovationBreville's iconic brand, built over decades, hinges on deep customer understanding. The global brand uses Dovetail to ensure every product aligns with user needs, driving brand loyalty and market leadership.Read the storyAll customer storiesAtlassian champions their customer at a global scale with DovetailGlobal software giant, Atlassian, renowned for empowering teams with tools like Jira and Confluence, knows that meaningful innovation comes from truly understanding their customers.Read the storyAll customer storiesHow Itaú Unibanco delivers better banking experiences, faster with DovetailSince 2022, Brazil's largest bank has partnered with Dovetail, embracing an innovative approach to transform customer intelligence into award-winning banking products and experiences.Read the storyAll customer stories010203Resources for enterpriseEverything you need to assess Dovetail for your organization.Request a demoContact salesDovetail platform overviewDiscover how enterprise teams use Dovetail to centralize feedback, analyze faster with AI, and drive measurable business impact—all while scaling securely.Buyers guideA complete guide to designing and scaling a Voice of the Customer program—from tools and metrics to best practices and real-world case studies.ROI reportExplore new data on how centralizing customer insights with AI improves speed, reduces risk, and boosts product outcomes—featuring survey stats and enterprise use cases.API Docs ↗Learn how to build API integrations with Dovetail through our guides and references.Make Dovetail your customer intelligence engineMake Dovetailyour customerintelligenceengineBring customer understanding into every strategic decision. Align teams around what customers need—and act with clarity, speed and confidence.Request a demoContact salesTurn customer feedback into product innovationRequest a demoTry Dovetail free